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Adopting and Adapting the Case Study Design

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The Qualitative Report Volume 14 Number 1 March 2009 42-60 http://www.nova.edu/ssss/QR/QR14-1/diaz-andrade.pdf

Interpretive Research Aiming at Theory Building: Adopting and Adapting the Case Study Design
Antonio Díaz Andrade
The University of Auckland Business School, Auckland, New Zealand Although the advantages of case study design are widely recognised, its original positivist underlying assumptions may mislead interpretive researchers aiming at theory building. The paper discusses the limitations of the case study design for theory building and explains how grounded theory systemic process adds to the case study design. The author reflects upon his experience in conducting research on the articulation of both traditional social networks and new virtual networks in six rural communities in Peru, using both case study design and grounded theory in a combined fashion in order to discover an emergent theory. Key Words: Case Study, Interpretive Approach, Theory Building, and Grounded Theory

Introduction Researchers adopting a case study design face a number of challenges in making their argument. Yin (2003) himself warns researchers who adopt a case study design to be conscious that their findings will be challenged and prefaces his book enumerating the alleged weaknesses in the case study; a methodology that downgrades the academic disciplines and lacks sufficient precision, objectivity, and rigour. We should note that those warnings come from an author who operates from a positivist stance throughout his book. If this warning applies to positivist researchers, then it applies even more so to interpretive researchers aiming at theory building through an inductive thinking process. Commonly, misunderstanding of the logic behind theoretical sampling as opposed to statistical sampling, and theoretical generalisation as opposed to statistical generalisation, can

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