...INTREGRATING MARKETING COMMUNICATION TERM PAPER -Take any product/ brand/ad agency. -Analyze what advertising strategies the ad agency uses to promote the product/ brand. Contents: Intro about the product/ brand. Advertising strategies used. Results of using these strategies. Media plan implementation. Etc. Something similar to these contents and any other content. OR in short Search any term paper on IMC with respect to any ad agency and any product for which this ad agency has done promotion/ad campaigns. ENTREPRENEURSHIP DEVELOPMENT TERM PAPER Search any good, realistic business plan. Some business plan which I can undertake in my near future. Not the ones like steel plant or big manufacturing units etc. STRATEGIC BRAND MANAGEMENT (SBM) TERM PAPER Any company/brand and something related to brand management. Some of the topics I am giving you if you find it mail or any other topic you find is also acceptable. -Brand extension applicable in sbm. -Luer of global branding. -Volvo:a product dominating brand. -Targeting –urban consumers: New Ertiga - :New Njoy - :New SX4 -Toyota Innova- a mature global model -GE- a global brand -Brand Report card -When mascots become icon: Roll as brand ambassador. (eg. McDonallds) -Samsonite :a global brand -Nescafe: A global brand unsurpassed -Broke bond lipton: mega brand mergers -Brand imitation -Initial...
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...Abstract Everyone is familiar with the term advertisement. In today’s world, advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through advertisement. Target group of this topic obviously the mass people who are suppose to be influenced through advertisement. When a company introduces an advertisement, its motto is to increase sales volume in the market. The term paper focuses on how an advertisement starts and how it comes to an end through commercialization. It includes the role of company’s branding department, ad-firm and TV channels marketing team. It also highlights post advertisement feedback and advertisement in present age. * INTRODUCTION There are many ways of advertising a product or service, Television commercial is one of them. In present age, advertisement and television are part and parcel of each other. Electronic media has been explored in a great range by the help of advertisement. Advertisement also comes out with a huge success by using the popularity of this media. Advertisement means a public promotion of any product or service. In today’s world, advertising is considered most vital promotional tool. According to Philip Kotler, “Advertising is any paid form of nonpersonal presentation...
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... | |The first newspaper in India was brought out by an Englishman James Augustus Hickey in 1780 who was stationed at Calcutta. The | |paper was brought out on Saturdays and was first called the Calcutta General Advertiser or Hickey's Bengal Gazette. | | | |Publishing a newspaper is an expensive business as Hickey realised to his cost. He was losing money faster than the newspapers | |came out of the printing press. To make ends meet, Hickey decided to take on advertisements or ads. | | | |The earliest ads consisted of simple messages 'classified' into different categories for easy reference with a mailing address | |from where they could be ordered. These became the forerunner of today's classified advertisements in newspapers. For instance, | |today's newspaper carry sale of autos, electronic items, domestic services, pets, etc under these headings. | | | |Hickey's paper was the first to carry such advertisements but these were mostly from 'patent' medicine manufacturers. The | |concept of chemists or druggist...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 www.iiste.org Advertisement Movement through Electronic and Print Media: A Study on Bangladesh MD. ABDULLAH AL JAMIL Department of Marketing, Comilla University, Kotbari, Comilla, Bangladesh. Postal Address: 16/F (Ground Floor), Tallabgh, Shukrabad, Mohahammadpur, Dhaka-1207, Bangladesh. Country Code: 880. Cell No: 01712561508, 01674-931127 E-mail: tanvir1111@yahoo.com Abstract The advertising industry has already passed almost four decades of institutionalization in Bangladesh. At the beginning of information and telecommunications technology, the industry has practiced drastic drag in all its localities such as the number of advertising agencies, patron firms, research organizations, models, production houses, fashion houses, handicrafts and so on. The industry has inclined its contiguous circumstances as well as accustomed to cope-up with the changed position. Now, it is time to reunite the progress and find out what it has accomplished and what nevertheless to achieve. So far, the study has contemplated on the quantitative features of the industry but the qualitative approval however needs to be completed. This paper also concentrated on the qualitative characteristics of the industry and marks the trends in progress of the advertising industry while focusing on the potential prospects. Finally, it provides some courses of action leading to an environment promising and healthy...
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...full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients. • To know how the agency works and how the communication...
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...– it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction – What New Media is (Viktoria) The media has been become an important part of our society since the early nineteenth century. Starting with radio and television as the first sources of information dissemination and entertainment in the form of image- and audio transmission, media today develops at a rapid pace. Especially the term “New Media” will be of particular interest within this paper. In contrast to media in analogue signal transmission, the term “New Media” means the processing of all data in digital form. Customarily, the World Wide Web is associated with New Media; however, there are also other branches related, e.g. the digital television transmission. Using New Media, it is possible to spread each kind of information all over the world within a couple of minutes as brief, digital processing is much more complex and allows faster as well as qualitatively higher information processing. Within this context, we will focus on the forms of communication which New Media enables. With New Media communication, each thinkable form of information processing can be integrated, used interactively and spread worldwide. Especially...
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...UNIT – 1 / ADVERTISING Advertising Literal meaning of Advertising: Advertising was originated from a Latin term ―advertire‖ which means ―to turn to.‖ The dictionary meaning of the term advertising is ―to give public notice or to announce publicly.‖ Definition of Advertising: The American Marketing Association has defined Advertising as ―any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor.‖ Elaboration of the above definition: First advertising is ―paid for‖ that means it involves commercial transaction. Secondly advertising is ―non-personal‖ that means it is directed towards a mass audience not directed towards any individual as it is in the case of personal selling. Finally advertising is identifiable with its sponsoring authority or advertiser. It discloses or identifies the source of opinions and ideas, it presents. Einstein College of Engineering Objectives of Advertising: There are two types of Advertising Objectives, I. II. General Objectives. Specific Objectives. I. General Objective a) Stimulating Demand – It can be done in two ways, first the present users of the product may be persuaded to increase the present rate for product consumption. Second way is to attract the new users into the market by telling them the qualities of the product. b) Increased profits. II. Specific Objectives of Advertising a) Preparing ground for new product. b) Facing competition. c) Informing the changes to the...
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...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
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...sorry guys, i dont have time now. I have many business papers that i can upload later. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers—businesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry. Industry organization. In 2006, there were about 48,000 advertising and public relations services establishments in the United States. About 4 out of 10 write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Within the industry, only these full-service establishments are known as advertising agencies. About 1 in 6 were public relations firms. Many of the largest agencies are international, with a substantial proportion of their revenue coming from...
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...on internet advertisements. Moreover, online advertisements do have additional useful dimensions such as geo-targeting, measurable ROI, popularity and so on. Online advertisement and associated business models are best realized through intelligent implementation of an ecosystem around Ad-servers and its complementing technology enablers. This paper examines such online advertisement dynamics in terms of business, technology and where they converge. Keywords Ad-servers, Traffic/Trafficking, Ad serving model, Interactive Advertising, Interactive Dynamics Interactive Advertisement Dynamics – An Overview About the Author Rani Bisal Rani Bisal is a Domain expert and a member of the Presales team for the Advertising & New Media sub-segment for the Media & Information Services Business Unit at TCS. She has over 5+ years of experience in domain consulting with wide range of experience in the Advertising industry, specifically the Online Media and the Ad Agencies. She has a bachelors degree in Mechanical Engineering. She can be reached at rani.bisal@tcs.com 1 Interactive Advertisement Dynamics – An Overview Table of Contents 1. Introduction 2 Ad Serving - Basics 3. The Evolution 4. Ad-Server – How it works? 5. Key Players 6. Conclusion – The Way Forward 7. References 3 4 5 6 9 10 10 2 Interactive Advertisement Dynamics – An Overview Introduction Interactive mediums such as the internet and mobile are increasingly becoming the primary channel for...
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...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...Title of the Paper EFFECTIVENESS OF ASCI IN CONTROLLING ‘OBSCENE’ AND ‘MISLEADING’ ADVERTISEMENTS ON TELEVISION ABSTRACT The Advertising Standards Council of India (ASCI) is a self regulatory voluntary organization of the advertising industry established in 1985. ASCI and its Consumer Complaints Council (CCC) deals with the complaints received from Consumers and Industry, against advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising. As the Indian market has grown, the role of advertising as an important and legitimate means for the seller to awaken interest in his products or services has gained currency. But the debate on where one draws the line is something the industry is grappling with. As a self-regulatory voluntary organization of the Indian advertising industry, ASCI have an important role to play, often with limited powers. In 2010, 777 complaints had been received against 190 ads, of which 104 were upheld. In this research paper, researcher will study how effectively ASCI and CCC are dealing with advertisements which are obscene and misleading in nature. What are the criteria for calling an advertisement obscene or misleading? What procedure they follow when they receive any complaint against any advertisement? How much time they generally take to work on any complaint received? How serious industry...
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...Analysis of Business Specialties Paper Analysis of Business Specialties Paper Analysis of Business Specialties Paper TD Sports Consultants (Essie) This paper will describe the consulting firm that was chosen by team D and address several issues or problems that the consulting firm may encounter. It will also give a description of the services that will be offered by TD sports consultants. Finally, the paper will explain the why the consulting firm is well suited to the skills of the team D’s members. The team members agreed on the name TD Sports Consultants. This particular name was chosen because it was inclusive of all the team members’ and their skills and ideas. Because most of the team members are sports fans, it was suiting that we named a sports consulting firm after the founders. The purpose of the consulting firm is to help sport teams locate sponsors that can come up with innovative ideas and advertisements to promote their products. The firm will produce results that are not being filled by marketing companies. The strategy of TD Sports Consultants is to find out why other companies are not getting the desired results and to fill the gap by providing the needed services to the teams. Description of the TD Sports Consultants (Wally) Sports marketing is an industry worth billions (Kuriloff, 2007) in the US annually. Franchises have marketing departments to improve the perception of their team as well as advertising salespeople to...
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...Choose four (4) of the six (6) following questions to develop your answers as an essay. Each essay you choose should have 250 words minimum. 1. Discuss how marketers of low-involvement products such as soft drinks or paper towels would use various IMC tools differently than a marketer of a high-involvement product such as a personal computer or automobile. Marketers of low-involvement products as soft drinks and paper towels don't have to put a high amount of emphasis on what is the advertising and placement of the products on the contrary high-involvement products do have to be very well advertised with a desired target market, this is because they are basic needs and companies do not desire to give that much of focus on advertising and promotions, they do focus on doing publicity in order to catch more of the attention as possible from consumers and maybe make consumers react to this publicities and be able to interact directly with the customer, which is called Direct Marketing. Also low-involvement products marketers have to focus on personal selling, for example in departments stores sellers from companies are sent in order to make one-to-one interaction with customers, where the product can be shown, explained, used, makes tests, even explanations that why you should choose this product before others. This makes the consumer to feel related to the product, with the possibility of personal interaction they will feel attracted. In high-involvement products you do...
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