...bodies typically represented in advertisements, television, movies, and social media?, and how does it affect the person psychologically and physically ? In a lot of advertisements, television, movies and social media, especially social media there is a certain image shown whether it's having a flat stomach, big butt, big boobs , nice plump lips or being “thick” there is all sorts of body images out there that is seen as the perfect body type but in reality most of the young girls out there are seeing this body image portrayed out there and comparing it to there own body and not feeling like they are beautiful or pretty because they do not meet the standards of social media and because of this , they are affected not only in psychological way but physically as well there are girls out there starving themselves not eating at all , making themselves throw up if they do eat, because they think that no guy will never look at them because they are to “big” or to “fat” in the eyes of social media. Because they are not a size 2 they or even vise versa girls that think they are too skinny as well. And this is not only in women but in men to studies show that even though men are less likely to come out with there depression about how they look they do get depressed about their body image about not being big enough not having enough muscles or being short just like girls do “ Self-esteem increases during adolescence, then slows in young adulthood, but contrary to popular...
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...given to this matter we wouldn’t be benefiting the children right now who will one day be in charge taking our place. In this report we will look at what importance’s physical activity can have and what surroundings are affecting children’s physical and mental health. There are a variety of things that affect the health of children. One of my studies I found that different types of advertising greatly affect the physical health of children. Soda advertisements are greatly affecting children in highly populated neighborhoods (Lenard, et al. 15). The children don’t realize that the things that they are consuming at a young age can have serious effects on them as they grow older. Sleep deprivation is something else that can greatly effecting children. This lack of sleep isn’t coming from the children though, it is coming from the parents. Parent’s lack of sleep is affecting their moods and they may be taking out their frustrations either physically, mentally, or emotionally on their children (Chapman, et al. 33). There are many more ways that children’s health is being affected and everyone needs to be aware of what these things may be. Although some of these things may seem very harmless to us we need to know that they are greatly affecting the youth in our world. I searched through the ISU main library’s ProQuest database, I have searched these keywords “children health” and “physical activity among children.” I found articles in multiple journals but a couple of the...
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...Every year, the US spends over $2 million on alcohol advertisement (……). With this amount of money, it is no surprise that alcohol is part of our daily culture. It is almost impossible to go through a day and not see a poster, a commercial, or some form of advertisement that directly relates to alcohol. Of the advertisements that we see daily, alcohol is portrayed as a positive, stimulating, and enhancing substance. Children, which are still in the process of growing, developing, and trying to figure out who they are, can easily become victims to such ideas. This is why it is important to properly introduce the topic of alcohol early on. If alcohol was to be taught in elementary, children can be factually introduced into this topic and learn how to make rational choices in the future. In 2008, a study in television, revealed that alcohol “advertising reached 89% of youth under the legal drinking age (i.e., ages 12 to 20) an average of 436 times” (Jernigan 2010). This indicates how easily and frequently the youth can be...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...our nation's companies. “Considering the growing backlash over its business practices and marketing strategies, Abercrombie (& Fitch's) profits have risen steadily,” (Lamar, 1). The only way to affect any great change is to alter the perception of people so they don't buy a certain product anymore. If it becomes a well accepted notion that a product is harming young people, the odds that people will buy that product is diminished. Showing people that something is harmful is not a guaranteed way to stop them from buying it. For instance, everyone knows that smoking is detrimental to health yet people continue to buy and smoke cigarettes. This is not to say that if everyone knows fashion trends are making young women more vulnerable to sexual predators they will stop buying it, but rather if a concerted effort is made to get certain, dangerous items off the shelves, young people will consequently be safer. It is time that society understand how the “trendy” clothing worn by young women is making them more susceptible to harm. The major producers of preteen clothing have a simple objective: make clothes that young people will buy. Generally the only thing that changes the marketing strategies of these companies is a change in consumer tastes. The recent exposure of child abuse in the United States is guaranteed to make adults contemplate the appropriateness of clothing lines which put sexual attention...
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...We’ve all heard it before. An elderly person rants on and on about how “corrupt” the youth of today is. Yes, we’ve seen examples of youth disregarding the idea of being law-abiding citizens, but do youth really deserve all of the blame? Not necessarily so. Today’s youth, like youth throughout time, are being influenced. The problem is just that the influences of today’s world such as, the media, education, drugs, and alcohol are growing steadily negative and poorer in quality. Social networking, the media, music, education, various drugs, and alcohol affect today’s youth in negative ways. Youth and the Media Some of the most influential vectors affecting teenagers are social networks, the media, and music. Social networking sites dominate the time of many teenagers. Paired with the entertainment industry, and things being said on television or the radio, social media can definitely change people's mindsets and emotions. Think about it. Very often, you see children posting statuses on Facebook or tweeting on twitter. And when these kids are watching television, listening to the radio, or reading magazines, often times the wrong messages are being projected to the ears of teens. The result is a changed teenager. The result is a teenager whose mind is being corrupted by the face of a few people. Nowadays, many teens have a Facebook account. The website is simple. You upload some statuses, you like somebody's pictures, you see what your friends like and update. Even though...
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...Running head: THE EFFECTS OF MEDIA IN SOCIALIZATION The Effects of Media in the Socialization of Children and Young Adults The Effects of Media in the Socialization of Children and Young Adults The media today are a powerful tool in modifying the behavior of children and young adults. This behavior can be seen as negative or positive depending on the situation. Children’s development is influenced by many factors but as Lund (2003) noted the significance of the mass media cannot be overstated: “The accumulated experience of media exposure contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life.” Studies investigating Social Learning Theory, done by Baker (2007, p.26) have consistently reported that children can model roles and behaviors seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker...
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...English in Society and Business I March 11, 2011 Cigarette Advertising in America Since 1971, the cigarette industry has not been allowed to advertise on the radio or T.V. Nevertheless, this ban on advertisement has not worked so well. This is because advertisements are not the main reason people take up smoking. Another reason is that the cigarette industry has gotten around the ban by using forms of hidden advertising and corporate sponsorship. The cigarette industry also relies on the printing media to advertise its product. Smoking has become influential to both teens and adults due to many different forms of advertising. Up until 1971, cigarettes had been advertised like all other products, but health concerns led to a government-imposed ban on broadcast advertising. In April of 1970, congress passed the Public Health Cigarette Smoking Act, which banned the advertisement of cigarettes on radio and T.V. It also required a stronger health warning on cigarette packages, saying “Warning: The Surgeon General Has Determined that Cigarette Smoking Is Dangerous to Your Health”. [1]This government-imposed ban was executed on January 2, 1971. [1] Although this Act did not stop Smokeless tobacco ads, a second ban took effect on august 28, 1986 banning all smokeless tobacco ads. [2] In 1984 the Comprehensive Smoking Act was implemented by the congress. This act was put in place by the federal trade commission to control the size, wording and application of warning requirements...
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...The Marketing Plan Karen Ingram BUS 330 Principles of Marketing Instructor: Rokesha (Kay) Green October 5, 2015 The Marketing Plan Marketing has been around for many years but it is always changing and progressing. Marketing is about communicating the value of a product to consumers to promote or sell a product or service. Marketing makes the product unique even though there are similar item offered by competitors. Some activities of the marketing department include product development, advertising, promotion, distribution of sale, customer service, and public relations. Value is the main concept on which marketing is based. Value refers to how good an item is. Value is driven by personal needs and desires. Customer value is the value a specific exchange has for the customer as opposed to for the company (White, 2012). Marketing function determines customer value because it refers to the value of an item the customer receives. A marketer’s job is to develop an offering and to price it in such a way that its value attracts customers, yet it still makes a profit. This paper will introduce and market the product iTunes using the STP approach, discuss major environmental facts and trends in China, and contain a marketing plan for iTunes using the four p’s of marketing. A product that is sold in the United States and has sales opportunities in China is the intangible service iTunes from Apple. ITunes is a store in the form of an app that can be downloaded to ay electronic...
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...Summary Starbucks is one of the largest chains of coffee shops in the world, started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now owns 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well seasoned management team popularly known as H2O, because of Howard Schultz (Chairman and Chief Global Strategist), Howard Behar ( Head of North American Operations), and Orion Smith (CEO). Although, the company has expanded enormously, since it went public in 1991 but has also encountered a number of problems. The problem it faced had it mounted in home and abroad. The company had its success through the baby boomers in the 90s, but now the Generation X is not liking the environment of the shop and the young generation feel out of place in the coffee shop, above all the price of coffee seems to be little expensive to them. The Starbucks did not have much competition like Mc Donald’s and the likes in the initial days but now they have competitors such as Tully’s coffee shop. They also had problems of employees’discontentment. The expensive and aggressive marketing strategy has given Starbucks market dominancy. They earn $181.2 million in the year 2000, sales were still growing but it started growing in a decreasing rate, because their aggressive strategy and attitude towards competitors not only they grew rivalry with local business people but they lost customer. It was difficult for...
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...popularity and good reputation due to the competitive games which take place, showcasing teams thriving at that specific time. Today’s society has strayed away from religious aspects and morals shifting to a more secular way of life by showcasing professional sports on religious holidays and on the “Sabbath” the holy day and day of rest, Sunday. Sports are clearly attracting strong adherents as religion continues shedding them away. As sports in American are growing popular religion is on the opposite trajectory and is losing influence in the country. Just fifty years ago, three in every 10 Americans considered themselves sports fans. In 2012, the same data was...
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...Review of Literature: 1) Duration of TV Viewing: According to the A.C. Nielsen Co. the average American watches more than 4 hours of TV each day (28 hours / week) i.e. 2 months of nonstop TV watching per year. Number of minutes per week that parents spend in meaningful conversation with their children : 3.5 minutes / week. Number of minutes per week that the average child watches Television 1680 minutes (4 hours/day). 70% of day care centers use television during a typical day. Dietz WH, Strausburger VC & et al in 1991 study entitled “Children Adolescents and Television” revealed that – American children spend more time in front of TV than at any other activity, with the exception of sleep.8 The same research shows that American children spend an average of 2 & 1/2 to 4 hours per day watching television depending on their age. The amount of time spent by American youth in most investigations was around 3-5 hours /day.8 The Kaiser report found Children ages 8 to 18 spent an average of 7 hours and 38 minutes a day consuming media for fun, including TV, music, videogames and other content in 2009, according to a 2010 report from the Kaiser Family Foundation. The report was based on a survey of 2,002 third- through 12th-graders, 702 of whom completed a seven-day media use diary. That was up about an hour and 17 minutes a day from five years earlier. About two-thirds of 8- to 18-year-olds said they had no rules on the amount of time they spent watching TV, playing...
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...The affects of media on young girls self esteem and body issues Courtney Rasmussen College This research is being submitted on February 23, 2011, for E150 Success strategies course at Rasmussen College by Courtney The extreme amount of pressure to look a certain way is becoming increasingly hard on young girls. With movies and print showing more skin and adult situations intended for pre-teens and teens alike. Sexuality is also being aimed at a younger audience now days, leaving most of them having a hard time just being themselves. Because of the amount of pressure put on young girls by the media, staggering amounts of adolescent girls have low self esteem and are facing body issues. Media has put a great deal of emphasis on looks for some time now, however the average body size is not correctly displayed in magazines, commercials or movies.“The average American woman is 5'4", weighs 140 lbs, and wears a size 14 dress. The "ideal" woman portrayed by models, Miss America, Barbie dolls, and screen actresses is 5'7", weighs 100 lbs, and wears a size 8” (Lacey,n.d.). How is this affecting our up and coming teenage girls? The characters intended for the younger generation in movies are ultimately played by very sensual women in their twenties. Most of the popular movies today, the leading roles are not played by teens, but are aimed at them. How can you compare the body of a twenty something actress to that of a still developing teenager? The media places unfair...
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...supplied to the body through foods. The nutrients that food delivers to the human body is an amazingly, dynamic process that keeps people alive and well. The Centers for Disease Control and Prevention reports that over 25 million people in America have diabetes; 215,000 of those are children and over 69 percent of all Americans are overweight and obese. This includes childhood obesity, which has more than doubled in children and tripled in adolescents in the past 30 years. There is also the deadly threat of food intolerances, which according to the CDC, has increased approximately 50 percent between 1997 and 2011. That means 1 in every 13 children under the age of 18 have a food allergy, according to statistics. These diseases cause many complications and are responsible for a reduced quality of life. These startling statistics reveal that Americans, especially children, are not getting the proper nutrients their body needs. America has taken technological innovations in food production to the next level and has an abundant food supply. So why are so many Americans sick with food related diseases? Taking a closer look at America’s diet holds the answer. A typical American diet consists of 70 percent processed foods. This includes packaged foods, fast foods, and foods that could not be prepared with simple ingredients in a home kitchen. Processed foods can broadly be defined at food that is changed from its natural, raw state. Joseph Hyder, a dietician at the Mayo Clinic,...
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...Television Is Affecting Children Negatively Larry Hering ENGL 101-B25 June 18, 2012 Gerald Spence Abstract Television and television advertising are effectively altering the way children think, act, and interact. Sedentary lifestyles are thought to be synonymous with watching too much television and childhood obesity has become a major issue in the United States. With all of the data and recommendations showing the negative affect television is causing, parents are in control of the issue right in their own homes. All that is needed is for them to assume responsibility. Television Is Affecting Children Negatively Over the last thirty years obesity has tripled in children ages 5 and up (Eaton, 2010). It is an epidemic that needs to be addressed in order to regain health among the nation’s children. While there is clearly more than one factor, technology has to take a major part of the blame along with parents. Children are spending too much time watching television and using systems such as Play Station and X-box. Computers are another source that takes away from activity Sedentary lifestyles are taking the place of wholesome activity-based play. Notice this child is sitting approximately three feet from the television and still uses a remote (see his left hand). His only activity appears to be eating potato chips and drinking soda. This image could be from any home in the country as sedentary lifestyles have become common. -based fun. Sedentary lifestyles...
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