A business that entered an emerging economy and survived/did well/expanded
Jaguar Land Rover
Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to 95,000, while sales in the UK, the second largest market, increased by 14 per year to 78,000.
Jaguar, was the fastest growing premium car brand in Germany, the United States and India last year. This is because they are beginning to loose there brand image of an “old man’s car”, they used the have this image but now they have bought out the F type which is much faster and sportier “old men” just can’t handle it any more.
To establish a commpany in the Chinese market. Jaguar Land Rover set up a wholly-owned National Sales Company in July 2010 to establish, manage and grow its dealer network there.
However, it must have been clear to Jaguar Land Rover that to really succeed in China in the fast-growing luxury car market, it needed to be able to manufacture in China. To do this, it would need to have a joint venture partner.
Initial estimates suggest production volumes at the Shanghai factory could be in the region of 130,000 vehicles a year, which would be similar to those Jaguar Land Rover achieves in its UK factories. Other estimates suggest that the factory capacity may be extended in order for Jaguar Land Rover to produce up to 200,000 cars per year.

A business that emerged and failed

Ebay

In 2004, eBay had just entered China and was planning to dominate the China market. Alibaba was a local Chinese company that helped small- and medium-sized enterprises conducting business online. Most people in the West had barely heard about it.
EBay, on the other hand, began its most aggressive campaigns to dominate the market and thwart competitors. Soon after Taobao was launched, eBay signed exclusive advertising rights with major portals Sina, Sohu, and Netease with the intention of blocking advertisements from Taobao. In addition, eBay spent another $100 million to build its China operation, now renamed “eBay EachNet,” and was spreading its ads on buses, subway platforms, and other places
Internet companies are not experienced and are not patient enough. Many consumer product companies invested 20 years in China without making any profit. When Microsoft's revenue from mainland China bypassed Hong Kong, they had been operating in the country for 10 years. Lack of patience is one of the key reasons they failed. For a big market like China, if someone can really establish and spend time to build business from scratch, the return is much more than raiding a market and disappearing.

Chinese culture is very different than forign ones, than American’s in this case. Then, consumers’ expectations and needs are different too. While eBay didn’t want or think to adapt its strategy, Taobao is perfectly adapted to the local culture and you would be right.
A business that didn’t enter an emerging economy and survived
Waitrose
Small-scale retailing entrepreneurs are particularly damaged by supermarket “loss leaders; the promotion of goods cheaper than an independent retailer can buy from a wholesaler. In 2000 Asda/Wall-Mart was found guilty of breaking German law by selling a range of grocery items at below their cost price. Although other European countries have legislation to prohibit this practice, it is still legal in the UK. Retail analysts believe that the decline of the High Street cannot be halted without introducing such measures in the UK.
Waitrose have stayed in the Uk and have done well because they have started to do online shopping and online delivery’s. A good thing about this is because Aldi and Liddle have emerged and done well in the uk economy but because Waitrose have done well and kept up there work. Waitrose are a more expensive and quality brand than Aldi and Liddle this is one of the reasons they are still doing well because of the rich are staying with them rather than saving their money.
A business that didn’t enter and emerging economy and failed
Aldershot FC
Directors of the club, who were relegated from League Two in 2013, held an emergency meeting on Tuesday to discuss the financial position.
Aldershot Fc did not emerge in to a different economy and because of this they failed, they were a small business football team in Aldershot and because they was relegated out of the football league they basically lost their football team. They were relegated because they were not good enough and lost most of their good players. The club had to liquidate their assets because they had none so managed to get some money for selling the football players, pitch and training ground. Chelsea FC who are an established club and have won the champions league bought the training ground of the club but are allowing Aldershot to train there still, because of this the club are just surviving but will be bankrupt and will be liquidated shortly.