Logan Cly
Robin Benallie
English 2010
January 21, 2014
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Do you ever look at you grandparents or parents and wonder what they are talking about? Are they talking about you? You won’t know unless you learn to speak your own language. It is good to know how to speak, read and write your own language. You want to know what your grandparents are saying. You want to learn from the stories that they can tell you, the wisdom they can give you, so you can pass these stories on from generation to generation.
Are we losing our language? It’s not too late to relearn it. There are still people that can teach you and you can even learn it electronically. Knowing your language gives you that sense of identity of where you came from. You don’t want to come from a lost tribe, you want to know where you came from. The problem is that many Navajo teenagers don’t want to learn their language; they just want to do what everyone else is doing. They might even be made fun of because they know how to speak Navajo.
My advertisement is intended to convince my target audience to learn their language. The wording in my advertisement is in a lighter color because our minds will focus more on lighter colors than on darker colors. The advertisement will go into a magazine or a poster so that there will be a way for teenagers to see it. The main focus will be on the words “Don’t Lose Who You Are”. The words will be bolded and in a bigger font so they will be very visible. Plus, the words will be in a lighter color so that’s where the reader’s eyes will go to first. I’ll try to balance out the advertisement so the message is simple enough that once you glance at it you get the message in a few seconds. The advertisement fits the target audience because teenagers are the Navajo Nation’s future. We want them to hold onto their roots. We need to make sure that they don’t stray too far and lose themselves, because of not knowing where they come from. Logos is used with the statistics that say a few other tribes have lost their language because they didn’t teach their younger generation. Ethos is used because Navajo are a strong nation, they tell their stories orally. However, most of the Elders don’t know how to speak English though they want to talk to the youth, and have a conversation. Pathos is used because it’s sad knowing that your grandmother is trying to tell you to do something and you don’t even know what she is saying. Just the thought of a big nation losing their language should persuade you to buy Rosetta Stone so you can learn the Navajo language.