... The advertising for blood donations in the past 30 years has been very effective to the outcome of the drives. Advertising is a good thing because it lets the public know when, where, and why a blood drive is being held. Advertisements are done so they can entice people to voluntarily donate blood. The blood is used in millions of cases in which a person may need a blood transfusion for many different reasons. Mostly, advertisement is used to target a certain group or demographic who are potential donors. To have regular donors and a plentiful supply of blood is the major cause of advertisement. There are natural disasters such as hurricane Katrina and super storm Sandy that came through and destroyed cities and town. Thousands of people were hurt in both that lost blood and needed a transfusion. As I found stated on www.gobag.com “Keeping an adequate supply of blood on hand is a challenge on a daily basis. There are daily occurrences that constantly draw on supplies daily such as premature births, illness, traumatic accidents and research - just to name a few. Having an adequate supply of blood immediately after a major disaster is not likely. Many people will come together AFTER a disaster to donate. It takes days to process blood before it can be used, many victims of disaster often don’t have days to wait and their lives can be lost.” (www.gobag.com, 2013). This is where good advertisement would have come in let the public know that there was a need for blood before...
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...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...
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...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on specific...
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...Advertising for Blood Donations Strayer University November 25, 2012 Instructor: Dr. Jeffrey Kersh Advertising for Blood Donations After doing careful research of blood donations, I will be addressing the causes and effects of advertising for blood donations for the past thirty years. The cause of advertising for blood donations is to generate more business for blood (plasma) donations from our community and from other parts of the U.S. The effects of advertising for blood donations is to save the community for which we live in, save more lives, and also brighten lives for those who are in need. By Dr. Sumaiya Khan Published: 3/10/2010 The major cause of advertising for blood donations is to inform the public about the necessity of donating blood. Without lifesaving blood transfusions about 4.5 million Americans would die each year (Khan, 2010). Blood donation is the act where a healthy person voluntarily has blood drawn from his or her body. It is also important that the person who is donating blood is in a healthy state, as any diseased state always affects the blood, which could make the condition more contagious. Every two seconds, someone in the United States needs blood. Only 5% of eligible donors across the U.S. donate blood, while the requirement for transfusions is increasing by 9% every year (Khan, 2010). Blood donation is an excellent way to reduce the amount of iron accumulating in our body. Iron is a necessary mineral, but excess...
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...8 9 18 19 19 20 Executive Summary This following document is a marketing strategy and media plan for Canadian Blood Services. The non-profit charitable organization has existed since 1998 and currently has over 40 permanent collection sites across Canada. Over 25,000 donor clinics are run annually across Canada with17,000 community volunteers and over 4,500 employees keeping the foundation going strong. OneMatch Stem Cell, Marrow Network, National Organs & Tissue registry, and blood donations are run by Canadian Blood Services. Adults 18-59 across Canada compose the majority of donations. Canadian Blood Services is a noble cause that has positive brand image. The diverse recognition program recognizes all those that support them. The biggest obstacle Canadian Blood Services is lack of awareness amongst potential donors and volunteers. It is not a top-of-mind charity and people do not know about recognition events held for participants at local and national levels. Canadian citizens take this service for granted. There is also plenty competition for people’s time and money. Tough economics times make it harder for people to focus on charitable causes because they need to help themselves. However, Canadian Blood Services have a loyal core base of donors and volunteers. The target audience of this campaign is aimed at everyone who contributes to Canadian Blood Services. For their contributions within the charity, they are deserving of recognition. This is a broad group that...
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...Point of Light: A long dispute means that both parties are wrong. Chapter 18: Advertising, Sales Promotion, and Public Relations Advertising: * Any paid form of non-personal communication about an organization, a good, a service, or an idea by an identified sponsor. Three main types of product advertising: 1. Pioneering (or informational)…tells people what the product is, what it can do, and where it can be found. 2. Competitive (or persuasive). Comparative advertising is a form of competitive advertising. The objective is to persuade the target market to select the firm's brand rather than that of a competitor. An increasingly common form of competitive advertising is comparative advertising, which shows one brand's strengths relative to those of competitors. Comparative ads are effective, but you better be able to back up your claims. 3. Reminder…reinforcement advertising is a form of reminder advertising. It is used to reinforce previous knowledge of a product. Pioneering Competitive Reminder The objective of institutional advertisements is to build goodwill or an image for an organization rather than promote a specific good or service. Often this form of advertising is used to support the public relations plan or counter adverse publicity. Four alternative forms of institutional advertisements are often used: | 1. | | Advocacy advertisements state the position of a company on an issue. Chevron places ads encouraging consumers...
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...Organ Transplant in the United States Stephanie Daniels UCA Certificate of Authorship I hereby certify that I am the author of this document and any assistance I received in preparing this report is fully acknowledged. I have also cited in APA format all sources of data, data analysis, ideas, words, phrases, or sentences. I also hereby certify that I have not submitted this paper to any other professor, at Webster University or elsewhere, during the course of my educational career. I have properly cited and acknowledged material that was presented in previous papers of my authorship. Signature: __________________________________________________ Date: __________________________________________________ TABLE OF CONTENTS Page # Abstract……………………………………………………………………………………3 Organ Transplant…………………………………………………………………………..4 What Organs and Tissues Can Be Donated……………………………………………….6 Organ Transplant Cost…………………………………………………………………….10 Ethical Issues: Organ Transplant…………………………………………………………..11 Strength and Weaknesses……………………………………………………………….....14 Alternatives and Key Challenges: Organ/Tissue Transplant……………………………...15 Summary and recommendations…………………………………………………………...17 References…………………………………………………………………………………19 Abstract Organ transplant experiments began in the 1800’s on animals and humans as a need...
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...MARKETING EXCELLENCE Pedigree Making the brand a dog’s best friend Marketing Excellence 2 | About The Marketing Society About The Marketing Society INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities. www.marketing-society.org.uk Foreword | Marketing Excellence 2 | Foreword By Roisin Donnelly, President of The Marketing Society What is marketing excellence? Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick...
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...Company Profile and History Founded in the year 1985, MediTech Global (MTG) is a United States based limited liability company operating for the past 27 years specializing in the manufacturing and distribution of high end medical equipment to health care providers. It was founded in Boston Massachusetts, where the current head office of the company is located. It operates in United States, Canada, London and China. Manufacturing plants are based in the United States and China and it operates as joint ventures and foreign direct investments the other countries. MTG ventured into the medical equipment industry with a sole intention of providing durable, affordable medical equipment for growing needs of medical attention of the United States and the world. The company has, since grown tremendously and has started producing different kinds of medical equipment ranging from everyday usage equipment, diagnostic equipment, and therapeutic usage equipment to life saving equipment. MTG currently employs around 5000 employees all over the world that includes technical personnel, researchers, factory workers and executives. The company has grown to be the third largest medical equipment manufacturer and provider in the United States with annual sales of $2.5 billion dollars. Currently the company acquires 15% (8% from China and 7% from China) of its revenue from international sales and looks forward to doubling that to 30% and increasing overall growth by 20%. Management Bios Perdita...
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...and economic values of the Basilica of the Holy Blood that the cultural tourists in Bruges attach to? | Tutor: Greetje KrijgsheldGroup: TM2LMembers: a. Tran Huy Thuc: 322938 b. Tran Le Viet Thao: 331287 c. Elena Loredana Sandu: 294594 | 1/14/2015 1/14/2015 Table of Contents Chapter 1: Introduction 3 Introduction 3 Problem statement 3 Overview of the report 3 Chapter 2: Literature review 5 Cultural heritage 5 Basilica of the Holly Blood visitor 6 Needs and demands 6 Cultural values (Intrinsic values) 6 Cultural values subsist the economic value 6 Economic value 7 Direct consumption 7 Indirect consumption 7 Beneficial externality 8 Economic value’s measurements 8 Contingent valuation method 8 Travel cost method 8 Choice modelling 9 Chapter 3: Research design/Methodology 10 Conceptual model 10 Research questions 12 Research method 12 Population and sampling 13 Limitations of the research 13 Chapter 4: Results and analysis 14 Research question 1 14 Research question 2 14 Research question 3 16 Chapter 5: Conclusion and recommendations 19 Appendices 20 Questionnaires matrix 20 SPSS 20 Reference list 26 Chapter 1: Introduction Introduction The Basilica of the Holy Blood is a Roman Catholic basilica in Bruges, Belgium and was originally built in the 12th century as the chapel of the residence of the Count. The uniqueness of the Basilica of Holy Blood lies in its architecture and its myth and mystery...
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...Community Health Survey Task 1 Kinita L. Evans Western Governors University Author Note This paper is being submitted on March 14, 2016, for C228 Community Health and Population Focused Nursing course. Community Health Survey Task 1 Hillsborough County is a county located in the state of Florida. As of the 2010 census, the population was 1,229,226, making it the fourth most populous county in Florida. Its county seat and largest city is Tampa. Hillsborough County is included in the Tampa – St. Petersburg – Clearwater, Florida Metropolitan statistical area. Hillsborough County was created on January 25, 1834, from Alachua and Monroe counties, during the US territorial (1822 – 1845). It was named for Willis Hill, the Earl of Hillsborough, who served as British Secretary of State for the colonies from 1768 to 1772. The counties 1834 boundaries were much wider and included eight of the present day counties: Charlotte County, Desoto, Hardee, Manatee, Pasco, Pinellas, Polk, and Sarasota County. The last significant change in Hillsborough County’s borders was the separation of its western section to create Pinellas County in 1911 (Wikipedia, 2015) On New Year’s Day in 1914, the St. Petersburg – Tampa Airboat line initiated the first scheduled commercial airline service in history, from St. Petersburg to Tampa. According to the U.S. Census Bureau, the county has a total area of 1266 mi.² of which 1020 mi.² is land, and 246 mi.² is water. There is approximately 158.27 miles...
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...Chapter One: text notes Amazon- “obsessed over customer” * creating genuine value for customer: every decision is made with an eye toward improving Amazon.com cutomer experience. * Analyst predict by 2015 Amazon will become the youngest company in history to hit $100 billion in revenue ( walmart:34years). Nation’s second largest retailer. * customer experience bar raiser: representing customer’s voice * Kindle: first original product-> no.1 selling product * First company to use “ collaborative filtering” which sifts through each customer’s past purchase to make personalized content * Customer feel compelled to stay for a while- leaning, looking, discovering What is marketing * marketing is managing profitable customer relationship * “ the aim of marketing is to make selling unnecessary” * marketing is the process by which companies create value for customer and build strong customer relationships in order to capture value from customers in return understand the needs and want | design a customer driven marketing strategy | marketing program that deliver superior value | build profitable relationship and create customer delight | capture value from customers in return | Understanding market place and customer needs 5 core concepts 1. needs, want, and demands- an American needs food but wants a big Mac ( shaped by one’s society), when backed by buying power wants become demands a. Alan Mulally, CEO of...
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...PEOPLE Our People make Southwest Airlines one of the world’s most admired companies. As our greatest asset, our People create a FUN travel experience; respond with compassion when travel plans change; generate innovative ideas that enhance the Customer Experience; and donate their time and LUV to those who need it. At Southwest Airlines, we’re a Family dedicated to our Employees, our Customers, and the communities we serve. Our unique corporate Culture, commitment to giving back, and putting Employees first contributes to our being recognized as a best place to work. Southwest Airlines offers our Employees the freedom to pursue good health, create financial security, travel, make a positive difference, learn and grow, create and innovate, work hard and have FUN, and stay connected. In return, our Employees respond with passion, commitment, and a rich diversity of perspectives that translate into better Customer Service and a dedication to doing the right thing. Our Customers fly Southwest Airlines not only for programs like Bags Fly Free,® but because they like us. Together, as the hometown carrier that cares, we aspire to make a positive difference by giving back to the communities we serve. Our commitment to giving back gives our Employees a sense of pride and purpose that Southwest Airlines does the right thing. With a Warrior Spirit, a Servant’s Heart, and Fun-LUVing Attitude, we strive to do what’s right by our stakeholders and each other. It’s the Southwest...
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...Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service...
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...Marketing Research and Strategic Marketing Plan Produced by Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Professor Eric Kolhede December 14.2011 Students of Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 ...
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