...facility in the HTE sector can become significantly more environmentally friendly by following possible methods such as become more energy efficient. Finally, the portfolio finds that technology applications to guest services are becoming more advanced. Contents Page Page 1- Title Page Page 2- Executive Summary Page 3- Contents Page Page 4- Topic 1: Maintenance and Renovation (Appendix 1) Page 5- Topic 1 Cont. Page 6- Topic 2: Outsourcing (Appendix 2) Page 7- Topic 2 Cont. Page 8- Topic 2 Cont. Page 9- Topic 3: Environmental Management Page 10- Topic 3 Cont. Page 11- Topic 4: Technology Page 12- Topic 4 Cont. Page 13- - References Page 14- Appendices- Appendix 1:Reasons for renovation Page 15- Appendix 2: Advantages/ diasadvantages of outsourcing/ in- house services Topic 1 Maintenance and Renovation Introduction...
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...Zhouzhuang Wyndham Hotel Sustainability Project ACT650 Professor Jia Wu Group # 9 Yidi Zhang Hui Zhang Sanaz Zarghami Khosravi INTRODUCTION Zhouzhuang Wyndham Grand Plaza is a Chinese five-star luxury hotel, located in Zhouzhuang, a famous tourist resort. Its total area is 34,022 m2. According to a Chinese star hotel report, the average annual electricity consumption of a Chinese star hotel ranges from 100kwh/m2 to 200kwh/m2, ten times as the consumption of a common household. Compared to the population mean, our target hotel consumed about 130.34kwh/m2, which is a comparatively large consumption. The reason why we disregard other resources consumption, like water consumption, is that this hotel has installed facilities as their infrastructures for water use efficiency. The reason why the ballroom (which is mainly for accepting customers, holding banquets and arranging meeting and other versatile functions) is our target objective is that the ballroom has a high utilization rate compared with such like bedrooms and entertainment areas etc. Another reason is that the ballroom takes up the largest space among the single area in the hotel and the solar panels are going to be installed on the roof of the ballroom. As the electricity consumption varies from season to season in that during summers and winters, the peaks of consumption will occur, especially in the summer because the AC systems, including all refrigerating facilities, keep working for 24 hours. Meanwhile...
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...services because of the higher stress levels in life from work, etc and this causes pain, stress, and sometimes uneven skin tones. The impact of this service is that people can use these services to help alleviate pain, relax, have clearer skin, and not spend as much money by going to the doctor for the same problem. The trade-offs of the goods and services are that the consumer can come in with aches and pains and leave after an hour to two hour massages with relief. A facial can restore firmness, reduce redness, minimize wrinkles, and exfoliates the skin. The trade-off for having a licensed professional to give these services is that other places may not have licensed professionals who know what they are supposed to do. The trade-off of the people who purchase these services from this place is that they can receive these services for slightly cheaper prices as compared to other massage places (Massage Envy, 2013). References Massage Envy Spa. Retrieved 10 June 2013 from Massage Envy Spa: http://www.massageenvy.com/. Unit 2 Week 3: A company may change a price to reflect the level of demand which is called dynamic pricing. There are a few companies that are taking this approach which include airlines, hotels, rental car companies, and theatres. These companies won’t publish their prices, rarely raise the lowest price, don’t report patron complaints, will review the sales and pricing weekly, and report season revenue increase up to 4% (Larson, 2013). Airlines use dynamic...
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...and even tiny islands that can be considered as a tourism destinations and attractions. Where it is accessible, there will be tourists. Singapore has one of the largest service sectors in tourism. For Singapore to take this advantage as a tourism destination, it has contributed 3% of Singapore's GDP which has generated a sum of US$ 9.4 billion in 2007. As one of the most popular countries in Asia, Singapore has been growing rapidly for the past few years. With the help of the tourism industry, it has strengthened the infrastructure developments, in addition of various events and the countries strategic location in the heart of region. This shows how much the role of tourism industry can play in Singapore's economy. To ensure that tourism remains a key economic pillar, a bold target, Tourism 2015, was unveiled in the year 2005. The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional 100,000 jobs in the services sector by 2015, according to "Opportunities in Singapore Tourism Industry (2007-2009)". Having all these advantages, the negatives are also a factor to look at so by doing this research; I will have a better view on the impacts, advantages and disadvantages in Singapore tourism industry. (Opportunities in Singapore Tourism Industry (2007-2009) - Market Research Reports - Research and Markets) Literature Review In the few books I have read like Tourism in South-East Asia, Tourism...
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...1.0 PRoblemS DEFINITION 1.1 Types of Strategies used for Local and International Markets Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277) Global Strategy International Strategy Transnational Strategy Multi-domestic Strategy Global Integration High Low National Responsiveness High Low Quadrant 1 – Global Strategy, High requirement for integration and low awareness of differentiation. Based on price competition, entry strategy used it often mergers and acquisition. Quadrant 2 – International Strategy. Low requirement for centralised quality check and strategic decision making eliminating the need to adapt to individual countries. Mixed strategy combining low demand for integration and responsiveness. Quadrant 3 – Transnational Strategy. High requirement for integration and differentiation. Emphasizing both global integration and local responsiveness. Quadrant 4 – Multi-domestic Strategy. High requirement for differentiation but low concern for integration...
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...any American who has been out of their home in the last fifteen years knows, Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite this setback, GMCR has been able to remain competitive through their whole sale customers and mail order consumers...
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...The Abstract. Green Washing is “an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organizations and products. to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty the purpose of green washing is to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty. The history of green washing begins with research of environmentalist Jay Westerveld in 1986, in an essay regarding the hotel industry’s practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to “save the environment. Energy sector represents “biomass, coal, electricity, geothermal energy, hydrogen, hydropower, natural gas, nuclear power, petroleum, solar power, and power wind”, companies involved in generating energy. In this research paper, main focus is analyzing major energy industry components such as Petroleum industry, Nuclear power industry and Coal power industry, in order to explore the related Green Washing phenomenon. As an example for green washing, “Australian Federal Government’s Green Washing Campaign of nuclear power as a “clean” energy source and as the primary solution to reduce Australia’s green house emissions”, analyzed in this research. As an example in coal industry “ the clean coal” campaign recognized and analyzed as...
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...any American who has been out of their home in the last fifteen years knows, Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite this setback, GMCR has been able to remain competitive through their whole sale customers and mail order consumers...
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...Master of Business Administration Sustainability & Innovation International Timeshare Industry SUSTAINABILITY & INNOVATION: INTERNATIONAL TIMESHARE INDUSTRY March 3, 2015 Faculty of Hospitality & Tourism Management Master of Business Administration Table of Contents Abstract 1 CHAPTER 1 – Research Study 2 1.1 Introduction 2 1.2 Research Problem 3 1.3 Research Objective 3 1.4 Research Question 3 CHAPTER 2 – Description of Changing Landscape & Challenging Market Space 3 2.1 Changing Landscape & Challenging Market Space 3 2.1.1 Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 – Conclusion and Recommendations 22 References 24 APPENDIX A – Interviews 25 Abstract The timeshare industry whether large or small are competing on a variety of areas such as luxury, flexibility and service. It is also the least researched segments of the accommodation of tourists. This paper provides a analysis of the current situation of the timeshare industry focusing on innovation...
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...Bus-101 Kevin Lentz 06/2013 Chapter 1 Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service. Five Factors of Production: Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local...
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...International Business School Hanze University of Applied Sciences Dutch Food Company Pursuing the Chinese Market Research paper Authors: Nicole Elze, Gediminas Gargasas, Weili Gu, Francia Solórzano Class: MIBM Group A, 2015 - 2016 Group name: SEHCH Date: 11 January 2016 Place: Groningen 0 Abstract The consumer demand for high quality healthy food in East China is increasing and is thus attractive for businesses in the food industry. This paper assessed the Chinese food market from a perspective of a Dutch food company, which is willing to export. Four aspects of international business were covered, namely the involvement in international markets, value chain, dynamic capabilities and marketing. Both perspectives, current theoretical body of knowledge and most recent market information, have been combined to provide a complete and current situation of the food market in China. In the current literature, little is found regarding the Chinese consumer behavior especially towards foreign high quality food. The paper presents the most relevant information on four aspects of international business with an additional focus on marketing and potential clients and distributors in order to lay a foundation for any food exporter willing to export to China. 1 Table of contents 1. Introduction ................................................................................................................................... 3 2. Methodology .....
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...Industry Context 1 Essay – Boutique Hotels Name: Gabriella Costantini Tutor: Manjiri Pujari Submission Date: 14/11/2013 Contents page Cover page .................................................................................................................1 Contents page ............................................................................................................2 Introduction .................................................................................................................3 Main body ...................................................................................................................4 Conclusion ..................................................................................................................7 Appendix .....................................................................................................................8 Reference list ............................................................................................................13 Introduction This essay outlines the size of the boutique hotel sector and goes into the advantages and disadvantages of this particular characteristic. The characteristics are affected by the target market and essentially, the hotels’ products and services are set to suit their consumers. The target market is affected by many things, one perhaps being the ownership type which the essay later goes into detail regarding large chains starting...
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...the number of restaurants in the U.S. is forecasted to increase to 1,001,305 by the year 2010 (Figure 1.1). 1200 1000 1000 831 800 577 600 400 376 200 0 Sales (billions) Locations (thousands) 2000 2010 Source: National Restaurant Association (1999) Figure 1.1 Restaurant Industry Sales and Locations 1 There are a variety of possible locations for restaurants including a freestanding unit, located in shopping mall outlet, food court, or a multiple concept unit within an existing facility designed for another business such as a gas station and convenience store. It may be leased space, a building the retailer purchases, or a new structure built to specification. Each has its own advantages and disadvantages for specific types of restaurants (James, Walker, and Etzel, 1975; McGuire, 1993; Powers, 1997; Hsu and Powers, 2002). The cost of land, lease expenses, and building varies with the location of the restaurant. Metropolitan areas are more expensive than nonmetropolitan areas. Also, these costs vary considerably with the design and type of restaurant. Freestanding restaurants are more expensive than smaller kiosks or drive-through restaurants (Khan, 1992; Khan, 1999). Restaurateurs are struggling with and thinking hard about where and how to expand (Steintrager, 2001). For today’s restaurateur, few things are...
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...Developing Cafe Alfresco into a Green Restaurant A proposed study by Chrysoberyl H. Morales Masters of Science in Culinary Arts Philippine Women’s University September 2012 Chapter 1 INTRODUCTION “Green Restaurants” are restaurants that practice their food businesses operations without contributing to the harming of our environment. Basically, these restaurants must not support the use of harmful chemicals for their supplies, does not use equipment that use excessive energy, and must be waste efficient. The history of “Green Restaurants” started in New York, in the 1990’s era. When the scientific facts that indicate that the world needs new “Green” ways, some restaurateurs in New York started building their restaurants patterned with eco-friendly procedures. Some restaurants nowadays follow this trend, like Sonya’s Garden in Tagaytay and some restaurants in Manila. Global Warming changes the Earth’s chemical atmosphere. It creates a chemical imbalance that threatens the average temperature of the world. It may not sound too serious but a slight change in the temperature may create an ecosystem imbalance. A slight change in the temperature may cause rise in our sea levels because of the melting of the ice caps in Antarctica. With the progressing support to the new environmentalism and sustainability, the hospitality and tourism sector has joined the campaign. There is a trend in the Tourism industry called, Eco-Tourism which is getting economically stronger...
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...edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. W. EARL SASSER HEATHER BECKHAM Thomas Green: Power, Office Politics, and a Career in Crisis Another long day at the office had drawn to a close. Thomas Green felt the pulsing in his temples that usually preceded a migraine. As he stepped outside Dynamic Displays’ corporate headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see...
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