| Resolute Group | | | Mark A. Johnson | Spring 2012 |

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Appendix Resolute Group
Work: Page:
Conceptualization/Introduction 2
Vision/Mission 2
Principles 2
Services Offered 3-4
General Environment 4-5
Assessment of Environment 5-6
Opportunities/ Threats 7
Revenue 7-8
SWOT 9
Tactic and Strategy 9
Balanced Scorecard 10
Explanation of Financials 11-12
Financial Sheet 13

A. Conceptualizing Paper
Our business, Resolute Group, will be a small to medium size consulting firm that utilizes our team member strengths in consulting and evaluating current and new businesses. Each team member will have hired a team that specializes in the respective field. Our customers are business leaders, managers, and even current potential business owners, looking to establish a position in the market of Albany, GA and surrounding counties. We will consult these customers on the multiple marketing avenues, the business strategy sector, as well as public relation avenues these businesses could take. Other consulting advice could also include, but not limited to, whom to speak with on establishing certain businesses, review of current and former financial statements, basic public speaking seminars, and internal organizational review.

Mission Statement
Initiating Dreams into Realities’

Vision
Resolute Group looks to make more companies capable of competing in even the most uncertain markets.

Guiding Principles/Policies
As advisors and consultants to our community businesses, we will strive to be agents of change-for our clients, our community, and our society. We owe it to the community and clients to help establish tangible results and to grow and maintain a healthy competitive advantage. We