...M o d u l e 2 Module Outline ●● Who is my audience? ●● Why is audience so important? ●● What do I need to know about my audience? ●● How do I use audience analysis? ●● What if my audiences have different needs? ●● How do I reach my audience? Module Summary Assignments for Module 2 Polishing Your Prose: Comma Splices 02Locker_mod02.indd 18 Adapting Your Messages to Your Audience Learning Objectives After reading and applying the information in Module 2, you’ll be able to demonstrate Knowledge of LO1 LO2 LO3 LO4 The audiences who may evaluate your business messages The variables of the communication process The importance of adapting your message to your audience Audience analysis Skills to LO5 LO6 Analyze your audience when composing messages Begin to shape the content, organization, and form of your messages to meet audience needs 12-12-20 9:37 PM Adapting Your Messages to Your Audience MODULE 2 19 Employability Skills 2000+ Checklist Module content builds these Conference Board of Canada Employability Skills 2000+ Communicate Be Adaptable Think and Solve Problems Learn Continuously Demonstrate Positive Attitudes and Behaviours Work with Others Audience analysis is fundamental to the success of any message: to capture and hold an audience’s attention, and to motivate readers and listeners, you must shape your message to meet the audience’s interests,...
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...Organizational agility is the capability of a company to rapidly change or adapt in response to changes in the market. A high degree of organizational agility can help a company to react successfully to the emergence of new competitors, the development of new industry-changing technologies, or sudden shifts in overall market conditions. Change puts pressure on organizations, putting a premium on adapting; the faster the pace of change, the greater the premium. Without change, there is no reason to adapt. If you are working in an environment in which things are routine and nothing changes, every day is the same and every project is just like the last. There are no surprises and everything is nice and predictable. That is not the case in the reality of today’s market conditions. Enterprises that do not adapt are in for a lot of trouble. To quote Darwin, “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” The organization that doesn’t adapt and evolve is in danger of going the way of the Dodo bird. Managers of agile organizations need to be champions of their teams. They need to build trusting relationships with all of their team members. These managers need to remove obstacles in the organization, as well as be able to coach their team members, providing appropriate levels of feedback. If they are able to do these things they will be ideally placed to see how to grow strategically. They will see when more people...
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...Resistance to Change: Organizations and Individuals RafaelCollado MGT/426 Resistance to Change: Organizations and Individuals Introduction Organizations use change models to focus on improvement process that will help the operational excellence. Focusing on identifying and applying appropriate changes model to specific situations should be the main focus of the communication process, and using this as a way to get everyone involved that avoid ethical issues that face any organization when attempting to implement a change. Organizational success starts with organizations that communicate the changes in a way that all individuals, managers and employees, involved understand the purpose of these changes, the message, and its benefits. Organizational causes of resistance to change Resistance to change is caused by different factors that can affect the entire organization and create confusion around senior leadership that creates a problem between management and employees, which can create a possible issue with the organization's customers because of the final product being affected by the lack of necessary changes. Customers are always looking for a new niche in a product, one that can differentiate how it is perceived and improve the capabilities of an old or similar one. Organizational resistances to changes are caused by functional division of work because a few individuals are on control of the majority of individuals that can cause a lack of trust among employees...
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...Equifinality/Equipotentiality: 4 Communication and Information Processing 5 Relationship and Wholeness: 5 2. Second Order Cybernetic (FOC) principles: 6 Wholeness and Self-Reference: 6 Openness/Closedness: 7 Autopoiesis: 7 Structural Determinism: 7 Structural Coupling and Nonpurposeful Drift: 7 Epistemology of Participation: 8 Reality as a Multiverse: 8 1. First Order Cybernetic (FOC) principles: Recursion: Recursion is focused on the relationship between individuals and given elements in isolation. Recursion is, thus, focuses on how individuals and elements interact with, and influence one another respectively (Becvar & Becvar, 2014, pp. 69-70). In my opinion recursion in FOC refers to the circular causality or impact, if you will, that individuals and/or given elements have on one another. For instance, a child is extremely fearful of his father and, thus, doesn’t like talking to his father. His father, in turn, gets angry and strict when his son does not talk to him on a regular basis seeing as this makes him feel unwanted as a father. This behaviour from the father fuels the fear of the child creating a negative cycle. Feedback: Feedback refers to the reaction of a system when it is introduced to change. It is important to note that feedback can be broken into two different classifications; positive feedback, and negative feedback. Positive feedback refers to the system accepting and adapting to the proposed change – these are usually triggered by self-corrective...
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...1.0 Introduction This report talks about china s accounting systems and how it has developed and changed continuously till present. It looks into the history of Chinese accounting, followed by explaining how the institutional factors have had an impact and is backed up by 2 theorist, Hofestede and Grays model. It identifies the significant changes that occurred during its journey in adapting to the IFRS standards starting from 1949. Culture is a main aspect of china and has been incorporated into its accounting systems as well. To conclude it explains future problems that may arise and whether or not china will fully adapt to the IFRS system. 2.0 Brief history of accounting Previously there was no real accounting system in china with the exception of providing financial reports, therefore the Chinese government wanted to implement an accounting system. In 1949 the people Republic of China (PRC) a communist party came into power and adopted a communist accounting approach from Russia to achieve socio economic development without the reliance on developed nations. 2.1 Significant changes that have taken place 2.2 Great Leap Forward The regime of the Great Leap Forward 1958 – 59 was an effort to strengthen china’s economy, and catch up with the western world, but ended during the Cultural Revolution. A series of natural disasters like shortage of water, starvation led to the worst period in china’s history. 2.3 Cultural Revolution However the Cultural Revolution...
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...Culture 1. Introduction to Culture 2. How culture affects managerial approaches 3. Trompenaar’s Cultural Dimensions 4. Geert Hofstede’s Cultural Dimensions 5. Cultural challenges when entering a new market 6. Pros and Cons of entering a new market with an adapted/standardized product 7. Characteristics of culture 8. Conclusion 9. Values in Culture 10. Value Similarities and Differences across cultures Introduction to Culture There is no doubt that the international marketing process do face a large set of variables as it take place over different countries and it does act in different environments. One of the most determinant environments to the success of the international marketing process is Culture, which hold the reason for many human acts and behavior. Reaching to that point international marketer should study deeply culture treaties of a country the company is planning to act in. so that special amendments in the organization overall plans and actions is made to act in accordance with the new market variables The role of culture in international business and marketing Culture is a distinctive element of international marketing. While factors besides culture are present, culture could be a key determinant of most overseas relationships. Researchers agree that exchange processes within business networks can only be understood by conducting studies in different countries and cultures. For example, studies...
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...Cross-cultural, or cultural intelligence is a very complex subject. Cultural intelligence is used to focus on aspects of interactions between cultures by learning how to integrate information from cues that an individual or group displays (Forsyth, 2015). Having an understanding that one’s culture is derived behaviors of established from their own ideas, values, and assumptions will help individuals and organization build cohesion. When blended together, emotional, and cultural intelligence can have a drastic impact on both the individual and organization. However, one cannot get the two types of intelligence mixed up as both emotional and cultural have similar meanings but have a completely different effect on ones cognitive state of mind. Emotional intelligence is a set of non-cognitive capabilities that influences one’s ability to cope with environmental demands and pressures (Singh & Pal Singh, 2014). Although emotional intelligence allows us to react to the daily changes within the environment, cultural intelligence has a similar effect on one’s cognitive abilities. However, cultural intelligence focuses on the aspects of interaction to a related culture (Forsyth, 2015). Although these interactions may not be related to emotions, one can find it very confusing trying to figure out the difference between the two...
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...leaders. Outcomes of a Cultural Diverse Workforce Diversity is becoming more common among organizations and its rapid growth especially in the United States, is creating challenges across the globe. Diversity is not just defined for the different type of cultures that there is within an organization, there are other definitions to diversity. You can also find diversity in organization from the gender of a person, the sexual preference, religion, nationality, age and color. Diversity refers to an individual differences, that are within each person and creating some challenges for the organizations. Research shows that a diverse workplace can challenge the leader’s skills, attract top performers and eventually making corporations more global competitive by adapting to new culture and having more proficient leaders. Diversity is becoming more common among organizations and it is rapidly growing in this business. Diversity is refers to the differences between individuals weather is cultural backgrounds, race, religion, genetic, sexual preference, and physical abilities or inabilities, between individuals. There are many characteristics to diversity, two of the most common found in organizations are sex and cultural backgrounds which is generally introduce through training for the employees. These trainings had being proven by research to be very effective,...
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...In many organizations today in the corporate world, there has been a significant implementation of what is referred to as bureaucratic organization for various reasons. Chand (2014) defines a bureaucratic organization as a form of management that tends to implement pyramidal command structure. The pyramidal command structures are applied in several instances. For example, in a case of decision making, all the pyramidal command structures must be involved where each department or departmental head must ascent to a given decision. Additionally, it is worth noting that bureaucratic organizations exhibit a high degree of the organization concerning how various operations are handled and executed. Looking at organizations that practice bureaucratic leadership and management key features can be deciphered. For instance, there is the presence of very rigid and tight policies, procedures, and constraints that characterize the organization operations. Additionally, the organization in most of the instances appears to be very reluctant to changes or exhibit difficulties in adapting to changes. Organizational chart is another key feature that characterizes these classes of organizations. In every department, there exist a chart that explicitly states individuals that are in charge and the responsibilities that are tasked to those in charge (Crozier, 2009). Thus, it can be argued that every decision is undertaken via an organized process that follows rigid commands...
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...The rise of mass media during the 1940’s - 1960’s contributed greatly to the growing presence of popular imagery in society. Robert Rauschenberg and Andy Warhol are two artist who questioned the value of art during this era. They did so primarily by taking an experimental approach to their works, such as using the silkscreen, as well as demonstrated a unique view on artistic authorship. Both Rauschenberg and Warhol shifted from a conceptual outlook and pushed the boundaries on what was considered to be socially acceptable art. Robert Rauschenberg pushed the traditionally established parameters of art due to the experimental approach that he took. This in turn created opportunities as well as influenced the young artists who will come to...
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...raised by the assignment • provide essential context for your topic • define key terms Most importantly, your introduction should • convey the pattern of organization you will follow in the paper • build to the thesis sentence: a clear, concise statement of the specific position you will explore in your paper Outline first Outline your argument as fully as possible before starting the first draft. Outlining first helps you to see the shape of your argument, making writing the draft much easier. Start focused Avoid broad openers; start your argument right away. Do not open with empty filler such as “Since the beginning of time” or “For thousands of years, men, both good and evil.” Open with a sentence that launches your argument: “J. M. Coetzee’s Waiting for the Barbarians explores the latent meanings of deformity.” Use substantive statements Each sentence should contribute to the development of your argument. Avoid fact-only sentences such as “Jane Austen uses letters to reveal important information.” Incorporate facts into more substantive statements: “Austen’s use of letters...
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...Therefore, how to change and improve to adapt challenges and opportunities which brought by new ages have become a core mission for many media producer and organizations. During these changing process, it is clearly to see that audience’s attitude and preference have always significantly influence industries’ strategies, the organizations who can make the good audience consideration usually can achieve a better performance. However, with the rapid development of new technologies, the audiences becoming elusive – hard to pin down; define; measure and manage. (Lecture Notes, 2015) It has indicated that to consider how can different research methodologies help or affect industries to describe and understand the audiences could be necessary. This essay will discuss 2 types (Quantitative and Qualitative) of methodology which used often to research on audience, to analysis their benefits and disadvantages; make the statements based on examples and give the conclusion. Quantitative survey Research Firstly, quantitative research is a common and useful methodology to research on audience, this methodology has basically include survey research; content analysis and so on. In order to analysis why quantitative research method is useful, to define what does audience research has included is necessary. As Rose (2013) has indicated: “Audience research usually can be defined as a type of communication research that is conducted on specific audience segments to gather information about their attitudes;...
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...these activities change after some time and react contrastingly to various markets and organization strategies, this assignment provides a model to assessing reactions to changes in the competitive environment Bower, (2006). We believe that the advancement of an effective manufacturing planning and control system is vital to the accomplishment of any merchandise producing company. In addition, truly effective MPC system coordinate supply chains, joint efforts across company limits. Manufacturing planning and control (MPC) system have existed subsequent to the earliest days of the industrial revolution. To look on historical point of view, it is useful to look at the development of these systems. Five major stages were included: 1. Reorder Point System (ROP) 2. Materials Requirement Planning System (MRP) 3. Manufacturing Resource Planning System (MRP) 4. Manufacturing Execution System (MES) 5. Enterprise Resource Planning (ERP) At the point when examined in detail, every stage represents the next logical step in manufacturing philosophy and technological innovation over the preceding stage. Maybe more than some other single factor, information technology has changed the basis of production economics by automating many clerical tasks and greatly improving manufacturing accuracy, reliability, and predictability. As manufacturing planning and control systems have advanced, their designers received large portions of the most recent information technology Bozarth...
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...production rather than safety and environmental protective efforts, it was easier for drilling companies to make a great deal of flawed decisions in their business practices. If efforts to change the industry culture and implement better standards of operations do not come into play, the likelihood of such a similar event could happen again. As we look in to BP’s earlier years and identify their decision making pattern that were established while adapting to endless changes in their external environments, we will be able to better assess what the organizational culture was like at BP. Looking at the industry as a whole, we can assess how the actions of political parties and regulatory agencies influenced and shaped the culture for many firms operating in that industry. BP was always trying to cut costs wherever possible, worked hard to meet demands, and continuously exploring deeper water drilling opportunities. This type of behavior allowed BP to be an industry leader. With new environmental issues arising, new leaders, were influenced to adopt a greater sense of value in regard to work safety and environmental protection. BP’s CEO Tony Hayward, along with former BP leaders, had begun to put a little more value in to these safety and environmental issues, yet in times of critical decision making, it was easy to see that the company valued production and profit goal over safety. Hayward did not use...
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...this report provides recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to “organise the world’s information and make it universally accessible and useful”, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google will need to improvise on teaching Google employees currently working in the Google online shopping sector, to adapt to the new changes appropriately, through being educationally mentored on new policies, procedures and most importantly, advancing this new process in a sustainable way (Sullivan, J 2007). Moving on to the development...
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