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Contents | Pages | 1.0 Introduction | 3-4 | 2.0 Management team Strength: | 5-8 | 3.0 External and Internal environmental factors | 9 | 4.1 External environmental factors | 9 | 4.2.1 Economic factors | 9 | 4.2.2 Political and legal factors | 9 | 3.1.3 Social and cultural factors | 10 | 3.1.4 Technological factors | 10 | 3.1.5 Demographics factors | 10 | 3.1.6 Competitions | 10 | 3.1 Internal Environmental factors | 11 | 3.2.1 Financial factors | 11 | 3.2.2 Organization resources | 11 | 3.2.3 Human resources | 11 | 3.2.5 Reputation and Risk factors | 11 | 4.0 Ratio analysis | 12 | 4.1 profitability ratio | 13 | 5.2.3 Net Profit Margin | 13 | 5.2.4 Return on Capital Employed(ROCE | 13 | 5.2.5 Return on Shareholders’ Funds | 14 | 4.1.4 Return on Equity | 14 | 5.2 Efficiency Ratios | 14 | 5.3.6 Assets Turnover | 15 | 5.3.7 Stock Turnover | 15 | 5.3.8 Debtors Collection Period | 15 | 5.3.9 Creditors Payment Period | 16 | 5.3 Liquidity Ratios | 16 | 5.4.10 Current Ratio | 16 | 5.4.11 Acid Test | 17 | 5.4 Growth Ratios | 17 | 5.5.12 Price Earnings Ratio | 17 | 5.5.13 Earning Yield | 18 | 5.0 Recommendation | 18 | 6.0 Conclusion | 18 | Appendix-1: Financial statement of BAT Malaysia | 19-21 | Appendix-2: Calculations of ratios | 22-24 | 7.0 bibliography | 25-26 |

1.0 Introduction:

The British American Tobacco Malaysia has established through merger with Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad in 1999. And now it has been established successful international brands image and become the largest tobacco

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