...------------------------------------------------- Social Media Impact on Advertising Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Table of Contents Introduction………………………………………………………………………... Page 1 Marketing Facts and Statics in Relation to Social Media………………………. Page 3 Advertising on Social Media is a Steal………………………………………….... Page 5 Benefits of Marketing on Social Media…………………………………………... Page 7 Conclusion………………………………………………………………………..... Page 9 Kiron McKenzie 4/10/16 MIS 300 Social Media Impact on Advertising Introduction: From the earliest starting point, online networking has importantly affected every one of us. Online networking began as a technique for individuals to either interface or reconnect with each other. As of right now, online networking has turned out to be a great deal more. Specialists use showcasing to effectively develop their organizations and to get their pledge out tremendously. The best showcasing methodology is one that utilizations online networking and customary promoting in pair. Entrepreneurs have made sense of that online networking advertising has an exceptionally constructive outcome on the achievement of business and it is a technique that takes next to no cash to finish a strong deciding result. The term advertising alludes to a sort of correspondence through which group of onlookers or purchasers are induced to...
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...The effectiveness of advertising through the social media in Gauteng by Thirushen Naidoo 22012893 Dissertation submitted in partial fulfilment of the requirements for the degree Master of Business Administration at the Potchefstroom Campus of the North-West University Supervisor: Prof. C.A. Bischoff November 2011 1 ACKNOWLEDGEMENTS Lord Ganesha, thank you for removing all obstacles in my path to complete this dissertation. I would like to take this opportunity to express my heart-felt gratitude towards a number of very special people whose contribution, support and understanding were essential for the completion of this study. I would like to thank my father Geghia, mother Lavina and two brothers Shalendra and Rishendra for the tremendous support through these past three years .To Orisha, a very special thank you for the belief and encouragement you provided me with during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative...
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...ENGAGING AUDIENCES: AN ANALYSIS OF SOCIAL MEDIA USAGE IN ADVERTISING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City during the summer of 2009 and intern at a premier digital agency. I would like to thank my committee chair and boss, Dr. Lance Porter, who helped me realize this opportunity and nurture my research interests into a thesis project. His guidance and encouragement over the past two years have helped me in my attempts to decipher my future and achieve success. I would also like to express appreciation to my committee members: Dr. Anne Osborne for her insight into instrumentally combining my research into a seamless product and Dr. Felicia Song for her thorough contribution and dedication to this project. Finally, thanks to my parents who have always supported me in everything I do. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ............................................................................................................ ii ABSTRACT ................................................................................................................................... iv CHAPTER 1....
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...past decade advertising has changed in ways that weren’t even thought possible. In the beginning, advertisement got around just simply through people talking. Then when paper and printing came around companies would pay to have an advertisement on a piece of paper or even in the newspaper. Then advertising went by the way of radio and then to television. Advertising has been forever growing, and it is an essential part to a company’s success. With the growing rate of types of advertising, it makes the job of the marketers even harder. Marketers have to find new ways the catch the eye of its consumers, especially that of the Millennial Generation. In the years before the ‘smartphone’ most of the world’s advertising went through television. Television was a good way to advertise their product because a lot of people would be in front of a television at some point in their day. One of the most popular advertising days for marketers are on the day of the Super Bowl. During the time that of the game companies pay millions of dollars to have their advertisement broadcasted in front of all the viewers of this game. The millennial generation has been tough for marketers to get their advertising to. This generation is more technology savvy and majority of them have a smart phone that is with them everywhere. Marketers began to notice that an effective way to get to this generation was through social media. This generation has gone through various versions of social media such as AIM...
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...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...
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...world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking perhaps...
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...Advertising can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people (Kotler, Cunningham, & Keller, 2008). Successful advertisements build an appetite in consumers through viewing, listening, and reading. Advertising also gives the consumer the necessary instructions to fulfill those needs that were created. Since there are so many goods and services available, organizations must use convincing approaches in their advertisements to increase the chances that ad budgets will have a positive return. There should be a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time which is called an advertising objective or goal (Kotler et al., 2008). This paper is written to compare and contrast a product offered by Marriott International Incorporated through the advertising platforms of traditional, tradigital, or digital. It will also recommend the advertising type that is most effective and offer an investigation into the return on investment (ROI). Advertising media platforms can be categorized into three different types: traditional, tradigital, and digital. Traditional advertising is what most people think of when talking about advertising or marketing and includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards (“Types of Advertising,” n.d.). Traditional advertising medias are...
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...Nov. 28, 2013 Introduction Social media marketing assist businesses to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking site that allows for sharing updates, photos, joining events and a variety of other activities. These two mention social site are just two of many in the social networking world. 1. Evaluate the reason Social Marketing has become exceedingly popular among businesses of all sizes. Technology has influenced the recent large changes in the way people communicate and express their opinions. With theses advancements in communication it has increased user activity, as well as viewership through several websites. Social marketing has become so popular amongst all businesses the first obvious reason is because it cut advertising cost in most cases by 50% or less with a high return. (www.forbes.com) Businesses are able to reach and/or connect with their large target market faster. It is also popular because it allows a business to have repeat exposure with their network. As their following increases their influence grows and results in attracting new customers, media interviews, joint ventures partnerships and other possible opportunities. Social Media Marketing is becoming more and more...
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...Social Advertising Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement. Most of these communities are made up by our sponsors, believers, assistants, coaches, cheerleaders, and friends. Advertising has always been a means of mass communication with a great persuasive force. Thus with the current up rise in social networking in the current world, many advertisers are now turning their heads towards social media and networking. There are various social benefits from advertising that are explained as follows (Kaptan, 2003). * Increased social awareness: Social advertising has created much awareness for certain problems faced in the society today such as virtual eco-rallies and such protests instead of blocking down the streets and such. * Faster informational reviews on newer products: The information reviews and critics have reached the consumers faster than the products itself, along with their availability in the market, creating decision options for consumers. * Advertising is Entertaining: Social advertising is also considered as entertainment for some but its goal is not to entertain but actually to move communities through the hierarchy of response so they purchase, subscribe and become loyal to the brand. Along with these benefits, social...
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...Social media based marketing in Australia: Before going into the detail that how Australian companies are changing their focus from traditional marketing methods into social media-based marketing methods. First, let's just consider that why companies in Australia found it important to shift their focus on social media. There are some important statistics collected in 2013 about the interest of Australian people, regarding the use of social media (Bruns 2013). Bruns stated that almost 75% of Australians were active on social media. Some of them use it for connecting and communication while the majority of them uses social media for time killing and reaching out information about events and products as well. During the past few years, Australians or particularly a large percentage of Australian people have started using the internet and social websites as an essential part of their daily life. A recent survey (Scott 2015), stated that almost 75% of Australians have laptops, 70% of Australians own the smart phone, and almost 55% of the whole population own tablets. It shows that Australian people have easy access to the internet. Social is already an evolved trend in Australian community but still there is a lot of room for improvement and evolvement. These statistics also shows that 80% of the people who own smart devices, have social media profiles, and they use those social media websites for connecting with friends and family. For this report, following two Australian companies...
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...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...Thesis Statement The combination of Ethics and Social media is complicated. What people say online is considered their written word. Professionals often struggle with befriending clients or co-workers. Subordinates sometimes feel pressure when their bosses request friendships. The Social Media frenzy has given professionals the opportunity to communicate with clients online but the rules of confidentiality are sometimes vague. Mass media and ethics in today’s society raises many concerns as decisions are made daily involving ethics and such decisions possess the ability to impact the lives of millions of people, whom read, watch, listen, or browse through a media source outlet. To prevent a formal code of ethics from being broken through mass media, in this case-social media, it is important to understand ethical compliance, especially in the workplace. I. Legal and Ethical Issues associated with Social Media A. Privacy Policies 1. Copyright, Piracy and Libel are all issues directly associated with the ethics of social media. Using someone else’s words or speaking negatively about someone in a way that harms their reputation presents a gray area for social media users. 2. Websites are often constructed to defame someone’s character. There is virtually no way to keep people from going live with these sites. Minimal judgments have been issued mandating the removal of defaming information from websites. II. Social Media and Educational Facilities A. Student Confidentiality...
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...that the project work submitted by me entitled “Digital Marketing & Content Development & Management” done during my Summer Internship Program (SIP) is submitted as a partial fulfilment of the requirement of MBA program at Symbiosis Institute of Business Management, Bengaluru. Project Details: Project Title:_ Digital Marketing & Content Development & Management Company: Percept Knorigin Online Ventures Private Limited Company guide name : Mr. Enosh David Faculty guide : Mrs.Semila Fernandes Place:Bengaluru,Karnataka Name Tushar Rohatgi Date: 16 -6 -2014 PRN - 13020841049 Industry Analysis DIGITAL ADVERTISING IN INDIA | 2 CONTENTS Executive...
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...Nick Disimile Advertising 2-23-09 Social Media Social Media is defined as primarily Internet and mobile-based tools used for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content or consumer-generated media. The best way to talk about these different types of social media’s are to show the main examples, they come in all forms and types, there are six major ones in the field of communicating with social media and these are: Blogs, Internet Forums, Micro-Blogging, Social Networking, Social Network Aggregation, and Events. Each one of these has a specific purpose and can all be used in the field of advertising. Advertising is changing with the technology and this social media is the next step in the advertising world. Social media’s allow advertisers to reach a huge number of people and target the exact audience they are aimed at with this new type of technology, advertising is becoming a science and different types of social media are becoming the necessary tools to make it work. Kids are now growing up with insane amounts of technology all...
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