...Advertisement Detector Advertisement Detector [Name of the Writer] [Name of the Institution] [Name of the Professor] [Course] ABSTRACT End users always prefer to avoid advertisements during personal recordings. Recognition based algorithms play important role in detecting advertisements in the personal recordings of a program on TV. This paper presents a simple and operative technique for detecting advertisements in a video program. The method to carry out this is to first recognize the finest audio feature to spot advertisement border for the video along background music. Taking this process further it is extremely important to detect the border, novel method is used to serve this purpose, this method is generally used for detection of logo video frames this is important to indicate the beginning and finish of the advertisement at the borders detected by audio. Investigations display that merging audio and visual traces is an effective way to detect advertisements. INTRODUCTION Recognition based algorithms play important role in detecting advertisements in the personal recordings of a program on TV. Many algorithms are used to detect the commercials. For many consumers facilities such as recording of television program have proved highly convenient, this can be achieved through combination of technologies such as set top box and digital media storage, this facility is getting highly popular because of decrease in costs (Sadlier et al, 2002). In this framework...
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...12/15/2015 10 Recommendations for Lean Production Execution Success Advertisement 1. Lean Manufacturing 3. Lean Manufacturing 5. Lean Production Systems 2. Lean Manufacturing 4. Lean Resources 6. Lean Production Tuesday, December 15, 2015 Health Business Finance Travel Home Repair Technology Computers Autos Family Entertainment Nirav Patel 10 Recommendations for Lean Production Execution Success Management Articles | July 11, 2015 Lean principles have been used with terrific success in manufacturing, elevating the inquiry as to whether economic service establishments could differentiate their service supplying with Lean. ADVERTISEMENTS 1. Lean Manufacturing Advertisement 2. Lean Manufacturing 3. Lean Manufacturing 4. Lean Resources 1. Lean Manufacturing Seminars Advertisement 5. Lean Production Systems Communication Marketing 2. Lean Manufacturing Techniques Law Education 3. Lean Manufacturing Consultant 10Recommendations for Lean Manufacturing Execution Success Sports Other 4. Lean Resources Home Business Self Help 5. Lean Production Systems Making The Shift To A Lean Venture Flawless Execution: Bridging the Continuous Improvement Gap XGap: Using Strategic Planning to Close the Project Execution ECommerce Internet Partners RELATED ARTICLES FOCUS ON LONG TERM RESULTS Lean Management for Efficacious Administration of Your Routine ...
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...students Advertising Changes Advertisements are carefully designed so that each element helps sell a product. For example, a 1952 Maybelline makeup advertisement and a 2009 Max Factor makeup advertisement both used specific elements in ways designed to reach their audiences. The 1952 advertisement and the 2009 advertisement attempted to reach differing audiences through the use of text, positioning, and models. The 1952 advertisement contains a small text, a before and after picture of a female model, and a large headline. The small text shows that people, in this case women, liked to find out for themselves what was being advertised through reading. The before and after picture of the female model the advertisement has is much bigger than the text. This lets us know that people might have liked to be informed through pictures as well, meaning they liked to see the differences the products being advertised made. The 2009 advertisement displays a slightly larger text than the one of 1952, a picture of female model wearing the makeup being advertised, and a large headline too. Due to the text being slightly larger than the one of 1952, we can see that people from nowadays still enjoy reading. The makeup being worn by the models hasn’t changed, women still like to see what the product looks like being worn. The picture of the female model in the 1952 advertisement is very simple and placed as the background of the advertisement. The model is just looking...
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...Comparing Commercials One advertisement I chose to consider is the puppy monkey baby commercial that aired during super bowl 50. This advertisement was for Mountain Dew. I was horrified by this commercial. Another advertisement I chose to consider is an ad for Nissan. In the commercial they are advertising the Nissan Rogue. This commercial really grabbed my attention. I had actually said in the past that this was my favorite commercial because now-a-days most commercials are just ridiculous. Because it was such a good advertisement, it affected me in a good way as I still remember it since it last aired in 2015. In the Mountain Dew commercial, there is a hybrid which consists of a pug head, a monkey’s body, and a baby’s legs. The hybrid enters the room with a bucket of Mountain Dew’s new drink, kick start. The hybrid then starts dancing and handing out the drinks to three teenagers sitting on the couch. It seems as if they are targeting the younger generation. This commercial does not use logos to persuade the audience. The puppy monkey baby is not logical or realistic. This commercial does not use ethos to persuade the audience either. I did not get the impression the person behind the commercial had any good sense because I don’t believe there is such a thing as the puppy monkey baby. This commercial does use pathos to persuade the audience. If I had to guess, they are trying to appeal to the audience’s sense of humor. Perhaps I didn’t find it funny because I was not...
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...Think Different Advertising is a powerful tool that is used to persuade people to buy diver products, services, or to do something. The right and balanced advertisement in a well-organized business can help the company to become very successful. Willy Rogers, American famous entertainer, says, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Although it is a humorous saying, it is through because advertising affects people sense, feelings, and taste. There are thousands advertisements in TV, Internet, posters, newspapers and magazines. My favorite commercial is “Think Different” from Apple Inc. because it appeals to wide audience and contains a powerful message. Since 1997, Apple started to make its exclusive ads. One of the well-known commercials was “Think Different.” This ad was made in 1997 by the Los Angeles office of advertising agency TBWA/Chiat/Day. The most essential trick that made people to watch the advertisement entirely was presenting famous people accompaniment with easy listening music in the background. It makes them feel relaxed and trustful and watch the commercial until end. The audience to whom Apple Inc. applies was young people who imagine that by owning Apple products they would differ from others. Surprisingly middle aged people have joined to the youths also because they were attracted by commercials and quality of products. Apple Inc. continues using this advertising technics by making their...
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...Justin Richardson November 16, 2013 Rip-Off Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Many newspaper articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are very misleading to the public. Many companies use false advertisement to catch the audience’s attention. In this case, they use it in many ways such as billboards, posters, etc. The way the product is shown in the advertisement makes the customer want to buy the product because of the way it catches the customer’s eye. Companies use this because it is a very effective way for them to get high amounts of money. The food industry is mostly known for having these types of advertisements. A certain food industry named McDonald’s is known for this type of advertisement on the famous burger, The Big Mac. The meal that they would serve you at any ordinary McDonald’s would not be the same as the burgers on the posters or the billboards. This is caused by either the laziness or the speed of the employees at the McDonald’s. Also, on TV commercials, they make sure that their burgers are made to perfection so that it attracts the costumer, but when it comes to reality, the employees at the fast food restaurant put no effort into making their burgers at good as they look on the Television...
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...Running Head: Advertisement Assessment Commercials: 1 Advertisement Assessment Evaluation of Commercials for Apple, Amazon and Sony Marketing 506- Integrated Marketing Communications Strayer University Commercials: 2 Select (1) model and discuss how the commercials are designed to impact various stages of the response process. The innovation adoption model of the response process “evolved from work on the diffusion of innovations” (Belch & Belch, 2012). The commercials are designed to impact various stages of the response process by making the public aware and introducing new technology for electronic readers. In the Cognitive stage, the commercials evoke awareness in the consumer by showing the product. In the Affective stage, the consumer’s interest begins when they see the product’s functions and capabilities, which may lead to wanting to learn more about it by research or networking with others. Evaluation can come by a potential consumer visiting a local electronics store and asking for an in-store preview. Third, if the marketer has succeeded in capturing the...
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...INTRODUCTION Rationale Television is among the most important means of communication nowadays. It is used to communicate ideas to change people’s behaviors by means of several term including selected Filipino Short Film commercials that give values to the viewers. According to McLuhan (n. d.), television is a form of entertainment, and it has educational properties. It teaches all the time, doing even more educating than schools. In addition, according to Shairise (2011) Filipino values, these works call a development of a Filipino philosophy of values so that the ultimate causes and principle to be manifested. Today, the need for the solid Filipino philosophy of values is urgent in order to serve as a fundamental basis not only to speculation of the different sciences but also to the practice for Filipino philosophy of values exist. According to Patton (2006), television commercials have long been an effective means of advertising products. Today they are less dominant in the television landscape due to the rise of TiVo, commercial free cable and other forms of video entertainment. New types of advertising like sponsorship of sporting events featured on television and the placement of products within shows are growing, but traditional commercials still take up significant airtime and account for a large amount of broadcaster revenue. Few television viewers have not been exposed to television commercials. Advertising involves programming that is paid for by companies...
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...Advertising to Consumers On July 1, 1941, the first commercial advertisement aired on television and drastically changed the way consumers view advertising. In present times, consumers are confronted with advertisements not just on television, but also in magazines, on the internet, and, of course, the most common form, word of mouth. Companies spend millions of dollars each year on advertisements targeted to increase their brand awareness through marketing campaigns. Through advertisements, consumers are educated about the price of products or services and possible differences in quality, allowing them to find a solution that best fits their needs. Advertising is not just a way to promote items; it is also commonly used as a public service to bring attention to issues such as domestic violence, cancer awareness, or available job opportunities. How advertising is used is largely dependent upon the goals of the company, taking into account such factors as what target they want to obtain, the amount of money they’re willing to spend, and they’re target demographic. TV advertising is one of the most popular forms of advertising and, in many ways, also the most effective. In 2008, about seventy billion dollars were spent on the creation of television advertisements. Some of the most prominent advantages of this form of advertising are that it can reach to millions of viewers while, at the same time, being selective in its target audience. Although television advertising can...
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...Advertisements have been around from the beginning of time and the main goal has always been to catch peoples attention and peak their interest in your eye popping advertisement and say “WOW! i need that. i am going to purchase one of those.” Advertising companies go to great extremes to get there name out. Worldwide, they risk more than $500 billion on advertisements a year. In 1900, the standard billboard was created in America, creating a billboard explosion along streets and highways. Advertisements use everything to there advantage, every object, color, person, and clothing is placed there for a reason. You may not realize it but almost everywhere we go we get bombarded with advertisements. The average child in America watches over 40,000 television commercials in a year, or over 100 a day. How does this affect our minds and judgement during everyday purchases? in this paper we are going to be looking at an advertisment for notonourbeaches.com and we will be discussing why the image is constructed in the way it is. We are also going to be looking at the success of the advertisement and how the producer met their goal. First, take a good look at the advertisement what catches your eye? Is it the man throwing a tin of some sort, or does the big splash of red with dead fish coming out catch your eye, or maybe even the mountins in the background? what should first catch your eye is the big red splash with an abundance of dead fish around it. The artist did a beautiful job...
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...this commercial, you have a lot of action and a lot of different things to keep you focused on and entertained. Advertisers start off with a lady and a moped and a cop, and a weather lady just to name a few. They try to use humor and familiar things, just like with the music to keep you watching. Many people just record the things that they want to watch, so that way they can just fast forward through the commercials. Finally, Subway advertisers say things to sell themselves, like “Fiver Dollar Footlong.” Heck, that’s a good deal to people, and Subway is good for you. People like deals, and this is a big advertisement, as people can’t go without food. They sure do get a lot out to their viewers in the short 30 seconds that they have. The commercials at Subway are always changing as Subway is always running specials. A commercial is an amazing component of advertisement, even though one commercial only lasts an average of thirty seconds...
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...of television that gives you a front-eye view on this great audio-visual experience. During the 1950s, black and white television became a part of American household. What was earlier in the paper can now be seen and heard at the same time. And in between the late twentieth and early twenty-first century, came the Internet. It reached its mass audience in a global scale. Connecting people from around the world, this has been the most effective way of communicating and sending a message to the people. And mass media led companies and alike to have a new way of reaching their prospects and consumers through advertisements. Advertisements of products on radio, television, billboards and others alike have been around for more than 300 years. And as we fast forward in time, it has evolved from simple and in-your-face commercials to the lavish and extravagant advertisements seen and heard by us. And other companies let the celebrities do the talking. Sports icons, movie stars and musicians, to name a few, are used to endorse a company’s product or service. It has been a trend for the companies, small and big, old and new, to have a “face” that can carry the name of the product or service they will provide to their customers. Having a celebrity endorser to a company comes with a very big price, literally. They...
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...Marketing Kudler Fine Foods Sophia A. Canaii University of Phoenix Marketing Kudler Fine Foods Kudler Fine Foods (KFF) is a gourmet food store that provides the finest baked goods, meats, produce, cheese and dairy and wine. The company was established in 1998 by Kathy Kudler after she discovered there was not a gourmet food store in her neighborhood. Kudler Fine Foods is located in La Jolla, Del Mar and Encinitas. These three locations are within a 75-mile radius to each other. According to Kudler’s Strategic Plan “The Del Mar location is not doing as well as expected. Although the area meets the economic demographics for a successful area, the town is too small to really support the store.” This is not necessarily true, because the strategic plan noted that Del Mar’s population was 4,389 people, but household income in 2000 was $98,257. However, Kathy initially set up her store in that location because the area was considered economically strong. The following development of the problem statement comes from completing steps one through three of the problem-solving model (University of Phoenix, 2008). The Del Mar location is not as successful as projected because the population is not a great as the La Jolla area. Because of this, Kathy plans to consolidate the Del Mar location with the Carlsbad location, which is in the works. One of the weakness the Del Mar office faces is that it has the lowest population in regards to the La Jolla and Encinitas location...
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...Title: Marketing 205 Unit 5 (DB) Author: Contact Email: Story: Crest 3D Toothpaste The ongoing attention of locating a product that will brighten my teeth resulted in the pursuit for toothpaste that will whiten teeth, fight cavities and tackle bad breathe. The importance for me to have white teeth will not repair my life, cause me to be a different person, or earn me a certificate. The truth of the matter is it will not restrict me from purchasing items that will provide whiting for my teeth. In my adult life, thinking about oral hygiene is essential first and foremost, because of my involvement with the public. I marveled at the arrival of 3D Crest white toothpaste commercials and wondered about the opinions of others that used. The commercial of a performer who has been informed by the manager of her recent tryout and the necessity to no longer use caffeine, red wine and sugar for a couple of weeks to allow teeth to whiten for the audition. The entertainer grins while bouncing her head, agreeing with the representative. The picture displays to the performer the harm that consuming caffeine, red wine and in taking sweets can cause, but using Crest 3D can repair the damages. The last copy demonstrates to the performer a sparkling snowy grin as the manager responds, “Look, at that,” the lady shaking her head. An up to date edition has similar performers being advised by associates that they will refer them to other dentists, but continuing to avoid the foods...
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...Mainstream can be defined as products and services that are readily available and appealing to the general public. This is as opposed to being of interest only to a very specific subset of the public. As you watch and listen to commercials on television and radios, you are been thrown into the world of advertising. Companies around the world depend on advertising to sell and market their products. One of the most notable advertisement plots out now is the Geico commercial, which uses persuasion to lure you into purchasing their insurance. Their best advertisement to date is the hump day camel commercial. The general idea of this commercial is to infuse a mid-week metaphor with the physical appearance of a camel in hopes of grabbing your attention while making you laugh. Begin to pay attention closely to the commercials you see and you will notice how they all use certain tactics to market and sell products to buyers. Both Secret and Old Spice use sex appeal, movement and tone to attract consumers. These are some key factors used to gain the consumers attention, which prompts their interest for potential buying. Both commercials used attractive persons as the main focal point showing that as vain as it may seem people are attracted to attractive people. As observed in the Secret commercial it was fun and flirty it showed how the man and woman took interest in one another even though their dancing took a spontaneous course across the floor. You can also take notice of the fact...
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