...general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which...
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...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
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...ADVANTAGES OF MASS MEDIA Mass media, such as the Internet, social networking, have been integrated into people’s lives. In fact, researches have shown that the number of adults and teenagers relying on mass media to gather information or communicate with one another has increased exponentially in the last few years. There have been many debates on whether mass media have a positive or negative effect on our lives. Many people argue that the socializing benefits of media, the fact that distance is no longer an insurmountable issue, and the possibility of sharing information globally proves how mass media have changed our lives for the better. However, the other side of the argument states that isolation, increased risks and the loss of critical thinking are the main consequences that media have had on our lives, changing them for the worse. Paradoxically, both arguments are true as the reality lies in between them. The effect that mass media has had on socialization is one of the most controversial and debated effects of mass media. Social networks are one example of mass media communication which has had a great impact on our society; Facebook alone has reached more than 500 million users, 65% of whom are teenagers. The reason for this is that there virtual platforms offer the so called “third space” (outside of the home and school), which psychologists claim to be indispensible to teenagers in order to socialize and build up their personality. The opportunity social networks...
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...Ambrose Robert Investigation: Social Media and Marketing “Marketing which occurs via social media is known as social media marketing.” (Nadaraja and Yazdanifard, n.d.) “Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages. s. Costs can be reduced through social media as the distribution part necessary in mass media, is got rid of. Most social media outlets are accessed free of charge. Besides, the development of target groups and issue-by-issue advertising and promotion are available at a lower cost.” (Kirti\cs and Karahan, 2011) Social media brought out drowning businesses by increasing the sales of business giants as customer relationships were built and product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what...
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...Now a day the new media such as Twitter, Facebook, Myspace are a great impact in our agenda setting process in our current general public. This is a new tool brought by our 21st century generation to expand ways to communicate through society. These media networks at the moment dominate over a million active users all over the world it delivers both positive and negative consequences for the systemic and institutional agenda as mentioned in this week’s discussion question. Throughout our nation we can combine the media network with the agenda setting process. The mass media has evolved to create a current social media that takes part of a complex role in how the public understand and responds to news. Social media such as Facebook has an impact. A lot of people use it as their own person platform and rely on it as heavily as method for news and information. It has forced companies to begin using Facebook to advertise and to disseminate information that I believe to say it doesn't have an effect would be completely false. I t can compete toe to toe with the mass media if not even have slight advantage. With the Internet being so accessible even if you don't have Internet in your home you can access it via your mobile devices I believe it gives social media the advantage or mass media in that it is much easier to push out messages via social media. It plays major role but I don't think it will be only factor in the agenda setting process. There is still a large population of the...
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...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
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...The Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios...
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...HCS/320 May 08, 2013 Pukar Ratti In today’s news, reports address a significant negative effect that causes individual of my medications companies to uses a specific population. Therefore, being a Communications Coordinator of a national drug manufacturer, addressing the news reports for the public regards to the situation. Discussing the advantages and disadvantages of using traditional, electronic, and social media of health care communication and providing the effects of HIPAA laws and other regulations on the use of other media for health care communication? There are all types of communication method of the health care organization listed above has on the advantages as well as disadvantages. The advantages are resulting from how rapidly the news can be addressed. Therefore, the disadvantages are resulting from the regulations on the use of specific methods of communication. The negative side effects of the tested drug to a significant population need immediate attention. However, the matter is addressed as needed immediate attention; because once the information is advertised in the news, individual tend to obtain different interpretations of the news from what they hear and others? Traditional methods of communication are verbal and non-verbal...
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...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular...
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...Communication Barriers and the Role of Social Media Communication as defined by Robbins, DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier, as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus, communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce, communication is single handedly one of the most important aspects that contributes to the success of a business and its day to day operation. Robbins, DeCenzo and Coulter (2103) emphasize the importance of clear and astute communication and determine that “ineffective communication skills can lead to a continuous stream of problems for a manager” (pg 328). A thorough understanding of the communication process (pg 328) and its different stages is critical in identifying, preventing or resolving some of the main barriers that arise while communicating. Case Study- Twitter Crisis at Best Buy In an effort to keep up with the current technological advances, CEO of Best Buy Brian Dunn indulged in the world of social media and opened a “twitter” account where he used this a form of communication with his employees and customers as well (Robbins, DeCenzo and Coulter, 2013, pg 327). Shortly after this pursuit, Dunn’s account was hacked and relayed an inappropriate message to the world causing the company and its executive...
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...Role of Media in Various Sectors Advantages and Disadvantages on Youth Pragati Maheshwari* Abstract In this paper it is observed that media includes sources like print media and electronic media. Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society.Mediacan change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society. Keywords: Print Media, Electronic Media, Democratic Media, Educative Media, Media in Entertainment. Introduction Media is everywhere; it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. The term media is derived from Medium, which means a carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. Connecting with media means being connected with the world around...
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...Journalism is worldview actualization of social groups by means of selecting facts, assessments and comments which are topical, urgent and important. Journalism is also a practice of gathering and interpretation of the information on events, subjects and modern life tendencies, its presentation in different genres and forms, as well as its following distribution to mass audience. Institutionally, journalism is a part of polysystems of mass media, i.e. it is included in such multi-functional society institutes such as press, TV broadcast, radio, Internet, etc. One cannot agree that journalism today is a strong force and its significance in our life is constantly growing. It performs many different functions such as informational, ideological, and entertaining and many other functions. I suppose that supplying information is the main aim of journalism. Actually, our life has become easier due to journalism and now we do not need to cover long distances to find out the latest news. Now let`s consider the main problems of journalism today. The first issue is globalization. Today appear global mass media which are horizontally and vertically concentrated. It leads to creation of mass information product and English language expansion. Consumption is becoming mass and standardized (mass culture), the consumer becomes passive. The second problem is non-concurrence of world concepts by journalists and audience. It often happens that the journalist does not know...
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...Social Media Impact of Social Media In the present digital era the information is accessible very easily and social media is helping people to share the information with others. The internet technology is backbone of media in today’s world. The internet can be described as vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide, were initially referred as an information superhighway (Campbell, Martin, & Fabos, 2015).During the World Wide Web is introduced and first web browsers Mosaic and Netscape made internet as mass media. The lifestyle of people had changed with tools like e-mail, instant messaging and webcams which belong to internet technology. In this paper the advantages and disadvantages of social media and impact of social media on people will be explained. Easily Obtainable Information The information is abundant and is available to people at anytime and from anywhere. For example people are using search engines to find information related to tips for playing video games efficiently. Everybody is accessing information using internet for completing their tasks. The internet is used by all categories of people like professionals, government agencies, educational institutions and manufacturing companies for meeting their specific needs. For example the design engineers at General Motors use internet for creating virtual conference rooms and work together who are actually...
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...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular source of information - Much time...
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...3013.1.1: Marketing Function - The graduate analyzes the global market to identify opportunities to gain competitive advantage through marketing activities. 3013.1.2: Customer Relationship Management - The graduate recommends customer relationship management practices for maximizing customer satisfaction and loyalty. 3013.1.3: Evaluating Feasibility and Profitability - The graduate evaluates the feasibility and profitability of new products and services within the organization. 3013.1.4: Marketing Strategy - The graduate designs a strategic marketing plan for a new product or service. 3013.1.5: Entrepreneurial Enterprise - The graduate identifies risks and opportunities for an entrepreneurial enterprise. Introduction: Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond. For example, a natural foods company may need to begin offering an online ordering...
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