...此处为论文中文题目，要求居中填写 主标题不超过24个汉字；可加副标题（副标题前加破折号），副标题与主标题间空一行的位置 主标题：黑体，小二，居中 副标题：楷体_GB2312，四号，居中 阅后删除此文本框。 此处为论文中文题目，要求居中填写 主标题不超过24个汉字；可加副标题（副标题前加破折号），副标题与主标题间空一行的位置 主标题：黑体，小二，居中 副标题：楷体_GB2312，四号，居中 阅后删除此文本框。 Case Analysis-Uber CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM-2036 PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang) 2015-03-16 Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The app allowed users to summon a car to pick up them where they are, and take them to the destination. In February 2014, Uber cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executive officer (CEO), Travis Kalanick, aims to make Uber’s market in China surpass the United States. Corporate Objectives Looking at data of Chinese online chauffeur market in 2015, Uber only held 8.4% of the market share. Therefore, Uber still has huge upside potential to earn more market shares. In addition, Uber tries to develop various types of cars, like “People’...
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...Research In Motion Case Study Report MKTG 1102 – Set K Anne Marie Webb-Hughes The Zen Group (Group B) Allysa Bikowski Sam Bryant Sarah Crossin Jeron Dillon Kevin Giles Theresa Lawson David McConville October 22, 2009 0 Problem Identification Research in Motion (RIM) will face considerable challenges moving forward. The most relevant questions at hand for the company are, “How can RIM successfully gain a more significant market share of the consumer market?” and, “How will RIM maintain its brand dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM...
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...Research In Motion Case Study Report MKTG 1102 – Set K Anne Marie Webb-Hughes The Zen Group (Group B) Allysa Bikowski Sam Bryant Sarah Crossin Jeron Dillon Kevin Giles Theresa Lawson David McConville October 22, 2009 0 Problem Identification Research in Motion (RIM) will face considerable challenges moving forward. The most relevant questions at hand for the company are, “How can RIM successfully gain a more significant market share of the consumer market?” and, “How will RIM maintain its brand dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM...
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...created a new market (new consumers and new drivers). Therefore, in my opinion, it is not accurate to say that Uber has only created a competitive advantage related to the taxi industry, since it has created a new market in some sense. Uber’s organizational design created a workplace revolution that changed the roles that taxi drivers used to have. The technological feature (a simple app) allowed the drivers to become their own bosses. As Professor Malone preview in his book “The Future of Work”, Uber is part of these new types of decentralized organizations that will reap the scale and knowledge efficiencies of large organizations while enabling the freedom, flexibility, and human values that drive smaller firms. 2. Uber Competitive Advantages relative to TAXI: a. In user Experience: i. No cash Exchange ii. The user can then rate the driver (and the driver can also rate the user) iii. “Guarantee” Supply since Uber’s platform uses algorithms and “heat maps” to estimate how many potential users may be in an area b. In driver Experience: i. “Guarantee” Demand because of the “heat maps” ii. Flexible working hours iii. Can earn more money by being a Uber’s driver iv. Low barrier-to-entry to start (no need of licenses or medallions) 3. Uber Competitive Disadvantages relative to TAXI: a. In user Experience: i. Surge Pricing, which depending on the day/area can make the ride super expensive b. In driver Experience: i. Uber drivers do not have traditional liability...
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...Hai |1 Case 5 – Strategic Outsourcing at Bharti Airtel Limited 1. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? In my opinion, Bharti should go ahead with its outsourcing agreements outline by Gupta. There are advantages and disadvantages of delegating its telecommunications and IT networks to vendors. First of all, Indian market for Telecom is growing exponentially. In 1989, there were 4.2 million telephone subscribers. By 2003, the number was 54 million. Thus, outsourcing would help Bharti to full capitalize the astounding growth surge. It can use its resources and expertise to only focus on core areas of value-added services, marketing, branding and pricing, and leave the rest to expert vendors. Second, as one of Applegate’s benefits of “incremental outsourcing”, Bharti would reduce its deliver time to market by outsourcing (Applegate, 287). New network set up in a circle takes at least 6 months from planning to operating. Using its vendors’ technology and expertise, new products would be developed faster and the time would be reduced to get the product or service to the end users. Third, Bharti would receive favorable cash flow profiles and cost reduction from outsourcing, according to Applegate (288). The company would transfer equipment investment risk to vendors. It does not have to keep the investment in maintaining excess capacity. Vendors can archive...
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...Achieving 4.6% fiscal deficit target for FY-12 a great challenge: Pranab Mukherjee Amid volatile commodity prices and a sluggish global economy, Finance Minister Pranab Mukherjee today said meeting the 4.6 per cent fiscal deficit target for FY'12 will be a "great challenge". Main reason cited by FM behind this being the crude prices remaining at elevated level. The rupee has slipped to 50 against the dollar. Here’s why The rupee slumped to 50 against the dollar level for the first time since May 2009 on Friday on speculation that slowing economic growth and faster inflation will hamper foreign investment. The currency has declined 10.8% this year, the most among Asia’s 10 most-traded currencies. Sudden surge in India's exports to Bahamas raises doubts An amazing surge in India's exports to the Bahamas has stoked the lingering suspicion that a slice of the country's trades is sham transactions done to bring back money stashed in secret accounts with offshore banks. In just two years, exports to the Bahamas — best known as a tax haven — have shot up from $2.2 million in 200809 to $2.2 billion in 2010-11. 9% growth target in 12th Plan gets NDC approval Paving the way for formulating the 12th Five-Year Plan (2012-13 to 2016-17) document, the National Development Council (NDC) meeting, which saw states lambasting the Centre for its various failures and the Prime Minister asking them to shun negativism, on Saturday approved the approach paper to the Plan that pegs economic...
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...1. For each of the following marketing problems/situations, identify the appropriate research design(s) (i.e., exploratory, descriptive and/or causal) for the market research study. Some or all of the studies may require more than one research design. Explain your recommendations. a. When Frito-Lay first entered the Thailand market, Ms. Janjaree Thanma who directed marketing for Frito-Lay in Bangkok, Thailand, was faced with a number of marketing problems. First of all, she had to decide on the flavor for the chips. She was told that the favorite flavors of Thais were prawn and tom yam. However, that did not necessarily mean putting these flavors in the chips. Frito-Lay had learned that lesson in China. Second, she was not sure whether the Thais would accept a Western snack like potato chips. She thought she had better get some information about definite demand before she took over the production plant from the Thai partner and hired 1,500 farmers to grow potatoes for Frito-Lay. (5 points) For the first question, she should use exploratory method to do the research. First, because the company first entered the market, she has no useful information to base on. Even though she was told that Prawn and Tomyam are the favorite flavors for Thais, this information cannot be made up into an assumption that the two flavor chips would be the potential products. Second, if the prawn chips and Tom Yam chips are not accepted by the audiences, they cannot make conclusion and...
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... Step 3 (Ride): Customer can track the cab when it is arriving and the ETA is also shown to the customer. The meter starts as soon as the customer sits in the cab, which can be tracked through the customer side app as well. Friendly drivers make sure that the ride is comfortable for the passenger. Step 4 (Payment & Rating): Once the ride is over, customer gets an option to rate the driver. Rating system is an important part of Uber’s business model as it lets a person know about the driver before booking a ride and helps him trust the driver. Revenue Streams: * Car rides on per km/mile basis * Surge pricing technology: Whenever the demand increases, per mile prices are automatically increased. The new price depends on the number of available drivers and the number of requests made by people who want to travel. Uber has applied for a price surge technology patent in the US. * Different cab models to cater to everyone like UberX, Uber Taxi, Uber Black, Uber SUV etc. * Uber Cargo, Uber Rideshare etc. Competitors: Lyft, Curb,...
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...| JetBlue Airways | | Valuation of an IPO Case Study | | JetBlue Airways | | Valuation of an IPO Case Study | 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri TABLE OF CONTENTS * History * Advantages & Disadvantages of an IPO * IPO Process * Weighted Average Cost of Capital (WACC) * Similar Company Analysis * Discounted Cash Flow Analysis * Final Decision History David Neeleman, an experienced entrepreneur in airline startups, announced that JetBlue would bring “humanity back to air travel” on July 1999. He was convinced that his commitment and innovation would keep the planes full and moving despite the fact that 87 new-airline startups had failed in the last twenty years. An impressive new management team and growing group of investors shared Neeleman’s vision. JetBlue’s management team included David Barger, former vice president of Continental Airlines. Neeleman received strong support in funding from high-profile firms such as Weston Presidio Capital, Chase Capital Partners, and Quantum Industrial Partners, and quickly raised $130 million. Neeleman’s goal was to “fix everything that sucked about air travel”. His strategy was built on that goal as well providing the passengers with new aircraft, simple and low fares, leather seats, free Live TV at every seat, pre-assigned seating, and high quality customer service...
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... INTRODUCTION I will evaluate the planning function of management by using the Boeing Corporation as an example in my paper. I will analyze the influence that legal issues, ethics and corporate social responsibility has had on management planning at the Boeing Corporation. I will also analyze the factors that influence the strategic, tactical, operational and contingency planning at the Boeing Corporation. PLANNING FUNCTION The planning function is a process which begins with a situation analysis of external and internal forces affecting the corporation. This situation analysis identifies the problem and diagnose the solution which will bring alternative solutions for the corporation. The next step is to review all advantages and disadvantages against the plan for evaluation. Once the evaluation has been reviewed, the goal is selected by the corporation. The implementation is the next step which will be presented to all employees and other systems to ensure the support for the plan. Finally, the plan needs to be monitored and controlled to ensure success and achieve the goal of the...
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...MSc in Shipping Trade & Finance 2011/2012 Alternative Sources of raising capital in shipping corporations: Bridging the Funding Gap By Linos Alexandros Kogevinas 100021584 Supervisor: Dr. Giovanni Cespa Acknowledgments Having completed a rather long, but enjoyable year at Cass Business School , I feel obligated to thank a few people who helped me along the way. Firstly, I’d like to offer my most sincere thanks to my supervisor, Dr. Giovanni Cespa for accepting to supervise me and putting me on the right track with this dissertation. Following, I’d like to thank my family for their moral support throughout the year. Last but not least I’d like to thank the entirety of the staff at Cass who helped further my education throughout the year. To all of you, Thank you Abstract The goal of this thesis is to evaluate and present the main alternative sources of finance for shipping corporations in the scope of the post-2008 market downturn. By “alternative” the author refers to any source finance that is not vanilla financing i.e. bank debt. Lists of benefits and drawbacks for each alternative source will be presented for all parties of the transaction in question. This is done in order to present an evaluation that will facilitate the reader in understanding the value of each source as well as potential costs and risks. While there are numerous alternative sources that could be covered, the emphasis has fallen only on those that carry at least a...
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...Business Management , Individual Assignment 1 C.P.U.T. Short Course in Supply Chain Management 3/19/2015 George Wilson | Table of contents | Index Number | Table of content | 1 | Objective | 2 | Overview | 3 | Vodacom’s Vision and Values | 4 | SWOT Analysis based on Vodacom | 5 | Resource allocation in Vodacom | 9 | Leadership in Vodacom | 10 | Controls | 11 | Conclusion | 12 | Glossary | 13 | Objective This assignment focuses on the practical application of management theory to a work environment and organisation. Focus will be on: * Strategic Planning * Organising * Leadership * Controls Vodacom Group LTD will be focussed on in the assignment. Overview & Introduction Vodacom is a leading African mobile communications company providing a wide range of services including mobile voice, messaging, data and converged services to more than 60 million customers. The Vodacom brand was born in 1993, when few people had yet heard of cell phones, kicking-off with clarity of vision that it continues to sustain. From their roots in South Africa, they’ve grown their mobile operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho. Vodacom has more than 7000 employees. Vodacom also offer business managed services to enterprises in various countries across Africa. Vodacom is majority owned by Vodafone, one of the world’s...
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...Brandon Arechavala BUAD 455 Dr. Ghoreishi Best Buy: Strategic Audit June 8, 2015 Current Performance: Best Buy’s historical advantage has always been pricing. However, now that other specialty electronics retailers have dropped out of the market with the fall of Tweeter and Circuit City, Best Buy now must compete with discount retailers such as Kmart, Wal-Mart, Target, Sam’s Club, Costco, as well as online retailers like Amazon. Consumers no longer have to go to Best Buy to purchase DVDs because buyers can get them through dozens of online sellers or stream them online via NetFlix or Amazon. You can buy a Blu-ray player or camera at a discount online. Televisions and appliances are the two products Best Buy sells that many people are less likely to purchase online because of their size and prohibitive shipping costs. If Best Buy wants to continue to be the number one seller of electronics and electronics related accessories such as games, DVD's, and electronic wiring, Best Buy needs to focus on shoring up television and appliance dominance to ensure sufficient foot traffic. Best Buy must also address the phenomenon of 'show rooming', which is the practice of shopping for merchandise in a brick-and-mortar store and later buying online at lower prices. In the past, Best Buy has provided only one week training sessions for new hires. However, as a first step...
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...2015 MGMT 5260 – Final Project Project Report Ha Luu Nguyen 213651096 Nidhi Joshi 213678271 Nomita Chennamraju 213862529 Raghvendra Bagla 213678560 Srini Venkatachalam 213678453 MGMT 5260 – Final Project Contents EXECUTIVE SUMMARY ................................................................................................... Error! Bookmark not defined. APPENDIX – 1 – BUSINESS MODEL OF UBER ................................................................................................................ 6 Purpose and scope.................................................................................................................................................... 6 Methodology and sources of information ................................................................................................................ 6 Highlights of findings and implications for value creation. ...................................................................................... 6 APPENDIX – 2 – VALUE CREATION CYCLE OF UBER ...................................................................................................... 7 Purpose and scope.................................................................................................................................................... 7 Methodology and sources of information ................................................................................................................ 7 ...
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...SIMULATION FOREGROUN D READING Back Bay Battery, Inc. Overview The battery industry is enormous, with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries, companies have tended to specialize in a particular technology or market application. Disposable batteries, such as the widely available carbon-zinc and alkaline cells, are available in standard sizes such as AA, C, and D, and they are a fast-moving consumer-good category with emphasis on manufacturing efficiency and scale, marketing and branding, and distribution efficiency. One of the earliest forms of rechargeable battery was the wet lead-acid battery, the chemistry for which was invented in 1859. The application that drove this battery into prominence was to power a starter motor for vehicles, but today lead-acid batteries are commonly used for uninterruptible power supplies—in forklift trucks, golf carts, boats and submarines, and vehicles for indoor operation. They are inexpensive, albeit heavy. A variant on the lead-acid battery is the Gel Cell, which is a sealed lead-acid battery with a jellified electrolyte, allowing a higher degree of portability. Smaller rechargeable batteries began as size-compatible replacements for disposable batteries and used technologies such as nickel-cadmium (NiCd), nickel-iron (Ni-Fe), nickel metal hydride (NiMH), and lithium ion...
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