Adodis Technologies: Tracking Structural Evolution of a Web-Startup
A report submitted to tejas@iimb
This report captures the insights derived from the study of internal and external factors of Adodis Technologies along with the interaction between the two and role played in determining structure. This report aims at applying classroom concepts to tackle real life situations in an organization.

1 Table of Contents

Abstract 1 Introduction 2 Strategy & Other factors affecting Structure 2.1 Strategy 2.2 Environment 2.3 Stage in the Life Cycle 3 Evolution of Structure 3.1 Problems in the Current Structure 4 Culture and Control 4.1 Preliminary Observations 4.2 Survey Analysis Results 4.3 Team Wise Trends 5 Structural Recommendations 6 Conclusion Author Details Appendix References

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2 Abstract This article contains the brief analysis of the evolution of structure and culture of a rapidly growing entrepreneurial venture-Adodis Technologies, founded in 2008. The vision and mission perceived by the CEO has helped this web technology start-up to quickly carve a niche for itself in the market and to go international within only 3 years of its inception. Low start-up and operational costs for companies operating in the web development area have created an extremely competitive market, in which Adodis is still a new player. Thus, although its primary role and image in the market is still that of a low-cost player, the CEO has been taking several measures to build an early innovation culture as well ever since the company’s inception. The amount of social capital built into the organization and the learning culture is reflective of the firm’s strategy. Our primary aim was to understand how this dual strategy could operate for a start-up and how both Structure and Culture acted as enablers for this strategy. In our research, we