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Free Research Projects: Research Project on Amul
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Wednesday, July 6, 2011

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Research Project on Amul
TIRED of powdered soups? Here is an option from the brand leaders in the dairy industry Amul. Having continued to enjoy number one status in practically all the dairy products in India, Amul has now introduced ready to use soups in tetra packs of one litre. To begin with the Masti soups have been introduced in two flavours Hot Sour and Tomato. Says Amul's General Manager (Marketing) R S Sodhi, “It is a test marketing drive in Gujarat and in a month or two it will be introduced all over India.” And there isn't much competition for there are not many companies in India that sell ready to use (just pour and heat) soups, he adds. The tetra packs are available in all outlets selling Amul products.

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Yes the products are practically unbeatable “Taste of India” from the Gujarat Cooperative Milk Marketing Federation with its brand Amul. The Indian market might have seen changes in last 50 years but there has not been a change in the liking for Amul products. And as cola companies are engaged in a bitter war to command a higher market share, Amul continues to penetrate in the hearts of the masses.

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