...Building a Digital Loyalty network Through Demand and Supply Chain Integration Main Takeaways Although GM had experienced record sales in recent years, the stock underperformed the S&P 500 index by 48 percent, which was an indication to Rick Wagoner (CEO) that something needed to be done. Although GM saw incredible cost savings and improved productivity, I feel that they have not retained any sustained competitive advantage with respect to the competition (Honda and Toyota), in fact, one might say that they have just caught up to the competition. I believe GM is on the right path since they now have the infrastructure needed to succeed in such a competitive market but have a long way to go to excel not just at operations but as a product leader. Value Proposition Operational Excellence (arguably still not as good as foreign competition) Product Innovation (very limited to investments in OnStar and XM Satellite Radio) Customer Intimacy (best of the 3, increase in loyalty and online tools show Customer Intimacy) More in-depth Summary American Auto industry problems • GM decides to strengthen and integrate GM’s demand and supply chain systems to build the Digital Loyalty Network (DLN). It addressed 3 components o “digital” for integrating technology o “loyalty” for a focus on customers and increasing their lifetime value to GM o “network” for coordinating and leveraging all supply and distribution chain partners to serve those...
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...As we all know, the world population is rapidly increasing year by year and is also predicted to double in the next 50 years. Ensuring an adequate food supply for this booming population is going to be a major challenge in the years to come. Scientists find that GM foods promise to meet this need and it has been more and more popular not only for the producers but also for the consumers because of its numerous advantages such as pest resistance, lower price, more nutrition and so on. Although it is undeniable that GMO’s (genetically-modified organisms) still have some challenges to overcome including environmental hazards, human health risks and influence on the food chain of our ecosystem, the development of GMO’s will not be stopped since these difficulties are slight. Scientists find that GMO’s promise to meet the needs of a growing population, and has become increasingly popular with producers and consumers a like because of its numerous advantages such as pest resistance, decrease in price, nutritional value and more. But what are GMO’s and GM Food? GMO’s and GM Food are plants that have been modified in the laboratory to enhance desired traits such as increased resistance to herbicides or improved nutritional content. The enhancement of desired traits has traditionally been undertaken through breeding. Genetic engineering, on the other hand, can create plants with the exact desired trait very rapidly and with great accuracy. For example, plant geneticists can isolate...
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...August 25, 2013 Abstract The purpose of this paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global...
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...human consumption and economical impacts are necessary. Genetically Modified Foods: Advancement or Shortcoming? For nearly ninety years farmers have altered crops or animals using a method called crossbreeding. In crossbreeding, breeders select desirable traits of the parent plant or animal to produce a new species of that organism to achieve improved quantity and the quality of their crops. Though many seasons may pass before growers achieve their desired results, the harvests can produce juicier oranges, plumper tomatoes, and seedless grapes. For animal modifications, the process can take much longer. Enter the process of Genetic Modification (GM). Rather than waiting several seasons or even generations to achieve the desired output of a crop, the outcome can be reached at a much quicker rate through GM. According to the Institute for Responsible Technology, genetic...
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...proliferation of GMOs, we should at least know why they are harmful to our health and how we can prevent it because GMOs are harmful to our health. Also, crops containing GMs lead to vital destruction of the environment and have contaminated organic crops. As well as major companies, which work closely with GMOs, intend to monopolize market foods. lastly how to prevent GMO products from becoming the main source of eating by labeling and informing people of the danger. Most people have eaten GMO based foods at one point or another in their lives. Unfortunately, GMOs will not provide the same food security as most proven organic foods which have been eaten by humans through out history. Despite the danger, GMO products are still on our table. No one can truly guarantee that GMOs’ side effects will not be long-term and continuous. Proving safety is beyond the capability of current technology. Supporters of genetic engineering say that the application of biotechnology to improve the nutritional contents of various foods will benefit people who may suffer from many deficiency. diseases. Also, many supporters claim that GM foods can yield medical benefits. However, GMOs are only a temporary measure. They are not the solution for nutritional improvement of foods. In fact, their disadvantages far outweigh their own advantages....
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...General Motors as a Unionized Organization This week paper is going to outline several things about General Motors (GM) as one of unionized companies in the United States (US) and United Auto Workers (UAW) as the labor union that represents workers for GM Corporation. This paper will also discuss the effects of the union on the GM Motors such as organization’s benefit by joining a union, the unionization process, the process of Union bargain and the effects the union bargaining have in the organization. General Motors Company, commonly known as GM was founded in September of 1908. It’s an American multinational automotive corporation with global headquarter in Detroit, Michigan (General Motors, 2011). General Motors produces cars and trucks in 31 countries, sells and services these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling and is nominated as the world’s second largest automaker, after Toyota (World Ranking of Manufacturers, 2010). This company’s largest national market is in China, followed by US, Brazil, United Kingdom, Germany, Canada and Russia. GM employs 209,000 people in every major region of the world and does business in more than 120 countries (General Motors, 2011). History of United Auto Workers (UAW) in relation to General Motors UAW is a labor union which represents workers in US, Puerto Rico and Canada that ranges from multinational corporations, small manufacturers, state...
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...Abstract When recruiting for labor it is important to hire the best candidate possible for the position, especially if the replacement is essential to past employment. As individuals work the way up the corporate latter, it is important to learn the trade and the requirements of each department of the organization. This can prove the ability to grow within. Introduction In researching many different companies it is found that each one has their own structure in personnel as well as similar ways of recruiting within or outside of the organization. These very different organizations are from two distinctive backgrounds; Pepsi Co. and General Motors, Inc. PepsiCo and General Motors These two organizations have similar as well as different criteria for the qualifications of employment with either company. PepsiCo and General Motors thrive on education and sustainability for all employees. Eighty percent of the executive team was promoted from within the company (PepstCo.com, 2015). PepsiCo executive team reflects the same diversity of its consumers. One of the main aspects of employment is the qualification of any individual that is to be employed. If these qualifications are met, then this individual would most likely be selected for this position. Education is of utmost importance, but so is experience. Experience within the same field of the food or motor industry is a plus. Another aspect that is viewed would be the values of the applicant. Both companies value the...
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...are the ethical issues in this case? The ethical issues involve a few companies using GM items in their products and selling their products which were not approved by government authorities for human consumption at that period of time. Some GM food companies even try to cut corner to shorten their testing duration so that they can push their products to the market. GM food opponents were concerned whether the testing has been sufficiently long term to really test environmental impact. 2) Do you think either group, pro-GM or anti-GM foods, is correct while the other group is wrong? If so, what reasoning do you give for supporting the position of one group over the other? Is it possible for both to be right? What ethical concepts help you decide? Both groups have their own perspective on GM foods and neither should be labeled right or wrong. Essentially, both groups have the concerns for the beneficial to the sustainability of the environment and the safety of consumers. Pro-GM aims to help feed countries with poverty by multiplying per-acre yields and at the same time will reduce the need for herbicides and pesticides. Anti-GM places concerns about the possible effect that GM foods might have in the long run. Tests are often limited in both time and space to reach a conclusion. 3) Is there any way to bridge the gap between these groups? If so, what would the advantages and disadvantages be? It is hard to come up with a way for these groups to bridge the gap. Environmentalists...
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...pressure. The FDA said the salmon was safe to eat and was nutritionally equivalent to other, non-GM salmon on the market. It also said GM salmon didn't pose a risk to wild salmon because it would be farmed inland from any oceans(Fox). There are more advantages to these GMO super salmon also known as AquAdvantage, than there are disadvantages to this specialized...
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...SHOULD GENETICALLY MODIFIED FOOD (GM FOOD) SHOULD BE BANNNED | SHOULD GENETICALLY MODIFIED FOOD (GM FOOD) SHOULD BE BANNNED | SHOULD GENETICALLY MODIFIED FOOD (GM FOOD) SHOULD BE BANNNED Nowadays genetically modified food is widespread all over the world. GM foods are genetically modified using biotechnology. More and more GM foods appear on our stores and supermarkets. GM foods are designed for greater resistance to viruses and pests, higher nutritional value and longer shelf life. Food crops have been genetically modified for several reasons most of which produce a financial benefit to farmers and the chemical companies that produce the GMOs. In nearly all cases, these benefits are achieved indirectly by increasing crop yields through resistance to diseases and pests or by allowing them reduced use of herbicides to control weeds and unwanted plant growth. However their safety potential risks are still being debated.GM foods ensure that these foods are safe for the human consumption but critics argue that effects have not been studied long enough. First argument for banning GM foods is that it was badly affects our health and well-being. Some studies have linked consumptions of the GM foods to liver and kidney problems. The antibiotics and hormones given to cows and chickens are found in our bodies and we don’t know yet the extent to which these cause chronic disease. Moreover genetic...
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...Assignment 2 Market Entry Strategy By: Jeffrey W. Eldridge International Marketing – MKT505 Section 003016*201005 8/1/2010 Instructor: Dr. Deborah Hill School: Strayer University The Product The Chevrolet Volt is a plug-in hybrid electric vehicle to be produced by the Chevrolet division of General Motors and expected to be launched in November 2010 as a 2011 model. For up to the first 40 miles, the Volt is powered by electrical energy stored in its on-board lithium-ion batteries, which are charged by connection to an electrical outlet. The car's battery pack can be fully charged by plugging the car into a 120-240VAC residential electrical outlet using the provided charging cord. No external charging station is required. With fully charged batteries, enough electrical energy will be stored to power the Volt up to 40 miles. A small 4-cylinder internal combustion engine using premium-grade gasoline creates electricity on-board using a generator to extend the Volt's range to more than 300 miles. The electrical power from the generator is sent primarily to the electric motor, with the excess going to the batteries, depending on the state of charge of the battery pack and the power demanded at the wheels. Unlike most current commercially available hybrid electric vehicles, the actual propulsion of the Volt is accomplished exclusively by the electric motor. The Volt concept vehicle has four doors with a rear lift...
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...Literature Survey: The Prince Edward Island Incident By: Sheila Suyo Jaime Rivera Jacyn De Leon Jonas Magcalayo John Mar Rosqueta Jacem Borromeo In partial fulfillment of the requirements in Chemistry 11 under Ms. Mary Vanessa C. Nartia Prince Edward Island and the Philippines Pollution of rivers, streams, and lakes contaminate ground and surface waters, thus exposing the population to environmentally-related diseases. The relationship between polluted water and disease has now been firmly established and accepted. According to the World Bank, just under a third, or 31 percent of illnesses in the country, monitored for a five-year period were caused by water-borne pathogens. In the agriculture sector, application of agrochemicals (i.e. fertilizers, herbicides, pesticides) remains a common practice among farmers in rural areas. Intensive use of agrochemicals has been known to create and result to both environmental problems and diseases. The hazards accompanying this practice, especially those associated with persistent organic pollutants or POPs have been known for years and the knowledge of the extent of harm they cause has increased. According to a study by Dr. N. Maramba (1996), most farmers may be aware that pesticides are hazardous but there is a lack of awareness of exposure risks. Pesticide handlers are the ones most heavily exposed. In addition, exposure of households in farming communities may occur due to spray drift from nearby fields. This exposure...
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...need for pesticides and less expensive crops that maintain freshness for longer. There are also disadvantages in using genetically modified foods because the genetically modified version of the food may differ from the original food, losing its nutritional value or creating an allergen. The continuous study and regulation of genetically modified foods will protect the food supply and the people who consume it. Since the onslaught of pesticide use and environmental concerns, genetically modified foods have made its way into grocery stores and supermarkets. The “Bionet” (n.d.) website states, “Genetically modified food products are plants that have had their genetic characteristics altered. Scientists change the plants' characteristics by putting new genetic material into them, genes for example from a bacterium which can withstand pesticides.” Without knowing, Americans consume GM foods daily. Most people are unaware of the modifications in their food because the United States, unlike Australia, does not require a GM food label to identify whether or not the food is modified or not (Berry, 2012). According to Berry (2012), “Determining whether a food contains GM content requires DNA testing. As this is expensive, there is currently no policing of GM food labeling laws for foods that are imported into the country. Many of the foods we buy at the supermarket contain imported GM ingredients. They can be found in chocolate, cheese, chips, bread and salad dressing to name but...
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... | |Definition |4 | |Methods |5 | |Reason for genetically modifying | 6 | |Advantages of GM food |6 | |Disadvantages of GM food |9 | |Environmental Hazards |9 | |Human Health Hazards |9 | |Economic Concerns |10 | |General Risks of GM food |10 | |References...
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...automobile industry. First, automobile industry is connected with many other relative industries. In addition, it is a labor intensive industry which needs a lot of fixed cost and the capital for further investment. These characteristics also evoke many alliances between the relative firms in order to reduce the costs. Second, rivalry among existing firms has become very fierce in this industry since the economy started to decline. One of the wise ways to get through this crisis would be the alliance strategy. 2. In the first JV, did GM and Daewoo have the necessary relational capabilities to make the JV work? In the first Joint venture between GM and Daewoo, I would like to say they fail to develop their relational capabilities. At the beginning, it is true that they had the relational capabilities in order to make the JV work. GM was willing to give their superior technology to upgrade Daewoo’s quality of product, and Daewoo was willing to help GM enter the small car market in both North America and Asia. However, it did not worked very well due to the poor communication. When the problems such as labor strikes and the poor quality of LeMans occurred, their efforts to overcome these problems were poor and uncooperative to each other. Daewoo argued that the poor sales were not primarily due to quality problems, but due to GM’s poor marketing efforts that had not treated the LeMans as one of GM’s own models. Further, Daewoo was...
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