...Customer Profile coloring to the stitching. TANDBERG's videoconferencing solution allowed the U.S. team to simply place a shoe on a table, zoom in on any aspect, and discuss all changes that needed to be made with the team in Korea. Reebok International Ltd. As the use of videoconferencing spread to other divisions within Reebok, the Human Resources Department installed a system as well. The unit provided a way for Human Resources to interview potential employees without having to fly the interviewee to Reebok's office. Why Reebok Chose TANDBERG TANDBERG's philosophy of providing high quality equipment that is both reliable and easy to use proved to be a key factor in Reebok's decision to make TANDBERG its videoconferencing company of choice. By providing a range of products to fit different application needs, TANDBERG was able to provide Reebok a solution for maintaining worldwide communication while reducing product development time. TANDBERG's portfolio of products presented a significant value for incorporating innovative technology with value and customer support. About TANDBERG TANDBERG is one of the world’s largest providers of videoconferencing solutions. The Company designs, develops, and manufactures videoconferencing systems and offers sales, support, and value-added services in over 80 countries worldwide. With its headquarters in Oslo, Norway, the Company has major offices in the United States and Canada. TANDBERG is publicly traded in Norway on the Oslo Stock...
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...nvestigations[edit] The ASA begins an investigation by contacting the advertiser for its views on the advertisement and, where appropriate, substantiation of claims made in it. The ASA may on occasion seek advice from industry experts on more complex issues. Once the investigation is complete, a draft recommendation is sent to both the advertiser and the original complainant for any comments, with a request to keep this confidential until publication of the final report. The draft recommendation is then submitted to the independent Advertising Standards Authority Council, which adjudicates on ASA investigations. The ASA Council then discusses the complaint and the draft recommendation, and votes on whether to uphold the complaint or not. The adjudication in full is subsequently posted on the ASA's website, and made available to the press and the general public. Appeals procedure[edit] If there are grounds for an appeal against an adjudication, the case is reviewed by the Independent Reviewer. A request for an independent review must be made within 21 days of the adjudication, and in writing direct to the independent reviewer, stating the grounds for appeal. Only the advertiser or the original complainant may request an appeal. There are two grounds upon which an appeal can be lodged: Additional evidence (if it is the advertiser that has brought additional evidence to bear, it must explain why the evidence was not available during the investigation) Substantial...
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...Implementation of the Goods and Services Tax (GST) in the Singapore Construction Industry Low Sui Pheng and Carol P.W. Loi Introduction The Goods and Services Tax (GST), to be pegged at 3 per cent across the board for the first five years, was introduced by the Singapore Government on 1 April 1994. While this may just be another tax for many businesses, the rules and regulations governing the mechanism of this tax are entirely different from what companies and individuals have so far experienced from corporate and personal income tax respectively. Because GST is a transaction-based tax, it is levied at every stage of the business process and will finally be borne by the end consumers. Businesses registered for GST purposes become in essence the taxcollecting agents for the Inland Revenue Authority of Singapore (IRAS). The manner in which businesses have traditionally been conducted will need to be changed. There will also be changes to both external and internal documentation to be maintained by GST-registered businesses. Like Value Added Tax (VAT), GST is a tax on domestic consumption. It is paid when money is spent on goods or services, including imports. It is not paid when money is saved and invested in productive capability. A business will therefore charge GST on the output it sells (called the “output tax”), pays a tax on materials and services it buys (called the “input tax”), and hands over to the tax authority the difference between its output tax and input tax in...
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...Apple Inc. The purpose of this report is to analyse the history and growth of Apple. Their marketing techniques used, the advanced technology introduced to society and how they have revolutionized the consumer’s wants and needs. History Steven Wozniak and Steven Jobs (the co – founders of Apple) had been friends since high school. They had both been interested in electronics, keeping in contact after graduation, getting jobs working for companies in Silicon Valley. (Wozniak for Hewlett-Packard, Steve Jobs for Atari) In 1976, Steve Wozniak designed the Apple I. Steve Jobs, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer Company was born. Apple I was not taken very seriously and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer to come in a plastic case and include colour graphics, the Apple II was an impressive machine. Orders for Apple machines were multiplied by several times after its introduction. And with the introduction in early '78 of the Apple Disk II, the most inexpensive, easy to use floppy drive ever (at the time), Apple sales further increased. With the increase in sales, however, came an increase in company size, and by 1980, when the Apple III was released, Apple had several thousand employees, and was beginning to sell computers abroad. Apple had taken on a number of more experienced mid-level managers and, more importantly, several...
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...University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange University of Tennessee Honors Thesis Projects University of Tennessee Honors Program 5-2011 Facebook and College Students: Is Marketing Effective Kelsey Craig University of Tennessee, kcraig4@utk.edu Follow this and additional works at: http://trace.tennessee.edu/utk_chanhonoproj Part of the E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, and the Marketing Commons Recommended Citation Craig, Kelsey, "Facebook and College Students: Is Marketing Effective" (2011). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1468 This Dissertation/Thesis is brought to you for free and open access by the University of Tennessee Honors Program at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in University of Tennessee Honors Thesis Projects by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu. Facebook and College Students: Is Marketing Effective? By: Kelsey Craig Advisor: Mark Collins ABSTRACT: With the revolution of marketing from print to digital media, internet marketing and advertising continues to evolve. Social media marketing on social networking communities creates the ideal environment for marketers to target particular markets. Facebook provides many modes and resources for...
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...SDM-Institute For Management Development, Mysore Marketing Management-1 Project on YAMAHA INDIA MOTORS Submitted to: Dr. H. Gayathri Submitted By: Group 12 Aditi Singh – 10004 Krishna Chandra – 10020 Rajiv N. – 10032 Srikiran C. Rai – 10048 1. INTRODUCTION BRIEF HISTORY OF THE INDIAN TWO-WHEELER INDUSTRY: In the 50s the two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from the Italian company Piaggio. In the following decades, the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc...
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...Cyros Lakdawala Botvinnik move by move 'Ill INW,tiHlfiJ rymafl( he-ss"co m EVERYMAN CHESS First published in 2013 by Gloucester Publishers Limited, Northburgh House, 10 Northburgh Street, London ECIV OAT 2013 Cyrus Lakdawala Copyright © The right of Cyrus Lakdawala to be identified as the author of this work has been asserted in accordance with the Copyrights, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, electrostatic, magnetic tape, photocopying, recording or otherwise, without prior permission of the publisher . British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. Kindle ISB N: Ebook ISBN: 978-1-78194-104-1 978-1-78194-103-4 480, Distributed in North America by The Globe Pequot Press, P. O Box 246 Goose Lane, Guilford, CT 06437-0480. All other sales enquiries should be directed to Everyman Chess, Northburgh House, 10 Northburgh Street, London ECIV OAT tel: 020 7253 7887 fax: 020 7490 3708 email: info@everymanchess.com; website: www.everymanchess.com Everyman is the registered trade mark of Random House Inc. and is used in this work under licence from Random House Inc. Everyman Chess Series Chief advisor : Byron Jacobs Commissioning editor: John Emms Assistant editor : Richard Palliser Typeset and edited by First Rank Publishing...
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...Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations 18 Digital rights management system (DRM) 18 eBusiness Models 18 Market Research and Market Intelligence 20 Marketing Strategy 25 Tactical e-Marketing and Communications Planning 28 Tactical Approach 28 Product 28 Promotion 29 Price 31 Place 31 Use of Technology 31 Delivery Mechanism 34 Flexible manufacturing plants 34 Supplier Relationship Management. 35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ' Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative Marketplaces and E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ' Integration of the Product Lines 41 Figure 11 ' eCommerce Access 41 Figure 12...
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...Marketing Plan Greenpeace Project Group 2 Greenpeace Project Coach: Study Year : Date of Marketing Plan: Helen de Haan 2010-2011 Feb-instroom, term 2, project 2 31-05-2010 1 Preface This marketing plan provides a comprehensive strategic plan for the NGO Greenpeace. It is aimed for Executive Managers and those who will conduct supervision of the implementation of this marketing plan. The marketing plan does not focus on technical issues, but rather examines basic principals concerning the internal- and external environment, strategy execution and the result realized after execution. To reinforce the purpose and profitable outcome of the marketing plan, there are, throughout this manuscript, numerous illustrative extracts with commentary, including company reports and other sources. Throughout the text some marketing- and financial terminology is used, for this reason foreknowledge of marketing and finance will be essential in understanding the analysis used in this manuscript and the true purpose of the strategic plan. Topics in the manuscript follow a logical coherent order. In part 1; general information about the internal- and external environment of Greenpeace is given, correctly identifying potential internal- and external threats and opportunities that may be in effect. After an exhaustive and thorough analysis, the information collected will be instrumental in conjuring up an efficient and effective marketing strategy which is clearly laid out in Part 2; “Marketing...
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...Journal of Business Research 62 (2009) 305–313 Contents lists available at ScienceDirect Journal of Business Research Brand extension feedback: The role of advertising ☆ Eva Martínez a,⁎, Teresa Montaner b,1, José M. Pina a,2 a b Departamento de Economía y Dirección de Empresas, Facultad de Ciencias Económicas y Empresariales, Gran Vía 2, Zaragoza 50005, Spain Departamento de Economía y Dirección de Empresas, Escuela Universitaria de Estudios Empresariales, María de Luna S/N Edificio Lorenzo Normante, Zaragoza 50018, Spain A R T I C L E I N F O A B S T R A C T Firms often use brand extensions as a way of introducing their new products, although they also risk diluting their brand image. In order to understand how consumers assess extensions and extended brands, the present work proposes and estimates a theoretical model, using the structural equation methodology. The results of the estimation indicate that the attitude towards the extension influences brand image and that this attitude is a consequence of the initial brand beliefs and the coherence of the new product. A multisample analysis also reveals that favoring the introduction of extensions through adequate advertising constitutes an efficient way of protecting brand image. © 2008 Elsevier Inc. All rights reserved. Article history: Received 1 May 2007 Received in revised form 1 February 2008 Accepted 1 May 2008 Keywords: Brand extensions Brand image Brand equity Advertising 1. Introduction Launching...
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...SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world. Mission Apple mission statement 2013 | “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” | Overview Apple’s mission is one of the poorest statements that can be found...
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...Medicom INDEX |Chapter | |Page No | |Introduction Of Samson H. Chowdhury | | |Recognize |2-3 | | |Personal Life | | |Biography Of Samson H. Chowdhury | | |Early Life |4-24 | | |Life In Navy | | | |Job At Post Office | | | |Involvement Of Church | | | |Demise | | | |Position | | ...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas | Neha Singh | |Mr.Rahul Sharma |MBA/11/2065 | | | | CERTIFICATE This is to certify that the project work of market research and analysis in the report entitled “Strategy analysis of apple corporation and its product” is a bonafide work carried out by Ms. Neha singh under my supervision and guidance. The project is submitted for the partial fulfillment of the requirement for the award of Masters of Business Administration. The project is the original work carried out by the Student herself. Date:26/04/2012 Faculty Mentor: Mr.Sandeep Vyas Mr.Rahul Sharma PREFACE This project has been undertaken to understand the strategy of Apple...
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...داﻧﺸﻜﺪه ﻋﻠﻮم اﺟﺘﻤﺎﻋﻲ ﮔﺮوه ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ MBA ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ اﺳﺘﺎد: ﺟﻨﺎب آﻗﺎي دﻛﺘﺮ ﻓﻀﻠﻲ ﺗﺮﺟﻤﻪ و ﺗﺄﻟﻴﻒ: ﻣﺤﻤﺪ اﺳﺪي ﺤﻤ آذر و دي 9831 ﻓﻬﺮﺳﺖ ﻣﻄﺎﻟﺐ ﻣﻘﺪﻣﻪ 1 ﻣﻘﺎﻟﺔ اول - ﻧﺎﻣﻬﺎي ﺑﺮﮔﺮﻓﺘﻪ در ﻣﻘﺎﺑﻞ ﻧﺎﻣﻬﺎي اﺻﻠﻲ در ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ 2 ﻣﻘﺎﻟﺔ دوم - ﺑﺎزﺧﻮرد ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻧﻘﺶ ﺗﺒﻠﻴﻐﺎت 81 ﻣﻘﺎﻟﺔ ﺗﺄﻟﻴﻔﻲ - ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ 23 ﭘﻴﻮﺳﺖ 1 – اﺻﻞ ﻣﻘﺎﻟﺔ اول 84 ﭘﻴﻮﺳﺖ 2 – اﺻﻞ ﻣﻘﺎﻟﺔ دوم 65 i ﻣﻘﺪﻣﻪ ﻣﻘﺪﻣﻪ در ﮔﺬﺷﺘﻪ، ﺑﻴﺸﺘﺮ ﻣﺤﺼﻮﻻت ﺑﺪون ﻧﺎم ﻋﺮﺿﻪ ﻣﻲﺷﺪﻧﺪ. ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎن ﺗﻨﻬﺎ واﺳﻄﻪﻫﺎﻳﻲ ﺑﻮدﻧﺪ ﺑﻴﻦ ﻣﻮاد اوﻟﻴﻪ و ﻣﺼﺮفﻛﻨﻨﺪة ﻧﻬﺎﻳﻲ و ﺑﻪ دﻟﻴﻞ ﻣﺤﺪود ﺑﻮدن ﺟﻮاﻣﻊ و دﺳﺘﺮﺳﻲ آنﻫﺎ ﺑﻪ ﺑﺎزارﻫﺎي ﻣﺨﺘﻠﻒ، اﺻﻮﻻً رﻗﺎﺑﺖ ﺑﻪ ﻣﻌﻨﺎ و ﺷﻜﻞ اﻣﺮوز وﺟﻮد ﻧﺪاﺷﺖ. ﺑﺎ ﮔﺬﺷﺖ زﻣﺎن و ﭘﻴﺸﺮﻓﺖ ﺟﻮاﻣﻊ، ﻗﺮن ﺣﺎﺿﺮ ﺑﻪ دورة ﺗﻐﻴﻴﺮات ﺳﺮﻳﻊ ﺑﺪل ﮔﺸﺘﻪ و ﻻزﻣﺔ ﻣﺼﻮن ﻣﺎﻧﺪن از ﺗﺒﻌﺎت اﻳﻦ ﺗﻐﻴﻴﺮات ﺳﺮﻳﻊ، ﺑﻪ روز ﻧﮕﻪ داﺷﺘﻦ ﻣﺰﻳﺘﻬﺎي رﻗﺎﺑﺘﻲ اﺳﺖ. ﻳﻜﻲ از ﻣﻮاردي ﻛﻪ در ادﺑﻴﺎت ﻣﻌﺎﺻﺮ ﻣﺪﻳﺮﻳﺖ، از آن ﺑﻪ ﻋﻨﻮان ﻣﺰﻳﺖ رﻗﺎﺑﺘﻲ ﻳﺎد ﻣﻲﺷﻮد، »ﺑﺮﻧﺪ« اﺳﺖ. ﺑﺮاي ﺑﺮﻧﺪ ﺗﻌﺎرﻳﻒ ﻣﺨﺘﻠﻔﻲ اراﺋﻪ ﺷﺪه ﻛﻪ ﻫﻤﺔ آﻧﻬﺎ ﻣﻮاردي از ﻗﺒﻴﻞ ﻧﺎم ﺗﺠﺎري، ﻟﻮﮔﻮ، ﺷﻌﺎر ﺗﺒﻠﻴﻐﺎﺗﻲ و ﻣﻔﺎﻫﻴﻤﻲ از اﻳﻦ دﺳﺖ را در ﺑﺮ ﻣﻲﮔﻴﺮﻧﺪ. اﻣﺎ واﻗﻌﻴﺖ اﻳﻦ اﺳﺖ ﻛﻪ ﺑﺮﻧﺪ ﻣﻔﻬﻮﻣﻲ ﻓﺮاﺗﺮ از ﻫﻤﺔ اﻳﻦ ﻣﻮارد اﺳﺖ. ﺑﺮﻧﺪ، ﺣﺴﻲ از ﻣﺤﺼﻮل ﻳﺎ ﻣﺤﺼﻮﻻت ﻳﻚ ﺷﺮﻛﺖ اﺳﺖ ﻛﻪ در ذﻫﻦ ﻣﺼﺮفﻛﻨﻨﺪه ﺣﻚ ﺷﺪه و ﺑﺴﺘﻪ ﺑﻪ ﻣﻴﺰان ﻣﻄﻠﻮﺑﻴﺖ اﻳﻦ ﺣﺲ، ﺑﺮﻧﺪ ﺷﺮﻛﺖ ارزش ﭘﻴﺪا ﻛﺮده و ﺑﺎ ﮔﺬﺷﺖ زﻣﺎن ﺗﺒﺪﻳﻞ ﺑﻪ ﻳﻜﻲ از داراﻳﻲﻫﺎي ﻗﺎﺑﻞ ﺗﻮﺟﻪ ﺳﺎزﻣﺎن ﻣﻲﮔﺮدد. در اﻳﻦ ﻣﺠﻤﻮﻋﻪ، دو ﻣﻘﺎﻟﻪ ﺑﺎ ﻋﻨﺎوﻳﻦ »ﻧﺎﻣﻬﺎي ﺑﺮﮔﺮﻓﺘﻪ...
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