...involved in developing a general or marketing strategy) 1(A) INTRODUCTION In India Aditya Birla Retail Limited (ABRL) operated “More Mega Store” is a major high street retailer at the moment. They have started their journey by taking over Trinetra stores in India’s Andhra Pradesh which now been operated in twenty five countries worldwide. Being equipped with 130,00,000 employees it is operating its business in India, USA, Luxembourg, Malaysia, UK, Germany, Bangladesh, Egypt, Hungary, Myanmar, Singapore, Laos ,Brazil, Italy, Philippines, France, Vietnam, Indonesia, Thailand, Dubai, Switzerland, China, Korea, Australia, Canada. ABRL works in healthcare, education, urban and social issues in three thousands and six hundred villages. It achieved an award of Best Employer of India. This organisation has grown up from my neighbourhood and very much familiar to me. As I am a witness of the organizations grow up and my subject of study also similar; I have no doubt to choose this organization as a subject of my present study. 1(B) Strategic marketing planning presents a useful process by which an organization formulates its strategies, providing it is adapted to the organization and its environment. Although it can bring many hidden benefits, like the better coordination of company activities, a strategic marketing plan is mainly concerned with competitive advantage – that is to say, establishing, building, defending and maintaining it. Marketing is a process for: 1. Defining...
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...CHAPTER 1 GENERAL INTRODUCTION INTRODUCTION OF THE STUDY Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3.4 billion to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifestyles and spending patterns which in turn is giving rise to new business opportunities. Companies need to be dynamic and proactive while responding to the ever-changing trends in consumer lifestyle and behavior. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, or by post, in small or individual lots for...
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...Tutorial 8 – Chapter 7 Global Alliances Tutorial activity 1: Ongoing Semester Case Study – Businessville Hotel. Beijing Businessville Hotel is proving to be extremely successful. It has just been announced that a major world trade expo is to be held in Ho Chi Minh City. Around the World Hotels is interested in providing accommodation for some of the expected thousands of delegates. However, there is no time to build a new hotel. Around the World are considering approaching an existing hotel group to form an alliance. • What issues need to be considered when establishing an alliance in this case? Choosing the right form of governance. The benefits of cooperation versus the dangers of new competition. Managing the reputation. Staffing needs. • What form would you suggest the alliance take? Non-equity strategic alliance. Because this is a short term event and this is the easiest form of strategic alliance to form in such a short time. The company could work with another hotel group to forge a similar deal as airline code-sharing. This would allow Around the World Hotels guests to potentially book through their website, and receive the same premium guest experience in the hotels in Vietnam. The reputation of Around the World Hotels could be used to attract more guests to the hotel in Vietnam. • Outline the major challenges for Around the World Hotels in establishing the type of alliance you recommend. How would you suggest they overcome them? Ensuring a good...
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...A PROJECT REPORT ON “RATIO ANALYSIS” AT INDIAN RAYON (A UNIT OF ADITYA BIRLA NUVO LTD) VERAVAL (GUJARAT) SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: KAAT RAFIK O. (Batch 2008-10) Guided By: Prof.R.GANESHAN MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY‘S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP- PUNE-411001 1 CERTIFICATE This is certify that KAAT RAFIK OSMAN BHAI student of PAI international centre for management excellence, Maharashtra Cosmopolitan Education society, Pune has completed his field work report on the topic of RATIO ANALYSIS AT INDIAN RAYON (A UNIT OF ADITYABIRLA NUVO LTD) VERAVAL(GUJARAT) and has submitted the field work report in partial fulfillment of MBA of the college for the academic year 20082010. He has worked under our guidance and direction. The said report is based on bonafide information. Project guide name Prof. R Ganesan Designation Director 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that project titled ―RATIO ANALYSIS‖ is an original piece of research work carried out by me under the guidance and supervision of prof. R Ganesan. The information has been collected from genuine &authentic sources. The work has been submitted in partial fulfillment of the requirement of MBA to our college. Place: Signature: ...
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...A PROJECT REPORT ON “RATIO ANALYSIS” AT INDIAN RAYON (A UNIT OF ADITYA BIRLA NUVO LTD) VERAVAL (GUJARAT) SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: KAAT RAFIK O. (Batch 2008-10) Guided By: Prof.R.GANESHAN MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY‘S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP- PUNE-411001 1 CERTIFICATE This is certify that KAAT RAFIK OSMAN BHAI student of PAI international centre for management excellence, Maharashtra Cosmopolitan Education society, Pune has completed his field work report on the topic of RATIO ANALYSIS AT INDIAN RAYON (A UNIT OF ADITYABIRLA NUVO LTD) VERAVAL(GUJARAT) and has submitted the field work report in partial fulfillment of MBA of the college for the academic year 20082010. He has worked under our guidance and direction. The said report is based on bonafide information. Project guide name Prof. R Ganesan Designation Director 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that project titled ―RATIO ANALYSIS‖ is an original piece of research work carried out by me under the guidance and supervision of prof. R Ganesan. The information has been collected from genuine &authentic sources. The work has been submitted in partial fulfillment of the requirement of MBA to our college. Place: Signature: ...
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...well worth stating that interpretation of financial statements is aimed at gauging its financial performance or status. Thus, background information is supportive and not decorative. Qualitative factors involved in appraising IDEA are: [pic] [pic] Who are the owners? What is the shareholding pattern? (e.g. Tatas 35%) Major Stake holder is Aditiya Birla Group. Aditya Birla Group has been ranked fourth in the Global Top Companies for Leaders and first in Asia Pacific in the Top Companies for Leaders’ 2011 study conducted by Aon Hewitt, Fortune and the RBL Group. 470 companies worldwide participated in this study. This recognition is personally heartening for me, given that we have competed against the best of breed global companies. |Shareholding Pattern | | |The shareholding pattern of the Company as on | |March 31, 2012 is as follows: | |Category No. of % Share- | % Share-Shares holding | |Promoter and Promoter Group |45.96 | |Foreign Institutional Investors |15.26 | |Non-Resident Indians/Overseas | |Corporate Bodies |29.98 | |Mutual Funds, Financial ...
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...INDIAN SCHOOL OF BUSINESS MANAGEMENT & ADMINISTRATION PROJECT REPORT On A FRAMEWORK OF “SUPPLY CHAIN MANAGEMENT” Submitted for the Partial fulfillment towards the award of the degree in MASTER OF BUSINESS ADMINISTRATION Submitted By Under the Guidance of SHARATH HS Roll Number: Session – 2013-14 PREFACE This report has been written in response to a comprehensive study, conducted on the “SUPPLY CHAIN MANAGEMENT” of “HINDALCO INDUSTRIES LIMITED”. The report mentions and evaluates the various aspects, pertaining to the distribution channel of the company. ACKNOWLEDGEMENT At the onset I must bow down in reverence to the almighty that blessed us with the understanding & prevalence that is needed in this kind of project report. With great pleasure I express my heartiest thanks to Dr. Diwakar Shetty without whose unrelated support and guidance, this project would just not have been possible. I am very thankful for his invaluable guidance, support, and affable & friendly nature. He/She guided me at each and every stage of project. I am equally indebted to my friends who always inspired and motivated me to do something better through...
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...A PROJECT REPORT ON “EMPLOYEE SATISFACTION TOWARDS WELFARE MEASURES” AT RAJASHREE CEMENT UNIT OF GRASIM INDUSTRIES Ltd. Aditya Nagar, Malkhed Road, Dist: Gulbarga (Karnataka). A project report submitted to Visvesvarayya Technology University, Belgum As a partial fulfillment of the requirement for the award of MASTER OF BUSINESS ADMINISTRATION Submitted By: AKKANAGAMMA.S.W USN:3GN08MBA03. Under the Guidance of Internal Guide External Guide Mrs.PREETI JOSHI Mr.D.M.BIRADAR Guru Nanak Dev Engineering college. ASST. MANAGER, CSR. Bidar 2009-2010 AKNOWLEDGEMENT It is my privilege to Mr. P.K.Jain, Joint Executive President -HR, for giving me an opportunity to carry out my project work. I extend my sincere gratitude Mr. V.A. Yaligar, GM-HR for providing all the help to complete my project. My special thanks to Mr. B.H.Kalligud, Dy.MANAGER - HR, for their continuous guidance to complete my project. I would like to thanks my guide Mr.D.M.Biradar, Asst Manager CSR & my faculty for providing this placement. I am extremely grateful to all the staff of HR DEPT (TIME-OFFICE & CSR) for their invaluable insight and suggestion and sparing their precious time to interact with me. Finally I would like to thanks my beloved brother, family & my friends who encouraged me through out...
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...A REPORT ON A Study On Customer Delight In More Supermarkets For ADITYA BIRLA Retail Ltd, Nettoor, Cochin, Kerala Submitted to the Department of Management Studies in partial fulfillment of the Post Graduate Diploma in Management Under the Guidance of Shri Sudheer Sudhakaran Associate Professor by RAKESH KUMAR FK - 2296 School of Communication and Management Studies SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. October - 2012 SCHOOL OF COMMUNICATION & MANAGEMENT STUDIES S C M S SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. DECLARATION I, the undersigned, hereby declare that this project report entitled “A Study on Customer Delight in More Supermarkets with Aditya Birla Retail Ltd Kerala” has been written and submitted under the guidance of Sudheer Sudhakaran, Associate Professor and is my original work or fully and specifically acknowledge wherever adapted from other sources. I understand that detection of any copying is liable to be punished in any way the school deems fit. DATE: RAKESH KUMAR (FK-2296) SCHOOL OF S C M S COMMUNICATION & MANAGEMENT STUDIES SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. CERTIFICATE This is to certify that the project work entitled ' A STUDY ON CUSTOMER DELIGHT IN MORE SUPERMARKETS ' has been carried out under my guidance by RAKESH KUMAR in partial fulfillment of his Post Graduate Diploma in Management during the academic year 2011 - 2013. Date: Sri Sudheer...
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...Executive summary The life insurance industry in India is achieving a growth rate of about 4% annually. It is considered to be one of the fastest growing sectors. The changing socioeconomic demographics and consumer behavior along with increased frequency of natural calamities and disasters have been the main reasons for the growth of this Industry. Its assets as on 31.03.08 were valued at $185 billion with a total of 250 million policies sold and an employee turnover of 113000 and about 1.2 million agents. There are currently 22 life insurance companies with LIC being the only public company having a market share of almost 50%. ICICI comes in second with 10% followed by HDFC at 6%, SBI at 5%, Bajaj at 4%, Reliance at 4%, Birla at 4%, Max 3%, Tata 3%, Kotak 2%, Met 1% and the rest taking up 10% of the market share. As of 2006 FDI norms the foreign participation of Indian insurance companies is restricted to 26%. All the life insurance companies of India have to comply with the strict regulation laid out by the ‘IRDA’ which is the insurance regulatory board in India set up in 2000. The majority of the population in India is yet to be tapped leaving a huge growth potential for this industry. The insurance industry in India is both service based as well as product based. Risk management and product development are the main highlights of R&D in this industry. The life insurance industry is re shapping the retail distribution channel. The life insurers engage with prospects...
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...Term paper submitted in partial fulfillment of the requirements of the Undergraduate Degree in Bachelor of Business Administration (Honours) J. D. Birla Institute at the Jadavpur University at Kolkata DECLARATION I declare the following: The word count of the dissertation is 11,200 words (approx) The material contained in this dissertation is the end result of my own work. Due acknowledgement has been given in the bibliography and references to all sources be they printed, electronic or personal. I am aware that my dissertation may be submitted to a plagiarism detection service where it will be stored in a database and compared against work submitted from this institute or from any other institutions. In the event that there is a high degree of similarity in content detected, further investigations may lead to disciplinary actions including the cancellation of my degree according to Jadavpur University rules and regulations. I declare that ethical issues have been considered, evaluated and appropriately addressed in this research. I agree to an entire electronic copy or sections of the dissertation to being placed on the e-learning portal, if deemed appropriate, to allow future students the opportunity to see examples of past dissertations and be able to print and download copies if they so desire. Signed: Date: Name: Sweta Prahaladka Roll no - 119 Supervisor: Mr. Shantanu P.Chakraborty ACKNOWLEDGMENT A project...
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...A PROJECT REPORT ON ―ANALYSIS OF FINANCIAL STATEMENT BY USING THE TECHNIQUE OF RATIO ANALYSIS” FOR ULTRA TECH CEMENT LTD AT KOVAYA, AMRELI, GUJARAT SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: FURKAN Y. KAMDAR (Batch 2008-10) Guided By: Prof.R.GANESHAN MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001 1 Maharashtra Cosmopolitan Education Society’s PAI International Centre for Management Excellence CERTIFICATE This is to certify that FURKAN Y.KAMDAR student of PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE, Maharashtra Cosmopolitan Education Society, Pune has completed his field work at ULTRA TECH CEMENT LTD on the topic of ―FINANCIAL STATEMENT ANALYSIS BY USING THE TECHNIQUE OF RATIO ANALYSIS”FOR ULTRA TECH CEMENT LTD and has submitted the field work report in partial fulfilment of 2 years full time course MASTER IN BUSINESS ADMINISTRATION of college for the academic year 2008-2009 He has worked under our guidance and direction. The said report is based on bonafide information. Project Guide Name Prof. R Ganesan Designation Director Pai International Centre for Management Excellence Date: Place: Pune 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that the project titled ―FINANCIAL STATEMENT ANALYSIS...
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...A PROJECT REPORT ON ―ANALYSIS OF FINANCIAL STATEMENT BY USING THE TECHNIQUE OF RATIO ANALYSIS” FOR ULTRA TECH CEMENT LTD AT KOVAYA, AMRELI, GUJARAT SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: FURKAN Y. KAMDAR (Batch 2008-10) Guided By: Prof.R.GANESHAN MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001 1 Maharashtra Cosmopolitan Education Society’s PAI International Centre for Management Excellence CERTIFICATE This is to certify that FURKAN Y.KAMDAR student of PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE, Maharashtra Cosmopolitan Education Society, Pune has completed his field work at ULTRA TECH CEMENT LTD on the topic of ―FINANCIAL STATEMENT ANALYSIS BY USING THE TECHNIQUE OF RATIO ANALYSIS”FOR ULTRA TECH CEMENT LTD and has submitted the field work report in partial fulfilment of 2 years full time course MASTER IN BUSINESS ADMINISTRATION of college for the academic year 2008-2009 He has worked under our guidance and direction. The said report is based on bonafide information. Project Guide Name Prof. R Ganesan Designation Director Pai International Centre for Management Excellence Date: Place: Pune 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that the project titled ―FINANCIAL STATEMENT ANALYSIS...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on...
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...“Corporate Social Responsibility: A Journey towards sustainability Case Study on Ballarpur Industries Ltd.” in reference to Yamunanagar Plant” *Ms. Shilpa Jain **Mr. Abhishek Tripathi Abstract ……………………………………………………………………………………………………………………………… CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a very nascent stage. It is still one of the least understood initiatives in the Indian development sector. Thus the situation is far from perfect as the emphasis is not on social good but rather on a policy that needs to be implemented. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the ineffectiveness of CSR programmes. But the situation is changing and CSR is coming out of the purview of ‘doing social good’ and is fast becoming a ‘business necessity’. The ‘business case’ for CSR is gaining ground and corporate houses are realising that ‘what is good for workers - their community, health, and environment is also good for the businesses. Present article focuses on the CSR with the case study of BILT (YamunaNagar Plant) as a concept and analyses the real life case study. Present paper is divided in to two parts. First part gives the insight...
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