...menjadi masalah jika public tidak mengerti atau tertarik dari apa yang disampaikan corporate image advertising, selama target mereka mengerti dan tertarik. Cons: * Seringkali dipertanyakan * Tidak ada bukti kuat yang mensupport keyakinan bahwa corporate advertising berpengaruh. * Konstitusional dan etika * Semakin besar perusahaan dan semakin banyak asset perusahaan, maka semakin besar pula kekuatan perusahaan untuk mengendalikan opini publik. Banyak orang berpendapat bahwa corporate image advertising tidak langsung menarik perhatian siapapun, susah dipaham, tidak mempromosikan sesuatu yang spesifik, dan tidak secara langsung menciptakan penjualan. Corporate image adversting memang bukan diperuntukan untuk semua kalangan masyarakat, namun lebih kepada para investor, dengan tujuan...
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...REVIEW SITUS BELANJA ONLINE BERTARAF INTERNASIONAL ZALORA.CO.ID Iman Galih Setyaputra, Willyanto Yudi Setiawan 11.11.2645, 11.11.2482 Teknik Informatika STMIK AMIKOM Purwokerto Email : igs_027@hotmail.com, willyantoys@gmail.com Abstrak Toko online saat ini manjadi salah satu trend yang sedang digemarai masyarakat di dunia tidak terkecuali di Indonesia. Banyak toko online betebaran di dunia maya saat ini yang menyediakan fasilitas bagi para peselancar dunia maya untuk memudahkan mereka dalam jual beli barang maupun jasa. Dari sedemikian bayak toko online di dunia kali ini kami berdua akan membahas salah satu toko online yang menurut kami bertaraf internasional yaitu Zalora.co.id yang merupakan salah satu cabang dari situs belanja terbesar di Eropa yaitu Zalando. Review situs belanja Zalora.co.id selain di tujukan untuk mengulas kelebihan dan kekurangan dari zalora.co.id juga merupakan kewajiban kami untuk memenuhi tugas mata kuliah interaksi manusia dan komputer. Dalam review kali ini kami akan menekankan pada beberapa poin yakni desain, menu pada situs, kemudahan transaksi, kemudahan interaksi, layanan dan produk. Dari penelitian atau review kali ini kami menemukan beberapa kelebihan dan kekurangan dari situs belanja online Zalora.co.id The online store is now even become a trend that is being favored people in the world not least in Indonesia. Betebaran many online stores in the virtual world today that provide facilities for cyberspace surfers to enable them to buy and...
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...Chapter 4 - Ethics in International Business Introduction • Business ethics are the accepted principles of right or wrong governing the conduct of business people • An ethical strategy is a strategy or course of action that does not violate these accepted principles Ethical Issues in International Business • Many of the ethical issues and dilemmas in international business are rooted in the fact that political systems, law, economic development, and culture vary significantly from nation to nation • In the international business setting, the most common ethical issues involve - Employment practices - Human rights - Environmental regulations - Corruption - Moral obligation of multinational corporations Employment Practices • Ethical issues associated with employment practices abroad include - When work conditions in a host nation are clearly inferior to those in a multinational’s home nation, what standards should be applied? - While few would suggest that pay and work conditions should be the same across nations, how much divergence is acceptable? Human Rights • Questions of human rights can arise in international business because basic human rights still are not respected in many nations - Rights that we take for granted in developed nations, such as freedom of association, freedom of speech, freedom of assembly, freedom of movement, and freedom from political repression are by...
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...Journal of Politics and Law Vol. 2, No. 3 Accountability from the Perspective of Malaysian Governance Ahmad Faiz Yaakob Faculty of Administrative Science and Policy Studies Universiti Teknologi MARA Terengganu, 23000 Dungun, Terengganu Tel: 60-12-222-7659 E-mail: faiziiu@yahoo.com Nadhrah A. Kadir Faculty of Administrative Science and Policy Studies Universiti Teknologi MARA Terengganu, 23000 Dungun, Terengganu Tel: 60-12-250-4302 E-mail: nadhr292@tganu.uitm.edu.my Kamaruzaman Jusoff (Corresponding author) TropAIR, Faculty of Forestry, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia Tel: 60-3-8946-7176 E-mail: kjusoff@yahoo.com Abstract Generally, accountability is often associated with a concept of answerability, responsibility, blameworthiness, liability etc. Commonly, the concept of accountability from the perspective of governance is the means to control the public administration in democratic countries. The classification of public accountability is normally seen in terms of external and internal mechanisms. Hence, this paper shall discuss both mechanisms with special reference to Malaysia. The discussion also focuses on the limitation of each mechanism which rendered some problems to the concept of accountability in Malaysia. Keywords: Accountability, Governance, Public administration, 1. Introduction Accountability is often associated with such concepts as answerability, responsibility, blameworthiness, liability and ...
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...JURNAL EKONOMI PEMBANGUNAN “PENGARUH VARIABEL STRUKTUR PERDAGANGAN TERHADAP ARUS PERDAGANGAN BILATERAL NEGARA ANGGOTA ASEAN+5: PENDEKATAN GRAVITY MODEL” Fakultas Ekonomi Universitas Trisakti OLEH Nadya Purnamasari Kaitjily1 DRA. Hj Husna Leila Y., MM2 Abstrak This study examined trade among of ASEAN+5 member countries (year 2002 to 2012). This study aims to determine what factors determine bilateral trade flows between ASEAN+5 member countries by applying Gravity Model through panel data. The results show that GDP, GDP per capita, FDI and Corruption Index have significant affect on trade. In the other hand, Distance has no significant effect in explaining trade among ASEAN+5 member countries. Based on these findings, several important policies implication should be applied in leading ASEAN to develop and to achieve the ASEAN Economic Community in 2015 Keyword: Gravity Model, ASEAN+5 Bilateral Trade, Panel Data 1Mahasiswa Fakultas Ekonomi universitas Trisakti 2Dosen Fakultas Ekonomi universitas Trisakti PENDAHULUAN 1.1 Latar Belakang Negara-negara melakukan perdagangan internasional dikarenakan dua alasan utama yang keduanya bertujuan untuk menghasilkan gains from trade bagi mereka. Pertama, negara-negara melakukan perdagangan dikarenakan mereka berbeda antara satu dengan yang lainnya. Tidak ada negara yang dapat berdiri sendiri tanpa adanya bantuan dari negara lain, karena dengan adanya kerjasama maka suatu negara dapat memperoleh keuntungan dari perbedaan-perbedaan...
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...MASTERPLAN ACCELERATION AND EXPANSION OF INDONESIA ECONOMIC DEVELOPMENT 2011-2025 R EPUBLIC OF I ND ON ES IA Doc. Wijaya Karya Masterplan for Acceleration and Expansion of Indonesia Economic Development © Copyright Coordinating Ministry For Economic Affairs, Republic of Indonesia Published by Editor Design by : Coordinating Ministry For Economic Affairs : Deputy Minister for Coordinating Infrastructure and Regional Development, Coordinating Ministry For Economic Affairs : IndoPacific Edelman First Published 2011 All Rights Reserved Coordinating Ministry For Economic Affairs, Republic of Indonesia Masterplan for Acceleration and Expansion of Indonesia Economic Development Jakarta: Coordinating Ministry For Economic Affairs, 2011 212 pages; 28 x 30 cm ISBN 978-979-3754-14-7 Masterplan aCCeleratIOn anD eXpansIOn OF InDOnesIa eCOnOMIC DeVelOpMent 2011-2025 Coordinating Ministry For Economic Affairs Republic of Indonesia 6 Masterplan P3EI Abstract Doc. Astra Otoparts Doc. Wijaya Karya Doc. Wijaya Karya Table of Contents Preface from The President of Republic of Indonesia Abstract Historical Breakthrough in the Making of MP3EI 1. The Self-Sufficient, Advanced, Just, and Prosperous Indonesia A. Preface B. Acceleration and Expansion of Indonesia Economic Development C. Indonesia’s Position Within The Regional and Global Dynamics D. Indonesia’s Potential and Challenges E. Acceleration of Economic Transformation - A New Way of Working...
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