...1. Name - Samira Shaikh 2. MKT 103 - Sec. 771 3. Date -April 22, 2012 Topic - Marketing/Advertising to the African American Community 5. My actual word count for this paper - 1,665 I am highly motivated, and I am committed to excellence. Marketers are now able to use tools such as social networking and email marketing to target prospective customers. Social media has made two-way communication easier between organization and customer and is proving valuable when trying to gain more insight into customer’s attitudes and perceptions.Years ago sales professionals had the majority of information, and we as consumers depended on sales professionals to inform and guide us in our decisions. In the past we needed professional sales people as they controlled the knowledge. Then around 1989 and beyond....the Internet changed everything and gave more power to the consumer. When the Internet began to go mainstream it opened the gates of the information super highway to the consumer in ways that had never been seen before. Then technology, computers, software and automation started taking hold and consumers had much more info at their fingertips to guide them, or at least point them in the right direction. Technological advances are enabling marketing professionals to use more specifically targeted digital channels to get their message across and email marketing is a low cost way to get your message directly to consumers. Digital marketing may be on the rise but print...
Words: 1613 - Pages: 7
...The Three Largest Minority Target Markets: Hispanic, African and Asian Americans I. Hispanic Americans Population A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S. B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population C. Rate of growth: The growth rate of Hispanic Americans is 2.2%. D. Average household size: The average household size of Hispanics consists of 3.53. E. Average Age: 36.8 (Marketing Chart Staff) F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees. G. Average/Median income level: $38,624 H. Geographic location: California, Florida, and Texas I. Most popular brands that are purchased: “Android, Apple and Blackberry” (Top 10 Hispanics & Mobile Facts – Infographic & Study) J. Specific products that are purchased the most: Mobile devices and tablets 1.) “56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone” (Glenn Llopis) 2.) “43% Hispanics vs. 25% Non-Hispanics – shop with a tablet” (Glenn Llopis) K. Best media method to use: Advertising through radio, billboards and infomercials that are translated and related to the Hispanic population. II. African Americans Population A. Total amount in the U.S.: The second largest minority group is African Americans; there are nearly 43.9 million individuals. B. Percentage of total U.S. population: African Americans compose 18.4% of the entire...
Words: 1053 - Pages: 5
...INFORMAL LABOUR MARKETS AS A SOLUTION FOR UNEMPLOYMENT IN SOUTH AFRICA – A CASE STUDY OF CAR GUARDS IN BLOEMFONTEIN1. P F BLAAUW Department of Economics Rand Afrikaans University L J BOTHMA Independent Labour Economist ABSTRACT The car guard industry in South Africa evolved out of the plight of the unemployed. Very little research has been done on the industry in South Africa. The first objective of this paper is to address the lack of research and the second is to determine whether the car guard industry can provide a solution to the problem of unemployment. Car guards involved in this study were found to be generally low skilled, earning low income and working under harsh conditions for long hours. The majority of them held formal sector employment before becoming unemployed. Car guarding is not a solution to the plight of the unemployed. Training and skill development supplemented by accelerated economic growth are vital to bridge the gap between the formal and informal sectors. OPSOMMING Die motorwag-industrie in Suid Afrika het onstaan uit die lot van die massa werkloses in die land. Weinig navorsing is al oor die industrie gedoen. Die doelwit van die referaat is eerstens om die gebrek aan navorsing aan te vul en tweedens om te bepaal of die motorwagindustrie ‘n oplossing vir die probleem van werkloosheid kan bied. Motorwagte in die studie is oor die algemeen laag geskoold, swak besoldig en werksaam vir lang ure onder moeilike omstandighede. Die meeste het...
Words: 4514 - Pages: 19
...from old colonial domination of trade to new manufacturing countries or trade routes, as well as the essential role of migrant entrepreneurs in these routes. The similarity underlying the different trade networks is that while the people involved in them are of different ethnicity or country of origin, they share the same profit-seeking motive and the opportunities in the international system shape them to become successful examples as facilitators of global trade. Another key concept from the article is that of global integration via consumption. As trade booms in the town of Namibia, it invariably fuels consumption in the town and Africa as a whole. Consumption choices are a means of self-expression in relation to the world and more Africans aspire towards commodities that reflect social standing and a ‘better life’. This thus creates new dependencies on the trade networks to fulfill these desires. Scotch Whisky Trade The whisky trade is centrally organized, with production mainly based in Europe and distribution globally through exclusive representatives. Whisky remains as one of the most important good traded from Europe to Africa even in the post-colonial era and the wholesale traders mainly come from families of European background organized along ethnic lines and historical ties, thus the industry is...
Words: 971 - Pages: 4
...1. MARKETING STRATEGIES FOR GROWTH MARKETS Market Penetration _ is the measure of brand or category popularity, it is defined as the number of people who buy a specific product or brand of a category of the goods at least once in a given period and it is divided by the size of the relevant market penetration. Often managers must decide whether to seek sales growth by acquiring existing category users from their competitors or by expanding the total population of category users, attracting new customers to the market. Nando’s specialize in flame-grilled Peri-Peri chicken, it is served in quarters, halves, wholes and bufferfly breast and the price the most it is based on keeping the offering low priced to grab the maximum market share. The most obvious ways to achieve growth is by encouring existing users of the product to buy or use more of the same product, this implies a basic strategy decision, namely to get the customer to increase the frequency of use and the quantity used of the product. Promoting alternative_ Nando’s has bottled their peri-peri delicious sauces, implying that consumers can take the flavor, fire and passion of peri-peri wherever they go. And they can even purchase same of the sauces at supermarkets such as pick’n pay, checkers. Offering incentives for using products_ Nandos offer special deals from time to time of special price deals for a specific period as an incentive to its customer. Giant-sized packaging Nando’s has introduced a sauce caddy...
Words: 3655 - Pages: 15
...| 1. Where should the plants be located and what degree of flexibility should be built into each? What capacity should each plant have? The plants should be located in every regional market they serve, preferably in non-seismic zone. In case a region has more than 2 plants, they should be built in geographically and climatically opposite places. Flexibility of these plants should be guided by Toyota’s global complementation strategy that allows plants to serve markets that are prospering when local market weakens. Capacity of each plant should be guided by the demand in the regional market they serve with the flexibility to serve additional demand from other export markets 2. Should plants be able to produce for all markets or only specific contingency markets? All plants should be able to produce the common parts required across all markets. This would ensure a plant’s ability to satisfy local demand as well as demand from other markets. 3. How should markets be allocated to plants and how frequently should this allocation be revised? Plants should cater the markets they are built in. This would basically reduce the logistics cost and also help company respond better to sudden changes in demand. Apart from the regional markets, each plant should have the ability to manufacture common plants. Additionally, each plant should complement atleast one more plant in terms of production. This allocation should be revised every 6 months...
Words: 540 - Pages: 3
...Eskola 2005 __________________________________________ ______________________________ 2 Success under Duress: a Comparison of the Indigenous African and East African Asian Entrepreneurs ESRF Study on Globalisation and East Africa Economies ARGICULTURAL MARKETING AND SUPPLY CHAIN MANAGEMENT IN TANZANIA: A CASE STUDY Elina Eskola12 ABSTRACT This study describes the prevailing marketing arrangements in Tanzania at local, regional, national and export markets using Dar es Salaam, Ifakara, and Mtwara as case study examples. The major impediments for trade in Tanzania has been categorised into three groups: 1) Physical infrastructure, 2) know-how and capital, and 3) institutional framework. Insufficient physical infrastructure in terms of roads increases the cost of transportation, works as an informal market barrier, forms a wedge between the supplier price and consumer price, and increases the loss of perishable products. Lack of know-how shows in poor market orientation and business skills, and leads to difficulties in managing and obtaining loans. Furthermore, the current institutional framework is unable to support the formation of strong traders and producers’ associations and other representative bodies to enhance capacity building and to bargain for fairer terms of trade. In addition, the lack of market information and the weak legal framework lead to difficulties in negotiating trade agreements and enforcing the existing contracts. Currently the necessary...
Words: 27148 - Pages: 109
...Major Markets American Public University System Charles Town, WV Abstract Companies large and small have the same questions when considering global marketing. What location is most beneficial to the company? Will the products we offer need require alteration or presented in a different way to appeal to the target country’s culture? What are the laws or rules of that particular government? Is this a profitable market for our company? These questions are answered through identifying the three major foreign markets. Understanding the individual consumer markets, industrial markets and government markets will give a solid understanding of global business. Analysis of the major markets. The major markets within all Foreign Markets Consumer markets are products and services for the consumer. They make up about fifty percent of the gross domestic products (Gaspar, 2013). Consumer markets are divided into categories. Consumer products, food and beverages, retail such as clothing and transportation. Consumers are purchasing products and services for their individual use. They are not companies that are purchasing product to sell to people. This is important because as history has proven cultures change. Typically styles and trends tend to last a while before they move on to the newest fad. This is particularly important as the producers in consumer markets will be affected by this ever changing industry. The aesthetics and appeal to the consumer is of utmost priority in order...
Words: 1067 - Pages: 5
...expansion and also for strengthening their current markets. However, different market has different levels of opportunities for Carrefour. So, Mr. Duarant, CEO of Carrefour, needs to properly assess what kind of opportunity is waiting for them in different countries. There are several factors that need to be judged for assessing opportunities in various countries. First of all, consider the quantitative factors, factors that can be measured in numerical terms. Carrefour is operating business in China and wants to enter in Indian market. China has a population of 1324.6 million and India 1139.9 million, which are very close. But both are bigger than all of the European markets. That’s why, these markets offer Carrefour more sales volumes that means profit, which is an opportunity for them. Another important factor to consider is qualitative factors, factors that are difficult to measure in numerical terms; examples of these factors are the political environment of a country, geographic location, product preference of the people etc. So, for Carrefour Western European, South American and Asia Pacific countries are more preferable because their politician environment is more stable than that of Middle-Eastern, African nations. So, the qualitative factors are needed to evaluate for assessing opportunities in various countries. Again, another approach for evaluating opportunities is cost- effectiveness analysis. Consider the market of China and India once more. There is very little...
Words: 420 - Pages: 2
...constantly moving toward its objective of duplicating its success in Turkey at the global scale. Consumer Durables Developments in the durable consumer goods sector In 2014, the white goods market is estimated to have grown 2.4% and the LCD TV market by 1.6% worldwide over the prior year. The European white goods market, one of Arceliks main markets, expanded about 4% over the previous year. While the growth in the Western European market neared 4%, the Eastern European market grew 5.6% due to rapid market growth across the region during the last quarter. In the Middle East and North Africa, upheavals across the region have created significant pressure on the markets. The white goods market contracted over 10% in Egypt, and by nearly 3% in South Africa, the largest and most developed economy on that continent. Turkey remained the largest production hub in Europe for the white goods sector. According to data by the Turkish White Good Manufacturers Association (BESD), exports in the white goods grew 5% year-over-year to 16.9 million units as of end-2014, while the domestic market shrank 1.8% to 6.7 million units. Koç Holding Consumer Durables Group While maintaining strong leadership in Turkey, Arcelik A.Ş. continued hold a significant lead in the Romanian and South African markets, with its Arctic and Defy brands, respectively. Over the last seven years in the European white goods...
Words: 2060 - Pages: 9
...Market Driven Democracy The first fifty years of the 19th century set the terms of the United States' economic and democratic systems. The interweaving of politics, commerce, trade, and society began in this time and those first bonds formed still effect United States life today. This connection between economics and life is rooted in the emergence of the market economy, which served to establish the ideals of American “democracy” that we connect with now. This divergence from the former moral economy served to make the United States actually less democratic, forever establishing an upper class of owners and forming social roles about race, class, gender and family that encouraged inequality and persist today. This establishment of inequality is exemplified in the images of work attached to the prompt, and show how these roles were seen and formed within the culture. The image of the Erie Canal Workers shows the change from an earlier ideal of American life and labor, where ones labor was to be used to work and cultivate your own land to sustain your own living. This image of the Erie Canal workers shows the exact opposite of this self owned concept for labor. All of these men are essentially being used as machines, good for nothing but labor, to work and make use of the land owned by someone else, for someone else's profit. The fruits of their labor would not be actual fruits as they might previously have been, but a monetary amount, to be budgeted as best as possible to...
Words: 1807 - Pages: 8
...implementing Project Impact Wal-Mart is renovating its stores in the US by widening the aisles, lowering fixtures, improving signage, and adding natural light to give consumers a store that feels friendlier (Wal-Mart strategic initiatives). Customers are more likely to shop when they feel comfortable. Goals and Strategies The first of the three visions is called Save Money, Live Better. This vision has a number of components that Wal-Mart is following. • Price Leadership – The Company is well known for its “Every Day Low Pricing”, but Wal-Mart’s desire is to give the shoppers a greater value for each product category. By achieving price leadership Wal-Mart hopes to control attempts by other retailers such as Target from gaining market share. • Consumables – This component is an area where...
Words: 1538 - Pages: 7
...country. The presence of high number of young entrepreneurs is one of the distinctive features of this industry. In last decade many tech savvy young graduates, some of them returning from abroad after finishing education, have started their IT ventures. Despite various local and global challenges, these young spirited entrepreneurs have done remarkably well in building sustainable business organizations through their hard work and passion. Surely, the enthusiasm and resilience of the young entrepreneurs are the main driving force of Bangladesh IT industry. Snapshot of the Industry: Size, Composition and Market According to BASIS survey, there are over 800 registered software and ITES (IT Enabled Service) companies in Bangladesh. There are another few hundred of unregistered small and home-based software and IT ventures doing business for both local and international markets. Chart 1 Bangladesh Software and ITES Industry 800 + Enterprise no. Software 44% 56% Tk. 1,800 crore + (US$ 250 million) Revenue of Software & ITES Industry ITES Industry Revenue Proportion 30,000 + Professionals Total Human Resource Employed in the Industry Source: BASIS survey The total industry size is estimated to be around Tk. 1,800 crore (US$ 250 million). Approximately 30,000 professionals, majority IT and other graduates, are employed in the industry. Though, compared to other traditional mainstream...
Words: 2702 - Pages: 11
...pag.: 1 van 13 code: LEV-PORT-art-013-bl Purchasing must become Supply management Bron: Auteur(s): Harvard Business Review, september-oktober 1983 Peter Kraljic Purchasing Must Become Supply Management Peter Kraljic Harvard Business Review No. 83509 SEPTEMBER–OCTOBER 1983 HBR Peter Kraljic Purchasing Must Become Supply Management The stable way of business life many corporate purchasing departments enjoy has been increasingly imperiled. Threats of resource depletion and raw materials scarcity, political turbulence and government intervention in supply markets, intensified competition, and accelerating technological change have ended the days of no surprises. As dozens of companies have already learned, supply and demand patterns can be upset virtually overnight. How can a company guard against disastrous sup- ply interruptions and cope with the changing economics and new opportunities brought on by new technologies? What capabilities will a profitable international business need to sustain itself in the face of strong protectionist pressures? Almost every kind of manufacturer will have to answer these questions. Some companies have already responded to the growing pressures. For example: o Finding that purchasing outlays had increased in less than one year from 40% to 70% of the cost of goods sold, one European office-equipment manufacturer began to rely more heavily on American and Japanese suppliers, revise its materials planning system...
Words: 5656 - Pages: 23
...can be found at: http://vis.sagepub.com/content/14/4/309 Published by: http://www.sagepublications.com On behalf of: Management Development Institute Additional services and information for Vision: The Journal of Business Perspective can be found at: Email Alerts: http://vis.sagepub.com/cgi/alerts Subscriptions: http://vis.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of Record - Oct 1, 2010 What is This? Downloaded from vis.sagepub.com by guest on October 31, 2013 MANAGEMENT CASE DISTRIBUTOR SALES FORCE PERFORMANCE MANAGEMENT Jaydeep Mukherjee & Anirban Basu Nestle India had initiated an aggressive market growth strategy which was difficult to implement because of the increasing turnover ofthe distributors' salesmen. The challenge was likely to get aggravated in future because ofincreasing employment optionsfor the salesmen as well as increasing competition for retail shelf space. The salesmen were in the payrolls of the channel partners, and the diversity of the management practices of channel partners made...
Words: 8038 - Pages: 33
