...STUDY TOUR IN Akij Food and Beverage Ltd Industrial Study Tour report On “Akij Food and Beverage ltd” Dhamrai, Savar, Dhaka Submitted To: Mrs. Monira Chowdhury Lecturer of Business Studies Holy Cross College Submitted By Fairuz Sadaf Class: XI, Section: B Roll no: 3295 Date of Submission: 6th March, 2012 Table of Contents Serial No Title Page 1 ACKNOWLEDGEMENT 5 2 Executive Summary 6 3 Part 1: INTRODUCTION 1.1 PURPOSE OF THE STUDY 1.2 ORIGIN OF THE STUDY 1.3 METHODOLOGY 1.4 LIMITATION 7-9 4 Part 2 FINDINGS OF THE STUDY 2.1 FINANCIAL MANAGEMENT 2.2 ORGANIZATION CHART 2.3 PRODUCTION MANAGEMENT 2.4 COMPANY OVERVIEW 2.5 HUMAN RESOURSE MANAGEMENT 2.6 MARKETING MANAGEMENT 10-21 5 Part:3 3.1 PROBLEMS 22 6 RECOMMENDATION 22 7 CONCLUSION 22 LETTER OF TRANSMITTAL March 4, 2012 Mrs. Munira Chowdhury Lecturer of Management Holy Cross College Tejgoan, Dhaka- 1215 Subject: Submission of report on “Akij Food and Beverage Ltd.” Dear Madam, I am very delighted to present my report on “Akij Food and Beverage Ltd.”. This report is the consequence of and that we have carried out in Akij Food and Beverage Ltd at Dhamrai, Savar. This report and study tour of this report has given me the prospect to know about the production and management of Akij Food and Beverage ltd. I have tried my best to make this report as per your instruction and it would be a great...
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...knowledge is meaningless if we don’t use it in our practical life. Bachelor of Business Administration (BBA) is a professional program. It is designed with an excellent combination of practical and theoretical aspects. This internship program is very important for a BBA student. This program helps BBA students get an initial experience about the practical field. As a student of BBA, with the partial fulfillment of the course requirement, I was assigned to pursue internship in AFBL, Panthapath Office, Panthapath, Dhaka. I have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic. 1.2 Background The internship program is mandatory requirement for the students who are graduating from the Faculty of Business & Economics under the program Bachelor of Business Administration of Daffodil International University. For internship I was engaged in a host firm named Akij Food & Beverage Limited (AFBL) for three months period. During the period, I tried to learned tale to head of modern marketing. Consequently, I have decided to write...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group...
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... Entity Rating Outlook Bank Facilities Ratings: Bank/FIs IBBL Date of Rating Declaration Long Term APositive Mode of Exposures (TK in Million) TLO* of Tk.750.16 WCL** of Tk. 83.66 May 26, 2011 Short Term ST-3 Asif Imtiaz Ahmed aiahmed@crislbd..com Asiful Huq asif@crislbd.com Entity Rating Long Term: AShort Term: ST-3 Outlook: Positive Ratings blr Ablr A- *TLO- Term Loan Outstanding **WCL Working Capital Limit ** CRISL rated the short term facilities under long term scale in view of their revolving nature 1.0 RATIONALE AKIJ FOOD & BEVERAGE LTD. CRISL has assigned ‘A-’ (pronounced as single A minus) rating in the Long Term and ‘ST-3’ rating in the Short Term to Akij Food and Beverage Limited (hereinafter called ‘AFBL’) on the basis of its audited financials upto June 30, 2010 and other relevant quantitative and qualitative information upto the date of rating. . The above ratings have been done after due consideration of its fundamentals such as equity-based capital structure, good production facilities, good debt servicing capacity, strong group support, good loan repayment...
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...every stage, non standard products (wood layersor sticks) are rejected. However, these are not wasted. The sticks, wood layers and anyother scrap wood goes to be recycled in AKIJ Particle and Hardboard Mills. The faults inthe rejected matches are dealt with and these are packed manually. 3.5 AKIJ FOOD AND BEVERAGE LTD. “Brings Quality in Life”. Akij Food & Beverage Ltd (AFBL) a big name in Food processing & marketing sectorsstarted their journey officially on 2006 with three products but within this six year company able to add lot of products on its rosters. AFBL factory is located 50 kilometers outside from capital Dhaka in Krishanapura,Dhamrai. The factory is above 100,000 square meters. The total numbers of employeesare about 1200 people. And among them the number of R&D staff are above 50 peopleand number of QC staff are 21-30 people. To bring the vision of this visionaryentrepreneur into reality AFBL has been built with most modern operating facilities of European origin for processing & packing including aseptic filling line which is loneexample in the entire subcontinent. AFBL started its production at 400 bph in thecarbonated...
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...‘‘CONSUMER PERCEPTION & BRAND POSITIONING OF O’POTATO CHIPS In particular reference to AKIJ FOOD & BEVERAGE’’ Akij Food & Beverage Ltd. Submitted to: 1st Supervisor Kohinur Akter 2nd Supervisor Sumon Paul Chowdhury Lecturer’s BRAC BUSINESS SCHOOL Submitted by: Shariful Hasanul Huque ID:02104051 Page | 1 Letter of Transmittal May 10 ,2010 Ms.Kohinur Akter Lecturer BRAC Business School BRAC University. Subject: Submission of Internship Report. Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report...
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...‘‘CONSUMER PERCEPTION & BRAND POSITIONING OF O’POTATO CHIPS In particular reference to AKIJ FOOD & BEVERAGE’’ Akij Food & Beverage Ltd. Submitted to: 1st Supervisor Kohinur Akter 2nd Supervisor Sumon Paul Chowdhury Lecturer’s BRAC BUSINESS SCHOOL Submitted by: Shariful Hasanul Huque ID:02104051 Page | 1 Letter of Transmittal May 10 ,2010 Ms.Kohinur Akter Lecturer BRAC Business School BRAC University. Subject: Submission of Internship Report. Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report...
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...industries under its umbrella like cigarettes, handmade cigarettes, printing & packaging, textiles, hand board, pharmaceutical, leather processing and real-estate business are in operation, catering jobs for more that 32,000 people in various categories. The Group has plans for setting up more projects. The projects are already in pipeline. Foreign investors have shown keen interest in joining with us for joint ventures. The matter is under our active consideration and will hopefully soon mature. This will also help the nation's economy growth and will create job opportunities to various professionals. Akij Food & Beverage Ltd.: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. FARM FRESH MILK: The FARM FRESH MILK is a brand of milk and milk made product of Akij Food & Beverage Ltd. Farm fresh milk consists of UHT milk, pasteurized milk, chocolate milk, mango milk, butter, clarified butter (Ghee) and...
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...1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients...
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...Entrepreneurs are born. Entrepreneurs are actually born. People are born with many inherent qualities, if they concentrate on that qualities then only that particular qualities would sharpen. Some qualities we would get from education & experience. Even if we concentrate on those particular qualities we would grow some level, but surely not grow to the entrepreneurship level. Though some, may be a few people who have been associated with people from the entrepreneurs level from long span of time, would learn & grow to that level. Learning is also an art with some people born with it. They are indeed born. Like in other areas like sports, technology etc. there are certain inherent skills needed to be ingrained in a person for him/her to succeed in their chosen field. If it was easy to acquire skills and become an entrepreneur the whole world would have turned to that and we wouldn’t have a recession or other such problems. To be an entrepreneur, one needs to have a certain amount of killer instinct and risk taking ability. A man went into a great city and asked an old man, where are these leaders born? The old man replied no leaders are born here only babies are born. BORN - According to me, attitude is the most important personal characteristic, and one that cannot be trained. The attitude of the entrepreneur affects the early success of the venture; the same attitude needs to be present in the firm’s employees to continue the entrepreneurial energy that creates competitive...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications Twenty plus years sales experience in a variety of industries including four years in distribution, four years in showroom & direct sales, ten years of direct, institutional & dealer sales. Cultivate client relationships to better understand their needs, acting as client advocate, while acting in the best interest of the company. Develop relationships and networks with all level to expand contacts, cultivate new business, and expedite sales process. Work with clients to understand their business goals and objectives and provide solutions that meet or exceed client expectations. Assist companies in understanding how critical success factors are measured, achieved and reported to help establish short and long term goals. Train and mentor new sales personnel using real life situations, providing both positive and negative feedback, reinforcing skills and building self esteem. Proven self-starter, working independently, while contributing to the success...
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...A proposal of mojo soft drink Company for further improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various...
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...FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY i FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY Prepared for: Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing Prepared by: GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39 Institute of Business Administration (IBA) University of Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate...
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