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Submitted By glonivie
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Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts

Learning Objectives

Upon completion of this chapter, you will be able to:
1. Define e-marketplaces and list their components.
2. List the major types of electronic markets and describe their features.
3. Describe the types of intermediaries in EC and their roles.
4. Describe electronic catalogs, shopping carts, and search engines.
5. Describe the various types of auctions and list their characteristics.
6. Discuss the benefits, limitations, and impacts of auctions.
7. Describe bartering and negotiating online.
8. Define m-commerce and explain its role as a market mechanism.
9. Discuss liquidity, quality, and success factors in e-marketplaces.
10. Describe the economic impact of EC.
11. Discuss competition in the digital economy.
12. Describe the impact of e-marketplaces on organizations.

Content

How Raffles Hotel Is Conducting E-Commerce
0. 2.1 Electronic Marketplaces
0. 2.2 Types of Electronic Markets: From Storefronts to Portals
0. 2.3 Intermediation and Syndication in E-Commerce
0. 2.4 Electronic Catalogs and Other Market Mechanisms
0. 2.5 Auctions as an EC Market Mechanism
0. 2.6 Bartering and Negotiating Online
0. 2.7 E-Commerce in the Wireless Environment: M-Commerce
0. 2.8 Issues in E-Markets: Liquidity, Quality, and Success Factors
0. 2.9 Economics of E-Marketplaces
0. 2.10 Competition in the Digital Economy
0. 2.11 Impacts of E-Markets on Business Processes and Organizations
0. 2.12 E-Reality Managerial Issues Real-World Case: Rosenbluth International–A New Way to Compete Appendix 2A Build-to-Order Production

Answers to Pause/Break Section Review Questions

Section 2.1 Review Questions

1. What is the difference between a physical marketplace and an e-marketplace (marketspace)?

A marketspace is an electronic

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