In today’s fast-paced world, media texts such as advertisements aim to convey meaning with a single glance. Through using tools such as semiology, rhetorical, genre and narrative, this can be achieved, meaning that messages on advertisement can be easily understood with a quick glance. (Mick, 1986, p. 196)
The combination of different signs allows messages to be conveyed through print advertisements. These tools allows brands and products to sell to the consumers. As we are now in the era of glance. Through using clever tools such as philosophical theory of signs and symbols, rhetorical, genre and narrative, this can be achieved, meaning that messages on adverts can successfully get their message more sophisticated advertisement, majority of the advertisements no longer contains much written messages and instead is reliant on using signs to produce an anchored meaning.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. One way that is used the most and is in some ways very controversial is use of sex to sell products.
The advertisement I have chosen is from Belvedere of which was posted on their Facebook page on March 2012. The target audience is both males and females in their late teens to mid-twenties. The alcoholic beverages industry is increasingly globalised, with a few large, multinational companies dominant in the market. These companies have access to significant resources to assist in marketing their products.
The ad, which shows a guy wrestling a horrified looking girl, reads "Unlike some people, Belvedere always goes down smooth." The intended meaning of the advert was to suggest that Belvedere shocks people, as it is a high quality and smooth