CASE STUDY QUESTIONS 1. What competitive forces have challenged the television industry? What problems have these forces created?
Overall use of high-speed Internet access, powerful PCs with high-resolution display screens, and iPhone and other mobile handhelds, and file-sharing services have made downloading of video content from movies and television shows faster and easier than ever. Also people can even have more choices to watch different kinds of television shows. Internet appears an increasingly important role in television business strategy than it has in the past. Television is starting to lose viewers to the internet streaming of television program. The advertisers and viewers is change to use for the internet as delivery systems for content which keep the television industry lose revenue. For the result, there are more and more people start to watch movies and television online instead of watching these through the television. This is a big problem for television industry that is losing their customers. 2. Describe the impact of disruptive technology on the companies discussed in this case.
The impact of disruptive technology on the companies in this case is bigger thing that will be definitely more and more choose to watch movies and television shows on the Internet. Disruptive technology or innovation makes a product or service better by reducing the price or changing the market in a way it does not expect. We think the television industry should try to come up with a new business strategy about how to integrate the traditional television industry with the innovative way that people choose to watch movies and television show. 3. How have the cable programming and delivery companies responded to the Internet?
Some television broadcast networks such as NBC Universal, Fox, and CNN have put their television shows on their own website to keep