...FASHION ADVERTISMENT Chapter 7: The Image-Makers Fashion Brands: Branding Style from Armani to Zara, Third Edition by Mark Tungate Kogan Page © 2012 Citation Overview There's inevitably something appealing about an imagined better world. The relationship between fashion brands and other product categories is rather like the one between celebrities and normal citizens: they are aware of one another's existence, they occasionally share the same space, but they rarely mingle. While other brands hire international advertising agencies such as J Walter Thompson, Saatchi & Saatchi or BBDO, fashion brands tend to work directly with a narrow pool of freelance talents. According to art director Thomas Lenthal, who has worked for brands such as Dior and Yves Saint Laurent, 'In fashion, there are probably only about a dozen well-known art directors, great photographers, stylists, make-up people, and so on. You don't need an advertising agency: you just need an address book with a handful of names in it.' Many upmarket fashion brands don't have a marketing department or even a person with 'marketing' in their job title. The designer – often known as an 'artistic director' – is responsible for advertising imagery too. For instance, while Louis Vuitton works with the advertising agency Ogilvy & Mather on several aspects of its communications, its fashion imagery is entirely under the control of the brand's designer, Marc Jacobs. With this in mind, a few years ago Hervé Morel...
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...MANAGEMENT BRIEF - GILLETTE - THE SENSOR RAZOR LAUNCH. 15 August 1992 The Economist (c) The Economist Newspaper Limited, London 1992. THE BEST A PLAN CAN GET Our second case study involves one of the most successful launches of a consumer product in decades: Sensor, Gillette's high-priced, high-tech razor. In April 1990 Gillette's Bruce Cleverly made one of the hardest decisions a marketing boss can ever face: to pull an expensive television-advertising campaign off the air. Hard, but in this case, enviable. The advertisements in question had not been attacked as misleading; they had caused no offence; they had not failed to stir consumers. Far from it. Mr Cleverly was forced to stop advertising his company's newest product, Sensor, because demand for the high-tech razors was so intense that the company could not produce them fast enough to meet it. In America and Europe, pre-launch publicity had consumers clamouring for Sensor weeks before it arrived in shops that January. When it arrived, many retailers could not keep the razor and its premium-priced blades in stock for more than a day or two. Gillette vastly under-estimated its product's potential. The company's most optimistic pre-launch projections were for the sale of 18m razors and 200m blades in 1990. The actual totals were 27m and 350m. Sensor grabbed 7% of both the (at the time) $850m American blade market and the $1.1 billion European one, and an astonishing 42% of the $150m combined American and European...
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...EXECUTIVE SUMMARY The IMC campaign title is “HONESTHESIA: Be the Cure” which came from the medicine drug “ANESTHESIA”. It aims to “inject” or to put into the mind and in the heart of the students the value and importance of honesty during elections in order to reduce “pain” or to reduce the dishonesties and lies to happen during election. Elections have been practiced a long time ago; it’s one way for people to exercise their suffrage to vote to appoint their desired leaders. Philippines as a democratic country used election to appoint officials like senators and president. But with every election, news about vote buying, malicious tampering of votes, fraud and other dishonest acts increases. These kinds of acts are a start of an impending problem called corruption. To prevent corruption to take place, we need to take action first on our elections and make it clean and honest. Our team has come up to a campaign called “HONESTHESIA: Be the Cure” which aims to increase honest individuals and young voters to stop dishonest acts during school and nationwide elections. Our goal is to: 1. To provide awareness about honesty to students within 6 months 2. To teach the true value and importance of honesty during elections within 6 months 3. To increase by 10% the students who will value and practice honesty during elections every year after the campaign is implemented 4. To decrease dishonesty and corruption by 10% every year after the campaign is implemented The major...
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...CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool Affiliated to SRI KRISHNADEVARAYA UNIVERSITY ANATHAPUR 2011-2012 St. JOSEPH’S DEGREE COLLEGE, KURNOOL CERTIFICATE This is certify that this is the Bonafide Project work entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER” carried by Mr. B.Sharath Babu. Register No.10625031 for the year 2011-12 in partial fulfillment of the Requirement of the award of degree of Bachelor of Business Management of Sri Krishnadevaraya University, Anantapur. Principal Project Guide Examiners PROJECT GUIDE CERTIFICATE Mr. B.SHARATH BABU a student of final B.B.M of St.Joseph’s Degree College, KurnooL. In partial fulfillment for the award of degree of Bachelor of Business Management has done her project entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER”. All the details collected and furnished by her are true...
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...IMPACT OF INFORMATION TECHNOLOGY AND MEDIA DEVELOPMENT IN NIGERIA 7 THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS ) 8 A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU 9 THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT) 10 AN A****SMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL) 11 THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA) 12 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 13 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 14 THE ROLE OF RADIO IN MOBILIZING WOMEN IN POLITICS IN ENUGU URBAN AREAS 15 THE IMPACT OF WOMEN IN ADVERTISEMENTS (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT) 16 THE ROLE OF COMMUNITY PUBLIC IN CONFLICT MANAGEMENT 17 PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY. (A CASE STUDY OF CONSTRUCTION INDUSTRY IN ENUGU STATE 18 the role of mass media coverage in the family planning and it’s...
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...MEDIA MANAGEMENT, FALL 2011, IBA From Radio Pakistan to Radio IBA: The Evolution of Radio Industry in Pakistan Assignment # 3 Submitted by: MUHAMMAD SAAD BHUTTA (BD/56-2009) 11/20/2011 Submitted to: Mr. JAMI MOIZ Table of Contents Definition 3 Birth of Radio 3 Radio as an advertising medium 3 Quick Facts 4 Modes of Radio Transmission 4 AM broadcasting 4 FM broadcasting 4 Comparison of AM & FM 5 Radio in Pakistan 5 Radio Pakistan 5 Events/ Major Dates (In chronological order) 6 Advent of FM Radio in Pakistan 9 History of FM Channels 9 Radio IBA 10 Radio on a surge 10 Radio in Disaster Management 11 Radio and Mobile Phones 11 Radio Advertisement 12 Current Scene 16 Conclusion 17 Reference 18 The most basic need of the human race is to communicate. The entire world will come to a halt or a complete standstill if we do not communicate. Most of the things we see in today's world are a means to satisfy this impulse or need of communication. (Ranjhan , n.d ) Definition Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, phase, or pulse width. When radio waves pass an electrical...
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...ANALYSIS OF A CHANGE IN THE NATURE OF HUMAN RESOURCES MANAGEMENT, PRODUCTION AND MARKETING “A REAL CASE STUDY OF CARIBBEAN TREASURES” By: Romaldo Isaac Lewis (MBA) September 3nd 2012 MANAGERIAL ECONOMICS - CARIBBEAN TRESURES Page 1 MANAGERIAL ECONOMICS - CARIBBEAN TRESURES Page 2 TABEL OF CONTENTS Topic Page I INTRODUCTION ................................................................... 5 II STATEMENT OF THE PROBLEM .............................................. 6 III JUSTIFICATION .................................................................. .8 3.1 Limitation ................................................................... .8 3.2 Scope ........................................................................ .9 IV OBJECTIVES....................................................................... .9 4.1 General Objective ........................................................ .9 4.2 Specific Objectives ...................................................... .9 V METHODOLOGY .................................................................. 10 5.1 Interviews ................................................................. 10 5.2 Visits ......................................................................... 10 5.3 Analysis ..................................................................... 10 5.4 Photograph ................................................................. 10 MANAGERIAL ECONOMICS - CARIBBEAN TRESURES Page 3 ...
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...programa, valstybinis kodas 612N10003 Marketingo vadybos specializacija Verslo studijų kryptis Vilnius, 2014 Table of Contents Introduction 4 Topic relevance 4 Aims and objectives 5 PART I: Marketing as a concept of market management 6 1.1. Marketing in tourism: the model, concept 6 1.2. Problems in the sector that has became apparent, Hypothesis 9 1.3. Peculiarities modern hotel marketing company 12 1.4. Marketing improvement methodology 15 1.5. Marketing research in tourism sphere 19 1.6. Marketing research 25 PART II: Analysis of organizational and economic activity of hotel business 26 2.1. Segmentation of the hotel business 26 2.2. Activity analysis of hotel ‘‘Novotel’’ 28 2.3. Marketing tools designed to improve tourism and hospitability sector 37 2.4. Competitiveness and positioning of the hotel 45 PART III: Development of marketing improvement activities for hotel business 55 3.1. Development of measurement for the effective marketing activities 55 3.2. Suggestion for marketing improvement in hotel business 61 3.3. Development of measurements for the effective marketing activities of ‘’Novotel’’ 66 Conclusion 66 References 69 Appendices 70 Figure 1 Process of marketing management 14 Figure 2 Main types of situations, depending on the nature of the environmental factors 23 Figure 3 Comparison of nights of year 2011-2012 34 Figure 4 Ratio of group and individual segment in 2011 35 Figure 5 Ratio of group and...
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...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
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...was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. According to The Chartered Institute of Marketing (CIM - UK)- Marketing is the management process responsible for identifying, satisfying and anticipating customer requirements profitably. On the other hand American Marketing Association (AMA) define Marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user. The Chartered Institute of Marketing (CIM - UK) say that marketing is an issue of Identifying the customer needs. The American Marketing Association (AMA) say that it’s a tool that dirents the flow off services and goods. Both the above statements are correct from the aspect and view point of a business or an individual. 1.2 Summarise the elements of the Marketing orientation and compare with the orientation adopted by A&S A. Many practitioners agree that market orientation is the essence of modern marketing management and strategy. The difficulty of market orientation resides in the fact that no one has specifically linked marketing management to measuring the implications of business profit and loss performance. To date, practitioners are deepening their understanding and ability to measure the influence of market orientation and its effect on a firm’s profitability. Further, studies have shown that aligning...
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...A study on Different Media Planning strategies at Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION We Moulin Gajjar, Mohammad Ali & Bhargav Radia students of the two year PGDM programme at N R Institute of Business Management hereby declare that the report on summer training and project work entitle is the result of our own work. We also acknowledge the other works/publication cited in the report. (Signature) (Signature) (Signature) Moulin Gajjar Mohammad Ali Bhargav Radia Place: Ahmedabad Date:3/08/2012 ACKNOWLEDGEMENT I express my sincere thanks to Ms. Upasana Miterani and Mrs. Nikita Panchal Marketing Executives, ACTIVE MEDIA, AHMEDABAD. Who guided me throughout my project with constant co-operation, encouragement and motivation. I thank to record my gratitude to our college Director for his encouragement and valuable support towards us. My project guide Mr. Rajesh Asrani has provided his valuable inputs as and when required. I thank him for his help and constant support. ...
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... | A report submitted in partial fulfillment of the requirements of THE MBA PROGRAM (The Class of 2010) | | SUBMITTED TO SUBMITTED BY DR. SANJAY SHRIVASTAVA AMIT KAPASIYA CAMPUS HEAD 8NBGR024 INC GWALIOR MBA (2008-10) MR. K.S. RATHOR FACULTY SUPERVISOR INC GWALIOR CERTIFICATE This is to certify that this Management Thesis Report Submitted in partial fulfillment of the requirement for the award of Master of Business Administration of ICFAI...
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...BASED RECRUITMENT: STANDARD CHARTERED BANK 20-Nov-15 Informational Report on CBR Activities This document is an informational report compiled using qualitative research techniques. Purpose of report is to acquire a cross sectional analysis of Standard chartered bank and its Created By: Ahmed Faizan Kashmiri (14447) competency based recruitment activities in relation to its corporate values and management principles. Competency Based Recruitment: Standard Chartered Bank Competency Based Recruitment: Standard Chartered Bank ORGANIZATION AT A GLANCE Company Information Organization Standard Chartered Bank Address Head quartered at London ,UK Type Multinational Presence in countries 66 Locations 1700 offices Chairman Sir John Peace Industry Banking Number of employees 87000 Direct, 100000 Contractual Annual revenue US $ 19.71 Billion (2014) Estimated Assets £33 Billion CBR Management Global HR Teams ( HRRSC ) Country Responsible Head Of HR CBR Management Style Cross Functional Collaborations Standard Chartered PLC (LSE: STAN, SEHK: 2888, NSE: STAN) Is a British multinational banking and services company headquartered in London, United Kingdom. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) across more than 70 countries and employs around 87,000 people. It is a bank with operations in consumer...
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...Executive summary | | | This paper presents a description of the hawala (also referred to as hundi) alternative remittance system. Hawala is an ancient system originating in South Asia; today it is used around the world to conduct legitimate remittances. Like any other remittance system, hawala can, and does, play a role in money laundering. In addition to serving as a 'tutorial' on hawala transaction, this paper will also discuss the way in which hawala is used to facilitate money laundering. What is hawala? | | | Hawala (1) is an alternative or parallel remittance system. It exists and operates outside of, or parallel to 'traditional' banking or financial channels. It was developed in India, before the introduction of western banking practices, and is currently a major remittance system used around the world. It is but one of several such systems; another well known example is the 'chop', 'chit' or 'flying money' system indigenous to China, and also, used around the world. These systems are often referred to as 'underground banking'; this term is not always correct, as they often operate in the open with complete legitimacy, and these services are often heavily and effectively advertised. The components of hawala that distinguish it from other remittance systems are trust and the extensive use of connections such as family relationships or regional affiliations. Unlike traditional banking or even the 'chop' system, hawala makes minimal (often no) use of any sort...
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...award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects for a naturalistic viewing experience. Studies 1 and 2 had aided and unaided brand and execution recall as dependent variables. For Study 3, brand attitude and purchase intent were the dependent variables of interest. Results indicated that creative commercials facilitate unaided recall, but that creativity did not enhance aided recall, purchase intent, or brand and advertisement attitude. The basic advantage of creative advertising in enhancing unaided recall was found to persist over a one-week delay. Creativity is arguably a very important component of advertising. Advertising agencies pride themselves on industry awards, which are often focused more on the creativity of the advertising than brand performance. Past research on the topic has ranged from focusing on formulaic scales of creativity (e.g., Barron 1988; Kneller 1965; White and Smith 2001) to discussing creative strategy in holistic terms (e.g.. Bell 1992; Blasko and Mokwa 1986). A small number of empirical studies of creative advertising have been completed (e.g., Ang and Low 2000; Kover, Goldberg, and James 1995; Kover, James, and Sonner 1997; Pieters, Warlop, and Wedel 2002; Stone, Besser, and Lewis 2000; White and Smith 2001), but the studies, while individually interesting, taken as a whole, have not portrayed a particularly cohesive or comprehensive understanding...
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