...EXECUTIVE SUMMARY This report examines the plausibility of beginning an Arena Football League (AFL) Franchise to South Florida. The purpose of this report is to provide the AFL Miami Private Investor Board with the information necessary for assessing the effectiveness and feasibility of this business venture. South Florida is an ideal location to begin a new AFL franchise. The reason for this is due to Florida’s powerful demand for sports, and football in particular. A relatively large percentage of Florida’s GDP is due to a stable sports industry that successfully weathered the recent economic recession. The geography of Florida helps create a loyal fan base with in the region any professional sports team operates. These fan bases are driven by intrastate rivalries, and the fans are not hesitant to pay to see their teams play. These fan bases for the AFL in Orlando, Jacksonville, and Tampa Bay have proven to strong enough to sustain the operations of the franchises. With the closest arena football team playing four to five hours away, this distance is more than enough to dissuade most South Florida natives from attending and supporting the AFL. However, bringing a team to Miami would increase their awareness of the sport and prove to be sustainable. A loyal, lucrative, and intrastate rivalry driven market is what will sustain an AFL Miami franchise. Additionally, the AFL adheres to a spring schedule so as to not compete for fans with other football leagues. In...
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...Discussion Forum Unit 2 The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin, that competes in the National Football League (NFL). They are members of the league's North division of the National Football Conference (NFC). Green Bay is the third-oldest franchise in the NFL, organized and starting play in 1919.It is the only non-profit, community-owned major league professional sports team based in the United States.Home games are played at Lambeau Field. The Packers are the last vestige of "small town teams" common in the NFL during the 1920s and 1930s. Founded in 1919 by Earl "Curly" Lambeau and George Whitney Calhoun, the franchise traces its lineage to other semi-professional teams in Green Bay...
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...Melbourne Business Practicum Report Benchmarking Melbourne as a Sports and Arts Capital Research conducted by: Carthur Wan Daniel Chen Eliza Tong & Karleen Wu Disclaimer: The MBP team has used reasonable care and skill in compiling the content of this material. However, neither the MBP nor the students provide a warranty as to the accuracy or completeness of any information in these materials. No part of these materials are intended to be advice, whether legal or professional. Contents 1. 2. 3. 4. Executive Summary ......................................................................................................................... 2 Background and Objectives ............................................................................................................ 3 General Benchmarking Methodology ............................................................................................. 4 Benchmarking Melbourne's Arts Status ......................................................................................... 5 4.1 4.2 Arts Comparison Cities Overview............................................................................................ 5 Arts Capacity Index ................................................................................................................. 6 Physical Infrastructure - Venue Number......................................................................... 6 Physical Infrastructure - Size ...................................
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...assisting in the development of a marketing strategy. Are we looking at Marketing as a process,or as a perspective here? (expl) Whereas the 4 components of the MM are dealt with here separately, it should be remembered that, in their implementation, no single P operates in isolation or independently. Each P interact with at least one other P. elaborate product price place promotions 1. PRODUCT ANYTHING THAT CAN BE OFFERED TO A MARKET TO SATISFY A NEED. To maximise consumer satisfaction, we need to shape the content, utility and package to suit the TM. Content the actual product that you buy (sneakers, shirt, shorts) Utility consumer benefits; the use that you have for the product You buy a ticket to a game at the MCG; the content is a little piece of cardboard. What is its utility? entertainment satisfaction of competitive needs a sense of belonging a fitness tool ???? package any feature added to the product or the product’s presentation that increases its desirability The packaging can/should effect the TM’s perception of the utility. (photos on mobile phones) Q: if I buy an antique table, is the fact that it is an antique a utility feature, or a packaging feature? A: it all depends on what’s going on in the head of the consumer. A product can be goods, or services. What is the product utlity of the sports event entertainment satisfaction of competitive needs (one of 2[?] basic psychological drives) a sense...
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...Journal of International Business and Cultural Studies Human resource accounting and international developments: implications for measurement of human capital Maria L. Bullen Clayton State University Kel-Ann Eyler Wesleyan College Abstract Human Resource Accounting (HRA) involves accounting for expenditures related to human resources as assets as opposed to traditional accounting which treats these costs as expenses that reduce profit. Interest and contributions to growth in HRA have been evident in a number of countries. The strong growth of international financial reporting standards (IFRS) is an indication that the environment for international financial accounting is one that potentially encourages the consideration of alternative measurement and reporting standards and lends support to the possibility that future financial reports may include nontraditional measurements such as the value of human resources using HRA methods. Keywords: Human Resource Accounting, Human Capital, Intellectual Capital, International Accounting, International Financial Reporting, International Financial Reporting Standards Human Resource Accounting, Page 1 Journal of International Business and Cultural Studies Introduction Human Resource Accounting (HRA) involves accounting for the company’s management and employees as human capital that provides future benefits. In the HRA approach, expenditures related to human resources are reported as assets on the balance sheet as opposed to the...
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...woman-to-woman service and product selection. BACKGROUND OF THE PROBLEM Lady Footlocker is brand of Foot Locker, Inc. to meet women’s consumer’s needs in athletic footwear and apparel. Foot Locker, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide. Formerly known as Venator Group, Inc., it is the successor corporation to the F.W. Woolworth Company. Foot Locker, Inc. operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), Champs Sports, Footaction USA, and Eastbay/Footlocker.com Eastbay/Footlocker.com own the rights to Final Score, ESPN Shop, AFL Store, and The United States Olympic Shop. The chain is known for its employees' uniforms, resembling those of referees. Now a days women are no longer different than men, but we think it’s vice versa because men do things now that women usually do, like taking care of the kids and cooking, as for women they do most of the things men do these times, they are actually more...
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...Sponsorship Opportunity —Australian Poker League (APL) Introduction Research by Carter (2007) indicates that “sponsorship should no longer be seen as simply a media investment. It is important to raise awareness of the brand, but to make the most of sponsorship nowadays - and to really stand out from the crowd - sponsorship deals must be a real partnership between parties, adding value to customers by deepening their customer experience”. Lockyer (2003) agrees that smart sponsors capitalize on the opportunity to make an emotional connection with consumers, and to tie sponsorships directly for achieving corporate goals. According to the reasons above, there is a superior sponsorship opportunity for the National Australia Bank Group (NAB) to achieve corporate goals and strategies. The opportunity is to be the major sponsor of the Australian Poker League (APL) 2007/08 season. NAB Background Overview The National Australia Bank Group (NAB) is an international financial services organisation that provides a comprehensive and integrated range of financial products and services (NABGroup.com, nd: a). The NAB’s corporate purpose is to generate sustainable satisfactory returns to shareholders. The strategies are focused on the turnaround of the Group and building new avenues for growth (NABGroup.com, nd: b). By comparing Appendix One and Two, the benefits of the APL sponsorship opportunity fully fit in with NAB’s mandatory requirements and general criteria. By sponsoring...
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...Effective Leadership Practices: Ted Turner Your Name Capella University Background Ted Turner who was born as Robert Edward Turner III, born on November 19, 1938 in Cincinnati, Ohio, is known as a media mogul, philanthropist, and billionaire two times over. It is well known from many sources that Teds’ father was abusive towards him, when he was young. His father who was bipolar killed himself in 1963, which led to Ted becoming president and CEO of Turner Advertising, which later he changed to Turner Broadcasting (Turner, The Biography.com web site, 2015). Later, Ted went on to create the Cable News Network (CNN), which first aired in 1980. With the profits from CNN, Ted purchased Metro-Goldwyn-Mayer (MGM). Continuing to grow his company, he later created Cartoon Network, Turner Network Television (TNT), and Turner Classic Movies (TCM). As the leader in television and the internet, Turner Broadcasting was sold to Time Warner for $7.5 billion dollars. Ted did continue to run Time Warner’s cable networks, this included Home Box Office (HBO) and America Online (AOL) leading him to be the media mogul he is known for today (Turner, The Biography.com web site, 2015). What is your chosen leader's definition of leadership? In an interview with Oprah 2015, Ted stated that in order to be a leader you have to be an expert in many areas. Ted is known to be an autocratic leader, very strict, does not share anything with his followers, and takes all the risks...
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...Buffalo Bills | Promotional Plan for Buffalo Bills | CAP 305, Section 2, 2011 Fall Semester | | Trevor Ames | 11/9/2011 | Table of Contents Executive Summary: 3 Introduction 3 Organizational Information / State of the Team 3 Competition / Climate 4 Product / Target Market 4 Objectives 5 Promotional Component Brief 5 Conclusion 5 The Organization: 6 Organizational History/Background 6 Organizational Goals 8 Current Programs, Activities, Accomplishments 8 Organizational Chart 9 Situational Analysis: 11 Current Customers 11 Competition 12 Climate 12 SWOT Analysis 12 Promotional Targeting and Objectives: 12 Product 12 Target Market Profile 12 Objectives 12 Objective One 12 Objective Two 12 Objective Three 12 Promotions: 12 Overall Concept 12 First Promotion 12 Second Promotion 12 Third Promotion 12 Works Cited 12 Executive Summary: Introduction The point of this promotional plan is to create awareness about the Buffalo Bills. The team has been so bad for so long and the fans as well as the team is getting restless about it. This year the team has had a lot of success and are contenders in their division for the first time in many years. The team needs to foster this positive energy and gain support for the team. In order for this to happen the team needs to have a good promotional strategy that will gain awareness for the team to have a larger fan base. Organizational Information / State of the Team The...
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...Marketing Industry ASSK Group Assignment Khoo Kelvin– 1204458 Le Nicky – 0912901 Mani Steven - 1212758 Peng Chia-Yen – 1202578 Sinato Alexandre – 1214422 Table of Contents 1.0 Introduction 3 2.0 Online Marketing 4 2.1 Online/Internet Marketing 4 2.2 What Sort of Person Would Choose Marketing as a Career? 4 2.3 Skills as an Online Marketer 4 2.4 Sectors of Online Marketing 4 2.5 Specialists within Internet Marketing 4 2.6 Lifestyle Description of Working as an Online Marketer 5 3.0 Ecommerce Marketing 6 3.1 Introduction 6 3.2 Personality 6 3.3 Skills.…………………………………………………………………………………………………………………………………………………………………6 3.4 Specialist 6 3.5 Ratings of the career 6 4.0 Hospitality Marketing 7 4.1 Introduction: 7 4.2 Personality 7 4.3 Skills: 7 4.4 3 industry sectors that a marketing professional work in: 7 4.5 Customer services: 8 4.6 Benefits and un-benefits of working as a marketer: 8 5.0 Real Estate Marketing 9 5.1 Introduction 9 5.2 Skills…………………………………………………………………………… 9 5.3 Successful marketing tools 9 6.0 Sports Marketing 10 6.1 A sports marketer works for 10 6.2 A rich area (brands values) 10 6.3 Major tasks 10 6.4 Specific challenges 10 7.0 Conclusion and recommendations 11 7.1 Conclusion 11 8.0 References 12 1.0 Introduction 1.0 Introduction This report...
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...HRMD 620 1Overview Spring 2012 Agenda * Orientation * Definition * Relevance * Framework for HRMD 620 * Model for labor relations * Evaluating labor relations * Assignments Orientation Hello. This is our first stop on the semester long tour of Employee and Labor Relations. By now, you should have reviewed the Read Me First document, Read Me Second document, Syllabus and Course Schedule. You should have completed the Getting Started tasks in the Read Me Second document, which includes your introduction in the “Student Introductions” conference. I wouldn’t be surprised if some of you have already started reading ahead, too. (That isn’t a bad idea since this course includes lots of material—both in the textbooks and through assignments.) Finally, if you haven’t already, please be sure to read the Research Paper Instructions in the Course Content area. You will need to do that in order to complete the Week 1 assignment. Today, we need to orient ourselves by looking at several basic questions: · What is labor relations and what does it strive to accomplish? · Why do we care? · How did labor unions come into being? · Are labor unions effective? What is the first thing you think of when you hear the term “labor relations?” I would venture to bet that some of the plausible responses would be: * labor unions * strikes * collective bargaining * protesters * conflict The aforementioned...
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...Chapter 3 THE CHALLENGES FACING PROFESSIONAL SPORTS The Financial Status of Professional Sports Growth of Professional Sports Major Leagues Minor Leagues State of Women’s Professional Sports Leagues Other Successful Sports Properties The Economic Reality of Professional Sports Team Financial Statements Controlling Player Costs National Football League National Basketball Association Major League Baseball National Hockey League European Soccer’s Path to Financial Health: UEFA’s Financial Fair Play Creative Accounting Roster Depreciation Allowance Franchise Appreciation Summary The Financial Status of Professional Sports Growth of Professional Sports Major Leagues The 1990s and early 2000s was a period of substantial growth for professional sports at all levels. The number of teams in the Big 4 major leagues grew from 103 franchises in 1989 to 122 franchises by 2001. During that time, the National Hockey League (NHL) added eight expansion teams, Major League Baseball (MLB) added four, the National Football League (NFL) added three, and the National Basketball Association (NBA) added five teams. In addition, several new leagues were launched in the 1990s with aspirations of becoming prominent national properties, most notably Major League Soccer (MLS) and the Women's National Basketball Association (WNBA). By 2001, each of the Big 4 leagues had reached a saturation point, having established franchises in nearly every market capable...
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...BACKWARD DESIGN/DOWNWARD DESIGN CROSS CURICULAR PLANNING MODEL Subjects /Strands: Social Studies : Heritage & Identity: Our Changing Roles and Responsibilities Grade(s): 1 Dates of possible implementation: ________________________ Culminating task due date: ________________ | |What is important for students to know? What are the enduring understandings? What is the big open question to inform learning and link curricula? (consider | |A. BIG IDEA FOR THIS UNIT |starting with big ideas in Science or Social Studies) | | | | | |BIG IDEAS: A person’s roles, responsibilities, and relationships change over time and in different situations. | | |Their own roles, responsibilities, and relationships play a role in developing their identity | | |All people are worthy of respect, regardless of their roles, relationships, and responsibilities. | | ...
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...TAELLN702A – Analyse and Apply Adult Numeracy Teaching Practices Table of Contents Table of Contents 2 1 Analyse & apply conceptual frameworks and theories underpinning numeracy teaching 4 1.1 Do the learning theories that underpin literacy teaching have any relevance to the teaching of numeracy? Discuss this question by identifying the similarities and the differences involved 4 1.2 In the realm of numeracy there are a number of frameworks that pertain to the teaching of numeracy to adults. Select two and discuss their relevance to numeracy teaching 7 1.3 It is clear that several adult learning principles apply equally to the teaching of numeracy and to the teaching of literacy. Review the adult learning principles and identify any that apply specifically to the teaching of numeracy. Select a skill from each of levels 1-3 of numeracy in the ACSF and explain how you would apply a relevant adult learning principle to the teaching of each numeracy skill. 7 1.4 Learning numeracy can occur in a number of contexts. Identify three or more contexts or types of provision in which numeracy learning for vocational education and training contexts, can take place and identify which levels of numeracy from the ACSF would be applicable. 10 2 Research literacy requirements of those participating in numeracy provision 12 2.1 Adult learners have a diversity of skills and backgrounds. From your experience identify examples of learner diversity and how it impacted...
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...The Teaching of T.L.E. in Selected Public and Private Grade X High Schools in Manila An Undergraduate Thesis Presented to the Faculty of College of Education Polytechnic University of the Philippines Sta. Mesa, Manila In partial fulfillment of the Requirement for Bachelor of Business Teacher Education Major in Information Technology By: Arce, Angelica P. Caluya, Bon Jovi Q. Galman, Jalene C. Matinez, Micke Angela V. Navarro, Joseph T. Rosil, Zhyra P. Santiago, Recarjeb S. Sapiňo, Raymart L. 2014 table of contents Title page 0 table of contents 1 Chapter 1 the problem and its background 2 introduction 2 background of the study 3 theoretical framework 4 conceptual framework 6 statement of the problem 8 hypothesis…………………………………………………………………………..10 scope and limitations of the study 10 significance of the study 11 definition of terms 12 Chapter 2 review of related literature and studies 14 foreign literature 14 local literature 24 Chapter 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A new era has dawned in the education system in our country. Forms the Revised Basic Education Curriculum (RBEC) where the emphasis is on the fairness of the strategic approach focused on the cognitive development of the learner in the major subjects. With the emerging challenge to compete with the standards set by the countries globally. Our government has taken the initiative to implement changes in our educational system to make the students competitive enough to meet the said...
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