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Adidas Risk Managment

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COMPANY OVERVIEW ( Adidas )

We are competitive. You have to be if you want to be successful in the long run – in any game. It is fair to say that we are playing in the sporting goods industry’s Champions League. High league, high stakes. At the Adidas Group, all of us put our entire dedication and brainpower into our mission of making the Adidas Group the global leader in the sporting goods industry. Why?Because we want to create as much value for all our stakeholders as possible. No matter whether you are an athlete, a fashionista, a (potential) employee or any other stakeholder, we strive to create value for you. Read on to find out how.

RISK MANAGMENT FACTORS

We acknowledge that in our daily business we are exposed to various risks and that it is necessary to take certain risks in order to be competitive and ensure sustainable success. Our risk and opportunity management principles and system provide the framework for our Group to conduct business in a well-controlled environment

We define risk as the potential occurrence of an external or internal event (or series of events) that may negatively impact our ability to achieve the Group’s business objectives or financial goals. Opportunity is defined as the potential occurrence of an external or internal event (or series of events) that can positively impact the Group’s ability to achieve its business objectives or financial goals. We have summarized risks in four main categories: Strategic, Operational, Legal & Compliance and Financial. Opportunities are classified in two main categories: Strategic & Operational and Financial.

The Adidas AG Executive Board has the overall responsibility to operate an effective risk and opportunity management system that ensures comprehensive and consistent management of all material risks and opportunities. The Group Risk Management department

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