...MARKETING PLAN 2004 ON ACI PURE MINERAL WATER PREPARED FOR S. ALAMGIR EXECUTIVE DIRECTOR ACI CONSUMER BRANDS PREPARED BY A. K. M. ZABED BRAND MANAGER ACI CONSUIMER BRANDS ACI CONSUMER BRANDS ACI LIMITED January 2004 Executive Summary Human history proceeds through development. This development can be visualized in every sphere of human life/civilization. Actually, technological innovation has opened up a new horizon for the mankind to use such development to improve quality of life in a better and effective manner. Bangladesh as an emerging country is not an exception to it. Virtually, for last couple of decades, Bangladesh consumer market has been changed in manifolds. Bangladesh soft drink market is not an exception to this trend. Actually, Bangladesh soft drink market is under volatile change and it is one of the fastest growing markets in Bangladesh. During 80’s the consumer of Bangladesh even never thought of having mineral water by paying almost equivalent amount of money as required to buy a carbonated soft drink. From marketing point of view, 30 years ago it was not a commodity. Today more than 45 companies are engaged in this trade with more than 100 brands. Average annual growth of cur soft drink market is more than 100%. TABLE OF CONTENTS PAGE Executive Summary...
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...| 2.4 | Major players | 11 | 2.5 | Underlying threat | 12 | 2.6 | Pricing of drug | 13 | 2.7 | Regulatory authorities | 14 | | Chapter-3: Overview of the organization | 3.1 | Company profile | 15 | 3.2 | Strategic analysis | 17 | 3.3 | Policies | 19 | 3.4 | Overview of the ACI Pharmaceuticals | 24 | 3.5 | Services | 28 | 3.6 | Products | 29 | 3.7 | Market | 32 | 3.8 | Distribution | 32 | 3.9 | Future plan | 33 | 3.10 | SWAT analysis of ACI Pharmaceuticals | 34 | 3.11 | Organogram | 35 | Chapter-4: Analysis of Business Potentiality in Urban and Market Position | 4.1 | Market share of ACI Pharmaceuticals | 37 | 4.2 | Growth of ACI Pharmaceuticals | 38 | 4.3 | Potential business sectors for ACI Pharmaceuticals | 39 | 4.4 | Strategies taken by ACI Pharmaceuticals | 42 | 4.5 | Key Challenges | 44 | | Chapter-5: Recommendation & conclusion | 5.1 | Recommendation | 46 | 5.2 | Conclusion | 47 | 5.3 | Bibliography | 48 | 5.4 | Appendix | 49 | Executive Summary Pharmaceutical is one of the leading export earning sectors in Bangladesh. The economy is mostly depended on export earning since it facilitates the increase in export earning of the country. So it has a potential market for growing out. This report “Business Potentiality of ACI Pharmaceuticals in Urban, is prepared based on the information collected through extensive study. The report is about...
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...Introduction: ACI formulation Limited (ACI FL) is a subsidiary of ACI limited, located at Gazipur in the out skirt of Dhaka. ACI FL manufactures majority of the products of ACI Strategic Business Limited except for the Pharmaceutical Division. The factory is equipped with the state of the art facilities for product formulations and process innovation. These include modern computerized equipment like HPLC and GLC. The product range manufactured at ACI FL include Crop Protection Chemicals like Insecticides, herbicides and fungicides in granular, powder and liquid, mosquito pesticides in the forms of aerosols, vaporizers and coils house hold chemicals like toilet cleaners and hand wash. History: ACI Limited was established as the subsidiary of Imperial Chemical Industries (ICI) in the then East Pakistan in 1968. After independence, the company was incorporated in Bangladesh in 1973 as ICI Bangladesh Manufacturers limited as a Public Limited Company. In 1992, the company was divested to local management and the name of the company changed to Advanced Chemical Industries (ACI) Limited. ACI inherited the rich ICI culture of product quality, customer service and social responsibility. Initially in 1992, ACI started primarily with pharmaceutical business with a turnover of BDT 80 million only but later the new management brought about fundamental changes in the policies and in the year 2008 turnover grew to over BDT 7,365 million. The Company has diversified business interest in...
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...knowledge, technology and skills. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees, to provide the highest level of satisfaction to our customers. Our Vision To realise the Mission, ACI will : Provide products and services of high and consistent quality, ensuring value for money to our customers. Endeavour to attain a position of leadership in each category of our businesses. Develop our employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth. Attain a high level of productivity in all our operations through effective utilisation of resources and adoption of appropriate technology. Promote inclusive growth by encouraging and assisting our distributors and suppliers in improving efficiency. Ensure superior return on investment through judicious use of resources and efficient operations, utilising our core competencies. Our Values Quality Customer Focus Innovation Fairness Transparency Continuous Improvement Annual Report 2014 Page 1 ISO 9001 Quality Management System ACI in the first company in Bangladesh to have obtained ISO 9001 Certification for Quality Management System across all categories ACI Quality Policy One of our important vision is to provide products and services of high and consistent quality, ensuring value for money to our customers. To attain the Vision ACI will: Aim to achieve business...
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...performance evaluation of a company are vital facts for any company in today’s world. It includes different aspects of the company. This analysis assesses the viability, stability and profitability of the company. At some level every business decision involves financial analysis and valuation. Outside the firm, security analysts conduct financial analysis and valuation to support their buy/sell decision. This is necessary to price an initial public offering and to inform parties to sale, estate settlements, and divisions of property involving ongoing business concerns. Even credit analysts, who typically do not explicitly estimate firm value, must at least implicitly consider the value of the firm’s equity “cushion” if they are to maintain a complete view of the risk associated with lending activity. One of the aims of this study involves the use of analysis and valuation in order to know about the company’s current financial situation. Another aim of this report is to point out whether the share price of the company is overpriced/underpriced/accurately priced. ACI Limited was established as the subsidiary of Imperial Chemical Industries (ICI) in the then East Pakistan in 1968. After independence, the company was incorporated in Bangladesh in 1973 as ICI Bangladesh Manufacturers limited as a Public Limited Company. In 1992, the company was divested to local management and the name of the company changed to Advanced Chemical Industries (ACI) Limited. The Company has diversified business...
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...knowledge, technology and skills. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees, to provide the highest level of satisfaction to our customers. Our Vision To realise the Mission, ACI will : Provide products and services of high and consistent quality, ensuring value for money to our customers. Endeavour to attain a position of leadership in each category of our businesses. Develop our employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth. Attain a high level of productivity in all our operations through effective utilisation of resources and adoption of appropriate technology. Promote inclusive growth by encouraging and assisting our distributors and suppliers in improving efficiency. Ensure superior return on investment through judicious use of resources and efficient operations, utilising our core competencies. Our Values Quality Customer Focus Innovation Fairness Transparency Continuous Improvement Annual Report 2014 Page 1 ISO 9001 Quality Management System ACI in the first company in Bangladesh to have obtained ISO 9001 Certification for Quality Management System across all categories ACI Quality Policy One of our important vision is to provide products and services of high and consistent quality, ensuring value for money to our customers. To attain the Vision ACI will: Aim to achieve business...
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...Historical background The company was founded in 1958 by Samson H. Chowdhury along with three of his friends as a private firm. It went public in 1991 and is currently listed on the Dhaka Stock Exchange. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and it has been continuously in the 1st position among all national and multinational companies since 1985. Square Pharmaceuticals Ltd. is now on its way to becoming a high performance global player. SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. Chronology since Inception 1. 1958: Debut of Square Pharma as a Partnership Firm. 2. 1964: Converted into a Private Limited Company. 3. 1974: Technical Collaboration with Janssen Pharmaceutica, Belgium, a subsidiary of Johnson and Johnson International, USA. 4. 1982: Licensing Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland. 5. 1985: Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies. 6. 1987: Pioneer in...
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... Executive Director ACI Trading Limited. Submitted By: Mohammad Tawhid Reaz Internee, ACI Trading Limited. [pic] A D V A N C E D C H E M I C A L I N D U S T R I S L I M I T E D 245, Tejgaon Industries Area, Dhaka- 1208. Date: 25 June, 2006. June 24, 2006 Mr. Golam Mohammed Chowdhury Chairman Internship & Placement Office Institute of Business Administration University of Dhaka Dhaka-1000 Dear Sir: Subject: Internship Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh”. It is my pleasure to present this Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh” as a requirement for completing my Masters in Business Administration with concentration in Marketing. The report presents my findings and analyses on the Leather chemical industry of Bangladesh and the project I worked on for the last 10 weeks in ACI Trading Limited. I am grateful to you and my supervisors; Mr. Mustaque Ahmed, Assistant Professor, IBA and Dr. Azmal Hussain, Executive Director, ACI Trading Limited, for giving me the opportunity to carry out this report. With kind regards Sincerely yours, Mohammad Tawhid Reaz Roll 037 Batch 38 MBA Program Institute of Business Administration University of Dhaka Acknowledgement In preparing this report for ACI Trading Limited, I Have...
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... WHAT IS CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes. ORIGIN OF CSR CONCEPT In...
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...of second year high school, for their college stage. After an initial assessment, six candidates have been selected. The school asks you to perform a final assessment of intelligence and abilities to decide which of the 6 students will be the best, taking advantage of the scholarship. Which test(s) would you choose? Please explain the reasons of your choice. The key points for this problem are: A final selection of 6 students should be performed in order to get a scholarship, so it wouldn’t be bad if we perform an individual assessment to make sure the student will take advantage of it. Second year students in high school mean the test should include norms with ages 17 and 18 years old. The concepts we are measuring are the abilities profile and the g...
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...assigns a bond to a rating category. The standard and poor’s publishes an internet version of Corporate Ratings Criteria. The process is based on an analytical framework that considers both qualitative and quantitative issues. The process begins by assessing the issuer’s competitive position and operating environment and then using the company’s business risk profile to determine the level of financial risk appropriate for any rating category. Financial risk is basically assessed financial ratios and these ratios are used to assess, a company’s profitability, interest coverage, leverages and cash flow adequacy. Before analyzing ratios, a general assessment of the accountability quality of the financial statements is conducted. A number of accounting issues reviewed such as the off-balance sheet liabilities such as operating leases. Adjustments for it are made to ensure that the companies are comparable. The adjustment for lease is especially important in the airline industry because it is typically leased rather than purchased. S&P capitalizes all operating leases in the computation of the financial ratios to make companies that buy all of their operating leases more comparable to those that lease part of all these assets. The rating agency have to convert operating leases into...
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...Recommendation…………………………………………………………….08 8.0 Conclusion…………………………………………………………………….09 9.0 References…………………………………………………………………….10 1.0 Introduction Aviation industry is one of the largest, growing and most competitive industries in the world. Its main duty is to provide air transportation services for its customers. Manufacturing aircrafts, handling airlines and ground support are part of the industry. Global market businesses such as medicine, tourism, transport are connected to the airline industry. Every year, more than half of the world’s tourist travel by air as it is fast, safe and a comfortable way to travel long and short distances. In 2013, the Airports Council International (ACI) annual published report stated that 6.3 billion passengers travelled world wide and 96 million metric ton cargo was transported safely (ACI, 2013). Aviation industry creates jobs and it is spread over many areas, such as airport terminals, aircraft maintenance, catering, cargo and ground support. Currently 58 million people work in this industry. Singapore International Airline (SIA) annual report 2013 had announced that about 741 flights...
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...What is HR consultancy firm- A Human Resource consultant not only concentrates of compliance issues and following best practices, but will also assist in employee programs and training and development. National PEO, for example, provides Human Resource services ranging from employee handbooks to compensation analysis. Professional Employer Organizations (PEO) has the staff and expertise to make business run more efficiently. They have special tax rules that company needs to utilize. Their employers are trained in the special needs that an HR consultancy business have. For example, Axis consultancy firm of bd have detailed knowledge pertaining to that community and its trends. It’s best to have a consultant that can take care of your local (city) needs along with whatever the state may require. Most major cities and even a few small metropolitan communities have Human Resource consulting firms. Knowledge or rules, laws and regulations are not the only things PEOs offer. Human Resource consulting needs are certain differ from business to business and city to city. They also provide any sort of service for employ’s background and other record checking. To recapitulate in short, whatever your particular business needs may be a reliable professional employer organization can be the key to your business running more efficiently and with a higher profit margin Arizona, Tuscon, Phonix, Las vegas are the most renowned international HR firm. Locally we have some renowned HR firms...
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...state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%. SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of global market. It pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of Square Pharmaceuticals Limited. 2. Product profile: SQUARE Pharmaceuticals Limited, the flagship company of SQUARE Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It is committed to ensure strict compliance with...
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...name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE is a Bangladeshi industrial conglomerate. The industries under this group include Textiles, Pharmaceuticals, Toiletries, Consumer products. Services provided by SQUARE include Health care (Hospitals), Information and Communication Technology. The company was founded in 1958 by Samson H. Chowdhury along with three of his friends as a private firm. It went public in 1991 and is currently...
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