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Advertising Between Giving Information or Manipulation

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Advertising between giving information or manipulation

Advertising is a means of marketing a particular product in order to attract buyer by giving him information and specifications related to this product, in addition to the inducements and propaganda, which controls the mind of the buyer to purchase the product and often these ads reflects the real specifications of products.
Advertising is synonymous with marketing. When we talk about marketing world there are many things comes to our mind: money, goods and services, and for sure consumers.

The question that must be answered: "advertising is it information or manipulation?"

We cannot say for sure that the advertising is a way of giving information only and not a way to manipulate only. Advertising can be classified into two frames. The first frame is giving information and specifications concerning the product or services... on the other hand the second frame is attracting people to buy goods or products they did not need to buy it, but these ads lure buyers and suffered to him fictional specifications. So in most cases, after the purchase of product the buyer discovers the lack of quality of this product and not the validity of information about product. This is the manipulation effect on people!
Advertising is very important to the success of the marketing process. But to achieve the success of marketing it is necessary to maintain credibility in the advertisement process through the non – manipulation and not to give non-real information and specifications the product marketer.

From my point of view, the advertising should be a far cry from the manipulation and should be confined to give the necessary information and reflect the real picture of the product. In this way, the product achieves profit and the advertising maintains the integrity and is away from any

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