...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
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...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
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...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...typically sell for $50 and $30 each at the Alpine Attic Thrift Store. Each recycled television averages 90 minutes of an electrician’s time to rebuild and 30 minutes of a technician’s time to test, whereas each stereo averages 30 minutes of an electrician’s time to rebuild and 60 minutes of a technician’s time to test. What is the best use of the electrician’s and technician’s time to help Alpine Attic realize its optimal profit each month? 2. [15 pts.] Intronix uses copy editors, computer graphics specialists, and Java programmers to produce ads for magazines and the Internet. The average new ad for magazines typically requires 180 hours of a copy editor’s time and 135 hours of a computer graphics specialist’s time, whereas ads produced for the Internet require 35 hours of copy editor time, 195 hours of computer graphics time, and 60 hours of a Java programmer’s time. Lassie Foods, a dog food manufacturer, has hired Intronix to produce adds in the next four weeks. Although currently it considers magazine ads 3 times more valuable than...
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...brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by doing this we can capture the under-served markets in which we have no real competitors and at the same time deny valuable resources to our competitors. These new brands will of course be updated as our competitors launch improved versions and if they prove successful we will purchase R&D components for them and attempt to surpass the competition with them. Our optimism regarding our...
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...Server Configuration Installation of operating system * Install Windows Server 2008 R2 to both the Adelaide server and Mt Gambier server. * The Adelaide server is to be named IT101ADLSrv01 and Mt Gambier is IT101MTGSrv01 Install and configure AD DS * Domain name: ITtraining101.com * Adelaide is to be configured as the writable domain controller whilst Mt Gambier is to be configured as a read-only domain controller. Adelaide AD DS configuration Mt Gambier AD DS configuration DHCP * Install DHCP role on both servers. * Create a scope on the Adelaide server of 10.70.52.51 – 10.70.52.150. DNS * Install and configure DNS role on both servers. * Create a forward lookup zone on IT101ADLSrv01 server named ITtraining101zone.com. Sites * This is to be done on the IT101ADLSrv01 server * The sites to be created are IT101ADLSite and IT101MTGSite. * A site link named IT101ADL_IT101MTGSiteLink is to be created between them with a replication schedule of 30 minutes. * Create a subnet for each site HDD configuration * Setup RAID 5 on 3 hard drives. * This RAID drive is to be assigned the letter E:// and called UserData. * Create 3 folders- Management Admin Training * Two more folders, userdata and userprofiles will be created on the E: drive. OUs/Users/Groups The OUs that were created were: Top Level OU | OUs | Staff | Admin | | ICTstaff | | Lecturers | | Management | Students...
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...that allows you to create backup images on direct-attached disk volumes, on network shares, and even on external USB hard drives and multi-volume recordable DVDs. Windows Server Backup is volume- and block-based and also deals with its backup source as a set of volumes, with each volume as a collection of disk blocks. This is considerably more efficient than backing up files through the file system. Dealing with backups on a block basis also allows Windows Server Backup to make use of Volume Shadow Copy Service snapshots to perform block-level incremental backups, as well as to create snapshots on the target volume to simplify the use of (and reduce the space used by) multiple backups. I would also use the MMC in Server Backup to simplify scheduling of daily full-system backups to a local disk volume. As far as recovery is concerned, I would restore the Active Directory Domain Services (ADDS) database to an earlier state, rather than restore the entire system. Even though I can stop AD DS like a service in Windows Server 2008, I would still need to boot the server into Directory Services Restore Mode (DSRM) to perform a system state restore on a domain controller. As far as monitoring goes the MOM (Microsoft Operations Manager) system would be fully employed. The role the MOM gathers computer attribute information and applies specific rules to monitor these computers. Defined by the specific rules, MOM obtains data from event logs and other providers. It also provides capacity...
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...brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by doing this we can capture the under-served markets in which we have no real competitors and at the same time deny valuable resources to our competitors. These new brands will of course be updated as our competitors launch improved versions and if they prove successful we will purchase R&D components for them and attempt to surpass the...
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...INFORMATION TECHNOLOGY RISK WARNING SIGNS Information technology has become an integral part of the business. As a result, information technology risks are not simply those that relate to the technology but are broader business issues that demand more complete business solutions. |“Warnings Signs” | |Does It | |To Look For |Description of “Warning Signs” |Exist? | | | | | |Major Changes in |Conversions to new information systems, migration to a new technology platform (e.g., change in | | |Information Systems |primary computer or network vendor, moving to client-server systems, or distributing programs and | | |or Technologies |data to portable computers), or even changes in key information systems personnel all entail some level ...
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...2015 GRADUATE POLICIES FROM 2013/2014 BULLETIN POLICY ON ACADEMIC HONESTY Academic dishonesty is a serious ethical and professional infraction. “Hofstra University places high value upon educating students about academic honesty. At the same time, the University will not tolerate dishonesty, and it will not offer the privileges of the community to the repeat offender.” Please refer to at the Graduate Policy at http://www.hofstra.edu/pdf/Faculty/Senate/senate_FPS_11G.pdf for details about what constitutes academic dishonesty, including plagiarism, and Hofstra’s procedures for handling violations. UNIVERSITY POLICY ON GRADUATE INCOMPLETE GRADES When requested by the student, the instructor may grant, at her/his discretion, a grade of Incomplete (‘I’). An ‘I’ grade should be given only when unforeseen circumstances prevent the student from completing course work on time. As part of the normal final-grade process, the instructor must submit an ‘I’ grade online to the Office of Academic Records/Registrar with a default grade, the grade the student will receive if the missing work is not completed. The default final grade must be a letter grade or a permanent Incomplete (‘INC’); a UW is not an acceptable default grade. In unusual circumstances, the faculty member may submit an ‘I’ grade without prior discussion with the student. The instructor will decide the time frame in which the student will complete the required course work. However, the deadline may not exceed...
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