...Marketing with Traditional Marketing Marketing—the action or business of promoting and selling products or services, including market research and advertising—is a powerful tool for attracting customers and promoting a business. (Chapman/Businessballs) There are many types of marketing strategies and mediums through which different companies implement the practice of marketing. This paper will shed a light on traditional and online marketing, highlighting the very concepts along with the pros and cons of each type of marketing. The history of marketing is divided into two phases; the development of marketing theory, and the development of marketing practice. The history of marketing theory deals with the evolution of different...
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...Performance Public Interest Two-way Management function Challenges * PR is multifaceted Global * An estimated 3 million people practice public relations world wide Definitions * A number of definitions; often defined as publicity in a newspaper, television interview, or red carpet events Learning the ROPES Research-identifying and learning the client, what their problem is, and what there is. Objectives- Setting objectives to solve your problem. Programming- Planning out how you’re going to do the project. Evaluation- how you adjust and making sure you are addressing the objectives. Stewardship- Making sure it all flows together. Areas of public relations: Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications Comparing Public relations to: Journalism * Objective observer vs. advocate * Mass audience vs. defined publics * One channel vs. many channels Advertising * External audiences vs....
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...“Coffee vs. Wine” Social, Economic and Production Methods overview of both industries. This class will end with a Coffee Cupping vs. Wine Tasting. Price: $25 per person. All proceeds will revert to the Specialty Coffee Institute. Coffee Social - The vast majority of coffee producers in the world are small farmers (2.5 to 5 hectares). They plant their land with crops they need for their food survival. The remainder is planted with coffee to get extra money to accommodate their other needs (cloth, health, etc.). The literacy and education of these coffee farmers is very low. The folks who get to university are a very rare exception. Folks who finished high school are an exception. Standard of Living – Survival agriculture is the right word to describe the circumstances most of these farmers live in. Coffee producing countries are in general Third World Countries. A small group of coffee farmers have a high standard of living. Most of these have much larger farms and in general their education is at college level. Production Methods - Coffee and wine have a lot of similarities at the agricultural level. Processes are similar in both industries but change dramatically after the coffees (and grapes) get in the mill (winery) to be treated. Also, while wine making stops its process when bottling takes place, coffee still has to be submitted to roasting by a roast master who dramatically alters the finished product. (I like to compare the actions of a wine maker to that of...
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...Letter. Reading the New York Times every day is highly recommended for this class. Please be prepared to discuss a NYT’s news story in class -- on any topic that interests you. (Student Discount for New York Times’s subscription: nytimes.com/collegerate.) Class Format: 20 minutes: “Media Update”- Class Discussion of top news stories of the week - all are encouraged to participate! 75 minutes: Introduction of a new Media Relations tool or topic (Lecture). 10 minutes: Break 60 minutes: Class Activity and Discussion Week-by-Week Outline WEEK 1 Aug. 29 The Basics: - Media Relations to Build a Brand/ Launch a Product/ Manage Reputation. - PR vs. Advertising: Control vs. No Control/ $$ Value of Impartial Reporting. - Traditional vs. Social Media: “Permission Marketing” / Leveraging the Trust of Legacy Media IN CLASS: Discuss NY Times story: What is the NEWS? What FACTS support it? - Develop our “Class Press List” Assignment: Select NY Times story to discuss in class - what are the FACTS? WEEK 2...
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...Nature of Research A. BR defined B. Applied & basic BR C. The scientific method II. Managerial Value of BR A. Identifying problems or opportunities B. Diagnosing & assessing problems or opportunities C. Selecting & implementing a course of action D. Evaluating the course of action III. When is BR Needed? A. Time constraints B. Availability of data C. Nature of the decision D. Benefits vs costs IV. BR In The 21st Century A. Communication technologies B. Global BR Chapter 3: Theory Building I. Introduction A. What is a theory? B. What are the goals of theory? II. Research Concepts, Constructs, Proposition, Variables & Hypotheses A. Research concepts & constructs B. Research proposition & hypotheses III. Understanding Theory A. Verifying theory B. Theory building Chapter 5: The Human Side of BR: Organizational & Ethical Issue I. Introduction II. Ethical issue in BR A. Ethical qs are philosophical qs B. General rights & obligation of concerned parties C. Rights & obligation of the research participant * The obligation to be truthful * Participants’ right to privacy * Active & Passive research * Deception in research designs & the right to be informed * Experiment designs * Descriptive research * Protection from harm D. Rights & obligation of the researcher * Research the isn’t...
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...Anti-monopoly Analysis of Tencent QQ vs. 360 Dispute Weiwei Hu and Yimeei Guo School of Law., Xiamen University; 361005, China helusi420hw@163.com, ymguo@xmu.edu.cn Abstract. Anti-monopoly concerns are becoming more and more frequent for Internet industries competiting all over the world. This paper makes a case analysis of Tencent QQ vs. 360 dispute, then has some further thought from such dispute.Finally, it is hoped by this paper that China’s Anti-monopoly Law be healthily and perfectly enforced in the future. Keywords: Anti-monopoly, Internet industries, Case analysis. 1 Introduction Anti-monopoly concerns are becoming more and more frequent for Internet industries competiting all over the world.For example, in February 2011,Apple launched a new service that allows for magazine and newspaper subscriptions for its popular devices, might draw claim from publishers that Apple dominates the market for consumer tablet computers and that it has allegedly used that commanding position to restrict competition.[1] Also in February 2011,Hudong.com, an online encyclopedia, is alleging that Baidu unfairly blocks its Web pages from search results in favor of its own encyclopedia service, Baidu Baike.[2] On April 1,2011, Microsoft plans to file a complaint with the European Commission demanding action against competitor Google on competition law grounds. Microsoft claims that Google stops other companies from accessing the information needed to run effective search operations.[3]...
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...Painter Subject: Research Analysis Two articles selected for review derive from The Journal of Perinatal Education. The first article I read was titled, “Evidence Based Maternity Care: Can New Dogs Learn Old Tricks?” It was written by Merilyn Curl. Curl is a Certified Nurse Midwife, Lamaze Certified Childbirth Educator, and a Fellow of the American College of Childbirth Educators. The article illustrates the efforts of reform applied to the founding cultures and purpose given to a modern day Certified Nurse Midwife. Assessing the Situation She begins unfolding her story at the time of hire with a concise perspective of the culture and practices of the community hospital she worked for. Curl describes the time old “Nursing Process” as assessing the situation, making a plan, then finally evaluating the outcome. She follows this same progression in her attempt to restructure nursing practices at this community hospital. She very clearly presents her personal experience as what practices (whether or not they were best practices) she was seeing in the nursing community verses research based best nursing practice. One piece of evidence she presents for this is how “This meant that labor nurses were assigned only one patient allowing the time to provide continuous labor support. Despite strong encouragement to remain at the bedside, most nurses remained tethered to the central monitoring station” (p.235). This observation strengthens the argument that research based best practices...
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...It has been established that Erikson identified two stages that interlink this their ages which are: ‘intimacy vs isolation and industry vs inferiority’ (Green, 2010). This psychosocial theory identfied that people age between 18-40 years old will experience ‘intimacy vs isolation’, Green, (2010) believed that his research was based on males therefore is more difficult to apply it to women. According to Erikson Beatrice is currently in isolation as she is not in an intimate relationship (See Appendix...
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...Lambda legal was founded by William J Thom. He created this organization of a group of openly gay lawyers to fight for the LGBT community and people living with HIV/AIDS through litigation, social education, and changing public policies. In 1971 William applied to make this organization a corporation and was denied because the New York courts said that the organizations actions would be conflicting to the already set public policies. Thom did not give up after that he applied for an appeal; in 1973 Lambda Legal became a civil rights...
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...Chair in Entrepreneurship at Bradley University and he chairs the annual Research Symposium on Marketing and Entrepreneurship. His current research interests include entrepreneurial marketing and opportunity recognition. Claes M. Hultman holds a chair in Marketing at Swedish Business School at Örebro University and he is the author of many books and articles in marketing & entrepreneurship. His current research interests include entrepreneurial marketing and commercialisation processes in innovation based firms. Abstract Research in Entrepreneurial marketing is about 30 years old. During this period research has followed many trajectories. Two important but divergent routes are small business marketing versus entrepreneurial marketing mirroring the discourse of small businesses versus entrepreneurial firms. Today small business marketing and entrepreneurial marketing are regarded as separate research fields, however related. EM-researches have been very openminded towards different approaches in methodology, especially compared to research within mainstream marketing in the US. During this rather long period of time advances in other disciplines have been beneficial for our own research. One such example is the development of Effectuation theory allowing us to understand entrepreneurial decision-making and consequently, important aspects of entrepreneurial marketing behaviour. Many of the research questions,...
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...sh is ar stu ed d vi y re aC s ou ou rc rs e eH w er as o. co m Sic Key Elements of Effective Meeting 1. Clear purpose and agenda 2. Agreed-upon process 3. Information presented in meaningful and organized way 4. Effective recording 5. Effective facilitation 6. Closure and consensus Group Stages (Tuckman’s see p27) 1. Groups go through various stages and can move back and forth between them depending on the dynamics and situations of the group. 2. Forming 3. Storming 4. Norming 5. Performing 6. Adjourning Th Chapter One 1. What is a Group? a. Characteristics i. Goals ii. Interdependence iii. Interpersonal Interactions iv. Perception of Membership v. Structured Relationships vi. Mutual Influence vii. Motivation b. Group Vs. Aggregate c. Primary Groups Vs. Work Groups 2. Importance of Groups(pp12-14) (you should know reasons listed and how they apply to you) 3. Group Structure a. Roles i. “A set of expectations governing the appropriate behavior of an occupant of a position towards occupants of other related positions.” (p15) ii. Often formally appointed at other times they informal iii. Their purpose is to regulate group behavior and help meet group goals iv. Role Conflict: SP2750-E1 Mod01 https://www.coursehero.com/file/12144222/Sp2750-study-mode/ 1 SP2750-E1 Mr. Koole Th sh is ar stu ed d vi y re aC s ou ou rc rs e eH w er as o. co m Two individuals in their role: Contradictory Expectations Same individual functioning in two roles: Demands of one role are incompatible...
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...The Recruiting Industry: Internet Staffing vs. Traditional Staffing Prepared By: Anthony Moy (amoy29@gmail.com) Jacquelyn Pope (easyon32@yahoo.com) Karishma Sajnani (ksajnani1@gmail.com) Koura Doumbia (kouradoumbia@yahoo.com) Roushan Chowdhury (roushanchowdhury@gmail.com) Twenika Huddleston (Twenika@yahoo.com) Prepared For: Professor Battino HRM594 STRATEGIC STAFFING KELLER GRADUATE SCHOOL OF MANAGEMENT November 10, 2014 Table of Contents Introduction 2-3 Approach 4 Focus 5 Recruiting Industry History 2 Strategic Staffing 2 Internet Staffing 2 Internet Staffing Methods 2 Traditional Staffing/Methods 2 Literature Review 2 Results/Recommendations 2 Conclusion 2 References 2 Introduction In today’s society, you will find that many organizations strive to discover the most efficient, effective way to successfully recruit the ideal candidate that’s a perfect fit within the workplace environment. This can be a daunting task within the Human Resources (HR) department should the appropriate factors not be well aligned with an organizations purpose. This research paper will explore the elements of internet staffing and traditional staffing. Some will argue that tradition staffing is the best method because it’s been proven to achieve great results within the business industry for many years. While others will argue that internet staffing can achieve the same results. However, through the use of technology this method...
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...All history is historiography, and none of it is objective. All history is historiography, and none of it is objective. History is not just what really happened in the past, but a complex intersection of truths, bias and hopes. History encompasses at least three different ways of accessing the past: it can be remembered, recovered or even invented. All are imperfect in some way. No historian or historical source reveals the full and unvarnished truth, so memory is a imperfect guide. Sometimes the significance of recovered data is hard to determine. Furthermore, many rumored "histories" can be shown to have been invented; at the same time, however, these fabrications still tell us much about a society's beliefs and dreams. In reality, the best histories are the best stories. History is anything but an endeavor that should be consigned to some dusty shelf on the top floor of a library nobody ever visits. It's, ironically, the most modern, most relevant, most incendiary discipline there is, to judge by nothing more than the number of car bombings, shootings and other atrocities committed in the name of warring pasts. Edward Said’s “Orientalism” has reverberated in each of the disciplines that collectively constitute Middle East Studies, including history. The book had positive effects. It forced us to take seriously the reality of the power relations produced and reinforced by British and French colonialism, and to detect the way in which those power relations...
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...known as the life-span perspective, which is universally accepted by most psychologists and implicated into their own respective theories. This perspective was originally introduced by Paul and Margaret Baltes, and was monumental as it considered all phases of life, rather than just childhood or adulthood (Berger 2010). There are five insights which are focused on to describe the context under which development occurs. According to the life-span perspective, development is multidirectional, multicontextual, multicultural, multidisciplinary, and plastic (Berger 2010). Let’s begin with multidirectional. Multidirectional means that human qualities change in all directions. A more traditional belief was that development took place up until the age of 20, becomes stagnant, and then declines. Life-span research has refuted this claim (Berger 2010). For example, when an elderly person’s spouse passes, the newly single elderly person can either lose motivation to live, or expand their social surroundings. Regardless of the outcome, development occurred even in these elderly years. The belief that development occurs in stages is held by many people and supported by many popular theorists. For example, Freud’s Psychosexual Theory consists of an Oral Stage, an Anal Stage, and a Phallic Stage throughout the first six years, in this order. These stages are named after the anatomical portion of the body in which the child feels pleasure. From six to eleven years, the child experiences a stage...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0025-1747.htm Intellectual capital disclosure and intangible value drivers: an empirical study Philip Vergauwen Faculty of Applied Economic Sciences, Universiteit Hasselt, Hasselt, Belgium ICDs and intangible value drivers 1163 Received February 2007 Revised May 2007 Accepted May 2007 Laury Bollen Faculty of Economics and Business Administration, Department of Accounting and Information Management, Universiteit Maastricht, Maastricht, The Netherlands, and Els Oirbans PriceWaterhouseCoopers, Eindhoven, The Netherlands Abstract Purpose – This paper aims to study the relationship between intellectual capital disclosures (ICDs) and the relative importance of intangible assets as company value drivers. Design/methodology/approach – Annual reports of Swedish, British and Danish firms are analysed to measure the extent of ICD. The level of intellectual capital (IC) in firms, measured with proxies for the categories of human, structural and relational capital. Findings – As to the components of IC, the empirical results indicate that there is a strong significant positive relationship between (the level of) structural capital possession of a firm and the firm’s ICD. Practical implications – This suggests that firms with a relatively high level of structural capital, disclose more information on IC in the annual report. The study found no such significant association between human...
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