Marshall Pearce
CMST 1061
Written Exercise
PRINT AD This advertisement if for Alison Cascio. She’s attempting to maintain her spot on the Metro Council. There are fallacies and transparent rhetorical strategies in this ad. A fallacy is false cause. It claims she has “worked successfully” to improve neighborhoods, implement Smart Growth strategies, and solve day-to-day Metro Council issues. This indicates that she had an extremely integral goal in completing these tasks. While she may have done some work in these areas, it is most likely that she embellished some of her work to make it seem as though these achievements are solely attributed to her. She used some positive effects and pointed their causes directly to her. Also, behavioral change attempts are evident. She uses the “expert” strategy with phrases like, “Someone with a track record of success,” and “She’s experienced.” She is trying to tell people that she knows what she’s doing and to trust her. She also tries to upgrade her ethos by claiming many endorsements. This list of supporters is her attempt to gain support because people already support these organizations. Her credibility is upgraded because she is backed by these clubs. Emotional appeal is also present. She says, “Our tax dollars are too precious to be wasted.” She is using attracting emotional appeal. Cascio wants people to read this line and hear precious, and become sympathetic and therefore, supportive of her. This advertisement is rich with fallacies, flaws, and hidden rhetorical