...Case Study: Acorn Industries Case Study: Acorn Industries 1) Strengths of Acorn Acorn Industries, in spite of being a small organization with a single product line had strong technical capabilities, and a compelling marketing division whose core philosophy heavily relied on the importance of Voice of the customer, market research and competitive benchmarking, which was used in creating and submitting contract proposals. During the 1990’s, most companies such as Apple, Nike, McDonalds etc. were substantially dependent on the marketing departments that emphasized on face to face meetings with the customers, and employees pushing their sales numbers to increase revenue and business profits, which is similar to Acorn Industries’ approach of utilizing their marketing division to submit their proposals in order to obtain the government contracts (History: 1990s 2003). As the company was venturing into government contracts pertaining to the weapon systems and other diverse fields, it realized the significance of program management and brought in an individual with extensive knowledge and experience in the field of program management, which proved beneficial while changing the organization philosophy; and restructuring the organization and its various divisions. In order to remain competitive, profitable and maximize the return on investment, Acorn Industries continued the commercial product line which acted as a fail-safe in case of unfruitful government contracts...
Words: 1524 - Pages: 7
...in a certain organization in Kenya that deals with projects. Strategic Management Model Definition: Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” Types of Strategic Management Models • Basic strategic planning model • Alignment strategic planning model • Goal-based or issue-based strategic planning model • Self-organizing or organic strategic planning model • Scenario strategic planning model Organization The organization chosen is Acorn Properties Limited, which is a limited company, incorporated in Kenya with its head office in Nairobi. Acorn is a real estate investment company offering solutions that range from project management to development and acquisition partnership in the Kenyan real estate sector. The company uses a combination of Goal-based or issue-based strategic planning and Alignment Strategic Planning model. Contents of their strategic plan 1. Company’s purpose –mission statement-The Group aims to be recognized as the most...
Words: 2846 - Pages: 12
...qualified for prime loans because of their credit history. In one study the researchers found that 35 percent of the subprime borrowers were over 55 years and African Americans were twice as likely to borrow in the subprime market as in the prime market (Baron, 2010). There were a few forms of subprime lending that CitiFinancial and the Associates dealt with. One of those forms was home equity loans marketed to borrowers to consolidate their bills. Another aspect of subprime lending was single-premium life insurance sold along with a loan to pay off the principal in the case of the death of the borrower (Baron, 2010). These companies were making a lot of money on both these subprime lending activities. The question is, are there moral concerns associated with subprime lending, I would have to say yes there are moral concerns. It seems that the companies are...
Words: 3619 - Pages: 15
...ORGANISATIONAL PERFORMANCE AND INNOVATIVE IMPROVEMENT | Project Name – Acorn Industries | | Compiled by | Submission Date – 17 January 2013 | Declaration of interestI hereby declare that this assignment is entirely my work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by me, this has also been indicated.Signed __________________________Name and Surname : Date: 17 January 2013 | TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. IDENTIFIED PROBLEMS 2.1 Identify the Organisation’s Strength and Weaknesses 4 2.2 Never fully adopted, nor implemented any form of Project Management 5 2.3 Performance Management (KMIP) 5 2.4 Evolved Company Structure - Organisational change 5 2.5 Lack of Project Integration and Communication in organisation 6 2.6 Talent Management 6 2.7 Prioritisation and selection of projects and project teams 6 2.8 Outsourcing of non-core functions 6 3. CONCLUSIONS AND RECOMMENDATIONS 3.1 Identify the Organisation’s Strength and Weaknesses SWOT ANALYSIS 7 3.2 Implementation of Programme and Project Management into the Organisation 7 3.3 Key Performance Indicator (KPI) 9 3.4 Evolved Company Structure - Organisational change 11 3.5 Project Integration...
Words: 4434 - Pages: 18
...ACORN Fraud Case Anish Tamrakar Regis University MBAA-619 March 02, 2013 Dr. Steve Green Association of Community Organization for Reform Now In the twenty-first century there are around more than 1.5 million non-for-profit organizations in the United States. We cannot even imagine how many there are in this entire world, but their main purpose is to serve the public by using their revenues profits rather than distributing it to their owners or investors. The nonprofit sector is a collection of entities that are organizations; private as opposed to governmental; non-profit distributing; self-governing; voluntary; and of public benefit(Salamon, 1999). There are still many good people in this world who come together when some disastrous event occurs or they want to do something good for the needy. However, some people take advantage of such events for their own betterment. This paper will discuss one of the biggest fraud and charity scams that occurred in this world by the Association of Community Organization for Reform Now (ACORN) one of the biggest not-for-profit organization. In addition, this paper will also include some the different fraud measures for the organizations this from happening in the near future. Background The Association of Community Organization for Reform Now (ACORN) was established in 1970 by Wade Rathke when he was sent to Little Rock, Arkansas as a member of National Welfare Rights Organization. The main objective of ACORN is to improve housing...
Words: 5274 - Pages: 22
...Origins of EMS • Environmental management system in industry have their origins in voluntary codes of environmental conduct adopted by a number of industries in response to the increasing regulatory pressures that started in the 1970s. There were also a lot of negative publicity originating from the industrial accidents and exclusive legal cases and increasing public worries regarding environmental impacts of industrial processes. The history of the development of environmental management systems will provide an insight on the road travelled and the experience learned along the way. A number of large companies have environmental management systems and environmental policy statements that declare their objective to enhance environmental management and reduce exposure to environmental risks. • ISO 14001:2004 International Standard for Environmental Management: It was established in 1996 in UK. ISO has developed a series of voluntary standards and guidelines in the field of environmental management which are jointly known as the EN ISO 1400 series. The series addresses various aspects of environmental management. An effective environmental management system based on ISO 14001 establishes a policy awareness that is strategic to the objectives of the organization. ISO 14001 series focuses on prevention of waste and pollution as well as continuous improvement of environmental performance. This series also demonstrates to environmental stakeholders, regulators, and other interested...
Words: 520 - Pages: 3
...Customers in Consumer Markets Customer, Consumer and Buyer The customer plays the role of buying products or services that they will need to renew later on in their life. This could be a fridge or a car or even furniture. A customer is very similar to a consumer however they only separated by the fact that the customer does not have to re – new their product as soon as a consumer. The consumer buys consumables such as food and cleaning goods that are used around the house; these products need to be renewed more frequently than the products a customer would purchase. A buyer or also known as a purchaser are responsible for buying products or services in bulk loads at a low price in order to make profit when those products are sold on; all of the major supermarkets need to buy as they all need a source of food and other products. All of these groups are needed in the system of business if money is to be made. Range Rover Discovery When Range Rover is marketing they take into consideration their business markets. The Range Rover Discovery attracts wealthy families; they do this by showing an image of a family in the car doing family activities such as camping. Another customer type is men. In their adverts they always show a man driving the car, this causes wealthy business men to buy this type of car. The final customer type for this type of car is people who travel a lot for business; Range Rover wrote on their website that with the Range Rover Discovery “every journey is a...
Words: 1094 - Pages: 5
...Unit 3 P3&P4: Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research in your company you can gain valuable information about your competitors, economic shifts, demographics, the current markets trends and the spending trait of your customers. Sainsbury’s use market research to keep a close eye on their competition. Sainsbury’s also use market research to guarantee success with marketing campaigns and in-turn sales. Primary research is gathering new data that has not been collected before. For example, interviews with groups of people in a focus group or surveys using questionnaires. Secondary research is gathering existing data that has been produced already. For example, researching the internet, company reports and newspapers. Both of these research methods can be done internally and externally. Internal primary research could be sales figures from the business’s own products and it could also be customer data held on a central database. External primary research could be questionnaires and surveys, mystery shoppers and focus groups. Internal secondary research can consist of reports from sales and regional representatives and also previous marketing research. External secondary research can consist of trade journals and websites, books and newspapers, census data and public records. Qualitative and quantitative is one form of research...
Words: 812 - Pages: 4
...2021 proved to be another successful year with significant progress for MESCK, Inc. It was the most profitable year for our company. We not only continued to stay ahead of our competitors by anticipating and accommodating changing customer trends, but also increased our market share of the sensor industry by 6.67% during the past year. Our company has historically held the majority share of the low-tech market, and with the recent release of Acorn and current innovations underway, MESCK, Inc. is well on its way to controlling the high-tech industry. The past year brought a 36.89% increase in net profit, moving our figure from $28,680,000 in 2020 to an impressive $45,923,000 in 2021. MESCK, Inc. also experienced a 29.7% jump in sales from the previous year, putting sales at a total of $199,054,000. Our earnings before interest (EBIT) of $83,493,000 and the company’s overall profit sharing figure of $937,000 exceeded all previous years. In an effort to stay on top of the market, our competitive strategy leads us to reinvest in our company, which has caused retained earnings to reach $149,276,000. Recent financial reports show MESCK, Inc. is in a healthy position for a fairly young company. While liabilities remained constant during 2021, current assets almost doubled, greatly increasing working capital. With the release of our newest product, Acorn, we experienced a high cash inflow from operations of $60,533,000. MESCK, Inc. has a healthy amount of long-term outstanding...
Words: 625 - Pages: 3
...loan companies (Thibodeaux, n.d.). There is a need for them but care must be taken not to take advantage of those individuals that get them. The moral concerns are the fact that predatory lenders seem to target those groups that are vulnerable and in need of housing and money to make ends meet. Let me make this perfectly clear that there is a place for subprime loans, they give the person that had some issues earlier on in their life to be able to acquire money for bills and buy a home for their family however, using immoral acts as forcing insurance that they may not want and charging very high interest rates are not call for. The moral concerns are based on utilitarian, which chooses the action that yields the greatest good (Baron, 2010). Moral good should be judged on consequences (is harm done by forcing single premium insurance and very high interest) the consequences are evaluated by human well-being (is customer better off before or after the loan) evaluation of individual preference (did the consumer have a choice) the action was aggregate and yielded good (was the customer gaining more from the loan or in the end losing more) the morally justified maximizes aggregate well-being (giving the customer a choice to take insurance and charging a reasonable interest rate). 2. CitiFinancial should stop the practice that the Associates were doing in charging the lender single premium life insurance and not fully making sure the customer knows the policy. The company has an...
Words: 760 - Pages: 4
...According to … “Gelcich’s father-in-law Andres Pico; H.C. Wiley, husband of Mrs. Gelcich’s sister filed a claim to the oil along with Christopher Leaming and Sanford Lyon. Sanford Lyon owned a sheep ranch at the foot of the Pico hills, Lyon was the one who drilled a spring pole hole in Pico Canyons in order to start collecting oil. The Standard Oil Company previously owned the canyon then the Pacific Coast Oil Company bought the claim of the canyon’s oil. According to … “Before the discovery of oil, the Carpinteria ocean oil seeps had been noted by the earliest Spanish explorers of the California coast, they were also used to water proof basket”. Another neighboring canyon is Leaming canyon, named after Christopher Leaming, who filed a claim...
Words: 2038 - Pages: 9
...Luis Thompson ANTH 252 Doctor Hemphill Yokuts v. Cherokee I. Introduction This paper is a basic introduction to two native North American tribes; the Yokuts of the California cultural area and the Cherokee of the Southeast cultural area. First I we will delve in to the general backgrounds of these two tribes, followed by an in depth examination of Religious beliefs practiced by each tribe, as well as the Life cycle rituals of the Yokuts and Cherokee. Directly proceeding this we will then contrast the former in depth examinations with that of the Tlingit tribe who resided in the Northwest culture area and also we will contrast The Yokuts and the Cherokee with the Zuni tribe who reside in the Southwest cultural area. General Background: Yokuts The Yokut tribe is a group of native North Americans found in the California culture area. The Yokut tribe inhabited the San Joaquin Valley of California. The Yokut tribe has been broken up into three main groups based on the area that their territory encompassed. The are the Northern Valley Yokuts who inhabited the region beginning in the northern most San Joaquin valley, present day Stockton, to the area where the San Joaquin Valley turns northward toward the Calaveras and Mokelumne rivers, or present day Modesto. The Next division is known as The Southern Valley Yokuts. This group of Yokuts lived in the Southern San Joaquin Valley from the upper forks of the Kings River, present day ...
Words: 6090 - Pages: 25
...Contents Introduction Company Overview • History • Company Size • Current Findings • Company Philosophy • Current Financial Statistics • Current market position Consumer Research • Target Consumer • Acorn Classification • Primary Research results Department Research • Competitors • Trend Analysis • Branding • Pricing Structure • Quality Control For my comparative shop report I went to Birmingham in Bullring Shopping centre and visited High end (Versus), Middle end (Rive Island) and for the low end I went to New look. Introduction This is a competitive shop report detailing research gained to highlight key information about the retailer Versus, River Island, New look. This shop report will also be identifying the findings from focused research on High Street, the department Coats Woman’s wear fashion. To forecast appropriate styles, shapes and colours for Woman’s wear collection. Research gained such as: • An insight into the company overview • Research to highlight the consumer profile of the target consumer • Identification of current key trends by completing a trend analysis, as well as evidencing the current product range will be explored. • Comparisons against research on competitor. This research is based upon the comparison of three different garments from within one department This research is based upon the comparison of three different garments from within three store. Company overview History River Island is a British...
Words: 463 - Pages: 2
...BTEC BUSINESS Assignment Brief Student Name | Isabel Tomas | Email Address | Isabeltomas@hotmail.co.uk | Programme Title: | BTEC Level 3 90 Credit Point Extended Diploma | Unit Number/Title: | UNIT 3 | Title of Assignment: | BUSINESS MARKETING | Assignment Internally Verified by: | | Date: | Tutor Name: | Greg Lewis | Issue Date: | 27/02/2015 | Submission Date: | 22/03/2015 | Re-submission date | 20/05/15 | | Targeted Criteria Within This Assignment | Criteria | | | | | | | | | | | | | | Task No. | | | | | | | | | | | | | | Met | | | | | | | | | | | | | | | | | | | | | | | | | | | | Learner declarationI certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Learner signature: Isabel Tomas Date: 20/05/15 | Contents Page * Introduction/ Identifying customers in consumer markets – Page 3 * Market segmentation – Pages 3 - 4 * Geo-demographic systems – Pages 4 – 5 * Reason for choice of target groups – Pages 5 - 6 * How are business groups segmented? – Pages 6 – 8 * Tesco market segmentation – Page 8 * Conclusion – Page 9 * Bibliography – Page 9 P5 This report will build up from previous assignments and it will be focusing on the different...
Words: 4337 - Pages: 18
...www.hbr.org T OOL K IT Time-Driven Activity- Based Costing by Robert S. Kaplan and Steven R. Anderson • Many companie s abandoned activity-based costing because it did not capt ure the compl exity of their operations, took too long to implem ent, and was too expensive to build and maintai n. Here’s a way ar ou nd th ose problems. R eprint R0411J T OOL K IT Time-Driven Activity- Based Costing by Robert S. Kaplan and Steven R. Anderson harvard business review • november 2004 pa ge 1 C OPYRIGHT © 2004 HAR V A R D BUSINESS SCHO OL PUBLISHING C ORP OR A TION. ALL RIGHTS RESER VED. Many comp anies abandoned acti vit y-based costing because it did not capture th e complexity of their operations, took too long to implement, and wa s too expensive to build and maintain. Here’s a way around th ose problems. In the classroom, activity-based costing looks like a great way to manage a company’s lim- ited resources. But many managers who have tried to implement ABC in their organizations on any significant scale have abandoned the at tempt in the face of rising costs and em- ployee irritation. They should try again, be- c ause the new approach we lay out in the fol- lowing pages sidesteps the difficulties traditionally associated with large-scale ABC implementation by relying on informed man- agerial estimates rather than on employee sur- ve ys. It also provides managers with a far more flexible...
Words: 1955 - Pages: 8