...Ad Analysis Project Using colorful, message sending advertisements has become very popular over the last couple decades. Anywhere from using a short video advertisement to just using a simple picture. Every company has been known to do it and it is not just because it is fun to do. They do it for one simple reason. To get somebody or something’s attention. One ad that seems to be very attention getting is by an organization called The Children’s Defense Fund (CDF). They do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are thinking...
Words: 742 - Pages: 3
...ADVERTISEMENT ANALYSIS OF LOLLIPOP BLING To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-1-advertisement-analysis-of-lollipop-bling/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 1 ADVERTISEMENT ANALYSIS OF LOLLIPOP BLING MKT 510 Assignment 1 - Advertisement Analysis of Lollipop Bling Write a three to four (3-4) pages paper in which you: 1. Briefly (one [1] paragraph) describe the chosen advertisement, and explain where you located it. 2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response. 3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 510 Assignment 1 Advertisement Analysis of Lollipop Bling in order to ace their studies. MKT 510 ASSIGNMENT 1 ADVERTISEMENT ANALYSIS OF LOLLIPOP BLING To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-1-advertisement-analysis-of-lollipop-bling/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 1 ADVERTISEMENT ANALYSIS OF LOLLIPOP BLING MKT 510 Assignment 1 - Advertisement Analysis of Lollipop Bling Write a three to four (3-4) pages paper in which...
Words: 709 - Pages: 3
...AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS Abstract This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners. KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse,Similarities, Differences Acknowledgement Sincere thanks go to Dr. Wei Naixing for his insightful guidance and earnest help all through the searching, analysis and...
Words: 1160 - Pages: 5
...Title: Tiger in a Tank Do you wish that you could move as fast as a Tiger? In today’s world you need to have gas for your car in order to go somewhere. In the Enco Ad from 1964 there was a slogan on there that said, “Put a Tiger in Your Tank.” Basically this is saying that if we use this gas then we will be as fast as a tiger. There are many people that would like to drive as fast as a tiger and believe that the gas that they put in their car would be the best option. When people trust a certain gas and know that it works really good for their car then they normally continue to buy that fuel. In this ad it tells you that there are three ways that this gas will help your car make you go as fast as a tiger. The first way is the Cleaning Power. It is letting you know that while using this gas that not only will your car stay cleaner but so will the other things in the car as well. Secondly the gas will give you firing power to go as fast as you need to move. Like the ad said, “Put a Tiger in your Tank.” Lastly, while using the Enco gas you will have Extreme Power in your car. This will allow you to think when using this product that your car will perform to the extreme and go really fast. The use of Pathos comes into this ad because of the way that they are using the tiger. The ad shows the emotions of a tiger pushing a car and letting the driver think that it will become fast with the Enco gas that was put into the gas tank. Also this gas has been improved with...
Words: 762 - Pages: 4
...campaign and the competitor(s)’ campaign(s). • Sort advertisements based on your own logic. • Length: 4-5 pages, single-spaced with spacing between paragraphs, excluding attachments and references. Use Times New Roman, 12-point font size. • Follow APA style to include a reference list for sources you use. • In addition to the analysis, submit all print ads used in the analysis. Organize the print ads so that you can display them in class for an informal discussion. Main parts of the paper: 1. A description of each of the campaigns and the context in which they were implemented (a brief description of relevant background information, media used, period of time run, etc.) 2. An analysis of the campaigns’ relevance 关联to persuasion theories or concepts (the primary reference sources are the textbook and lecture, but you may also find references from outside the class) 3. An analysis of the effectiveness of those strategies. Does this ad effectively persuade the audience? Why or why not? Can you provide any suggestions for improving it? 4. A conclusion. Compare the campaigns and draw your conclusion based on your analysis. Due date: Both the paper and the display of campaigns are due in class on Friday, April 26. Evaluation Criteria: Grading criteria will include critical...
Words: 328 - Pages: 2
...paid attention to scalability of service provisioning algorithms, protocols and software. Similarly, the wireless networking community has also started to look at the scalability issues that are relevant to wireless cellular, wireless local, as well as wireless personal area networks besides the emerging area of infrastructure-less networks such as ad-hoc and sensor networks. Surprisingly there is significant scope for research in the wireless scalability area as it relates to the ad hoc and sensor networks and this is one of the reasons why this topic was chosen for a special issue. A wireless sensor network is likely to have a large number of nodes perhaps in thousands to millions and that may create, potentially, numerous scaling problems in the networking protocols, addressing schemes, hardware architectures etc. The key questions that people are asking in this area are: whether wireless networks are scalable? And if they are, what are the appropriate conditions under which the scalability properties are achievable? One of the pioneering works on the capacity of wireless networks was published by Gupta and Kumar [1]. This paper presented a theoretical framework to analyze the capacity of...
Words: 2043 - Pages: 9
...Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Pavel Kireyev Koen Pauwels Sunil Gupta Working Paper 13-070 February 9, 2013 Copyright © 2013 by Pavel Kireyev, Koen Pauwels, and Sunil Gupta Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Pavel Kireyev Koen Pauwels Sunil Gupta1 February 9, 2013 Pavel Kireyev is a Ph.D. student and Sunil Gupta is the Edward Carter Professor of Business Administration at the Harvard Business School, and Koen Pauwels is Professor at Ozyegin University, Istanbul, Turkey. 1 Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or underspend in others, leaving money on the table...
Words: 8156 - Pages: 33
...Final Summary At the beginning of the year, I expected to hate this class. I have never enjoyed writing whatsoever. But now that I’m looking back, I surprisingly liked this class. My writing skills greatly improved over the year. For example, on our first paper, the Educational History Narrative, Paper Rater gave me a 73. With every paper I wrote I improved point by point. On the last paper we wrote, the Argumentative Research paper, Paper rater gave me a 92. With my scores improving, the difficulty to write my papers decreased. The most challenging paper was the Ad Analysis paper. For my analysis, I chose PAM cooking spray. Looking back on it, this probably wasn’t a great idea. The ad campaign I chose only had two short one minute commercials....
Words: 385 - Pages: 2
...The Power of Like2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comScore GRAHAM MUDD Head of Measurement Partnerships, Facebook CARMELA AQUINO Senior Marketing Manager, comScore PATRICK KEMP Senior Data Analyst, comScore Executive Summary The following white paper is the second in the U.S. Power of Like series, a research collaboration between comScore and Facebook to deliver unique insights on the impact of social media marketing. The research, which primarily leverages data and analysis from comScore Social Essentials™, comScore AdEffx™ and Facebook’s internal analytics platform, focuses on the impact of branded earned and paid media exposure on the behavior of Facebook Fans and Friends of Fans. The summary below establishes the key findings and implications of this research. Brands can maximize the impact of their social marketing programs on Facebook by leveraging a framework that helps them move beyond Fan acquisition to delivering reach, impact, and measurable marketing ROI. Using the Brand Page as a control panel for creating social marketing programs, brands should focus on benchmarking and optimizing on the following dimensions to deliver against their broader marketing objectives: Fan Reach Exposure in the News Feed Engagement Fans interacting with Brand Page marketing content Amplification Expanding reach by promoting content to Friends of Fans through both earned and paid means Most leading brands on Facebook achieve a monthly earned Amplification...
Words: 5984 - Pages: 24
...Luke Martino Writing 102 12/9/15 Writing 102 Portfolio Throughout this semester of Writing 102, I have been assigned to write four essays that have stressed the course competencies of subject matter knowledge, writing process knowledge, rhetorical knowledge, genre knowledge, discourse community knowledge, and meta-cognition. Through the process of drafting, editing, and revising three out of the four papers, I think I have been effectively able to absorb three of those course competencies; subject matter knowledge, rhetorical knowledge, and writing process knowledge. The first paper I was assigned to write for Writing 102 was a literacy narrative. For this paper, I was told to write about a past experience that helped influence my current writing and reading qualities. The core competencies that were involved in this essay were writing process knowledge and subject matter knowledge. I used writing process knowledge when I was told to generate ideas for my essay. I began by thinking of five possible ideas and from there I created a brainstorming web out of the two topics I thought would be the most interesting. Shortly after starting, I realized I could only build an effective brainstorming web from one idea. I decided to use the first time I forgot my lines in a play as my main idea for the essay. After I completed the brainstorming web and finished taking notes on what I remembered from the incident I started to follow the writing process that consisted of prewriting...
Words: 1073 - Pages: 5
...please offer a few constructive remarks in some of the categories. Introduction and Thesis: Does the paper have an introductory paragraph that introduces the ad, TV show, or film and ideas that lead up to the thesis statement or argument of the paper? Is the thesis statement placed at the end of the introduction? Does the thesis statement assert a clear argument about the message of the ad, TV show, or film and the impact that message may have on its audience or society? Suggestions for Revision: Paragraph Development and Organization: Does each body paragraph offer substantial analysis of how the ad, film, or TV show conveys messages about our culture and society? Are the paragraphs cohesive? In other words, do the sentences in each paragraph clearly relate to and build on one another? Is the entire paper cohesive? In other words, do all the paragraphs clearly relate to and build on one another? Suggestions for Revision: Evidence and Support: Does the paper have specific references to and quotations from the work (the ad, TV show, or film)? Does the paper use quotes from or references to three secondary sources for support? Suggestions for Revision: Conclusion: Does the paper have an effective conclusion that goes beyond simply restating the ideas in the paper? In other words, does it attempt to show why the topic is significant? Suggestions for Revision: ...
Words: 368 - Pages: 2
...to Banner Ads >Abstract As little as two years ago, many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!, in combination with ACNielsen’s Homescan®, has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads, from ad exposure to shopping cart. It also reveals the role Dynamic Logic played in conducting postexposure ad evaluation. www.yahoo.com; www.acnielsen.com; www.dynamiclogic.com >The Scenario If you are a product manager for a consumer-packaged-goods (CPG) company—for example, you manufacture toilet paper, or soup, or boxed dinners, or bar soap—a large portion of your advertising budget is going into television. “CPG companies have large marketing budgets and, understandably, have been extra careful in their move toward Internet advertising,” shares Ken Mallon, Yahoo’s director, insights products.1 “The thinking is that no one goes online to search out information on paper towels. But that doesn’t mean that Internet ads can’t significantly lift in-store sales.” With Internet consumption on the rise,2 and all other media facing declining consumption as a result,3 new metrics that showcase Internet ads’ targeting efficiency and sales responsiveness were needed. Product managers were facing increasing pressure for strong ROI metrics for media buys, yet they were relying on advertising recall4 or click stream analysis.5 They had...
Words: 1648 - Pages: 7
...Business Ethics Second Paper – Deontological Analysis June 19, 2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directly to consumers ethical? To analyze this question I will use Rawls’s second principle of distributive justice for analysis. (2) use that method, developing the argument in support of your case; In utilizing direct to consumer advertising for prescription drugs is the advertising “reasonably expected to be to everyone’s advantage”? and “attached to positions and offices open to all?” (DeGeorge 78) One of the predominate claims of the pharmaceutical companies that the advertisements educate the consumer, thus giving them more information to evaluate their needs and to speak intelligently with their doctor. So, is the information provided in an ad or commercial “reasonably expected to be to everyone’s advantage?” It is reasonable to assume that everyone is exposed to the ads with the various media outlets used, such as TV, radio, newspaper, magazines and so forth, but is the education to everyone’s advantage? The drug...
Words: 1068 - Pages: 5
...Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and water-like fork environment, customers can easily link Adidas image with not only strength, but also warmth. The preferred media we choose are TV, specific magazines, outdoor and internet. Copyright : group-1©bba®pstu Term Paper (8th...
Words: 4576 - Pages: 19
...Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and water-like fork environment, customers can easily link Adidas image with not only strength, but also warmth. The preferred media we choose are TV, specific magazines, outdoor and internet. Copyright : group-1©bba®pstu Term Paper (8th...
Words: 4552 - Pages: 19
