...Currently alternatives for 3d printing require a high level of technical knowhow and they are very expensive and therefore not accessible to many people. Solutions Possible Solutions could be provided for instance by 3D Printers. In the past they used to be very expensive, but prices have decreased very quickly and technology has made good advances in this research area. Due to these developments experts expect a creativity revolution through 3D printing in the very near future. 3D printing is also very fast and accurate. But one possible disadvantage of 3D printing could be the somehow distanced relationship to the printings. Artists often want to connect with their art in a special way and this is not always ensured working just in front of a display. Besides 3D Printing it is also possible to be creative in three dimensions with modeling clay. Clay is different than other materials because it never hardens, this is in one way an advantage, for example if small kids just want to play with their hands, but it can also being disadvantageous, if an artist wants his art to be solid and long-lasting. Finally of...
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...but also tens of thousands of people. That’s the genuine advantage of the crowd sourcing, bringing in mass intelligence to solve problems of all kinds with affordable price. Jeff Howe coined the term “crowd sourcing” back in 2006, in a Wired article, which described a new way of sourcing people who are willing to help or work on a project. Enough people with sufficient time can transform into a lot of available manpower. For small, manual tasks such as tagging vast amounts of photos, instead of outsourcing to a large company, it’s more feasible and affordable to use a crowd-sourcing marketplace. Crowd sourcing is often used for translation service. For instance, Face book has been using crowd sourcing to translate its website into different languages since 2008. Wikipedia can be categorized as crowd sourcing as well: an encyclopedia written by people from all over the world, professionals and amateurs alike. Crowd sourcing has been with us for a while and now, it just got a catchy name. Companies nowadays not only employ Research and Development (R&D) teams, but also list the problems they’re working on to the public as an attempt to get help from anyone. Certain companies even offer huge prizes for solving a problem on crowd sourcing site like InnoCentive, and the cost is fairly cheap compared to employing a huge R&D team. Crowd funding: Projects are funded by a large group of people, like most charity events. Kickstarter is a great example, which millions of dollars are funded...
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...KRIPALI VIKRAM DROPBOX CASE STUDY – COURSEWORK 2 Question 1 Houston …got the idea for Dropbox while waiting for a bus at Boston’s South Station in December 2006.” (P1 of case study – final paragraph). a) Do you think Dropbox was a creative idea? Please state your reasons. Creativity is not inventing or discovering something completely new. It is the ability to generate new concepts and ideas by combining, reapplying and regenerating existing ideas. There may be some creative ideas that surpass the imagination of a normal individual but there are some that are just simple and practical but haven’t been accomplished by other people (Arrington, 2010). Although the concept for cloud storage had been around for a decade no company was successful in creating a technology that was simple and efficient. Drew Houston, applied creativity and ingenuity to existing ideas and technologies to create a practical product, Dropbox, which is now used worldwide. b) Is creativity a necessary criterion for entrepreneurial success? At the heart of any enterprise there is creativity and innovation. Astute entrepreneurship rises from finding unique opportunities or turning existing concepts into extraordinary successes. No entrepreneur or enterprise, however successful can retain their status without recognizing the need to change and create new opportunities and products to retain customers and eliminate competition. For instance Christopher Lewis realized that when people...
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...Direct to Fan Model Direct-to-Fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry. Direct-to-Fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career. The Direct-to-Fan model bypasses the major record label model that historically controlled radio, venue, and distribution channels, and lets the artist (or the team that supports that musician) create interest in their music directly with their fans, identify those fans, market directly to and develop relationships with those fans, sell directly to and monetize those relationships, and use those relationships to expand their fan base. Foundation components of this model include music discovery sites, and Direct-to-Fan music sales, marketing, and business solutions. Direct-to-Fan models encourage engaging directly between the artist and their fans, keeping the fans engaged, knowing who they are (who, what, when, where, why), building the artist's brand, and developing the artist-to-fan relationship over time. Direct-to-fan tools Some tools supporting Direct-to-Fan include: Storefronts to sell direct-to-fan on Band Websites and on social networking sites such as Facebook or MySpace, Widget tools to embed sales, gig or event calendar, profile info anywhere including blogs...
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...Ushahidi's rugged BRCK, 'the backup generator for the internet' Author: Ian Steadman Date of publication 13th May 2013 Reference: http://www.wired.co.uk/news/archive/2013-05/13/brck SUMMARY OF ARTICLE "Ushahidi", which means "testimony" in Swahili, was a website that was initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. Since then, the name "Ushahidi" has come to represent the people behind the;"Ushahidi Platform" (Ushahidi, 2013).Ushahidi’s motto is 'if it works in Africa, it will work anywhere'." Ushahidi is a powerful platform for crowdsourcing data in less than ideal conditions, be they because of a natural disaster or simply because of a lack of infrastructure. It's been used effectively, for example, in the aftermath of the disputed 2007 Kenyan elections, the 2010 Haiti earthquake and the 2011 Christchurch earthquake, generating maps for the emergency services and documenting eyewitness testimonies. The kind of rugged environments that Ushahidi was created for are also the kinds of places where web access can be decidedly unreliable at best. That's why Ushahidi has developed BRCK. (Steadman, 2013) BRCK is a wireless, battery-powered modem that aims to help users connect to the web no matter where they are in the world.The Brck device works with unreliable power and unreliable Internet to provide connectivity to entire villages. (Scaturro, 2013) Described as "the backup generator for the internet"...
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...“Developing business and social innovation through creativity and foresight methods" – Crowdsourcing Abstract Crowdsourcing has been around for many years in different forms, but since 2006, it is being increasingly adopted as a creativity technique for development of ideas and problem solving. This essay looks at the history and extant of crowdsourcing and analyses its different types in terms of value creation, along with the typology of tasks to which crowdsourcing can be applied. This essay also explores some key insights and how crowdsourcing helped in HIV research through an online game called fold.it. What is Crowdsourcing? The magnitude of intelligence, knowledge and talent spread throughout the human race has always exceeded our capacity to harness them. As a creativity method, Crowdsourcing is one of the best tools to utilize the collective power of the many to undertake and accomplish tasks that are usually the responsibility of a specialized few. Howe (2006) used the term crowdsourcing for the very first time in a Wired magazine article titled ‘The Rise of Crowdsourcing’, and he later elaborated upon the concept in his book. Howe (2008) defines crowdsourcing as “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” He primarily describes crowdsourcing as a web-based business model although there are retrospective examples...
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...Table of Contents 1.0 Introduction 2 1.1 Definition of crowd funding 2 1.2 The history of crowd funding 3 1.3 Objectives of Research 4 2.0 Review of literatures 5 2.1 Awareness about crowd funding mechanism 5 2.2 Legal Challenges 8 2.2.1 Navigating the Prospectus Rules 8 2.2.2 Information Requirements Often Overlooked 8 2.2.3 Role of Crowd funding Platforms and Further Considerations 8 2.3 Finance Challenges 9 2.4 Interest rate 10 2.5 Success factors 11 2.5.1 Crowd funding fit 12 2.5.2 Realistic pricing 12 2.5.3 Building trust 12 2.5.4 Media expertise 12 3.0 Methodology 14 3.1 Introduction 14 3.2 Research approach qualitative 14 3.3 Sampling strategy 14 3.4 Data collection 14 3.5 Data analysis approach 16 3.6 Interview questions 16 3.7 Validity and reliability 16 4.0 Findings 17 5.0 Conclusion and Recommendations 23 5.1 Conclusion 23 5.2 Recommendations 23 6.0 Bibliography 25 1.0 Introduction 1.1 Definition of crowd funding Crowd funding is a way for businesses, organizations and individuals to raise a fixed amount of money via the Internet, the purpose of the money refers to amount of efforts by different entrepreneurs, such as business cultural, social responsibility, and for profit. The funding of one company was drawing on relatively small contributions from many investors, and without standard financial intermediaries. In one of the whole published overviews of the topic, Schwienbacher & Larralde (2010)...
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...` CHAPTER TWO LITERATURE REVIEW STRUCTURE OF THE CHAPTER The chapter opens with a brief description of the main forms which marketing communications take. A framework for developing marketing communication strategies is presented and much of the remainder of the chapter is structured around this framework. The framework depicts the marketing communications programme as a sub-component of the overall marketing strategy in social media communication. It shows the sequence of decisions to be made in designing a promotional programme along with the factors which will impinge upon those decisions and the shape of the promotional programme which will eventually emerge. The chapter also features a fairly detailed discussion of the relative roles of each element of the promotional mix in the overall marketing communication process concentrating specifically on the marketing communication, the revolution of social media, and the integration of social media in marketing communication. This is followed by a review of the main approaches used in setting communications budgets. The chapter concludes with a brief view 0f the success and challenges of social media as a marketing tool. MARKETING COMMUNICATIONS According to Robert Hisrich (2009), Marketing communications are intended to both inform and persuade a target audience, with a view to influencing the behavior of that group. In fact, without effective marketing communications the consumer remain unaware of products and services they...
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...3D Printing: Manufacturing Randall Ballard, Jerry Boggs, Bol Bol, and Jiro Newton DeVry University LAS 432 Professor Lynn Wallace April 19, 2014 Table of Contents I. 3D Printing: Manufacturing – Randall, Jerry, Bol, and Jiro 4 II. How 3D Printing Works – Randall 4 a. 3D Printing or Additive Manufacturing? 5 b. Commercial Manufacturing 5 III. The Historical Development and Context of the Technology – Randall 6 c. Chuck Hall 6 i. Time line. 7 d. A 3D Printer in Every Home 7 IV. How New is the Technology? – Jerry 8 e. Is it Really Printing? 8 V. The Technology’s Potential to Disrupt Industries – Jerry 9 VI. Communicating With the 3D Printer – Jerry 9 f. The Process 10 ii. The 8-step process. 10 g. Reducing the Development Time 11 VII. Economic Considerations – Jerry 11 h. Rapid Prototyping 12 i. What Is the ROI? 12 j. Manufacturing Processes 13 iii. Economies of scale. 13 k. The Level of Interest 14 iv. Digitizing creative content. 14 v. Is it your creation? 15 l. Localization vs. Outsourcing 15 VIII. The Psychological Perspective & Social Effect – Jerry 16 m. A Paradigm Shift...
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...Breakout Strategy Meeting the Challenge of Double-Digit Growth Sydney Finkelstein Charles E. Harvey Thomas C. Lawton (McGraw-Hill, New York, 2006) Table of Contents Dedication Acknowledgements Table of Contents List of figures Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure 8.3 Figure 9.1 The Breakout Strategy Cycle Companies Getting on the Fast Track Companies Staying Out Front Types of Capital and the Capital Accumulation Process The Vision Wheel State Transition for Harley-Davidson: Organization State Transition for Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at...
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...Note from the Authors: “Creative Entrepreneurship” was born out of the desire, want and curiosity of kbs+’s staff to understand the crazy world of entrepreneurship. “Creative Entrepreneurship” curates the perspectives of leading entrepreneurs and venture capitalists as a guide for people interested in learning more. Each writer graciously contributed their work to create a curated resource for creative entrepreneurs. This book is the teaching and inspirational aid for our kbs+ Ventures Fellows – a highly select group of kbs+ staffers from all levels and areas of the agency – who go through a six-month educational program to immerse themselves in the startup and venture capital world. Share this entrepreneurial inspiration with friends using @kbspvc or #kbspvcbook. If you would like to share any inspiration, thoughts or feedback, please contact us at @kbspvc anytime – we look forward to hearing from you. Thank you for downloading our book! Darren Herman Taylor Davidson Creative Entrepreneurship Darren Herman Taylor Davidson a kbs+ partner We have received explicit permission from all authors of the works found in this book. Unless otherwise stated, we do not claim to have written or own any of this work. We are purely aggregating it into a simple book format for the education of anyone who picks up this book. The price of this book is free; if anyone tries to sell this book to you, please report them to us. Hopefully this book inspires you as much as it does...
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...WRITING REFERENCES Citi: Oil Could Plunge to $20, and This Might Be 'the End of OPEC' "It looks exceedingly unlikely for OPEC to return to its old way of doing business," Morse wrote. Despite global declines in spending that have driven up oil prices in recent weeks, oil production in the U.S. is still rising, wrote Edward Morse, Citigroup's global head of commodity research. Brazil and Russia are pumping oil at record levels, and Saudi Arabia, Iraq and Iran have been fighting to maintain their market share by cutting prices to Asia. The market is oversupplied, and storage tanks are topping out. A pullback in production isn't likely until the third quarter, Morse said Vets fight to save hero dog who tried to shield owner from house fire "She's doing OK. Considering what Carmen has been through we think she's doing as well as can be expected," Dr. Daniel Carey, a vet at the hospital, told WCPO. "It's not unexpected that she's not ready to come off (the ventilator). It's just that in our best case scenario (we thought) maybe we could've hoped to get her off (Sunday) afternoon," Carey told WCPO The hospital is also providing updates on Carmen through social media, using Facebook to post pictures of the dog resting on a pink blanket and keeping company with a pair of stuffed animals. Your Resume Is Useless Unless It Answers This 1 Question If you’re a regular reader of this blog, you know how keenly we believe there’s no such thing as a generic or one-size-fits-all resume ...
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