Target Audience
When analyzing the target audience the first thing that came to mind was Mothers between the ages of 28-35. These would be the primary consumers for two of the three products located on the advertisement. This is the primary age range for moms to have babies and toddlers. These mothers are in the middle to upper class. They have a high education level. The thought behind this is that the nature of the product is a little more expensive due to its organic ingredients. The pouches shown are sold individually, making one think that they are a little more expensive, usually what you see out of the Dannon Oikos line.

Proposition
The proposition was a very lacking in this advertisement. It seemed like the Stonyfield was satisfied with the proposition “Organic is good.” Some hints at this are the lack of creativity on the aesthetic piece of the advertisement. Nothing jumped out as memorable or even hinted at effort of developing a campaign that would draw the audience in. This could be intentional. The idea behind this campaign might be that the audience already knows that organic products are better for them. If the assumption was made that the people in this target are already purchasing and consuming organic products then the use of a freestanding insert with a coupon attached might be effective. When examining the nature of this product this does not seem to be the case. The nature of the packaging tells the story of a healthy snack that is quick and easy. This is something mom can give to her child without the need of a spoon. It can be packed in lunchboxes or carried along with diaper bags. From what we learned in class one could argue that whoever came up with this proposition missed the true essence of why mom would really buy this product. In my opinion there should have been a completely different advertisement. One idea could be a print ad