...Certificate in Engineering Management * Graduate Certificate in Gaming and Casino Operations * Graduate Certificate in Homeland Security Management * Graduate Certificate in Real Estate * Graduate Certificate in Sustainable Green Construction * Certificate in Creativity and Innovation * Certificate in Fundamentals of Property Management * Certificate in Retail Leadership * Clinical Research * Certificate of Study in Clinical Research * Quantitative Principles for Clinical Research Certificate * Education * Certificate in Mathematics Learning and Teaching * Graduate Certificate Applied Behavior Analysis * Graduate Certificate in Adult Education (SoTAPS UG) * Graduate Certificate in Advanced Teaching and Curriculum * Graduate Certificate in Autism Spectrum Disorders * Graduate Certificate in Community College Admin and Leadership * Graduate Certificate in Creativity and Innovation * Graduate Certificate in Educational Policy * Graduate Certificate in Learning in Game-Based Environments * Graduate Certificate in Museum Education * Graduate Certificate in Special Education Leadership...
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...E-sport tournaments and customer engagements Name Course Title Instructor Date The role of the e-sport tournaments activities in increasing customer engagement in video game industry in China E-sport tournaments E-sport is basically, competitive gaming that involves computer games and other related forms of games that can be addictive. Many people who involve themselves in the sports can get addicted to them in the case where there are structures that enhance their engagement in the games and tournaments. The customer can easily be engaged when the sports have aspects of addiction that can come as a result of elements of reward. The Chinese video game industry is worth millions of dollars and needs to keep the customers in order to enhance the flow of profits and growth of the e-games through addictive tournaments. E-tournaments do engage customers and make the games addictive because of the continuous engagement in the same and the rewards that come from customer performance. Gaming is a popular TV sport in Korea with channels, leagues, teams, superstar players dedicated, adoring opportunities of multinationals and female fans have ignored. Ongagemenet, the first cable TV channel solely devoted to online gaming, celebrated the 10th anniversary of the Star League, which was a testament to the popularity and longevity of a phenomenon of TV gaming that is popularly known as e-sports. The popularity of a single platform of a game, Starcraft has swept the Korean nation...
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...“Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China” (Kaplan & Langdon 2012). Marketing strategies are reviewed as one of the main topics. “One strategy of the NBA was to partner with established Chinese brands” (Kaplan & Langdon, 2012). This allowed the NBA to have an easy avenue for expansion as the market had already been developed. Take Nike for instance from the example. In Kaplan and Langdon’s article it is stated “China’s biggest seller of athletic shoes, Li Ning, recently surrendered its top position to Nike, even though Nike’s shoes – upwards of $100 a pair – cost twice as much. The new middle class ‘seeks Western culture’, says Zhang Wanli, a social scientist at the Chinese Academy of Social Sciences. ‘Nike was smart because it didn’t enter China selling usefulness, but selling status” (Kaplan, Langdon 2012). Basically when Nike came in, they did not say that they had the best product. They did not say they had the cheapest product. They said they had their product. Because of the interest by these Chinese consumers that was created by their interest or “Fandom” associated with the sport of basketball where consumers were familiar with the specific brands because of their favorite athletes or teams, they were able to establish themselves as a reputable brand with little to no opposition. Technology Technology has played a major role in consumer behavior in sports fandom. If it wasn’t for the...
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...Abstract The company Sports Equipment would like to increase their annual revenue by creating an online presence that will allow them to cater to a wider customer base. This business plan will be the basis of this online expansion. By creating an online retail store, Sport’s Equipment will be able to improve their company brand by serving customers nationally versus locally as they are currently limited to. A successful online presence will introduce Sport’s Equipment into new markets and increase their market share. Company Background Sports Equipment is a privately held retailer for athletic equipment located in Atlanta, GA. Their products include most items needed to play sports, such items include but are not limited to balls, exercise equipment, flying discs, footwear, goals, racquets, bats, clubs & protective equipment. They currently sell sport related equipment for beginners and children up to more advanced participants. Sports Equipment currently serves the South East Region of the United States and has relationships with UPS and USPS for bulk delivery to these regions. Most of their business is generated from school districts or large sponsoring bodies that provide equipment for their athletic teams. Single or smaller consumers are served as well but are restricted to the current retail location which Sports Equipment will change with the release of their website. Online Viability Sport’s Equipment has no online presence. They have obtained the rights to the...
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...Business Description Rogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Communications Inc. is engaged in four primary lines of business through its four principal operating segments: Rogers Wireless, Rogers Cable, Rogers Business Solutions and Rogers Media. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada. Canada Telecommunications Mobile SWOT Analysis Strengths * Locally owned mobile operators have invested heavily in the market. * Low penetration rate means ample scope for continued growth...
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...Policy | Economics | CPTC 31080: Pré-MSc Comptabilité (DONE) | DEVC 31110: Acteurs Publics | ECOA 31123: Macroeconomic Theory and Development | CPTC 31081: Pre-MSc Accounting (DONE) | DEVC 31112: Les enjeux de l’economie sociale | ECOA 31129: Asian Economies | CPTC 31124: Informations Comptables et Financières (CORE) | DEVC 31114: Economie urbaine et régionale | ECOA 31157: Monnaie et banque | CPTC 21125: Financial Accounting and Reporting (CORE) | DEVC 31134: Etat et gouvernance | ECOA 31180: Macroéconomie: introduction | CPTC 31246: Analyse des états financiers | DEVC 31202: Les modes de gestion des collectives et des services urbains | ECOA 31203: Economie du travail | CPTC 31247: Financial Statement Analysis | DEVC 31204: Marketing urbain | ECOA 31205: Sustainable Energy Economics | CPTC 31254: Audit et Management | DEVC 31206: Strategie et management des organisations à finalité sociale | ECOA 31226: Analyse de conjoncture | CPTC 31261: IFRS – Investor Relations | DEVC 31208: Urbanisme et aménagement | ECOI 31080: Pre-MSc Microéconomie | CPTC 31265: Group Financial Statements | DEVC 31210: Responabilité sociale de l’entreprise et developpement durable | ECOI 31081: Pre-MSc Microeconomics | CPTC 31355: Strategic Business Analysis ad Value Creation | DEVC 31212: Politiques publiques locales | ECOI 31142: Economie managériale | CPTC 31484: Séminaire de recherche comptabilité financière | DEVC 31252: Droit de l’urbanisme, de l’immobilier, et de l’environnement...
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...BRAND IDENTITY PRISM Brasnd Identity Prism KAPFERER brand identity diagram as a six-sided prism Constructed Source/Sender Constructed Receiver * Physique according to him is the basis of the brand. * E.G. the physique of Philips is “technology and reliability” while for the brand Tata it is “trust” * Personality is same as Aaker, it answers the question “what happens to this brand when it becomes a person?” * Relationship is the handshake between consumer and the organisation. * Eg. the relationship with “safola” is safety. * Reflection is the consumer’s perception for what the brands stands for. * E.g. coke’s image more attract youth. * Self-image is what the consumer think of himself. * E.g. benz Car owner think that since he has bought the car he is treating himself to one of the best car in the world. * Culture symbolizes the organization, its country-of-origin and the values it stands for. * E.g. traditional brands like balsara, dabur and zandu. * Relationship is the handshake between consumer and the organisation. * E.g. the relationship with “safola” is safety. * Reflection is the consumer’s perception for what the brands stands for. * E.g. coke’s image more attract...
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...BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS David Wesley prepared this case under the supervision of Professors Andy Rohm and Fareena Sultan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services is the exclusive representative of the copyright holder and prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 6613882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Northeastern University, College of Business Administration Version: (A) 2005-11-07 Nick Drake, Global Media manager (Global Media Group) for adidas, arrived at the company’s headquarters to present a bold new marketing strategy, based around mobile phones. “We call it the Brand in the Hand,” he told the senior marketing executives who had gathered to present their strategy for the upcoming year. The Global Media Group had been arguing that mobile marketing was the surest, and perhaps...
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...warm to hot temperatures. It was engineered to make the body stay cool, dry and light. To satisfy all consumers, Under Armour offered their HeatGear in a variety of tops and bottoms as well as in a variety of colors. To satisfy those consumers who participate in sports or recreational activity in cold weather, Under Armour designed ColdGear. ColdGear provided warmth and dryness to the body while wicking away moisture. ColdGear could be worn under a uniform or jersey, and it could also be worn as an outerwear. Lastly, Under Armour designed the AllSeasonGear for those who play in changing temperatures. AllSeasonGear kept the wearer cool and dry in warmer temperature while keeping them warm in colder temperature. In 2006, Under Armour began marketing footwear products to men, women, and youth. They offered footwear for sports such as football, basketball, soccer, lacrosse, softball, and many more. Their footwear was designed to provide cushion, stabilization, comfort, control, and moisture management. In 2013, Under Armour’s accessory line included socks, gloves, headwear, mouth guards, eyewear, and much more. All accessory items were designed to provide some sort of performance advantages, for example their sports gloves included HeatGear and ColdGear technologies. In December of 2013, Under Armour acquired MapMyFitness, which served one of the largest fitness communities in the world. They began to...
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...JADUAL PEPERIKSAAN AKHIR SEMESTER MEI 2014 BAGI PROGRAM SARJANA MUDA DAN DIPLOMA TARIKH/HARI SESI MASA KOD KURSUS ABKF1303 HBCL3403_V2 HBEL3103 HBHE1103 HBIS4203 HBME2103 HBML4403 HBPE3403 HBSE4103 OUMM2103 SBEM2103 BBSB4103 CBAM2104 CBEC3503 CBEC4203 EBPM3203 HBEM2403 HBHE1203 HBMT4403 SBMA4603 SBSP4703 SBST2503 BBAP2103 HBEF1403 HBML4103 HBMT4203 HBSE4303 HBTL3103 HBTL4303 SBEM3103 SBMA4303 SBSC3403 CBOP3103 EBEC3103 EBXC4103 EDXC3103 HBAE3103 HBAE3303 HBEL1203 HBEL4403 HBHE3203 HBIS3203_V2 HBLS3303 HBML1103 HBSC3103_V2 OUMM3203 SBMA1603 ABCG4203 BBCM4103 BBUS2103 BDOE4103 CDCT2203 HBEF2203 HBME3103 HBMT1203_V2 HBMT4303 SBSM4203 XBFS4103 BBFB3103 CBDT3203 CBSR4103 EBMC3103 EDTQ2103 HBEF2303 NBHS1103 SBSE4303 SBSP4203 NAMA KURSUS INTERNATIONAL RELATIONS TATABAHASA BAHASA CINA KUNO TEACHING OF WRITING PENGENALAN PENDIDIKAN KESIHATAN PENDIDIKAN ISLAM: TINGKATAN 4 PENDIDIKAN MORAL : TAHUN 2 KOMPETENSI DALAM BAHASA MELAYU PENGURUSAN SUKAN DALAM PENDIDIKAN JASMANI REKREASI UNTUK PENDIDIKAN KHAS ENTREPRENEURSHIP CURRICULUM PLANNING IN MATHEMATICS EDUCATION CROSS CULTURAL MANAGEMENT MULTIMEDIA ADVERTISING ELEMENTS OF DATA WAREHOUSING CUSTOMER RELATIONSHIP MANAGEMENT PROJECT SCHEDULING AND CONTROL CONFLICT MANAGEMENT IN STUDENT AFFAIRS PEDAGOGI PENDIDIKAN KESIHATAN TEACHING MATHEMATICS IN FORM SIX NUMERICAL METHODS EXERCISE METHODOLOGIES STATISTICAL METHODS MANAGEMENT ACCOUNTING SENI DALAM PENDIDIKAN SEJARAH PERKEMBANGAN BAHASA MELAYU TEACHING MATHEMATICS IN FORM FOUR PENGENALAN BAHASA...
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...JUSTIFICATION | |Technology-related |Technical and aesthetic design was key to driving sales growth | | |Products manufactured with technically advanced specialty fabrics; had desired performance and| | |fit attributes | | |Design products with visible technology to utilize color, texture, and fabrication to enhance | | |customers ‘perception | | |Four product lines and fabric technologies: | | | | | |Charged Cotton products made from technically advanced synthetic fabric to dry faster and wick| | |moisture away from the body | | | ...
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...Potential Careers in Sports Management Esther Cole University of Incarnate Word This is my very first course in sports management and I have learned that there are many paths I could take once I graduate. Right now it is too early to feel passionate about any one career path. I will discuss various careers in sports management and I how feel about them now as I am just starting out. I hope to look back at this paper when I am finished and see if my views and opinions have changed. The Number of students who decide to get a MBA in sports management has grown significantly since the recession. A Ba in sports management was not producing jobs that many hopeful students thought it would. The sports industry was not immune to the recession like many people thought. Some people thought that the sports business would never feel the effects of the recession but they were wrong. Both the NBA and the NFL cut jobs during the recession and this caused a ripple effect with new graduates. They were forced to take low paying jobs working in the industry but as ticket sellers or working in the concessions. Still others who felt there was no other option took unpaid internships in the hope of landing a job afterward (Belson, 2009). Sports management degrees date back to the 1970’s with a rocky start. The degree was not seen as legitimate, “many academics mocked them for teaching how to mix Gatorade” (Wecker, 2011). The program has come a long way and has advanced into a masters level and...
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...Marketing Plan: Suunto Jimmyvan Cogles Guerrero MRKT 5000 Professor Yeager 16 December 2015 TABLE OF CONTENTS I. Executive Summary………………………………….……….………………………………...3 II. Environmental Analysis.…………………………………..…………….…………………………...3 III. SWOT Analysis...………………………………..…………….……….……………………6 IV. Marketing Objectives..…………..…….….……………………………….…..………………..7 V. Marketing Strategies...……………………………………………………..…………………...8 VI. Marketing Implementation.………………………….…….….…….…….……………...……10 VII. Performance Evaluation…………….………..…………………………….......................…….11 References..…………………………………...………………….………........….12 I. EXECUTIVE SUMMARY: Suunto is a world leader in designing and manufacturing sports precision instruments. Since 1936, Suunto has been at the vanguard of innovation and design of sport watches, dive computers, and sports instruments engineered for training, hiking, mountaineering, hiking, skiing, and sailing. Suunto enjoys an esteemed reputation because it delivers intuitive design, accuracy and dependability combining aesthetics and functionality that allows athletes analyze and improve their performance. The demand for fitness products and the rise of wearable technology is a prospect that Suunto must look into. Suunto must look into the feasibility of expanding its product line to produce products that will fill the needs of other users in aviation, and the military for example. This expansion in product...
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...local business named K9 College is well known in the community for providing expert dog training. Customers can choose to participate in training that ranges from basic obedience to complicated areas such as training assistance animals for the handicapped. The most popular training option available to customers is agility training, a sport in which dogs are trained to compete on an obstacle course and points are awarded for time and accuracy. K9 College has always provided a limited product line. Dog toys, leashes, and grooming supplies are available for purchase in the training facility, but with the increasing popularity of agility training dog owners are asking to purchase the obstacles for practice at home in preparation for agility events. K9 College has started to stock a small inventory of obstacles that can be purchased at the training facility. Dog agility events are increasing in popularity nationwide and K9 College participates in events held in many different venues across the country. Because of their training background, K9 College is invited to present workshops during events to help beginners learn the basics of the sport and give experienced participants an opportunity to hone their skills. With this increasing exposure, K9 College is seeing a steady increase in the amount of traffic visiting their website and Facebook page. The most common questions posted by visitors are related to purchasing agility obstacles for personal practice. K9 College has...
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...[pic] UNIVERSITY OF THE WESTERN CAPE Faculty : EMS School of Business and Finance Course name : Advanced Marketing Student Name : Shauna Windvogel Student Number : 3209039 Assignment Title : The Brand in the Hand: Mobile Marketing at Adidas Course Code : MAN702 Lecturer Name : Prof Linda De Vries Compulsory Plagiarism Declaration I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone else’s assignment or essay, or part thereof is wrong. All sources used in this work have been correctly referenced, using the Harvard system of in-text referencing. The work does not contain any sections that can be regarded as cut-or-paste technique, as a mere translation, or as “mono-phrasing” (work taken from a single source). I realise that a research argument has to be constructed, and declare that my text is a reflection of the integration of relevant sources. Further, I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is your own. Additionally, I have not allowed and will not allow anyone copy my work with the intention of passing it off as his/her own work. Signed: [pic] Date: 12 March 2012 Table of Contents Topic question: Given the reading of 2 marketing classics articles (13+17) and your understanding of marketing strategy processes consider recommending a specific market strategy for Adidas. Contents 1. Introduction 3 2....
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