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Advance Reasearch

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Kabul Cola Demand Estimation Research Assignment
Advance Research Design

Prepared by
MBA - 2 August 5th, 2015

Instructor: Kalimullah

Table of Contents

Executive Summary…………………………………………………………………..2
Introduction of Kabul Cola…………………………………………………………….2
Consumer Behavior……………………………………………………..…………….9
Buying Behavior…………………………………………………………...….………9
Competitors………………………………………………………………….………..9
Methodology………………………………………………………………………….10
Model Summary……………………………………………………………….……...11
Coefficients…………………………………………………………….…….………10
Regression Line………………………………………………………………………14
Interpretation and Decision Making………………………………………………….15
Recommendations…………………………………………………………………….16

Executive Summary

Introduction

With the development and peace in Afghanistan, all the companies and industries have shown great progress. The demand of Soft Drinks has also shown great increase, strong competition in this trading company exists in the international and domestic market. Provision of high quality and aggressive marketing is essential to get permanent place in the market.

Kabul Cola, with over a few decades of experience in both domestic as well as international business has now established a fruit processing factory in Kabul, Afghanistan. Kabul Cola, Fruit Processing Facility is the first and only factory of its kind in Afghanistan.
The factory is the state-of-the-art facility with the most modern fruit processing technology imported from Italy and Sweden. The factory operates to the highest international standards of hygiene and safety. As such it is one of handful factories in Afghanistan to have received ISO 22000 and HACCP certificates.
The establishment of Kabul Cola is a great step towards the economic development of Afghanistan. The factory has created thousands of jobs both directly and

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