...REQUIREMENTS | DESIGN CULTURE 1B:ADVERT ANALYSIS | | | JHB CAMPUSDATE : 08 SEPTEMBER 2015LECTURER : GERDA LEROUX | | | Table of contents Page 1. Introduction ………………………………………………………………… 3 2. What are semiotics? …………………………………………………….. 4 3. The three orders of significations ……………………………………… 4 4. Advertisement analysis ………………………………………………….. 5 - 9 4.1. Pleasures by Estee Lauder image ……………………………. 5 4.2. Connotation ……………………………………………………… 7 4.3. Denotation ………………………………………………………... 7 - 8 4.4. Myth ……………………………………………………………….. 8 5. Conclusion ………………………………………………………………… 9 6. Reference list ……………………………………………………………… 10 In this essay one will discuss the analysis of semiotics of the perfume Pleasures by Estee Lauder advertisement touching on the connotation, denotation and the myths that are employed in the advertisement presented to the viewer or the person that the advertisement is intended for. One will examine the advertisement in terms of their status as signs, whose subordinate meanings not only give an impression that is positive to the product, but will also be compatible with, and harmonizing to the feminine context in which they were situated. Although the advertisement may not physically represent the product, it provides an important iconic representation of both the product and what the product should stand for. The examination will strongly focus upon the advertisements’ photographic imagery, and the ways in...
Words: 2338 - Pages: 10
...ANALYSIS OF AN ADVERTISEMENT TITLE: ANALYSIS OF LONGINES ADVERTISEMENT The Following analysis is about a watch that appears in an ad for Diamonds International St. Lucia. A watch is being advertised of which Diamonds International is the exclusive agent in Saint Lucia. The brand of watch is Longines. The ad appeared in Visions of St. Lucia page 19, Volume 2, 2011 edition. The ad also appeared in the Visions of St. Lucia as this publication is the premier advertising magazine, St. Lucian businesses use to market the products and services they sell. Visions of St. Lucia is the local publication created for St. Lucians and visitors alike so that they can find out what products and services are available across the island. It must also be noted that Diamonds International market their products exclusively to visitors especially high-end visitors who require pricey items. The ad suggests that the Longines watch appears to be a high-end product because the former Ms. Universe Aishwarya Rai is wearing it. Normally Ms. Universe winners are synonymous with high-end products and fashion. Miss Universe also appears in strictly expensive product commercials. (New York Times 2008) The environment that she is in modelling the watch as well as the dress she is wearing indicates that the product is an extremely pricey product. It is these features likewise the distributor Diamonds International that suggest that the item is a luxury item; made for the wealthy and well fortuned market...
Words: 1672 - Pages: 7
...Ad Analysis – Long Life Satin Finish Floor Cleaner And Gloss By Nova Published In The Ideal Home Magazine In The United Kingdom The European house of dreams is not a big mansion, or a modern home with the perfect amenities. But in fact it is a picturesque home in the country side where parents can live with their children in peace. The more comfort the home is able to offer the better but that is not what brings joy to the family. The fact about staying together with the children and the pet and being happy in the home, having peace instead of chaos is the secret to a happy home. This advertisement is found in the Ideal Home Magazine published in the United Kingdom. The company Nova has advertised for its floor cleaning product which is the Long Life Satin Finish Floor Cleaner and Gloss. The magazine is popular amongst mothers who like to read about various articles about do it yourself creative activities to make the home better. The advertisement makes sure that the mothers are convinced that even though there is chaos created by the children and the pets in the house they will not have to worry about the getting stains on the floor. The mothers that have this cleaning agent can let the mayhem continue without being hassled with the cleaning or polishing of the floors. And the floors shine through and through. In this advertisement, you can see a spacious, clean and well organized home where the mother is not constantly hyper about maintaining the aspects mentioned. It is...
Words: 1207 - Pages: 5
...RANCANGAN MENGAJAR MODULAR PADANG TERAP COMMUNITY COLLEGE, MINISTRY OF HIGHER EDUCATION PROGRAM SIJIL MODULAR KEBANGSAAN Lecturer: KRISHNAVEHNI GOPAL Session: JANUARY 2013 Module Code & Name: ENGLISH FOR CUSTOMER SERVICE Course: SMK |WEEK |TOPIC, SUB TOPIC & OBJECTIVE |ASSESSMENT (Quiz / Test / |IMPLEMENTATION DATE |NOTES | | | |Assignment | | | | | | | | | |1 |COURSE OUTLINE | | | | |(10/1/2013) |Discusses the course outline with the students | | | | | | | ...
Words: 488 - Pages: 2
...The websites I usually visit are YouTube, Wretch (A website about blogging: http://www.wretch.cc ), and a website of China which is quite similar to twitter. (I don’t have its name in English but here is the link: http://t.sina.com.cn/ .) I visit the websites above almost every day. For YouTube, I think what it provides is a great community for people to share great videos and to make comments. I usually watch interesting videos or TV shows on YouTube. When I log on to YouTube, it always has things that make me feel delighted and relaxing. Watching videos on YouTube helps me release the pressure. Also, it is a good source to search for advertisements and even lectures about academic materials. Therefore, it functions as a good information source for my study as well. The best part I think about YouTube is that I can access to videos which are from all over the world to experience the cultural difference and to see those beautiful scenes without actually traveling there. I also like to read the comments about the videos to see the different opinions. I think YouTube is doing great with using Facebook and Twitter. Since the key point about YouTube sharing, to post the link to Facebook and Twitter will be a great idea which YouTube has already done so. It combines well with the social media and it builds brand loyalty by providing a platform to deliver information and happiness to users. Wretch is a website in Taiwan which allows users to write blogs and post pictures to their...
Words: 703 - Pages: 3
...In today’s fast-paced world, media texts such as advertisements aim to convey meaning with a single glance. Through using tools such as semiology, rhetorical, genre and narrative, this can be achieved, meaning that messages on advertisement can be easily understood with a quick glance. (Mick, 1986, p. 196) The combination of different signs allows messages to be conveyed through print advertisements. These tools allows brands and products to sell to the consumers. As we are now in the era of glance. Through using clever tools such as philosophical theory of signs and symbols, rhetorical, genre and narrative, this can be achieved, meaning that messages on adverts can successfully get their message more sophisticated advertisement, majority of the advertisements no longer contains much written messages and instead is reliant on using signs to produce an anchored meaning. Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. One way that is used the most and is in some ways very controversial is use of sex to sell products. The advertisement I have chosen is from Belvedere of which was posted on their Facebook page on March 2012. The target audience is both males and females in their late teens to mid-twenties. The alcoholic beverages industry is increasingly globalised, with...
Words: 1047 - Pages: 5
...ECON 344/ARBUS 301 Individual Submission Magazine Advertisement Analysis Publication - Men's Health Magazine Men's Health Magazine is a very successful publication that holds a strong grip in its market. The target segment that Men's Health focuses on is the single young and middle aged male adults, who are health and body conscious. In the past this would be a small market, but in the current trend of workout videos, such as P90X, rise of UFC fighting, and increased popularity in gyms, it has now expanded to becoming a very large and profitable market. One major strategy that the magazine focuses on is emphasizing and creating an atmosphere of manliness in every article/issue it writes. It does this by promoting ideas and keywords such as muscle gain, sex, fights, and work out to appeal to its main core audience. By doing this they are even able to make something such as eating salads, watching calories, or coping with stress/emotion interesting to its readers, similar to the strategy that Coke did with its Coke Zero brand. This creates an environment that is highly appealing to the magazine's target, men, creating something that they will turn back to time after time for advice, information, and even products related to them. Another major strategy that this magazine focuses on is creating a premium product and that would be viewed as a high end quality magazine. It does this in two ways by (1) setting a higher price than competitors and (2) having high end key...
Words: 1749 - Pages: 7
...12/15/2015 10 Recommendations for Lean Production Execution Success Advertisement 1. Lean Manufacturing 3. Lean Manufacturing 5. Lean Production Systems 2. Lean Manufacturing 4. Lean Resources 6. Lean Production Tuesday, December 15, 2015 Health Business Finance Travel Home Repair Technology Computers Autos Family Entertainment Nirav Patel 10 Recommendations for Lean Production Execution Success Management Articles | July 11, 2015 Lean principles have been used with terrific success in manufacturing, elevating the inquiry as to whether economic service establishments could differentiate their service supplying with Lean. ADVERTISEMENTS 1. Lean Manufacturing Advertisement 2. Lean Manufacturing 3. Lean Manufacturing 4. Lean Resources 1. Lean Manufacturing Seminars Advertisement 5. Lean Production Systems Communication Marketing 2. Lean Manufacturing Techniques Law Education 3. Lean Manufacturing Consultant 10Recommendations for Lean Manufacturing Execution Success Sports Other 4. Lean Resources Home Business Self Help 5. Lean Production Systems Making The Shift To A Lean Venture Flawless Execution: Bridging the Continuous Improvement Gap XGap: Using Strategic Planning to Close the Project Execution ECommerce Internet Partners RELATED ARTICLES FOCUS ON LONG TERM RESULTS Lean Management for Efficacious Administration of Your Routine ...
Words: 1501 - Pages: 7
...students Advertising Changes Advertisements are carefully designed so that each element helps sell a product. For example, a 1952 Maybelline makeup advertisement and a 2009 Max Factor makeup advertisement both used specific elements in ways designed to reach their audiences. The 1952 advertisement and the 2009 advertisement attempted to reach differing audiences through the use of text, positioning, and models. The 1952 advertisement contains a small text, a before and after picture of a female model, and a large headline. The small text shows that people, in this case women, liked to find out for themselves what was being advertised through reading. The before and after picture of the female model the advertisement has is much bigger than the text. This lets us know that people might have liked to be informed through pictures as well, meaning they liked to see the differences the products being advertised made. The 2009 advertisement displays a slightly larger text than the one of 1952, a picture of female model wearing the makeup being advertised, and a large headline too. Due to the text being slightly larger than the one of 1952, we can see that people from nowadays still enjoy reading. The makeup being worn by the models hasn’t changed, women still like to see what the product looks like being worn. The picture of the female model in the 1952 advertisement is very simple and placed as the background of the advertisement. The model is just looking...
Words: 669 - Pages: 3
...Curaprox presents an advertisement designed to inform people of the link between bad dental hygiene and heart problems. Upon a tan background, an image of an anatomical heart is highlighted. However, this is no ordinary anatomically correct heart with veins and red tissue, this heart consists of teeth. The teeth are mostly white and healthy-looking but, towards the middle the teeth become more dark and decaying. The only color on this page that is not of a monochromatic color scheme, is the blue Curaprox logo. Due to the multimodal nature of this advertisement, there is one tagline as well as an informative caption. The tagline reads in bold, capital letters, “Take care of your teeth before they take care of your heart.” The caption, in order...
Words: 1106 - Pages: 5
...The Art of Selling a Chevrolet Truck In today’s society most modern citizens normally have a standard four door car sitting in their driveway. But wouldn’t people like to have a truck in their driveway as well. I mean if you think about it in today’s world most everyday driver’s face the struggle of weather changes. For instance rain, how many times have you been on the road and your car ends up moving side to side or that dreaded snow were at most points your car gets stuck in the driveway and you have to take the time to shovel and make sure your car can withstand the road. That is why it would be smart to buy the new 2015 Chevrolet Colorado Truck, according to the new 2015 Chevrolet Colorado advertisement. In the “You know you want a truck – 2015 Colorado Chevrolet” advertisement you see different groups of people being asked multiple questions to determine persuasive outlooks of two different types of vehicles, a man next to a truck and a man next...
Words: 1231 - Pages: 5
...This ad for ZzzQuil, from the makers of NyQuil, is from the July 2014 edition of Good Housekeeping. The ad features a man sleeping in a bed. He has a blanket over him, and the window is open. The moon appears in the background of the night sky. The lights in the man’s room are off, indicated by the lamp that is not providing light. The bottom of the ad has a purple background with small white spots. There is a picture of a bottle and box of ZzzQuil, with white lettering under it that says, “Sleep like a rock”. There is also lettering under the quote that says, “The non-habit forming sleep-aid from the makers of NyQuil. Sleep easily. Sleep soundly. And wake refreshed”. I believe that this ad is effective. It uses four persuasive elements which are ethos, pathos, logos, and the audience that they are presenting it to. The ad uses unique lighting and layout to make the context of the ad more effective. First off, the man has a grey blanket over him, and he looks like he is in the fetal position while he’s sleeping. The lighting in the room, possibly from the moonlight, makes the blanket appear almost white, which really pops out in the dark room. Sleeping in the position he is in makes the man look like a rock, which is logos. If you look like a rock, then you can sleep like a rock. This picture makes the context of the ad very effective. If you can’t sleep because of insomnia or are just having trouble falling asleep, you can go take ZzzQuil and then you can, “Sleep easily. Sleep...
Words: 684 - Pages: 3
...Objective: This advertisement illustrates how Westjet used a holiday real-time experience to grab the media attention towards them and boosts the growth in revenue. The main objective was to create, capture and share an activation so that the guests of the Westjet could witness and interact with the fun and caring culture of the company by providing warm and amazing holiday experience. They focus to cover larger audience in order to have an long lasting effect on them. Target audience: • Primary audience including Westjet's guests, Canadian business persons and leisure travellers. • Secondary audience consists of airline staff,Canadian news, social media influencer,etc. Key message: The key message of this advertisement was to focus why...
Words: 299 - Pages: 2
...WWF is an organisation established to protect the future of nature and has been over the last fifty years. Operating in one hundred countries globally, WWF has more than one million supporters in the United States and almost five million worldwide, as a result there advertisements can reach an incredible size audience. This advertisement is particularly striking as it circulates against the recent poaching of animals in the wild for their valuable horns which are sold illegally on black markets. The message of this advertisement can be dissected into three elements: objects, signs and what is being interpreted. It can be furthermore broken up into the basic level of meaning, the connotative level and the ideological level of meaning....
Words: 1285 - Pages: 6
...everyone wants to uphold a certain image, but still wants the luxury of convenience and affordability. Due to the busy schedule that most Americans have, they want to squeeze out as many hours in a day as they possibly can without burning a hole in their pockets. Fast food restaurants may be the best option for those speeding in life’s fast lane, but it does come with a health cost. Health is one of the keys to a longer lifespan, but that health is at risk when you are consuming foods that will result to the leading epidemic of obesity. McDonald’s is America’s number one fast food restaurant notorious for their low prices and convenience. McDonald’s French Fries, Big Macs, and the dollar menu are often the go to for most Americans. This advertisement is intentionally pointing the finger at McDonald’s and correlating them with weight gain. The red box with the word “Weight” inside is a pretty simple...
Words: 828 - Pages: 4
