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Advanced Professional Communication

In:

Submitted By Dagmara
Words 1676
Pages 7
Author:
Dagmara Nosek

Nowadays, relationship with public is frequently unappreciated. These time, when we offered very similar products, building and maintain effective strategy with the public is essential to achieve success. Having good relationship with internal and external stakeholders is mainly focused on efficient communication with it. It helps us in a lot of working aspects such us: * More enjoyable work * Possibilities to develop company, carriers * Economics benefits * Trust – ex. More likely that our suppliers provide us the best quality materials * Enhancing employees motivation * Holding down negative opinions, comments

Above all, having knowledge about principles, steps, strategies how to communicate with public during crisis is obligatory – especially in the age of internet. Gossips or information which company wouldn’t like to share disseminate faster than ever before. Furthermore, stopping this process is impossible. Using Social Medias such as Twitter, YouTube, Facebook – sharing information instantaneously causing, vastness of comments, mems, pictures etc.

Abstract

Gastronomic market it’s vulnerable to critics and gossips. Products such as foods and drinks concern every person. Awareness of hygiene and qualities of sources is raising rapidly, results of unfulfilled norms can be dramatic, that’s why this is very sensitive area. In this case study I will try to deal with hypothetical, very probable Public Relationship crisis in international Restaurant chain, we can call it Daniatto. By acting, in accordance to Public Relationship process I will make some research which helps us to define problem and collect all information needed to prepare plan, communication process, evaluation of implementation and program’s impact.

Overview and Background

The crisis comes suddenly and we can more or less prepare to

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