...Transition to a Solar-Electric Economy By Candela Díaz, Michelle Ikoma, Benton Moss, John Son, David Valenstein Introduction The United States automobile industry is one characterized by incumbent behemoth corporations whose distribution channels span the world. Companies like Toyota, General Motors, and Volkswagen form entire segments of their respective countries’ economies and have dominated the auto industry for generations. Yet Tesla Motors, a company started in 2003, represents a disruptive threat characteristic of the information age in which industries are constantly challenged to innovate by smaller, more nimble firms. Led by Elon Musk–a serial entrepreneur who co-founded PayPal, serves at the helm of SpaceX and chairs the board of SolarCity–Tesla Motors evokes memories of Apple in the 1980s and Napster in the new millenium, companies that shook their respective industries. Industry Analysis The United States automobile industry can be divided into three categories: fully internal combustion engine (ICE), hybrid (a mixture of ICE and electric) and plug-in electric (fully electric vehicles). Within these categories, there are two subcategories based solely on price point: luxury and mass market. For this analysis, we define luxury as vehicles priced at $30,000 and more. Tesla Motors operates within the fully electric luxury segment of the market, but has a strategy that is based on future expansion into the mass-market fully electric segment as well. ...
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...engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car, customers include high-profile figures like Arnold Schwarzenegger, George Clooney, and Jay Leno Designs and builds many of the components in its cars, including the power electronics, motor and battery packs Weaknesses • • • • Doesn’t have much brand recognition among the general public A very small company with small sales volume, so no economies of scale Possible supply problems with components, especially if demand increases The Tesla Roadster hasn’t been on the market for very long, the longevity of fully electric cars remains to be proven Opportunities • • • Threats • • • • Wrightspeed X1, a prototype high performance electric car that caters to the same market; the only direct competitor to Tesla that offers a similar product Large automobile companies entering the market with full and hybrid electric cars, the GM Volt and Toyota Prius The price of oil falling dramatically in the short run A competitor having a breakthrough in related energy technologies, like hydrogen powered cars, natural gas, or ethanol Moving towards the family sedan market and making a product that is meant for more of the automotive market Price of oil and gasoline skyrocketing, making the price premium for an electric car less of an issue Expanding into developing lithium-ion batteries and other energy technologies, partnering...
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...Topic: Yamaha Electric Cars VS Chevy Volt Electric Cars. Introduction Electric cars have become increasingly popular in our society as consumers are becoming environmentally conscious and being active participants in reducing the amount of carbon dioxide that is emitted into the planet. The electric car predominantly runs on electric power, which helps in decreasing the dependence and burning of fossil fuels. The government supports electric vehicles by providing tax deductions and although they are pricey investment considering the average price, the long-term benefits are worth it. There is an increasing demand for electric cars on the market, which presents an opportunity for Yamaha to launch an electric car and compete to capture its market share in the environmentally conscious consumers’ market segment. Yamaha intends to “fully utilize its core competencies that aims to enhance its reputation as a trusted and admired brand based on its customer oriented and quality conscious management culture”. Yamaha core competence helps the company to develop a competitive advantage by focusing on unique features and abilities that are hardly copied by competitors. Yamaha is highly experienced and has great expertise in the automotive industry which will allow them to position their electric vehicles in the market as a unique and differentiated product from competitors. They will be able to create competitive advantage in the battery power and duration by using cutting edge technology...
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...Vehicles vs. Hybrid-Electric Vehicles In today's fast paced modern world it would seem the only economical decision is to choose a hybrid. Gasoline is becoming twice as expensive, while electric power remains the same. Although standard gasoline vehicles do not get as many Miles per Gallon (MPG) as a hybrid does, there are a variety of ways to increase the miles per gallon. Using electrical resources may simply be the best solution to our gas problem. Hybrid vehicles have made much of a progress from the time they were invented. No longer do they need to be plugged in every night to charge their batteries. Hybrid vehicles have Intergraded Motor Assist Systems that pair electric motors with the gasoline engine. While gasoline vehicles are still more convenient to repair, hybrid vehicles are becoming just as reliable. Hybrid vehicles are still more expensive to purchase but the long term investment will pay for itself. Both gas and electrical powered vehicles have benefits and troubles. The choice comes down to personal preference. Gasoline-Powered Vehicles The history of the automobile dates back to the 15th century when Leonardo Da Vinci was creating designs and models for transport vehicles. In 1885-1886, an inventor named Karl Friedrich Benz a German engineer who invented the first automobile (car) called (DRP 37435), this vehicle came with petroleum driven and internal combustion engine. The engine of that automobile was water-cooled and had electric ignition. The DRP...
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...Lord Ashcroft International Business School (LAIBS) MA Marketing & Innovation Ford Focus Electric – The Future of Transportation Model Title: Marketing Design and Innovation Module Code: MOD001223 SID: 1236789 Academic Year: 2013/14 Semester: 1 1 Ford Focus Electric – The Future of Transportation SID-1236789 Cambridge Attempt 1 ANGLIA RUSKIN UNIVERSITY Assignment Coversheet Student Number: 1236789/1 FACULTY Lord Ashcroft International Business School ASSIGNMENT DETAILS Module Code / Occ / Year MOD001223 / C-1 / 2013/4 Module Title Marketing Design Innovation Module Element 010 - ASSIGNMENT 2000 WORDS To be marked by Submission date (by 5p.m.) 06/01/2014 Submission of this assignment agrees to the following: I understand that the piece of work submitted will be considered as the final and complete version of my assignment of which I am otherwise the sole author. I understand both the meaning and consequences of plagiarism and that my work has been appropriately attributed unless otherwise stated. I have not knowingly allowed another to copy my work. Mitigation – you have 5 working days after the deadline to submit a claim for mitigating circumstances. If there are matters or circumstances which have had a serious adverse effect on your performance in any assessment, you are advised to seek advice from a Student Adviser. Forms are available from the iCentre. WORD COUNT Disk included (tick) ASSESSMENT...
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...Term Project Electrical Vehicle: The car of a future Olga Ozhereleva Professor Di Credico RHYS 1132 December 3, 2013 Electrical Vehicle: The car of a future In all times and among all nations transport have been playing extremely important role. Today, the existence of any country is impossible without transport network. In the twentieth century, especially in the second half, huge changes have occurred in all countries of the. Population growth, increased consumption of material resources, urbanization, technological revolution, and natural- geographic, economic, political, social, and other fundamental factors have led to the fact that the transport network of the world has received unprecedented growth. Along with the growth of the numbers of vehicles produced, conventional forms of transport undergo radical reconstruction: speed was increased, design was changed, efficiency enhanced, more cars became available for people with different financial positions. At the same time some transport problems have emerged. These problems caused mostly by excessive development the automotive industry. Hypertrophied fleet of large cities in Europe, Asia and America is causing constant traffic jams on the streets. Moreover, these problems deprives citizens of the advantages of fast and maneuverable way of moving. The most important aspect of rapidly grooving production of vehicles seriously degrades the environment. Transport as a particularly dynamic system has always...
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...conducting the face-to-face interview, those respondents do not understand or do not know how to answer the question, our interviewer will explain to the respondent step by step to gain more effective and clearly data from the particular respondents. First of all, the purpose we are using primary research on customer because it provides control each type of questions we will ask to the respondents and the information we gather. Yet, the first-hand information we gather is directly for only our company purpose ("Market Research Methods | Queensland Government"). Our company want to go through this research to understand and capture the Japanese customers’ purchasing behavior like what, when, why, how and where they will purchase the premium electric vehicle in Japan. Although conducting this primary research on the consumer area is much more time-consuming and also costly to gather for our company, but the results comes out from this primary research can be extremely valuable in terms of making decision for Tesla Motors in Japan. This ultimate result generated from this research method can help our company a lot in terms of decision-making as mentioned above...
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...industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car namely Hybrid electric vehicle (HEVs), Battery-electric vehicles (BEVs) and Plug-in hybrid electric vehicles (PHEVs). However consumer response to these electric vehicles has been sluggish and it is widely believed by market analyst that as the market awareness grows there will be an increased rise in demand for electric cars. Opinion among industry analyst suggest that incentives will simulate the growth which falls on different assumptions such as gasoline prices, government purchase incentives, fuel economy standards and availability of electric cars. 2. Company Background Sanger Automotive Companies, Inc., was founded in 1950 in Fort Myers, Florida as a Cadillac dealership and has consistently grown over the year acquiring 8 lines of luxury car franchise therefore becoming one of the most successful auto dealership in the United States posting an annual sale of $700 million in 2011. Today, Sanger Automobile Company is a major player in luxury-car dealership in Florida regardless of the brand which they represent. The company value preposition is delivering exceptional customer service and has developed a good reputation with...
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...Carlos, California. It mainly produces electric vehicles and electronic vehicle power train components. Tesla’s first product is the Roadster, which is the first fully electric sport car, and gained much widespread attention. Then it delivered a five-seat vehicles Model S in 2012 and seven-seat Model X and 3 in 2014, which all sell well in the United States and worldwide. Tesla is worth more than 25 billion in 2014. Tesla has the direct automobile manufacturer competitors including Ford Motor Company, General Motor, Honda Motor and etc. Also, it has the other pressure coming from the traditional gas propulsion manufacturers. * PESTEL Analysis P (Political Factors): The environment protection laws in the United State have heavy influence on the car industry. Since electric cars save a significant portion of the energy and make less pollution to the environment, especially pure electric cars like Tesla’s, they are kindly accepted and supported by the government. E (Economic Factors): In the awake of the 2008 financial crisis, the consumption of vehicles in the United States increases with the GDP increases. However, because the gas price is decreasing in recent years (See the chart below), traditional gas-based cars take an advantage in the vehicle industry. Also, because Tesla’s customer profile is relatively narrower by selling luxury cars, the consumption would be lower. S (Social Factors): Because of the fact that electric cars are environmental friendly and supported...
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...regarding electric cars has been rampant for the past year or so, and for good reason. New models are out, and these cars can help the country lose some of its dependency on oil while providing us with an alternative that is gentler on the environment. These latest-generation electric cars have better range and performance than ever before. Electric cars are the greenest of the personal transportation industry. They do not emit any (or much less) carbon emissions than their usual counterparts, but they do utilize questionable raw materials such as the metals that go into their batteries. There are some major advantages of having an electric car to the environmental but there are also some disadvantages. It is important to know all of them before making a purchase. The greatest advantage of an electric car is obviously the complete lack of emissions because they run on battery power. Emissions are the greatest pollutant of the environment as they cause instability in the atmosphere. Some vehicles like the Chevy Volt, only run on batter power for the first forty or so miles of driving then start being powered by gasoline. The new 2011 Nissan Leaf or Tesla Roadster are full electric vehicle however, will not even have an exhaust system, muffler or fuel tank. They do not use any fossil fuels internally. They are fueled completely by a rechargeable battery that does not have to be charged via a gas engine. With many hybrid cars, there is a gas engine to go along with the electric component...
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...Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning, The name Tesla giving reference to the great electronic Inventor Nikola Tesla. The company was founded in the Silicon Valley, California. In 2004 Elon musk became the chief financial officer after contributing more than 30 million to the new Project aiming to develop the first electric sports car. (Schreiber, 2014) By 2007 Eberhard moved to join the advisory board of Tesla and Elon Musk took over as the CEO. It was not until 2008 until Tesla released its first car called the “Roadster” the first completely electric car. This car was able to achieve up to 245 miles (394 km) on a single battery charge. This was a huge land mark for the electric car’s feasibility in such a competitive and stagnant Automotive Market. With an acceleration of 0-60 miles (94km) in less than 4 seconds and a top speed of 125 miles (200km) this car proved to be competitive in the sports car category. (Schreiber, 2014) Products and Service Currently in 2014 the only tesla car for sale is the Model S and the Roadster. The zero emission car which costs varies depending upon the Battery size and performance of the engine. The Model S 60kWh is the bench mark of the Model S range costing $101, 408 in NSW. The Model S 85Kwh which costs $117,788 in NSW and the Model S 85kWh Performance costing $140,310 in NSW. (Simpson, 2014) Tesla is also currently offering free charging to...
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...What is electric car Electric car is an alternate fuel automobile that uses electricity instead of petrol or diesel. These automobiles have electric motors and controllers used for propulsion. These vehicles do not use the traditional or the common methods of propulsion like ICE (internal combustion engine). These cars are energy efficient and are capable of reducing city pollution because of the zero tail pipe emission. The functioning of the cars greatly depends on the quality of the battery used in the car. The poor battery may result into long hours of recharging and poor speed with poor acceleration. These cars are not practically suitable for long journey but can be a good transportation vehicle for everyday use and can be recharged overnight. Why electric car India has millions of people to house, power grids to expand and factories to fuel. They all involve hydrocarbons. How, then, is a developing economy to grow sustainably? One answer may lie in a small electric car. The advantages of electric cars are multiple and compelling. Instant torque for good initial acceleration, quiet operation, low local pollution, and ease of operation (Reva -a car with automatic gear shift)are among their many compelling virtues. The principal advantage for everyone in adopting electric cars is virtually eliminating urban air pollution. The civil advantages of electrics were recognized early. Thomas Edison created a pretty good nickel-iron battery a hundred years ago, and...
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...and sells electric cars and electric vehicle powertrain components, which was funded in 2003, in San Carlos, California by Martin Eberhard and Mark Tarpenning. Elon Musk was one of the first investor and became CEO later. By DEC.29, 2009 the firm has more than 500 employees and had sold 937 Roadster models in 18 countries around the world. Tesla Motors sell 2 models of car, Tesla Roadster and Teals Model S. Tesla Motors uses proprietary technology, world-class design and state-of-the-art manufacturing processes to create a new generation of highway capable electric vehicles. Operational infrastructure provides them with a competitive advantage compared to traditional automobile manufacturers. b. Past corporate performance indexes Elon Musk worked out a deal with his own wallet to guarantee the buyback value of the Tesla Model S, a minimum of 43% after three years. Tesla motor buys back cars not due production problems, but to occupy used car market. The stock price of the firm is increased rapidly in 2013. In Jan 2013 the stock price is $34 and in Jul 2013, the stock price growth to $129 quickly. And the total volume of the stock is also increased during January to July;. The stock price value is $230 recently.[pic] [pic] c. Strategic posture Tesla motor’s goal is to will help lessen global dependence on petroleum-based transportation and drive down the cost of electric vehicles. By cooperating with other car manufacturers, they hope to put more electric cars on the road...
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...an electric car different from a normal one? 2 II. Why an electric car is the best for you 3 1. Driver benefits 3 Graph 2.1: The total cost of ownership of an electric car versus a traditional car. 4 2. Environmental benefits 4 Picture 2.2.1: EV Environmental benefits 5 3. Economic benefits 5 III. The disadvantages of using an electric car 6 Conclusion 7 Introduction The electric car was one of the most innovative technologies to be constructed, and it gave new light and opportunity for the world and the people in it. It is unclear about who you could give credit to for inventing the electric vehicle, but there were several inventors who decided to take part in this incredible structure. It was invented as a small scale model powered car in 1828, and it was designed popular by Anyos Jedlik who was from Hungary. Robert Anderson also was another inventor who created an electric power carriage, and these inventions led to more opportunities for inventions. Before the electric vehicle was really implemented in the 21st century, pollution and many hazards of fuels were destroying many natural resources, but it has dramatically changed since the car was officially introduced. Cost and energy efficiency was a major reason why it had to be introduced to the world, by hopefully going green and reducing pollution. I. How is an electric car different from a normal one? The motors of those cars are also different. As its name indicated, an electric car...
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...Internal analysis 4 A. Key facts 4 B. PSA in brief 4 C. Company overview 5 D. The electric vehicle 6 E. Focus on Peugeot Ion, the tangible product 6 F. Services 7 II. Macro 7 A. Ecological and Economical factor 7 B. Political factor 8 1. Legislations and government interventions 8 III. Micro 8 A. PURCHASE behavior: environmental vs. economical concern 8 B. Competitors offer 9 1. Specialist carmakers 9 2. Renault – Nissan 9 C. Substitutes products 10 1. Other concepts of “green cars” 10 IV. SWOT 11 A. Strengths 11 1. Strong research and development capabilities 12 2. Increasing operational performance 12 3. Partnership with Mitsubishi 13 B. Weaknesses 13 1. High indebtedness 13 2. Autonomy/performances and Charging battery time 14 C. Opportunities 14 1. Strategic alliances 14 2. Poised to benefit from growing automotive markets in China, Latin America and Russia 15 3. Growing worldwide demand for more environmentally friendly vehicles 15 4. Stringent environmental regulations 16 D. Threats 16 1. Intense competition 16 2. Foreign currency risk 17 V. Segmentation 17 A. Criteria of segmentation 17 urrent target of the Peugeot iOn 18 VI. Current strategy 19 A. Objectives of the Group 19 B. Competitive advantage 20 C. Competitive environmental strategies 20 D. First Mover Advantage 20 E. BCG Matrix analysis 21 VII. Questionnaire results 22 VIII. B TO B STRATEGY 23 ...
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