...Business Communication Skills Q No – Case I 1. Comment on the appropriateness of the sender’s tone to a customer. Ans.: In this letter, the sender has used a harsh tone in its reply to the customer. Some of the languages are seems to be informal and old format. The sentences are needlessly expanded; which are not short and snappy. Theme of the letter is not concise or to the point. This is because, various expressions are found in this letter. Customer will really hesitate to think of it. 2. Point out the old – fashioned phrases and expressions. Ans.: Some of the old fashioned phrases and expression mentioned here are: i. We note what you say, ii. We have a right to expect, iii. Having regards to the many year, iv. The, generally speaking, v. As otherwise we shall have no alternative, vi. Place the matter in other hands. 2. Rewrite the reply according to the principles of effective writing in business. Ans.: Dear Sir, Thank you for your letter of 23rd, along with a cheque of Rs. 25,000 against your account. We really regret to know about your difficulties that you face while collecting the outstanding. Be patience, and also try to co-operate us along with. Meanwhile, your debit balance with us reached to Rs. 85,000/-. Please keep a track of continuing clearance of Rs. 10,000/- per month, which will be easier for you. In addition, you may purchase goods with direct cash payments to get an extra discount of 3%; which we offer to some...
Words: 1687 - Pages: 7
...Alzheimer's Disease Introduction to Alzheimer's Alzheimer's disease is a progressive degenerative disease of the brain. It is first described by the German neuropathologist Alois Alzheimer (1864-1915) in 1905. This disease worsens with advancing age, although there is no evidence that it is cause by the aging process. The average life expectancy of a person with the disease is between five and ten years, but some patients today can live up to 15 years due to improvements in care and medical treatments. The cause of Alzheimer's has not been discovered yet and it cannot be possible to confirm a person has Alzheimer's until their autopsy following death. How does Alzheimer's develop What causes Alzheimer's? Well no one know exactly the development of this debilitating disease. But recent advances has produced several clues as to how it is born. Initially when we study the brain of a Alzheimer's victim, we focus on two specific areas. One is the cortex of the frontal and cerebral lobes1. The second is the hippocampus (meaning seahorses in Greek which it resembles2) which is located below the cerebral cortex and responsible for short-term memory. If we study samples of these two section, we would find three irregularities which are not found in normal brain matter. These three are called neurofibrillary tangles, neuritic plagues and granulovacuolar degeneration3. A nerve cell has numerous axons and dendrites coming out...
Words: 1279 - Pages: 6
...ROUGH DRAFT EXECUTIVE SUMMARY: The Snow-Be-Gone is a new product that is going to make the snow removal process relatively cheap and easy. The product is a much less strenuous way of removing snow than a shovel while maintaining a low price compared to snow blowers. The Snow-Be-Gone is intended for all homeowners, young and old, who live in areas that receive snowfall. More specifically, it is intended for the younger who are more technologically savvy and more into instant satisfaction vs. the older generations who need the product because of its ease of use and lack of strenuous activity. The sales of the product will be affected by environmental factors including how much snow falls in the area. Another worry for the product is the economic state the country is in right now. This could cause people to not want to spend money on a luxury product. Some of the goals that are associated with this product include, developing a product that actually gets the job done, penetrating all major retailers, sell 10,000 units for the first year and double sales annually, grow from a regional company to a national company and then to an international company, and lastly maintain superior customer service. There are specific strategies that will help maintain each of these goals. Many of the strategies include extensive advertising campaigns and gaining a lot of exposure. The product’s success will be tracked through using monthly revenue reports and customer surveys. Both of...
Words: 2814 - Pages: 12
...1 . Let Me Own My Purchased Downloadable Games Ever buy a game for your Wii, download it and then have your Wii break down? If you have to replace it with a new one, that game is gone. All your WiiWare and Virtual Console games are gone, because Nintendo stupidly ties your purchases to your console rather than to you. If I buy a game, Nintendo, give me an account and let me re-download it when I get a new machine. Ads 18+ Game topfreebrowsergames.com once you're inside the game, your friend won't see much of you! Nenas Inocentes wap.tribik.com Ellas Te Esperan Encuéntralas Aquí! 2 . Play DVDs and MP3s Nintendo has said that, as with the Wii, the Wii U will not play DVDs. They apparently don’t want to pay the necessary licensing fees. Nintendo’s president says most people already have DVD players. It’s true, I do have a DVD player; It’s called the Xbox 360. The fact is, DVD players are becoming an expected part of a game console, and leaving out that capability is the equivalent of Apple putting out their iPhone without MP3 capabilities and saying, “everyone already owns an MP3 player anyway.” Don’t be penny wise and pound foolish guys; pay the license fees and give me a console that does what every other console does. 3 . Get Rid of the Constant Music at the Main Menu You know one thing I like about having a homebrewed Wii? I can turn off that tingly little music that plays incessantly while the main menu is up. On the Xbox 360 and PS3 you get a little music...
Words: 1005 - Pages: 5
...different than they do now. Then they were as small as a small dog and had many toes. Now, they are mostly big (6 5-6 ft); or horses can be smaller. But now horses have only one toe, or hoof, on each leg. Over the millions of years that have gone by horses have evolved and have been bred; there are now over 350 horse breeds in...
Words: 956 - Pages: 4
...general sense that Domino’s did not genuinely care about what kind of product it was making and selling. The result that ensued at the company was three chief executives in five years at the company. In order to change the product at Domino’s and the way it was marketed, management decided to completely reimage the presentation of how the company marketed the pizza and to actually change the product itself. Domino’s developed a vision of what it wanted its product to be, and it developed a clear and concise mission statement as to how they wanted to change their product and why they wanted to change their product. Finally, the company decided on a clear and concise strategy as to how the vision and the mission could become reality. Gone was the idea of stock prices driving the quality of the product, and away went the idea that customers would settle for any pizza at any price. Domino’s instead became focused mainly on quality on every single pizza and living up to the standards that the new leadership team had set for the company...
Words: 1277 - Pages: 6
...campaigns, but rather local businesses whose budget might top off at $20,000 a month. Yet they are the focus of one of Pandora's most important new corporate strategies as it competes with terrestrial broadcasters for a chunk of radio's $17 billion ad market. Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio -- it can pinpoint listeners by age and sex, ZIP code or even musical taste -- and that as it grows, Pandora will effectively be the top station in many cities. ''A dollar spent on Pandora is better than a dollar spent on terrestrial radio,'' said Tim Westergren, the company's founder and chief strategy officer, nearly shouting at a corner table to be heard above the din of his party. Competing head-to-head with terrestrial radio's armies of local sales staff members will not be easy. But for Pandora, increasing ad revenue is essential. The service went online in 2005, streaming free music tailored to listeners' tastes, and its growth has been explosive. In the last two years, it has gone from 45 million to 125 million registered users, and its revenue has increased from $55 million to $274 million, the vast majority of it from advertising (it also sells ad-free access for $36 a year). In March, Pandora streamed a billion hours of music. But the company has never turned an annual profit, and its stock has taken a beating. It began trading last June at $16 a share, and recently hit a record low of $8...
Words: 1219 - Pages: 5
...Part (b) ‘Natural Law as an absolutist/deontological theory cannot work in today’s society’ Natural Law was first propounded by Aristotle 4th century BC, it was a secular theory at the time of Aristotle. It was later revived in the 13th century AD by St. Thomas Aquinas, catholic theologian. In today’s society certain aspects of Natural law would be recognised as outdated and a theory that needs to be analysed. Many would agree with the statement ‘Natural law as a theory cannot work in today’s society’. Atheists would dispute the claim that God-given reason and nature provide us with the source of law. As Mel Thompson states in his book Ethical Theory, if one comes to the conclusion based on observation such as innocent suffering the world ‘is unlikely to be the product of an omnipotent or loving creator then the natural law argument loses its foundation. James Rachels also states that ‘the theory of Natural Law has gone out of fashion’. The world described by Newton, Darwin and Galileo has no place for “facts” about right or wrong. Their explanations of natural phenomena make no reference to values or purpose. ‘Perhaps no absolutist laws exist and there are no ‘right or ‘wrong’ actions as defined by a deontological approach. The problem with an absolutist and deontological approach is that it fails to consider several other factors in any moral action such as the individual, the culture, the individual’s situation or the consequences. A follower of situation...
Words: 839 - Pages: 4
...Alzheimer’s Disease Alzheimer is a stage of dementia which ability of the brain appears to stop functioning, such as creating memory loss, judgment instability, lack emotions with reasoning and changes in behavior. This is found more common in the elderly population of people. Studies shows apparently some people over sixty-five develops forms of dementia with the increase in later years after eighty-five. The Alzheimer's disease can be found in millions of Americans and more prevalent amongst African-Americans than other races. Describing the disease This type if disease very complex and changing rapidly without much discovery concerning treatments. When the processing of some proteins experiences interference or goes wrong terribly, the development of Alzheimer disease starts to blossom. This activity caused the brain cells with space between them cluttered with toxic protein; resulting loss nerve cells in regions of the brain upon investigation by microscopes for clear venture would reveal it. Such clusters are of two forms: the ones found between cells and those inside nerve cells. The dying nerve cells communicate with neurotransmitter acetylcholine a compound that would break down an enzyme known as acetyl cholinesterase and other studies now suggests having high cholesterol and also blood pressure being too high can be contributing toward Alzheimer disease significantly as well. Medication treatment drug A treatment drug used known as Aricept...
Words: 1097 - Pages: 5
...She believes that by humans not realizing that we are influenced by ads, they don’t realize how much they are really affected. Ads are everywhere and sometimes the brain takes in more than we even realize. Our peripheral vision or background noise seems like we’d never even think about it. I can think of many times when I was sitting in my chair doing homework, watching TV, and suddenly find myself humming along with a commercial that gets replayed every commercial series. 2. According to Kilbourne, what do advertising and religion have in common? Why does she find this commonality troubling? Advertisers use religious icons to endorse their products. Many times the religious officials may not even realize it’s happening. On page 121 of “In...
Words: 1017 - Pages: 5
...SAFFOLA COOKING OIL - THE REPOSITIONING JOURNEY Case Summary Group 7, Section A: Swati Matta (PGP/16/054) Vivek Pratap Singh (PGP/16/057) Meenakshi Subramanian (PGP/16/090) Ashima Aggarwal (PGP/16/135) Gagandeep Singh (PGP/16/260) Thomas Dardare (IE/16/008) 1 The case analyzes the repositioning journey of Saffola. It was introduced in 1960s and it carved a niche for itself in the edible oil category by 1990. Growth has been steady for over a decade leading up to the turn of the century. Faced with stagnating sales in 2001, they launched an advertising campaign but its impact was short lived. In 2004, they again undertook a repositioning strategy to boost sales and appeal to people other than just heart patients. 1990s: The Healthy Decade Saffola’s target consumer: Urban Dweller, age group of 45+, male and belonging to SEC A. Promotion: Brand for the healthy heart Advertising Campaign: Played on the fear factor in patients. To give them a sense of security and a feeling that by consuming Saffola oil, they are taking a precautionary measure to avoid another encounter with a heart related condition. Their marketing efforts revolved around highlighting the fact that Saffola had ‘higher PuFA’ compared to regular oil. The consumer switched from regular cooking oil to Saffola oil on recommendation by his doctor or after suffering some heart-related condition. New Challenges of the New Century Around the turn of the century, Saffola’s sales had begun to stagnate. They introduced...
Words: 1025 - Pages: 5
...Business to Business Marketing Intel Inside - Case Analysis Submitted By: Group 49 Problem Statement: Should Intel associate with Microsoft to venture into the PDA and mobile segment and risk its brand equity? Would this b2b association be profitable to brand Intel? Background: Intel was a well established company in the microprocessor segment. Intel was a market leader with more than 70% market share through the years 1994 till 2000. Their maket share grew by 6.55% in the last 6 years. Intel was always ahead of the technology curve and made products which were a market winner. Intels marketing program to educate the consumer on why they should be using their brand was very enriching. Intel associated themselves with OEM’s to create a very strong brand name. Intels marketing campaign was very strategic and quite innovative. Intel strived to create a brand rather than just being a technology company. Mr. Carter was a very important figure in create the brand “Intel”. Creating a equity for a microprocessor is an ardous task. He created campaigns which made the end consumers understand the value of having Intel int their PC’s. This in turn stimulated the PC manufacturers to associate with Intel as they stood for innovation and relaibility. The perks and also the sales were impacted in a positive way for the manufacturers when they associated with Intel and they agreed to advertise Intel on their campaigns. Thus the age of Intel Inside began. Intel faced stiff competition...
Words: 990 - Pages: 4
...greater sales, more profits and healthier bottom line. While there are a number of venues where you can promote your business, you need to ask three important questions: Where are my target buyers? What is the best medium to reach them? Can I afford to launch an effective campaign using this medium? An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another. Below are the relative advantages and disadvantages of the advertising media most frequently used by small businesses: Pay Per Click Advertising (Search Engines) As the Web becomes a must-use daily medium today, pay per click (PPC) advertising has grown by leaps and bounds. PPC advertisement is a form of advertising where ads are run and shown in search engines (including their partner sites). PPC ads allow advertisers to pay for visitors on mostly cost per click...
Words: 2468 - Pages: 10
...Tort Law – Trespass to Land Tort Law - Definition A body of rights, obligations, and remedies that is applied by courts in civil proceedings to provide relief for persons who have suffered harm from the wrongful acts of others. The person who sustains injury or suffers pecuniary damage as the result of tortious conduct is known as the plaintiff, and the person who is responsible for inflicting the injury and incurs liability for the damage is known as the defendant or tortfeasor. Trespass to Land –Definition In modern law the word trespass is used most commonly to describe the intentional and wrongful invasion of another's real property. An action for trespass can be maintained by the owner or anyone else who has a lawful right to occupy the real property, such as the owner of an apartment building, a tenant, or a member of the tenant's family. The action can be maintained against anyone who interferes with the right of ownership or possession, whether the invasion is by a person or by something that a person has set in motion. For example, a hunter who enters fields where hunting is forbidden is a trespasser, and so is a company that throws rocks onto neighboring land when it is blasting. Every unlawful entry onto another's property is trespass, even if no harm is done to the property. A person who has a right to come onto the land may become a trespasser by committing wrongful acts after entry. For example, a mail carrier has a privilege to walk up the sidewalk...
Words: 6025 - Pages: 25
...What are the physical and mental effects of television on children In the last century, life on earth had gone through a big change in the domain of technology. As a result of this evolution, people’s lifestyle had changed and their ways of thinking had changed too. As being a new hope of society, children are also affected by technology. One of the most effective technology on children is television. Television has been broadcasting for a long time and now, it seems like a part of everyone’s life. This is because television has access everything such as news, film, music, etc to people. But nowadays, it seems like a perpetrator affects badly on kids mental for some reason. Firstly, children are being taken affect from fear of violence. Small children don’t have a good realization so they can’t distinguish between realistic and fantasy (Lane 2007). As a result, they can easily be trauma and being a victim of violent crime. Secondly, effect from negative information set up bad stereotypes and behaviours (Lane 2007). For example, smoking and drinking alcohol is a bad manner in an exciting environment. Young children are easily impacted by actions of their idols. They are too young to recognise which behaviour is right or wrong. They only want to show off themselves to be the same whom they admire. We need to teach them it’s a blind action. Next, commercials, exaggerated sense and distorted sense of materialism are also some effects that attack to children (Lane 2007). More and...
Words: 488 - Pages: 2
