...on-premises communications solutions are not for everyone, and many organizations are shifting to a secure hosted collaboration solution in order to: • Increase agility to quickly scale up or down • Extend collaboration applications to anyone, anywhere • Free up IT resources to focus on core business • Reduce total cost of ownership (TCO) • Replace an aging voice or video communications system The cloud can reduce complexity for users who just want to get their jobs done and enable new levels of collaboration. This brochure shares the experiences of actual customers who replaced their on-premises communications system with a secure Cisco Powered cloud service based on Cisco Hosted Collaboration Solution (HCS). © 2013 Cisco Systems, Inc. All rights reserved. 1 Table of Contents Increased Agility to Scale Up and Down.........................................................................................3 Global Document Management Company Sets Up Contact Center in Two Weeks...............................3 Life Insurance Company Adds New Locations Without Increasing IT Staff............................................4 Testimonial: Scotts LawnService Scales Contact Center Agents for the Season.................................5 Extend Collaboration Applications to Anyone, Anywhere, Using Any Device ................................ 6 Manufacturer Equalizes Communications Capabilities for All Dealers.....................................................6 Food-Products Company Provides...
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...Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 ...
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...The Changing Nature of Global Economy and the Need for Strategic Communication Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications. Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures. A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product...
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...Health Care Communications Methods Kelly Rathbun HCS/320 May 6, 2013 Teresa Shook As the communications coordinator of a national drug manufacturer, it is my job to ensure that our company is represented in the best way possible. The communication coordinator is expected to reduce uncertainty by keeping employees well informed. This helps to bridge boundaries, as a coordinator it is imperative that our company works together as a team, and know one another. Communication can help to provide social support, and build training skills. These building blocks help to resolve conflicts that are inevitable in a changing work environment (du Pre, 2005). Recently our company has been faced with reports of significant negative effects caused by one of our medications used by a large percentage of the population. To add fuel to the fire, news reports have alleged that one of the individuals affected is a well-known public figure. Immediate action is required to stop anymore adverse publicity. It is important to consider the advantages and disadvantages of the various types of social media. The primary and perhaps the oldest is traditional communication. Reaching our audience with these forms of communication like television, radio, newspaper, news conference, face-to-face dialog, and magazines can leave a vast majority of younger patrons out. While the familiarity of traditional communication techniques is comforting to those who hold true to what they...
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...Corporate Communication – Tesco Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by...
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...CONFIRMING PAGES Part One Introduction and Background of Human Resources 1. Human Resource Management: A Strategic Function 2. Equal Employment Opportunity: The Legal Environment 3. Implementing Equal Employment Opportunity Image Source/PunchStock 4. Job Analysis and Job Design bya30557_ch01_001-022.indd 1 7/1/10 8:55 PM CONFIRMING PAGES bya30557_ch01_001-022.indd 2 30/06/10 12:58 PM CONFIRMING PAGES Chapter One Human Resource Management: A Strategic Function Chapter Learning Objectives After studying this chapter, you should be able to: 5. Identify several challenges today’s human resource managers currently face. 1. Define human resource management. 6. Outline several potential challenges and contributions that an increasingly diverse workforce presents. 2. Describe the functions of human resource management. 7. Discuss the role of human resource managers in the future. 3. Summarize the types of assistance the human resource department provides. 8. Explain how human resource managers can affect organizational performance. 4. Explain the desired relationship between human resource managers and operating managers. 9. Summarize several guidelines to follow when communicating human resource programs. Chapter Outline Communicating Human Resource Programs Guidelines for Communicating Human Resource Programs Human Resource Functions Who Performs the Human Resource Functions? The Human Resource...
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...The Bead Bar has made a request to replace their current paper management system to a computer management system. The purpose of The Bead Bar implementing a systems development plan is to globalize their products. The Bead Bar is wishing to attract customers from all over the world. By using a systems development plan, The Bead Bar will be able to reach more customers. The Bead Bar should use an Enterprise DBMS to The Bead Bar. The enterprise DBMS will allow The Bead Bar is a large enough company that an enterprise DBMS will be what they need. Enterprise DBMS's are perfect for organizations, and companies that have multiple locations. The enterprise DBMS can give prices, changes, and inventory information to the different locations. Enterprise DBMS runs from one central location, then branches out to the other locations. They can connect directly to the company's websites to give the information needed to run the business such as item prices and inventory levels. The Network Model or the Codasyl is the best model for The Bead Bar. The Network Model allows data entered to be linked to each other. There are no restrictions in how the data is connected to each other as in the Hierarchical Model. This model is very complicated, but is very flexible. The Bead Bar needs flexibility in their data entries. There are many benefits of using a DBMS. One benefit of using a DBMS is that the DBMS transforms the data in a way that takes up less space. The user would enter the information...
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...Illuminated Communications IST210 SEC002 Table of Contents Executive Summary 3 Scope of Work 4 Project Management 5 Project Resources and Budget 8 User Analysis 10 Organization of Data 14 Database Administration 17 Database Backup and Recovery 19 Legal Issues 22 Works Cited 25 Appendix A – DDL Script 26 Appendix B – Sample Reporting 37 Executive Summary Illuminated Communications offers this solution to meet the growing demands of Flix2You. We understand the limitations of the existing database design and have proposed a new design that will provide Flix2You a more robust database environment intended to capture more customer data. This will address the primary concerns of Flix2You and allow for the understanding of its customer’s habits that it seeks to gain. Included in this document you will find our scope of work, as it has been determined based on the requirements that have been provided. With that we developed a project plan highlight the major milestones from project start to final sign off. Please note that Illuminated Communications will provide comprehensive testing, training, and support past go live to ensure our solution meet the demands of Flix2You. Understanding Flix2You users is important to our design process. We have included an in-depth user analysis to help us build our system to support the needs of all Flix2You user from upper management personnel to database administrators. Illuminated Communications has several...
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...Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses | Critical Success Factors | Electric Books (online retailers) | Competitive price | | Good and reliable logistic | | Good customer service | | Convenient shopping and payment process | | Fast and open communication system | | Good and easy return policy | | | | add more rows as needed…. | Movies (online retailers) | Designs | | Convenient price | | Good customer service | | Convenient shopping and payment process | | Fast and open communication system | | Good and easy return policy | | | | add more rows as needed…. | Health and Beauty products (online retailers) | Good quality | | Convenient shopping and payment process | | Fast and open communication system | | Good customer service | | | electronics and sporting products (online retailers) | Good quality | | Convenient shopping and payment process | | Fast and open communication system | | Good customer service | | Good and reliable logistic | 2. What challenges did Amazon face when it first entered the marketplace? [list] a. Start up capital to put everything in place especially wed design b. They had lots of red ink for the first five years c. How to create a competitive advantage over other competitors? d. Difficulties in marketing and sales as people were not really...
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...Within the confines of this paper, I will be discussing the time I had an opportunity to step in and give a presentation in the absence of my Director of Operations. The audience consisted of several members of my own organization and members from another organization that my company wanted to partner with. I will further analyze what characteristics of the audience I considered at the time and what I deemed as appropriate communication channels in order to get my message out. I’ll furthermore provide a conclusion as to what the outcome of the presentation was. When being tasked with the assignment of giving a presentation to members of my own organization along with representatives of a very large online auction, the first thought that came to my mind was that I needed to understand exactly who and what my audience was. I quickly realized that my organizations General Manager and VP would be in attendance along with the AVP, Director of Business Development, our IT Director and several of my peers would also be present. From the online auction company there were members of their vendor management team who were accompanied by senior managers who ultimately could decide whether or not to do business with us. Once I understood the magnitude of the meeting I was reminded of something I read in an article entitled, How Not to Conduct a Presentation. In the article, author H. Dennis Beaver says, “Public speaking is a process. It is a transaction, that is, an almost constant exchange...
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...The Changing World of Communication Communications is the key to success and successful businesses depend on good communication. Every business depends on communication to deliver product and service. Business communication plays an important role managing day-to-day activities at work. Business communications technology is advancing each day with new products changing the way people communicate. Two forms of communication are verbal or nonverbal. Verbal communication is letters, phones conversation, text messaging, e-mails, and Web-sites. Nonverbal communication is the use of pictures or the delivery of interpersonal nonverbal signs of representation. An important factor of communication is to understand and know the audience and their needs. Goodwill plays an important role in the success of a company. How companies treat their customers and employees will increase sales and productivity (Locke & Kienzler, "1," 2008). The day-to-day communication starts when employees come to work and punch the time-clock letting employers know that positions are occupied to perform the work. Some employees attend verbal meeting with co- workers or with team members to discuss the agenda for the day. These internal audiences, for example management and employees, communicate by oral, nonverbal, and written communication. External audiences are customers, suppliers, employment agencies, and investors who communicate in the same form but mainly for promotions, and sales. Success depends on...
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...Innovation as a Corporate Strategy M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia. 1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award winning “Creativity Center” was industries state-of-the art that provided leadership, passion, outstanding marketing, training and communication. Similarly, Enron was the industry “darling” for its innovation program; Enron’s major intranet program “eThink” was recognized with awards for excellence in communication. Yet four years later Enron went bankrupt, the programs of many companies were in ruins joining the ranks of Polaroid, DuPont, Reynolds, Ford and many others. What happened? We watched many companies failed while other organizations remained successful. What made the difference in the innovation process? While many companies failed, others were successful adding value fostering innovation and creativity. Many companies such as 3M, IBM, Disney, Microsoft, and Sony continued to innovate. This paper attempts to explain the reasons behind the failures and successes. 2. What is Innovation? Innovation is discovering new ways of creating value. Innovation serves as the lifeblood of many organizations whose survival and growth depend on developing new technology, products and services. A successful organization is a creative organization because creativity is the single...
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...Effective Communication Healthcare is constantly changing and growing because of new research and science that is being discovered. Every organization is trying to out due the other and trying to be world known for something that nobody else has. Structure and organizations in a healthcare setting is crucial when trying to achieve excellence and recognition. I work for a large hospital in Pittsburgh; they are constantly changing and growing due to the needs of the community. In our organization we use the boundryless method or organization. We are always willing to hear and talk with other hospitals to make our community and organization better. Because the hospital I work for is so large and things are changing daily. We have what’s called INFO NET; this is a website where employees can read information that is happening not only locally but nationally and internationally. The employees also have the option of submitting information to this website, for others to see and respond. This website also recognizes people in the hospital for their good doings or their achievements in medicine or education. In a large corporation, getting information to all employees is essential. Lack of communication in a hospital those employees over 3,000 people can turn into a negative experience very quickly. If people aren’t notified of the things that they need to be this can cause mass amounts of confusion and be very frustrating. Techniques that have worked to communicate to others...
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...Integrated Marketing Campaign Integrated Marketing is used with in many companies to unify different marketing techniques such as one-to-one marketing, mass and direct marketing. This paper will investigate the company Coca-Cola and determine whether or not it has an integrated marketing campaign for the many products they sell. I will define and address what values an integrated marketing plan can add to a company. And finally will focus on explaining how a company which does not have an integrated marketing campaign may benefit from having this type of marketing plan as a part of their business plan. Coca-Cola was invented in 1886, in Atlanta, Georgia by pharmacist Dr. John S. Pemberton. Asa Griggs Candler later on bought the formula and brand in 1889. Coca-Cola currently serves on average 1.6 million servings each day in over 200 countries with more than 500 brands. Coca-Cola is a great example of a company which uses IMC for the products they have. This company uses the many methods of integrated marketing in order to communicate with its target market and many consumers. A couple tools they normally use are personal selling, events, advertising, publicity/public relations, direct marketing, sales promotions, and interactive/internet marketing. “The communication plan is adapted regarding the market, the society, the potential, the product positioning etc. Coca-Cola is will to be close to its consumers, to be a part of their daily life, to become a kind of ritual attached...
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...In Winbox click IP > DHCP Client and Add DHCP Client to port ether1. Figure 3.6 New DHCP Client 2. Now add the hotspot service to Wireless Lan. Click IP > HotSpot > Setup box, and select wlan1 as hotspot interface. You can accept the default values but choose none for certificate. Leave the IP as it is (192.168.0.x). If you change the IP, the LOGIN and LOGOUT links will not work on your splash page. Figure 3.7 Hotspot Setup 3. The router need to be placed in AP bridge mode. Click interface, double click the wlan1, and click Mode: and select ap bridge. Figure 3.8 Radius Interface 4. You need to add the radius server as authentication and accounting...
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