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Act and Rule Utilitarianism

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The two concepts of Act and Rule Utilitarianism were first conceived by Jeremy Bentham and John Stuart Mill. They both followed the basic principles of utilitarianism, which focuses on the pursuit of happiness, which is the morally good principle to follow.
Bentham’s Act Utilitarianism means that we are all free to pursue what we gain pleasure from in the way which society dictates.This allows us to pursue what we find pleasurable, for example, motor racing or drinking coffee, and removes the less morally acceptable factors such as murder or adultery. Bentham argues pleasure is the sole intrinsic good, and as “everyone to count as one and no-one as more than one” we can add up the total of pleasure minus pain and thereby service an idea of the good act.
The Utility gained from each act and what would be accepted by society is calculated by what Bentham called the Hedonic Calculus. This values a score of what people think of certain acts (for example 10 for pleasurable and 1 for not pleasurable) and therefore lets society know which are the more worthwhile pursuits. Bentham’s argument is that we should be free to choose the pleasure maximising outcome, as long as we are not having negative effects on other people’s pleasure.
On the other hand Mill disagreed with Betham’s Act Utilitarianism and put forward the notion of Rule Utilitarianism. This argued that the Hedonic Calculus was an absurd way of explaining rational choice and therefore it needed rules. For example meeting up with your friend for coffee would both maximise your and their happiness, whereas breaking that promise would not. However, this is by no means an absolute theory and Mill argued that it was perfectly acceptable to miss an appointment to meet your friend if, for example, you witnessed a fatal car accident and had to make a statement etc.
Mill also broke pleasure down into two categories of

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