Question 1- The first major role of advertising is informing. You want to inform about organizations, products and services, the environment, and trends in society amongst many more. This is aimed for creating a demand for new product and the new product has to be known to public. An example of information advertising would be using newspapers or ads to get people detailed information about the product. Advertisement not only informs but also serves to influence the public to buy the product or services. For example a company seeks to induce the public to buy its particular brand of soap in preference to others. The third function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. It is necessary for the advertiser to constantly draw the attention of consumer to his product and away from other competitive brands. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers' minds. An example of persuasion would be to try to associate a product or idea with beautiful people and sexuality.
Question 2 - Advertising reaches a broad audience of customers either as a mass audience or in smaller targeted groups. Direct response advertising that involves digital communication has the ability to address individual members of the audience. For example, coupons to cut and mail in, business reply cards, and toll-free telephone numbers are seen as direct response advertising. So in this way, some advertising can deliver one to one communication with a large group of people.
Question 3 - Public Service Advertisements are primarily designed to inform and educate rather than sell a product or service. Nonprofit organizations use public service advertising to educate the public about the groups' missions. For example,
