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A. Background
Burberry was founded in 1856 when 21 year old Thomas Burberry, a former apprentice to a country draper, opened an outfitters shop in Basingstoke, Hampshire, England. Business thrived and by 1870 Burberry became known as an 'emporium' with an increased focus on the development of outdoor wear for local residents and visiting sportsmen who frequented the store. In 1879, Thomas Burberry invented gabardine - a breathable fabric made using an innovative process whereby the yarn was waterproofed before weaving. This fabric was not only water-resistant but also extremely durable. A patent was taken out in 1888. In 1891, Thomas Burberry opened his first shop in London at the Haymarket, now the site of Burberry's corporate headquarters. In 1901, Burberry was commissioned by the War Office to design a new service uniform for British officers.
The Burberry check, registered as a trademark, was introduced as a lining to the trench coat in 1924. Soon the red, camel, black and white check became synonymous with Burberry. Burberry also played an important part in aviation, producing specially designed garments for aviators. The Burberry check had been primarily used as a coat lining until a presentation in 1967 saw the trademark design applied to umbrellas, luggage and scarves. In 1970, Burberry opened a New York flagship store at East 57th Street. The 1980s were a period of retail development in the United States. Burberry complemented the New York flagship with store openings in San Francisco; Chicago; Boston; Philadelphia; Washington DC; Troy, Michigan; Manhasset, New York; Short Hills, New Jersey and Costa Mesa, California. In 1997, a new management team began to revitalize the brand with new design collections, new product ranges and a distinctive new advertising campaign. In February 1999, Burberry staged the first catwalk show for its collections during

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