...ntro Most businesses rely on advertisements to sale their products. The ad, Inquiries in Science, I have is from a magazine called “Science Teacher”. The magazine cover uses bright colors that stands out to a person. The magazine also uses many different Jib Fowles Advertising’s Fifteen Basic Appeals. This magazine will be for teacher in the science department. The magazine is sponsored by the National Science Teachers Association. The magazine is based on going green and giving teacher’s newer concepts. The purpose of this ad is to help students and teachers become better informed about science. Advertising Description This ad is for the Carolina Biological Supply Company. It advertises a program that makes science concepts easy to understand. The background is white with teachers and students saying their comments or thoughts in bubbles. There are three African Americans, two Caucasian people, and one Asian person. There are more females than males in this ad. All together there are five females and two males. All of the people are in the ad are smiling, doing projects, or teaching. All of their comments are positive comments and positive reactions. A quote from one of the people says, “Now this is what science should be like.” The background of the ad is white with black bold letters. The pictures are in square boxes at the top middle of the page. The bold black words are towards the bottom of the page, right under the pictures. The title of the reading is “What students...
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...10, 2011 Subject: Analysis of Pamela Anderson PeTA ad Human VS. Animal Introduction Men and women are exposed to advertisements every day, weather they think they are or not. Unfortunately, there are more and more that goes against women and degrades them. The design features of this PeTA ad uses and focuses of female stereotypes, in order to persuade men and women to become a vegetarian. There are ways this could be portrayed as a stereotypical ad, from the model, to how she is sitting and what she is wearing, or even with what the text says, to the color choices. Description The ad was smaller when it was pulled it up on the internet, but the model is Pamela Anderson. There are limited colors of white, blue, black, and the skin and hair color of the model. It is obvious that she is trying to be sexy in every aspect. It looks as if she is sitting on a bed. She is wearing a revealing two-piece blue bikini, slightly showing some cleavage, and her hair and make-up are done, which pulls attention to the look on her face. Clearly, the look she is trying to go for is innocent. Also, her body is sectioned into parts just as a cow’s body would be when processed for meat. The text also plays a big part in this ad. Along the top of the ad it says: “ALL ANIMALS HAVE THE SAME PARTS,” and “HAVE A HEART, GO VEGETARIAN,” which surprisingly matches the color of her bikini, which also pulls the attention to her chest and face. Target Audience This ad reaches out to both men...
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...Ad Analysis 1. Pepsi Next “Baby” Commercial Summary- This is a 31 second commercial about a new mother who is filming their baby doing “baby” things when the father comes home with the new Pepsi Next soda. The mother doesn’t believe that the Pepsi Next really tastes like Pepsi, since it is supposed to have 60% sugar. They try the soda and are so mesmerized by the new Pepsi Next that they don’t notice their baby dancing, doing “the worm” and playing guitar. Audience- The audience for this commercial could be diabetics who would like a soda with less sugar, or people in general who are looking for a “healthier” soda or a trying to lose weight without giving up soda. Hook- The first thing that gets your attention is the cute baby in the scene, and the super excited vibe that the father gives off about the new Pepsi Next, and finally the dancing baby makes the whole commercial hilarious. Sell Techniques- The Pepsi Next sell techniques for this commercial are the use of “shock and awe”. ie: “The NEW Pepsi Next has the SAME great taste but 60% less sugar!!” Plus it makes you feel like if you drink this soda you not notice anything in your surroundings other than the amazing taste of the Pepsi Next. Motivator- The simple fact that EVERY ‘diet’ soda on the market tastes awful, makes you want to try the new Pepsi Next just to see if it really does taste like regular Pepsi. I bought some just to see if it tasted as good as the commercial says… It actually tastes pretty good...
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...Taylor Williams Ad Analysis Feb. 28, 2013 "This is where families form unbreakable bonds. Where sharing a moment means creating a memory. And where your family getaway is something you'll return to forever. Come share this unforgettable experience. In a land called Colorado." This particular ad is a description of a visit to the state of Colorado. Convincing more tourism is the purpose for this ad. The targeted audience for this ad is seen visually in the painting of a family surrounded by a camp-wood fire in the middle of nowhere. Families, and mainly people who love to travel, are called through this promotion. This ad appeals to families of a certain socio-economic and educational level. There are advertising techniques used to symbolize these things. Plain folks, the most seen technique, is a suggestion that the product is a practical product of good value for ordinary people. When you look at the Colorado ad, you can easily visualize your "ordinary" family around that camp fire in the wilderness. However, families who cannot provide the "perfect" life for their children cannot replace the people that are photographed in the picture. Families that are poor or unstable, such as drug addicts, alcoholics, and abusive will not be seen taking a plane, bus, or car al the way to Colorado to see the mountains. The ideal family is seen here. Using the consumer's imagination, they are finishing up riding their horses around for a nature walk, settling down around a fire to...
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...Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering in the middle of a high school football game. There is a girl doing a toe touch as she is tossed into the air by three other cheerleaders. There is a look of uncertainty on her face, as she attempts to smile. This brings a bit of humor to the ad. Above her head is the text reading “At a moment like THIS, I don’t care if my tampons came in a little black box.” The other 4 cheerleaders are doing individual jumps in the background. Near the bottom of the ad is a Tampax box that has the shape of a heart on the front of the package. Beneath the logo are the words “Outsmart Mother Nature,” outlined in pink. The bottom center of the ad also reads “Tampax Pearl with Cleanguard protects better than Kotex.” To persuade potential buyers the Tampax...
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...Jack Holt Ad Analysis 10/6/11 Ethos When someone wants to persuade another person to believe something they use different types of rhetoric to try and convey their message. One of the types of rhetorical appeals is ethos, which uses character conveys to their message. An ad for a Pantene hair product uses this appeal. In the ad the actress Eva Mendes is the main focus; she covers around three quarters of the page and the picture is mostly of her head. Her hair is down and very prominent. Right next to her face is the Pantene logo in big letters. Underneath the picture is a quote long from Eva Mendes with certain words highlighted, a small picture of the products, and subtitle which says “Zero Fear of Breakage 100% More Strength”. This ad is in People magazine which targets women ages 20 to 50, most of whom are buying hair products. By using Eva Mendes as a spokes person creates an ethological appeal. The composition of the image forces the audience to focus on her long flowing hair. The message is that since Eva Mendes, successful and beautiful actress, who clearly has great hair uses this product, you are too. People are more likely to trust an ad with Eva Mendes in it then just a normal model because people are more familiar with her and know her character. Logos Another rhetorical appeal that companies use in advertising is logos; this targets the consumer’s logic to persuade him/her into buying their product. Aprica uses this appeal in their “MOTO” stroller...
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...Dwayne Curry English 101 Dr. Rita Kumar 11 November 2009 AD Analysis of Reebok Advertisements The articles I chose come from the same exact magazine just different publish dates. They are targeting the exact same youth but in very different ways. My goal is to break the their interpretations and show what the ads are trying to represent in the companies eye. Reaching the target audience is the key for sales and with marketing departments being the the crucial part of business you know they are always coming up with ways to find them. My first Reebok article is cut in half. On one side of the photograph is superstar rap artists Jay-Z. The other side of the photograph is a picture of the projects he grew up in. You are able to catch a glimpse of a drug dealer's arm which has abut six rubber bands around it. In Jay-Z's part of the photograph he's in the penthouse suite overlooking downtown New York City. He's in a professional suit and is sitting in an expensive brown lunge chair. The other side of the photograph is black and white unlike Jay-Z's portion. Your able to really see the details of the photograph of an image portraying a younger Shawn Carter “aka” Jay-Z. This little article has an amazing amount of subtle messages. At first glance it's hard to figure out what exactly is the advertisement trying to sell. You see a strategically place Reebok symbol place in the lower right hand corner of the photo. It makes the reader have to search and by doing that that get...
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...October 18, 2010 Unit 2/Ad Analysis Duman Introduction U.S.News and World Report has officially leaked its 2011 Edition of “America’s Best Graduate Schools on August 31st, 2010. The advertised product is the magazine itself. The ad is very persuasive because it gives a common goal. The common goal is that the ad encourages people to buy the magazine so they can be successful and graduate in one of the top ranked school in the country. The intended audience for this ad is basically either undergraduate sophomore, juniors, or seniors in college or those who already have a degree. The ad’s primary approach is to get the audience to buy this magazine because it claims that it has all the important key details that can help them get into, and graduate from graduate school. The ad’s primary approach is very effective with persuading the audience to buy this magazine based on the illustration in that ad that is given. In the ad there is a picture underneath that shows 4 college students smiling and holding their diploma. Those who want to obtain an education through graduate school ultimately want to get to that point of smiling and holding a diploma in there hand. The ad is saying that if you buy this magazine you can end up like the four graduates in the picture, and that is what the intended audience, who are college students, wants. Audience Profile The U.S. News and World Report is the world’s #1 Best Selling magazine in the world. In America academically...
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...African Journal of Basic & Applied Sciences 4 (3): 95-105, 2012 ISSN 2079-2034 © IDOSI Publications, 2012 DOI: 10.5829/idosi.ajbas.2012.4.3.1593 Corporate Social Responsibility Initiatives of Major Companies of India with Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India in context to CSR policy framing and implementation. Data has been collected from the official websites of the firms, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Results of the study depicts that IT and Auto industry is more going for taking up CSR initiatives while FMCG sector has focused yet not too much into the social responsibility initiatives. Although India has entered or taken a transformational change by involving into new CSR initiatives, but...
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...Aditi K. Srivastava College Writing I Michael Miller It’s your fault "Ladies, do you think rape is something men do out of a desire for control, empowered by years of patriarchy?" The video begins with an unconventional opening dialogue immediately catching the attention of men and women alike. This three-minute video starring a famous Bollywood actress known for her unusual acting skills and boldness, Kalki Koechlin, immediately became a social hit and had four million views within a very short time. Everyone was talking about it. The reason? A satirical approach to this burning issue gripping the entire nation, to sell the idea of stop blaming the rape victims; a ‘tradition’ which has been going on in our nation since forever. "You've clearly been misled by the notion that women are people, too. Because, let's face it, ladies: rape, it's your fault." The video continues. With a white backdrop and a catchy instrumental music playing, the actress continues talking to the camera. She says that scientific studies suggest that women who wear skirts are the leading cause of rape. Sarcastically she asks her audience if they know why. “Because men have eyes.” There is nothing funny about this statement, the plain sarcasm beaming in her eyes. She is wearing a very trendy ‘chic’ skirt paired up with a black tank top, which immediately contrasts with what...
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...Artistry Hydra-V is a skincare product which can deliver maximum hydration benefits for skin and formulated for younger consumers who’re not yet concerned with signs of aging to ensure skin receives the deepest hydrating benefits (Forward Beauty, 18). The Artistry Hydra-V advertisement was released on December 2015 and starring Teresa Palmer. Everything in the ad appears to be the same color as Hydra-V product. The word, “Artistry Hydra-V”, written in big gold letter, fades out at the beginning of the video and Teresa, wearing blue water color dress, walking in the blue water color painted room, waterfalls and ponds; these all are perfectly match with the product. The audience would already know what they are trying to sell and what the product is made for by watching the ad just for five seconds. The advertisement effectively uses logos, ethos, and pathos to convince the audience to buy the product. The first appeal is shown by using logos to give the viewer’s reasoning to buy Hydra-V products. Artistry Hydra-V claims that their products are inspired by Nobel Prize winning research and for men or women of all types of skin. The ads states, “Hydration is the key of beautiful flawless skin. You need water and your skin needs water”, it reminds the viewers they need to treat their skin as they treat their body. This advertisement identifies the ingredients those are from the world’s most pristine places. These are Norwegian fjord water (to release hydration deep into skin), nutrient-rich...
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...design discussed in the last topic. Use the concepts and vocabulary from the discussion of design elements and principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the...
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...Ad Analysis Project Using colorful, message sending advertisements has become very popular over the last couple decades. Anywhere from using a short video advertisement to just using a simple picture. Every company has been known to do it and it is not just because it is fun to do. They do it for one simple reason. To get somebody or something’s attention. One ad that seems to be very attention getting is by an organization called The Children’s Defense Fund (CDF). They do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are thinking...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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