...Question 1 (This question provides evidence for grading criterion 1.1) Give detail of the various elements of the marketing process. Answer 1: The very first thing that must be done regarding any new marketing endeavor is to perform a Marketing Audit, in order to obtain clear understanding of the current position of the business and what needs to be done in order to achieve certain marketing objectives. A Marketing Audit can be done effectively using the following steps, we will be applying these steps to our given scenario; The umbrella factory, and since no name was given in the scenario, we shall name it: Rain&Sun. 'R&S' for short. • Assemble an overview of R&S: We already know that R&S is a newly-found company, therefore no marketing actions were taken before reaching out to Global Marketing LTD, this allows us to innovate new marketing campaigns in a fresh way totally controlled by Global Marketing LTD. We also know the production capacity of R&S, 200 umbrellas/day current, 700 umbrellas/day maximum. We are aware that the umbrellas can be manufactured in any color or design, which is very important to produce visually attractive product. • Describe the marketing goals and objectives of R&S: These objectives must be set in accordance with the vision and objectives of the management team at R&S, in our given scenario, R&S aims to have a sizeable piece of the market within one year, another way of stating the parameters of success is to achieve a sales rate of...
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...Executive Summary National Bank Limited is a customer oriented financial institution. It remains dedicated to meet up with the ever growing expectations of the customer because at National Bank, customer is always at the center. Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within a business. So, assessing the level of customer satisfaction actually helps to measure an organization‘s position in business. I am doing my internship in National Bank limited with rotation on different desks which includes Accounts Opening, General Banking, Retail Banking, Clearing, Remittance, Loans and Advances etc. In this report “The Customer Satisfaction on different services of National Bank Limited”. I will focus on various aspects of this Bank. Since they are standing at good position among the private banks, their financial position, market shares, marketing mechanisms, overall strengths and weakness, objectives, goals will be cross examined for analyzing the fact that how they were and how they will be in future. Various types of analysis will help us to understand the comparative position and a transparent picture of this Bank that will help us to draw any comment at a glance. As I am directly in touch with customers, the report will deal with the service quality and customer satisfaction of National Bank Limited. A survey will be conducted on the customers of National...
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...Visual replenishment methods in the manufacturing industry and suggestion for a decision tool Licentiate thesis by Stefan Eriksson Stockholm, Sweden 2013 i © Stefan Eriksson Stockholm 2013, Royal Institute of Technology Department of Production Engineering TRITA-IIP-13-06 ISSN 1650-1888 ii Abstract In almost all supply chains, materials need to be stored or buffered, implying that manufacturing companies need effective replenishment methods. However, this is challenging, since companies must balance inventory costs and customer service in complex and different situations. Therefore, it is important to choose replenishment methods carefully. One well-known and widespread method is Material Requirements Planning (MRP). But the method has problems, such as regarding volume flexibility. There are other methods, but the literature lacks case studies and detailed descriptions and analysis of them, especially for visually oriented methods. Therefore, it is important to explore different methods for materials supply. The purpose of this study is to analyze the application of visually oriented replenishment methods in manufacturing industry and further to design a tentative decision tool for selecting methods. The research aims to provide some answers to three key questions. The first research question concerns general factors that are important for evaluating how effective replenishment methods are. From the literature review, different factors ...
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...Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total...
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...www.it-ebooks.info www.it-ebooks.info Praise “A must-read resource for anyone who is serious about embracing the opportunity of big data.” — Craig Vaughan Global Vice President at SAP “This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data.” — Ron Bekkerman Chief Data Officer at Carmel Ventures “A great book for business managers who lead or interact with data scientists, who wish to better understand the principals and algorithms available without the technical details of single-disciplinary books.” — Ronny Kohavi Partner Architect at Microsoft Online Services Division “Provost and Fawcett have distilled their mastery of both the art and science of real-world data analysis into an unrivalled introduction to the field.” —Geoff Webb Editor-in-Chief of Data Mining and Knowledge Discovery Journal “I would love it if everyone I had to work with had read this book.” — Claudia Perlich Chief Scientist of M6D (Media6Degrees) and Advertising Research Foundation Innovation Award Grand Winner (2013) www.it-ebooks.info “A foundational piece in the fast developing world of Data Science. A must read for anyone interested in the Big Data revolution." —Justin Gapper Business Unit Analytics Manager at Teledyne Scientific and Imaging “The authors, both renowned experts in data science before it had a name, have...
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