...1. Don’t get me started on… Adverts!! One thing that drives me mad when watching TV is the adverts – which you’ve already watched 1000 times each before. There should be a law where the creators of these adverts are strapped to a chair and made to watch their ‘clever’ creations at LEAST 50 times straight. Only then if they’re still sane the ad can be released. So then we have all these sending in gold for money adverts with the cheesy acting and out-of-sync speech. In one day I think I must have watched at least 5 different gold adverts; cash4gold, gotgoldgetcash, cashforyourgold, the list goes on… Is gold really suddenly worth a fortune that everyone is sending it away for money? Even if you did have gold, why would you send it off to any of these cheap and tacky looking companies with a terrible exchange-rate when you could go to a well and trusted, respected jeweller and get a much better price. At the end of these ‘gold’ adverts you get to see the customers looking extremely happy with amazing new things, but who has that much gold lying around their house to then have enough money to buy a sports car? Really. The gold adverts remind me of about a few months ago when all those cash for mobile phone adverts came out. The worst one being ‘Envirofone’ of course. Firstly, I’d like to point out that phone is spelt with a ‘PH’ not ‘F’; changing the first letter isn’t going to make it a ‘cool’ thing to do. And for some reason the creators think it’s a good idea to get a...
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...disease. Furthermore companies that produce condoms are making terrifying advertisement that scare people of responsibility of having kids or having sexual diseases and this is a very good example… The advert that I am going to describe and evaluate is showing how bad decisions may influence you and others in society (http://www.youtube.com/watch?v=Eh9XwSgCigc). At the first few seconds of this advertisement you can see an old, ugly man who just robs a bank. He exits the building with an AK-47, a bag with lots of money and bullets on his shoulder. He yells “I did it” and starts shooting in the air. You can see blood on his face that meaning that he just murdered someone in there. Furthermore he is laughing really loud like a baby that just robed a candy shop. Next moment advertisement stops and you can see that authors put age of a murderer on screen “age: 73”… Next picture is from a memory of the same man. The craziest moment of this advert is in the scene where you can observe this man breaking the door into a random house. He looks much younger than he was before. Mother and daughter were watching television and now they are terrified and screaming in fear. The criminal is carrying a knife and saying to them to be quite so neighbours won’t call police. From this advert you can notice that this rapist has a mole under his right eye so you can definitely say it is same person. One more time producers showing us his age “age: 46”… Riding bikes in the school...
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...GROUP OF ADVERTS The group of advertisements I have identified on television is the sensodyne toothpaste and Aqua fresh. They are both toothpastes which are advertised mostly on television and they differ in the way they are both aired. Aqua fresh toothpaste is highlighted as the only toothpaste that a family will need and they endorse in a way that all people with families should use Aqua fresh toothpaste. Sensodyne is toothpaste for sensitive teeth and it is dentist recommended and it is approved by the Kenya Dental Association. Both advertisements run every day on television and every company is trying hard to win consumers interest in terms of their product consumption. As much as it is healthy for people to brush their teeth with toothpaste, the way these products are advertised brings controversy in the society. People have different test and preference when it comes to sensitive products like toothpaste. Aqua fresh advertisement uses a family to endorse its product. The message accompanied by this product is; “what every family needs.” They portray their product to be the best for every family and they encourage parents to buy Aqua fresh toothpaste for r their families. Sensodyne toothpaste is for sensitive teeth and dentist recommended. Experts who are doctors are used in endorsing sensodyne toothpaste. The message that makes people think it’s the best toothpaste is where they say that it is recommended by the Kenya Dental Association. Many people are persuaded...
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...ADVERTISING POLICY REGULATION AMENDMENT: THE CODE OF ETHICS, ARTICLE VII, SECTION 6, LETTER C Sionna Rose C. Avellaneda COM31 Mr. Juan Luis Z. Perlas July 26, 2014 I. INTRODUCTION If we are to think about it, advertising has been going on for a very long time. Even if there weren’t any technology used for printing and recording or shooting advertisements we usually see today, during the olden times, isn’t a merchant standing beside his cart beckoning the passersby to buy his goods or traders hanging pictures of their wares considered as “advertising”? Looking at the dictionary definition of the term, advertising is the action of calling something to the public especially by paid announcements. Yes, it has to be paid to be technically considered as advertising, but what’s important is calling the attention of the public to purchase a certain product. What advertisements present to the public is what the company/product can offer to the consumers. So if an advertisement has to show something, it has to show it completely. This is why if I were to change an advertising regulation, I would choose the third provision of Section 6 under Article VII of the Advertising Board Code of Ethics which states that, “Advertisements for alcoholic beverages should not depict the act of drinking such as the liquid entering the mouth and/or being swallowed.” This term paper aims to inform the reader about why I think this regulation should be amended; it aims to present an idea that these...
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...Introduction: Advertising & Gender The adverts are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from fantasies and anxieties (Craig 1997). Advertising can also be defined as a paid for mass-media communication, and a means of managing and controlling the consumer markets at the least cost (Brierley 1995). It is clear that advertisers seem quite willing to manipulate these fantasies and exploit our gender identities to sell products. Gender is a social construct, a dichotomy that exists in all societies (Costa, 1994). It is used to describe the socially constructed differences between men and women, referring not only to individual identity and personality, but also at the symbolic level, to cultural ideals and stereotypes of masculinity and femininity and, at the structural level, to the sexual division of labour in institutions and organisations (Online Dictionary of the Social Sciences). The definition of gender encompasses a great deal. Temperament, abilities and skills, activities and behaviours, ideal types and accepted and unacceptable deviations from the ideal, sensuality and culture based essence of what it means to be male or female, are all part of the gender constructs of a given society. Therefore, marketers perform their activities differently when their targets are male than they do when the targets are female, and consumers’ responses often differ on the basis of gender. Sales...
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...wrong with this world, obviously there's the obvious things like war and famine etc. but there are also little details that wind me up as well, such as queues; gum under tables; shorts and tops that reveal so much skin the people wearing them may as well wander around naked so everybody sees what they're trying to show in the first place; and then it hit me. The worst thing in this world, the thing everybody hates the thing that kills everybody inside... yes you've guessed it: TV adverts! Getting me started on the words beginning with "t," and "a," is a BAD move (sorry for whoever is reading this, please accept my apology). It annoys me so much that I can rant about it for hours, so I will try to keep this brief so that a) you won't fall asleep half way through and b) i won't break my keyboard whilst typing furiously . So, TV adverts. Where to start? How about their ringtone or theme tunes or whatever type of music it is classified as? Actually, I take that back completely, it is NOT music. An advert that goes "ding, ding, ding, ding," in an annoyingly high pitched "ding?" is not music. (It annoys me as much as high voiced men annoy Miranda, such fun, sorry couldn't resist :D ). In my opinion, it should be classed as dangerous as drugs, alcohol or even the nicotine in cigarettes. It is so addictive that it gets stuck in your head and even though you know you will never play bingo -at least not till you're like 100- and that people shouldn't advertise a kind of gambling (because...
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...Here's what happens in the commercial: The commercial begins with a burly, dark-haired and bearded guy in a nondescript brown shirt, brown jacket, and blue jeans sitting in a cluttered garage -- I call him Dave, because he totally reminds me of a friend from Eureka (in Humboldt County), named Dave. Dave from Eureka is of Hispanic descent, but Dave in the commercial I couldn't opine. From the vantage point of the opening frame, there's a motorcycle in front of Dave, and on the side wall, next to a cluttered bookshelf in the corner, is a large wallboard decorated with various knicknacks, including a large orange life preserver and one of those tacky mounted singing fish. After pausing the opening frame to get a closer look, I realized that there is an entire diving suit, helmet and all, slung in a very corpse-like manner atop the piece of furniture (perhaps a refigerator?) adjacent to the corner. Completing the scene, Dave has a McDonald's bag and drink at his side, and sandwich in hand. Indeed, Dave immediately chows down on the sandwich, at which point the shot changes to a closeup of the fish, which turns half its body towards the camera (which is what these wall-mounted singing fish do, after all), and begins singing: In case you didn't catch that, the wall-fish then repeats the line as Dave just sits there kind of grooving along with the music, even chewing in rhythm to it. He does not appear at all surprised, and his expression could only be described as smug and self-satisfied...
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...Target audience for this advertisement would be for anyone that would not normally give blood. It is using multiple imagery, the mother with child and the droplet of blood. It then states “Give blood for those who give life”. In particular the target audience could be anyone that knows a mother with a newborn. This advertisement makes effective use of pathos (or emotion). The image of the mother with a child, kissing its forehead, shows care and warmth. For people who may be sitting on the fence with regards to donating blood, an image like this might draw them in to read the words on the page. Using the words “give life” clearly draws the reader that by donating blood you can save a life. This advertisement also makes use of logos, by appealing to the readers’ common sense and beliefs. The image of a blood drop, the words “give blood” and “World Blood Donor Day” appeal to those who would also give blood without the other images targeting emotion. The simplicity of the advertisement means that it does not distract from its message. The target audience for this advertisement would be a family person with young children. The reason I believe this is that the image of the baby and the words “Because so much is riding on your tires” implies that these tires are suitable for your vehicle because they will be able to keep your children safe. This clearly appeals to logos, sense of logic, beliefs and reason. The child in this advertisement is also looking towards the reader, which...
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...Comparing two adverts This essay will be about two adverts which I will be comparing, these adverts are; Dominoes; Oven Baked Subs! And Ribeana; drink! The Dominoes advert had a very effective tagline because it was short and snappy, however the Ribeana drink tag line was also quite catchy and it suits the product well. The colour which have been used in the Ribena advert are well suited for the drink; because the colours are nice natural colours, light colours which give off the soft, calm, relaxing effect that Ribena may have one you. The font is nice and large so it stands out and it is eye catching. On the other hand the colours on the Dominoes advert are very bright, and bold. It is very eye catching and colourful, and it is very distinctive, so it stands out and is recognisable, and the font is very large too, which makes it stand out even more! The graphics on the adverts are both very big, and eye catching; so they attract the attention of customers. Also on the Dominoes advert there are three big pictures of three different lunch Subs, which can instantly make any mouth water. Saying that, the Ribena advert is also persuasive, because there is a natural background, which automatically gives of the impression that Ribeana is natural; the ingredients are natural and healthy and a good drink I think the target audience, and who the advert appeals to for the Dominoes advert are people who, would be out, possibly at work on a lunch break and are going to...
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...The advert that beggars belief 1. Summary The article is about the difference between people in the Britain and people in India. The beggars in India are much more unscrupulous, and the parents often mutilate their children just to make them more pitiful. Although the Indians are sceptical, they feel that it’s their duty to donate. That’s why only the clever beggars can often earn more money in a month than a bank clerk does. In the Britain the population is much meaner and more selfish, and thinking only them self and they don’t think it would be a good idea to give money to the beggars, because they will make bad use of any money they get. The population in Britain also get the support from the authorities that they convince the people not to give money to beggars. The government even made a campaign called Killing with kindness, and instead giving money to beggars, we should give money to charities because 86 % of beggars used the money on drugs. 2. An Outline There are different kinds of views on charities. I think a lot of people want to support charities, especially if they know that their money goes to something good purpose. There are a lot of possibilities to make money for charity; For example it could be a huge concert with Michael Jackson. Even some of rich celebrities do charities, because they want to do something to support the beggars and it’s the “perfect” image to get better reputation at the same time. But unfortunately it’s not every celebrity...
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...This satirical advert by Nandos (A South African fast-food franchise) adopts several widely-accepted cultural and ethnic stereotypes and manipulates them, using their own benighted logic to prove their falseness. The advert expertly weaves in subtle ironic sentiment together with inspired witticism, leaving the underlying message of the advertisement to be interpreted through suggestive innuendos. However, these ostensibly simple euphemisms cannot be easily apprehended without a clear understanding of the social and political scene within South Africa at the time of this advert’s release. The purpose of this thesis will be to dissect and analyze this unique cultural context and provide an understanding of the various ideas, stereotypes and...
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...Solicitor's Office Apply for a place on our 2013 Vacation Placement Scheme A vacation placement with the Solicitor’s Office of HM Revenue & Customs (or HMRC) is a great way for any student with a particular interest in our work to gain some experience of it in practice and to spread information about the work of the Government Legal Service. We will run two, one-week vacation schemes in the summer of 2013. The dates are: • • 1 July - 5 July 8 July - 12 July The work Whether they are creating legislation or litigating in the highest courts in the land, lawyers and trainees in the Government Legal Service operate at the cutting edge of law and government, delivering legal solutions that impact upon the lives of millions. The Solicitor’s Office of HMRC does a broad range of often unique work covering, in addition to tax, many aspects of public law including Human Rights, European law, Judicial Review and Freedom of Information. We employ both solicitors and barristers and undertake both advisory work (including the development of new primary legislation and drafting secondary legislation) and litigation (with cases before the Supreme Court, the European Court of Justice and the European Court of Human Rights). Further information is available at www.gls.gov.uk or http://www.hmrc.gov.uk/jobs/legal-trainee/index.htm. The scheme During the week: o you'll join one of our legal teams and will be mentored by one of our current trainees, getting involved in the work of the...
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... His boney hands. Do. Not. Belong. There. You whip your hand around to smack the pervert across the face, only to be met with your hand stopping near inches from his face. No hand stopped you, no other physical entity stopping it from reaching his skull. It just kind of...hovered there in a slightly red light. Your face contorted to that of confusion and struggled. It was no use. You couldn’t wiggle free. Your eyes caught the skeleton’s. That ass was smiling. “Let...me...go!” You try to struggle again. “*no can do, toots.” “TOOTS?!” Of course this version of Sans was going be be worse than the other guy. The other guy was carrying, an annoying caring guy, but caring none-the-less. This asswhipe on the other hand has already seemed to get all too comfortable with you and your body and there was no way you were going to get molested by a skeleton. That just was not happening. Still, you did kind of ran into him and sobbed into his chest thinking he wasn’t going to be like those in the Ruins. This world is so...so opposite than the one you had just been in. But...how? “*look, i’ll throw you a bone, you tell me whatcha wanna be called. K?” Your hand was freed from whatever force was holding it at bay, you try to whip it back around at him, giving him the slap he deserves. It didn’t make contact. The skeleton sighed and took your wrist,”*i try to be reasonable.” The world flashed once again around you, and now you were standing in front of a two story...
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...Contributing to a Noble Cause Since 1881, The American Red Cross (ARC) has been trying to lessen the effects that major disasters have on people all over the world. The mission statement of the organization states, "The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors" (redcross.org). The impact that donors and volunteers have on the ARC is substantial, and without those volunteers the ARC would not be able to help half as many people as they currently do because they would not have the resources to do so. The compassion that volunteers and donors have is what makes the ARC as successful as it is. Benefactors assist the ARC by donating personal effects such as blood, clothes, and money. Donating blood is especially helpful because a lot of people are injured and need it to get better, and donating clothes is beneficial to the survivors of natural disasters because they are usually left with nothing. Money is one of the most valuable things to contribute to the ARC because they can decide how the money needs to be spent and what issues are more pressing and need the bulk of the finances. The visual advertisements that the ARC produces make viewers aware of what the organization does for people in not only the United States, but in other countries as well. After viewers see the advertisement they are more likely to donate to a deserving cause. The more effective an advertisement...
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...from its 700 shops nationwide and donations go directly to scientists for research and development in cardio vascular diseases. Last year over £84 million pounds was given to scientists for research. A few of the promotional mix were used to achieve their goals and help them achieve a successful campaign. Firstly advertising was used in various ways for the campaign the advert launched on twitter and was a success with 53,000 shares within the first week. The advert was also launched on YouTube before it debuted. Furthermore the advert has over 4 million views on YouTube. To create Publicity for the campaign they used a celebrity in Vinnie Jones this creates excitement about the advert a draws people into watching it: creating publicity. Finally from the advert there corporate image was increased over an already very good reputation. This was due to the advert actually saving lives. The marketing mix was considered when the advert was made, here are some examples of the ones they used. The price of production of the advert was only £4000 I feel this was a great price for the production of a television advert as many companies would spend millions...
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